ROLLER!!!

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The high-rise hotels, casinos, and nightclubs all with opulent interiors created a Gatsby-like atmosphere in what used to be a seemingly ordinary town. It mimicked Hollywood glamour and made grandeur accessible, at least for the weekend. With considerable distance from just about everything, the I-15 and Route 93 became portals into the glamour that became the Vegas strip.

It was a break from societal norms, a place where it was perfectly okay, if not preferable, to act according to one’s desires. When sexuality was taboo, Vegas turned it into a performance art. Sex, gambling, drinking and the spoils of good fortune attracted people who wanted a release. Among those people were marginalized communities who looked for acceptance. Topless showgirls and East Naples Drive—also known as the “Fruit Loop” for its underground queer scene—were celebrated for sexuality and identity. People came to explore who they were, not who they were supposed to be.

Before long, authenticity became the city’s trademark.

Vegas created a space for oppressed groups to claim agency in a world that denied it. Behind the glamour, it allowed people to put down their masks and wear something new: their truths.

When rebellion hit the runway Vegas’s spirit of turning personal expression into a spectacle reemerged decades later through “statement fashion.” Designers began using clothing as protest, creating the intersection between fashion and self-expression.

Prada, a brand known for its meticulous creation of tailored suits, became a quintessential example of mixing fashion and expression. Looking back at its first calendar show in 1988, the collection was a direct criticism of Bentio Mussolini’s fascist dictatorship in Italy. After World War I, women adopted “The New Look,” characterized by shorter hair, shorter skirts and even pants. During his rise to power, Mussolini censored this style, forcing women to dress in what he and other political leaders considered Italian-made feminine attire. Comedically, this later became known as “The Fashion Police.”

Prada’s collection took what Mussolini enforced and made it unflattering, which subsequently created the idea of “Ugly Chic.” Prada’s collection transformed what was once considered undesirable into power, a concept that mirrors how Vegas reclaimed what society deemed improper and celebrated it. By highlighting the beauty of the domestic worker, the collection was a subversion of what fascism meant to women.

Recently, the Ashish Gupta 2026 spring show at London Fashion Week offered its interpretation of the merging between fashion and opinion. The British-Indian designer, Ashish Gupta, creates his clothing by mixing his cultural heritage with political and social commentary. His most recent collection drew attention as the runway turned into a dance show. Gupta’s collection used movement as a form of resistance. While the show seamlessly displayed the fluidity of the garments, Gupta explained in an interview with Luke Leitch that the collection’s message went beyond aesthetics.

“We’re not going to be sad about this shit, we’re going to fight,” he said, offering his own critique of policy in the United Kingdom.

Fittingly, during the show, Gupta was backstage wearing a “Fashion Not Fascism” T-shirt. Gupta turned performance into protest. He used design to remind audiences that fashion, movement and resistance belong in the spotlight.

An Ode to “The Statement Piece” Across the industry, fashion continues to remain a platform for people’s voices. Alexandria Ocasio-Cortez’s “Tax the rich” gown at the 2021 Met Gala, or Bella Hadid’s support of Palestinian designers’ echoes the cultural spectacle Vegas helped pioneer.

Guided by house codes and consumer trends, it has become increasingly difficult for designers to deviate from trend analysts’s predictions. Even though pressure to design for profit grows, many modern brands have begun taking public stances on social and cultural issues.

Conner Ives closed out his Fall 2025 collection wearing a “Protect The Dolls” T-shirt; it later raised around $1 million for the Trans Lifeline charity.

Similarly, Dior’s spring/summer 2017 show debuted its infamous “We Should All Be Feminists” shirt. The shirt was in support of the “Me Too” movement defined by online activism and protests against the sexualization and subjugation of women. The shirt held particular resonance, having been created by Dior’s first female designer, Maria Grazia Chiuri. Vegas’s contribution to fashion laid the groundwork for these movements where clothing became a medium for protest and social commentary within the fashion industry.

Each of these moments channel the disobedience and performance that once defined the Vegas Strip. Vegas fashion cannot be credited for every opinion-inspired show or design, but it set the stage for people developing their identities in a world where conformity was expected. Among its blinding opulence, it gave a spotlight to those who needed it the most and continues to spark similar movements.

