Republic Media, Arizona's largest news organization, and R-Entertainment, with 40 years of producing nationally acclaimed music and food events, have partnered to produce an exclusive two-day wine and food experience. Our unique strengths and vast resources will bring together local food talent, national chefs, food competitions, education, and intimate dining experiences that will provide a superb platform to showcase our partners
brands and products.
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SCOTTSDALE FASHION SQUARE EVENT PARK One of the most anticipated culinary events in Metro Phoenix- join Republic Media and R-Entertainment at the unique Scottsdale Fashion Square Event Park! Set under the breath-taking views of Camelback mountain in Scottsdale. With more than 100 displays by restaurants, wineries, breweries, and spirits, the azcentral.com Food & Wine Experience will establish Arizona as a leading culinary destination!
TARGET AUDIENCE • General Events: Boomers, Gen X, Seasonal visitors, out of market visitors • VIP Pavilion/ Aperitif After Dark Party: Millennials, Gen X
ELEMENTS OF THE EXPERIENCE WILL INCLUDE FOODIE’S FAVORITES SUCH AS: •
THE GRAND TASTING EXPERIENCE Enjoy samplings from over 30 locally owned restaurants, while sipping on fine wines, craft beers, and spirits.
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KITCHEN & GADGET, TECHNOLOGY, LUXURY EXPOS AND FARMERS MARKET Experience the latest trends in kitchen, technology and luxury brands, and fresh foods from local farms.
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INTIMATE DINNERS Dine with local and celebrity chefs as they develop carefully crafted menus.
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SEMINARS AND MASTER CLASSES Learn tips and techniques from local and celebrity chefs and sommeliers
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VIP PAVILLION Special Chef Demonstrations, exclusive wine, beer, and spirits.
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APERITIF AFTER DARK PARTY PAVILLION Music, food, drink, and interactive elements, providing a multi-sensory experience.
Scottsdale Fashion Square Event Park
EVENT PARK FEATURES •
84,000 square feet of high profile event space
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Located on the north side of Scottsdale Fashion Square between Scottsdale Road and Goldwater Boulevard
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Centrally located in the affluent city of Scottsdale at the foothills of beautiful Camelback mountain
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High visibility with over 59,100 traffic counts daily
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The venue is an open canvas to create a unique culinary experience
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A prime location with ample parking and easy access
events
EVENT:
grand tasting SATURDAY & SUNDAY | 12PM-3PM
Taste unlimited samplings from over 100 locally owned restaurants, wineries, breweries and more. Guests are entertained throughout the afternoon with interactive displays and exclusive live chef demonstrations, art, music and more!
EVENT:
expo:
SATURDAY- SUNDAY | 11AM-4PM Kitchen Gadget, Technology, Luxury, Farmers Market Engage in the latest trends in kitchen, technology and luxury brands. Shop local fresh produce, Arizona specialty foods and more. These fabulous expos will give guests the hands on
opportunity to discover the latest and greatest innovations.
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Exclusive seminars and displays on new and unusual kitchen tools, how to use them, and the latest in technology and luxury items.
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Guests attending the Grand Tasting Event will be guided through the Expo before entering into the Grand Tasting, as well as those who have purchased a la carte intimate dinners and seminars.
EVENT:
master classes SATURDAY & SUNDAY| 11AM – 8PM The audience has the opportunity to interact and engage with
local talent and celebrity chefs and sommeliers as they learn tips and techniques from how to create restaurant quality dishes to pairing the perfect wines with your favorite plates.
EVENT:
Intimate Dining Experiences SATURDAY| SUNDAY
An opportunity to privately dine and interact with celebrity chefs as they develop carefully crafted menus to savor as guests sip on perfectly paired wines, beers, or spirits.
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Farm to Table / Orchard Dinners
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Eat & Greet w/ celebrity chef
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Native American Inspired Dinner
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BBQ & Blues w/ celebrity chef
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Sunday Funday Brunch w/ celebrity chef
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Vegan Dinner
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....and more!
EVENT:
VIP Pavilion/Aperitif After Dark Party VIP PAVILION BY DAY A limited number of guests will have the opportunity to receive, win, or purchase VIP tickets which will give access to the VIP Pavilion during the Grand Tasting hours. The VIP Pavilion will host special Chef Demonstrations, exclusive wine, beer, and spirits to sample, and private limited lounge seating.
AFTER DARK PARTY BY NIGHT Event goers will be drawn into this fun filled evening to dance the night away with DJ's, the Chefs, and more opportunities to enjoy food, drink, and interactive elements, providing a multisensory experience.
marketing
OUT OF THE KITCHEN OFF THE PAGE The azcentral.com Food & Wine Experience will be the first co-sponsored culinary experience to have full ownership and support of The Arizona Republic and azcentral editorial teams. The event will enjoy a spotlight within Food & Dining editorial sections in the months leading up to the event.
Utilizing the multi-media reach of The Arizona Republic, azcentral and the public relations marketing strength of R-Entertainment the azcentral.com Food & Wine Experience
is destined to be a natural success!
OVER $624,125 PROMOTIONAL MEDIA VALUE
REPUBLIC MEDIA SERVES UP ARIZONA’S LARGEST AUDIENCE Republic Media is a media company that makes connections. From brands to consumers, we help you connect with audiences you want to reach, and we do it better than anyone else. Sure, we reach nearly 1.5 million adults each week, encompass more than 30 reputable products and offer countless solutions to meet your needs, but at the end of the day it’s the bottom line you care about. Republic Media makes connections and delivers your
message to the right audience at the right time in the right way.
R-ENTERTAINMENT HAS A PROVEN RECIPE FOR SUCCESS
R Entertainment Company, LLC (REC) is a national entertainment and events firm specializing in delivering turn-key solutions for their clients with services ranging from talent buying, producing and promoting concerts; special events and festivals; venue management and consulting; all aspects of ticketing from online to toll free phone rooms to retail outlets in major supermarkets, sponsorship sales and corporate partnerships; marketing, social media, vendor acquisition and public relations services for a diverse client base.
marketing
PHASE 1: PUBLIC RELATIONS
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March 11 – May 31, 2015 to drive ticket sales and exposure to our partners Public relations by R-Entertainment delivered on a global scale to over 800 news contacts and work with sponsor partners to generate maximum awareness
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Regular editorial updates inside Food & Dining
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Business to business collateral available to all our partners
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(3) Full page ads publishing monthly inside Food & Drink
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(12) Quarter page ads every Sunday
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(12) Two page spreads weekly in the Community Republics
EMAIL MARKETING
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(3) E-mail Blasts to over 500,000 Arizona Republic and R-Entertainment opt-in subscribers every other week
SOCIAL MEDIA
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azcentral.com and Things to Do Facebook announcement – March
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Contesting – ticket giveaway promotion – March
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azcentral Food & Wine Experience Facebook
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Splash page created and hosted on azcentral.com
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Fixed placement promotion on Dining.azcentral.com – launch March
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Fixed placement promotion on thingstodo.azcentral.com – launch March
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azcentral.com homepage high impact unit – minimum of 1 per
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250,000 impressions on mobile platform including the azcentral news app and iPad app
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Newsletter – fixed placement on all event and things to do newsletters – switch out creative monthly – launch March
ONLINE
PHASE 2: PUBLIC RELATIONS
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August