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Photos by Christian Murphy

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THE SPOTTED JAMES: WHEN DIVE BARS GAIN SHINE A Bar For Everyone: The Spotted J ames A group of college students laughs together as they sip on five-dollar margaritas; a couple is enjoying free games of pool after they sing their hearts out during karaoke; the bartender is bantering with a solo patron, discussing their assorted whiskey selection. These scenes are common throughout the week at The Spotted J ames, a bar located on Boulder, Colorado’s famous Pearl Street.

Home to shopping, restaurants and bars, Pearl Street Mall was founded in August of 1977. This pedestrian-centered plan closed off multiple blocks of Pearl Street to vehicles in an effort to revitalize the slowly declining downtown of Boulder, and it worked. Now, Pearl Street is flourishing with families crowding the plaza on Sundays and buskers embedding musical life into the area. Bars are also common, with staples like the Sundown Saloon and Pearl Street Pub & Cellar being reviewed positively for their excellent dive bar atmosphere. The Spotted J ames saw the countless dive bars on Pearl and chose to do something slightly different: a polished, pretty aesthetic with dive bar prices—acknowledging the overpriced nature of Boulder. To combat this, the bar offers competitive drink prices, especially on their “special” days of the week.

Every day, save Monday and Sunday, The Spotted J ames offers special deals to improve customer experience. There are karaoke nights on Wednesdays, pool tables and darts—great for people who find themselves bored or uncomfortable when they dance. Pool tables are even free on Thursdays, upholding the bar’s focus on affordability. By having “Tequila Tuesdays”—which give patrons two-dollars off every tequila drink—and fun Saturday nights with DJ s and eight-dollar mixed redbull drinks, every night at the bar can be a memorable night out without paying hefty cover and high drink prices.

The Spotted J ames’s aesthetic serves to enhance bargoers’ experiences even more: the bar is lit with red strip LEDs contrasted with multicolor flooring, and pool tables that have dramatic drop lighting, making every play count. Complimented by luxurious, red leather seating and classic black and metal barstools, the bar has a shiny, fun-loving vibe. Photos of The Spotted J ames across social media showcase the impact of this atmosphere. There are endless captured memories of groups of young people, smiling ever wider as they enjoy a drink under multicolored lights, throwing their hands up and enjoying a stress-free night out. The dance floor is packed, with people crowding to hear whoever the day’s DJ is, but there are calmer areas around the pool tables, creating a place for everyone.

Boulder is a unique town, known for its outdoorsy and friendly nature. It attracts a variety of people, from college students starting their independent life to middle-aged adults looking for a more active lifestyle.

For all this variety, The Spotted J ames stands out from the bar crowd of Boulder. Its polished nature can appeal to older, maturer audiences, while the cheap prices attract younger individuals. The bar certainly has its own unique niche, one that caters to many and makes The Spotted J ames stand out in the crowd of Pearl Street.

By Hana Razza

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Photos by Sutton Raeburn

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Photos by Tyler Anderson & Christian Murphy

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Photos by Christian Murphy, Gabi Linke, & Sutton Raeburn

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Step one foot onto The Strip, the flashy, mega-energetic heart of Las Vegas, and you’ll be sure to encounter attractions like casino signs and psychic readings, all vending daydreams and escape. Yet how readily can we rely on these spectacles— and ourselves—to secure our wildest fantasies, much less our fortunes?

Founded as a small railroad town in 1905, Vegas has always embodied risk. A section of the city was openly designated for illicit activity that same year by the local government, looking to bring in extra revenue during the Great Depression; they managed vice closely, based on financial gain. Block 16 quickly became a hotspot for workers living in Boulder City, Nevada, where gambling, alcohol and prostitution were all prohibited. Therefore, they could find nearby vices only within the Block’s promising borders. This culminated in law-abiding American workers being promised nights of liberation in the Block’s own little world, where they could indulge in something new and audacious.

Brothels appeared inside, behind and above bars. This idea of combined vices—and a complete surrender to freedom and overindulgence— drew many in. Business was plentiful for years; though prohibition laws came and went, bars were only encouraged to maximize profits through prostitution. However, the Block’s success couldn’t last forever, and the 1940s saw the downfall of what it had successfully promoted for nearly two decades.

The expanding and modernizing resort city had begun to express complaints about these bar brothels, which were inappropriate alongside the new domestic resorts and residences built to attract families to the area during World War II’s urban migration. There was a surge in the popularity of a clean-cut Vegas, stemming from what lawmakers knew would generate revenue and complement a changing America. Block 16 held on until 1954, when one of its last bar brothels, Roxie’s, was raided. Roxie’s and the remaining brothels were deemed unfit for renovation and torn down shortly after.

Today, Las Vegas attempts to emulate its early ideals, selling its visitors a fantastically hedonistic idea: Sin City, the thrill of consuming beyond one’s means with digital gambling and flashy clubs. Casino owners recognize their audiences’ hopes and limitations, responding with the lure of risk and getaway from the routines and responsibilities that structure our lives. However, these enterprises, as components of larger institutions, impose strict stipulations— they only condone what will keep their monopolies on top. Not everything goes, and wild brothels are products of the past.

A close look at the origins of Block 16 strikes similarity; its city owners only justified bar brothels based on income and social trends. This exemplifies that although escape is timeless, it is destined to be determined by patterns of human insecurity, illusion and wealth in a volatile world built around consumerism. This commercialism is twofold: predetermined by monetization, but also made uncertain by trends influencing it. Though we can expect the presence of these systems and coexist with them, it’s much more difficult to find true autonomy within them. Block 16’s story exemplifies that capitalism ultimately molds our capabilities, illuminating the paradox of human excess.

We consume to exercise independence and feel liberated, only to eventually run back to the calculated systems that benefit from this consumption.

Block 16 exists today as the remains of Las Vegas’ red lights district, and as large as a parking lot—a small, grey pinprick amid the city’s decadence and spectacle.

Though today’s Vegas doesn’t appear to share the Block’s misfortune, both versions of the city illustrate the necessity of seeing escape for what it is and holding fast to our identities as we navigate an uncertain world.

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Photo by Christian Murphy

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Photo by Christian Murphy

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By Hayden Chedid

Under the soft glow of studio lights, mirrors that once reflected judgment now shimmer with power. Music pulses through the floor as bodies begin to move—not to please an audience, but to belong wholly to the moment. Here, students shed perfectionism for power and insecurity for self-celebration. This is University of Colorado Boulder’s Burlesque Club, where movement becomes rebellion and confidence is learned one beat at a time. For president Riley Schvimmer, a senior at CU Boulder, burlesque is more than performance art—it’s liberation.

“It welcomed me with open arms and allowed me to fully express my sexuality through dance, without feeling any scrutiny,” she said. “When we’re on that stage, there’s no judgment. It’s just us and the music.”

Founded on the principles of body positivity, inclusivity and self-love, CU Burlesque is open to all students—no dance experience necessary. It’s a club where confidence isn’t a prerequisite; it’s what you leave with. The group’s mission statement reads like a love letter to individuality: Everyone is welcome here. And for many, that invitation changes everything.

More Than Glitter and Glamour Burlesque has long carried the imagery of feathers, corsets and vintage showgirls—but Schvimmer is quick to clarify that what happens on stage today runs far deeper. “People misunderstand how inherently political burlesque is,” she said. “Yes, part of it is the glitz and glamour of a Vegas showgirl, but it’s also extremely vulnerable and emotional, especially within the queer community. People put their entire identity out on that stage, scars and all.” For CU’s performers, burlesque isn’t just art—it’s activism. “Queer communities are so often told, ‘Don’t show yourself, don’t stand out,’” Schvimmer said.

“Burlesque is where we knock that down.” The club’s performances range from playful to powerful, exploring everything from heartbreak and mental health to political injustice. “It can be anything you can possibly imagine,” she added. “It’s about finding beauty and freedom in discomfort.”

Building a Brave Space That vulnerability is also what makes CU Burlesque’s community so strong. “Because it’s such a vulnerable art form, you have to trust those around you to support you without judgment,” Schvimmer said. That trust transforms into friendship—and often, transformation. “I’ve seen countless members go from scared to participate to being unapologetically themselves, front and center on stage,” she says. “It’s a beautiful thing to witness.” The club’s weekly workshops, held throughout the school year, are a cornerstone of that community. Each begins with a moment of reflection—what Schvimmer calls “circle time”—where members check in with their emotions and set intentions. Those workshops lead up to the club’s spring showcase, where every member who wants to perform gets cast. The show brings together a collage of styles and stories— from classic burlesque numbers to conceptual performances that channel personal and political emotion. “It’s always the most amazing time,” Schvimmer said. “We celebrate everyone’s journey.”

Performing With Purpose But creating space for this kind of expression hasn’t always been easy. The club has faced backlash on campus, even being banned from rehearsal spaces for performances that challenged comfort zones. Yet Schvimmer and her peers refuse to shrink back. “Burlesque represents an endless fight against anyone who tries to suppress the queer community,” she said. “It gives our members a platform to express how they feel about various events, policies and people.” For Schvimmer, that fight is deeply personal—and deeply joyful. “Being part of this community means the world to me,” she said. “It’s magical to feel free to fully express yourself, and it’s incredibly beautiful to watch others find that for themselves. ”As CU Burlesque continues to grow, Schvimmer hopes one thing will change: visibility. “I wish people just knew we existed,” she said. “So many people tell us, ‘I wish I found you sooner.’ We’re here, waiting for you with open and loving arms.” From the first tentative step to the final flourish on stage, CU Boulder’s Burlesque Club transforms hesitation into boldness. Students find freedom not just in movement, but in the courage to show up, again and again, exactly as they are.

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Photos by Christian Murphy, Gabi Linke, & Landa VanderWey

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At 21 years old, Persephone Johanna is making a name for herself in Boulder’s creative scene. With a background in modeling, fashion and even exotic dancing, she isn’t afraid to let go and explore her own creativity. However, Persephone’s penchance for artistry isn’t just limited to herself.

As the sole employee of ChuChu Boutique over the summer, Persephone was given the creative freedom to do what she could to help the brand. Encouraged by her boyfriend’s mother, who knows ChuChu personally, she decided to advertise on social media. What Persephone didn’t expect was the amount of traction her efforts would gain the Boutique.

Now located in Arvada, ChuChu Boutique was originally an online business that started pre-pandemic. ChuChu’s efforts to open an in-person boutique were halted, but she didn’t let that stop her dream. A woman of many connections, ChuChu is very influential in the fashion industry. Her and her husband also host psychedelic ceremonies, which attract a diverse crowd, including celebrities.

After a viral tiktok for the Boutique gained lots of attention, the stage was set for Burning Man, where the rest of the items at ChuChu’s were given away, in preparation for their temporary move to Santa Fe. “It’s cool to see how far she’s come,” Persephone said.

She looks fondly on her experience with ChuChu. Although it came with many stresses and a new sense of responsibility, Persephone highlights that she met lots of interesting people and gained many new connections in the fashion world. Her time there helped her grow “a sense of confidence,” which showed her she could achieve whatever she put her mind to.

Her parents are both involved in the fashion industry, getting Persephone involved at a young age. Having been modeling from the age of eight, it’s no wonder that fashion holds a deep sense of connection and motivation for her. She recalls fond memories of a photoshoot where wings were edited on her back, which drove her interest in modeling.

Boulder had a special influence on her creativity. As a member of a private school, Persephone didn’t have a dress code, which allowed her to experiment with clothing without barriers. It also surrounded her with other expressive individuals, who inspired her to show off her sense of style.

Outside of ChuChu Boutique, Persephone has her own ambitious goals, which are already getting her involved in the community. She runs a vampire book club (@vampirebookclub.boulder), where they do movie nights and read gothic books.

Persephone also started a fashion ‘zine (@superstitchzine), which she hopes to continue to grow.

Persephone is driven by her time spent at local punk shows. Surrounded by well-dressed people, she’s hit with creative inspiration. She helps interview people for their outfits and film the shows, inspiring the birth of her ‘zine and her other artistic ventures. Persephone credits her incredible group of friends, who push one another and drive each other’s ideas, adding that they “snowball from there.”

One thing that is for certain is the influence the fashion world has had on Persephone—through her professional prospects and wider community, she’s been brought closer to her goals. Pursuing her dreams is no easy feat, but Persephone is getting there with the help of those around her. We wish her the best of luck!

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By Chloe Wolfram When Urban Outfitters arrived in oulder this eptember, they didn’t just bring a few racks of college merch. hey brought a movement. As part of their Good Game tour, Urban teamed up with ike and U oulder creatives to celebrate campus life with a full weekend of music, fashion and community engagement. ut Good Game is more than just good times for students and campus celebration. It’s an example of how brands can really connect with their audience, while also supporting and creating opportunities for student organi ations that align with Urban’s commitment to individuality, culture and youth empowerment.

At the center of the weekend was a sold out show at he ox heatre featuring ebecca lack and ung Gravy. he celebration didn’t stop there students were surprised with bacon, egg and cheese truck pop ups and an Urban Outfitters drone show at olsom ield. oam oulder got exclusive access to the event, including interviews with two major players behind the brand arybeth ahoney ahill, chief merchandising o cer, and ynthia eo, head of brand marketing and public relations.

From College Stores to Corporate Strategy efore diving into her current role, ahoney ahill reflected on what first drew her to the world of retail.

I started my career, honestly, just with this love of product and how product makes people feel,” said ahoney ahill, who got her start working in retail during college. We all know this, like a cute pair of pants, a great jacket, the perfect accessory. We don’t need all of it, but it definitely just gives us a visceral feeling of delight.” or ahoney ahill, she has never lost that emotional connection to clothing. After previously working at arget, Gap and alph auren, she mentioned that Urban’s uni ue voice comes from staying close to the customer, especially Gen .

I like to call it a healthy obsession with Gen ,” she said. Whether that is us being out here in events like this and seeing what you guys are wearing, or just understanding what brands are important to you. Of course we see things like we were really on it with polka dots, we were really on it with butter yellow. icro shorts are a big thing right now. he poncho’s coming back.” his approach is what allows Urban Outfitters to be both on trend and ahead of trend at the same time. he way we stay on top of it is honestly taking cues from Gen and responding as uickly as possible,” she said.

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Marketing That’s Rotting on Social’s While Mahoney Cahill drives the product direction, Cynthia Leo shapes how the brand shows up in the world. As Head of Brand Marketing and PR, she’s focused on cultural relevance and access.

“A lot of our team, we are like rotting in social,” Leo joked. “We pick up a lot of trends, a lot of understandings on that. And so we think about it in a few different ways. We want to be culturally relevant. We want to be in the conversation.”

But for Urban, being in the conversation doesn’t mean following every trend blindly. It means paying close attention to what customers are really saying and feeling and then meeting them where they are.

“We’re watching, you know, Love Island. We are thinking about memes. We are commenting, we’re posting, we’re constantly in it,” Leo explained. “It could be on social. It could be right here on college campuses. Like it is so important for us to show up where our customer is and make sure that we’re making a connection with them.”

That connection also includes access. Hosting artists like Yung Gravy and Rebecca Black, the brand created what Leo calls free access to big moments.

“It is really expensive to go to concerts, so how do we provide free access and create these moments where people can come together, build community, see their favorite artists, have fun with their friends, and really experience the brand in a new and fun way?”

What Urban’s Execs Want You to Know Both executives gave advice for students interested in getting into the fashion and marketing world, and they agreed on one theme and key aspect: curiosity.

“If you’re not curious, like deeply curious, then you’re never going to be in service to the customer,” said Mahoney Cahill. Leo emphasized the same idea. “You have to ask questions. You have to get out there and really be curious of like, what’s happening in all different cultures.”

They also encouraged students to network themselves and use social platforms to make themselves seen by the brands they love. “Go to a lot of the events and meet the crew,” said Leo. “Become a brand ambassador. Start talking about it. Everyone in corporate watches that.”

For Mahoney Cahill, the message was just as loud. “Work for one of our stores. Understand and see what the customer sees. Make connections. Be good to the people that you meet. Guarantee your paths will cross again.”

More Than Merch Urban Outfitters’ Good Game weekend wasn’t just a flashy brand pop up. It was a reminder of how fashion can be cultural, community driven and student centered. Whether you were dancing to Yung Gravy or grabbing a free breakfast sandwich before kickoff, the experience was built to celebrate individuality and bring people together.

As Leo put it, “This is fun. Like, we should be having fun. Everyone should be having fun.”

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Photos by Christian Murphy

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At Denver’s Season V runway event, Color of Fashion transformed the traditional fashion show into a celebration of inclusivity and creativity. Founded by Samantha Joseph and Alicia Myers, the nonprofit organization has spent five seasons redefining the runway, making it a space where models feel safe, designers can experiment boldly, and diversity is not just showcased but celebrated.

The evening’s highlight was a headline presentation by Los Angeles-based design duo BruceGlen, whose bright, bold and colorful designs captured the energy and creativity of the show. It was more than your average runway; the event was an immersive experience. The runway looped around a pool, dipped down and circled guests, with models entering from multiple directions, creating intimate moments and a clear sense of support. From backstage interactions to the energy across the venue, every detail aligned with Color of Fashion’s mission: celebrating artistry, representation and inclusivity. Color of Fashion was founded in 2021 by Samantha Joseph and Alicia Myers to make fashion more inclusive.

The nonprofit supports models of color and gives many designers a chance to be seen. “It’s about celebrating all colors of fashion and beauty while advancing racial equality,” Myers said.

A Runway of Representation Though rarely seen in traditional fashion shows, Color of Fashion prioritizes model safety and empowerment. Models are encouraged to embrace their identities, alongside professional hair and makeup artists who are given space to experiment and push creative boundaries. This progressive approach was clear in both the stunning runway looks and the confidence the models carried on the runway, and this season’s opening hair and beauty segment set a fun and inspiring tone for everyone watching. “Once we secured the venue, everything started falling into place,” Joseph said, looking back at how Season V came together. “The venue was beautiful, and everyone was so welcoming; it felt like magic from day one.”

The BruceGlen Collaboration The show’s headline presentation came from BruceGlen, a Los Angeles-based twin design duo known for their vibrant colors and unique prints. Their collection was a collection of collections, with pieces pulled from past work, with the inspiration stemming from their personal and spiritual journeys. “Our goal is for everyone to be happy,” Bruce said. “The designs are meant to make people smile. It’s color, pattern, fun and joy, all translated into wearable art.”

They are hugely dedicated to staying true to their vision instead of chasing the fast-paced trends, and in the process, BruceGlen has built such a unique identity in the industry. “We try not to pay too much attention to what’s going on. We just do what feels right,” he explained.

Immersed in the Moment

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Walking through the venue, it was impossible not to notice the energy of the show. The way models moved around the runway, appearing from different directions, made each look feel dynamic and full of life. The audience got to see every angle, and the bold colors and patterns of BruceGlen’s collection popped brilliantly in the space. While speaking with Alicia, Roam got an exclusive look into the mechanics of the collaboration. “It was really incredible to see everything come together and feel the energy in the room,” she said. Even small moments amplified the sense of community.

Models interacted naturally, exchanging smiles and support as they walked, really enforcing that the show was about more than the clothes. It was about celebrating creativity and connection.

Experiencing each innovative piece of the show was inspiring and created such a strong sense of hope for the future of fashion.

Photos by Tyler Anderson

Looking Ahead Both Color of Fashion and BruceGlen see the next generation as a source of fresh ideas and bold creativity. When talking with Samantha Joseph and Alicia Myers, they encouraged young designers to take risks and express themselves fully.

“Don’t get too comfortable doing the same thing,” Myers said. “Be different, put all your creativity out there. You never know who might be watching.”

BruceGlen reinforced that sentiment, making it a point to emphasize authenticity over trends. “You don’t have to have the approval of the old guard to be successful,” Bruce said.

“Create work that speaks to you and let people respond to it.” Their advice underlines the belief that the future of fashion should be focused on individuality, experimentation and the courage to redefine what the industry can be.

What Season V Left Behind Color of Fashion Season V proved that fashion can be beautiful, inclusive and empowering all at once. More than just an average fashion show, it was a bold and powerful statement of equity and artistic freedom. Having founders with passion, bold designs from BruceGlen, and a real focus on uplifting underrepresented voices, the Denver-based nonprofit is changing what the runway looks like and truly pushing fashion in a better direction. By centering creativity, community and self-expression, Season V reminded everyone in the room, whether on the runway or in the crowd, that fashion isn’t just about what you wear. It’s about who gets to be seen.

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Her fingertips press against the window as she looks at a warped reflection, leaving prints on the glass.

There’s a maze within them.

The performer frowns and wipes her mark.

Her hands are often gloved, covered from the tip of a nail to shallow skin: a pale cloth on the unused larynx.

The journalist pushes a pencil against his lips, agape as he notes a diamond, bedazzled cutout of the chest exposing her heart.

She’s a footnote in his article: second page, on the left-hand side.

There’s a whisper of something true, he writes, a hint of real beauty.

The performer, on her back, staring at her popcorn ceiling, laughing and laughing ‘til tears choke her, kicking her feet.

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Photos by Landa VanderWey & Tyler Anderson

Photography by: Landa VanderWey & Tyler Anderson

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A visit during off-hours feels more like trespassing in an art exhibit. The lounge space remains open before any drinks or food are offered. There, you can find LED panelsilluminating first-edition Reader’s Digest volumes from the sixties. Shift your attention, and there are abstract vases right above a peculiarly angular yellow couch. When the space sits empty, it invites imagination—calling to mind a mid-century cocktail party or a sleek modern gathering. In the stillness, the tension between eras feels deliberate—each detail part of a careful conversation between past and present.

The Boulder Broker defies simple categorization, balancing nostalgia with reinvention. Built as an ordinary inn in 1972, the location owes its seemingly misleading name to the restaurant-adjacent rebranding. The historic destination offers a glimpse of Colorado heritage while also unveiling a lasting vision for its spaces: The Boulder Swim Club.

Situated at 30th Street & Baseline Road, The Boulder Broker was once home to one of the famous Broker Restaurants, noted for Sunday Brunch and the Broker Shrimp Bowl.

Restaurateur Ed Novak opened the original downtown Broker in 1972 in the basement of a historic bank building, and eventually became the face of the iconic sister restaurants.

restaurant also closing soon thereafter,The Boulder Broker is the last tangible remainder of this beloved Colorado fine-dining chain.

For the six years that followed, the Boulder Broker continued business as an inn. While preserving the charm of its Flatirons view and antique furnishings, the location was widely remarked as dated to the point of dissatisfaction. Common themes emerged from the hundreds of reviews from 2015 to 2023: while staff and service were largely acceptable, the older facility had reported issues of cleanliness and a general need for updates. In this way, affordability became the main merit of the inn.

However, after the 2020 acquisition by an anonymous family, “[their] vision was clear,” as noted on the Boulder Swim Club website. These plans would take years of intentional work to materialize. The club was an integritous but novel project opened to the public in February 2024, which introduced an eatery, a Tiki bar and remodeled leisure spaces for the inn. The new concept,

Building on this newfound culture in another location, Boulder locals frequented the inn's cuisine and leisure offerings for decades before the eventual closing in 2014. With the original Denver

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which retains most of the character of the Broker culture that defined the space, hosts private bookings, local sports watch parties and seasonal events. As part of the Flatirons Meal Plan, CU Boulder students residing in Williams Village can enjoy dining in at the Boulder Swim Club as part of their prepaid balance.

Today, The Boulder Broker operates within the community and culture, supplying an enlivened attraction for Boulder locals, students and visitors.

History and modernity are equally integral to the space—a balance that could one day earn The Boulder Broker the same renown as its predecessors.

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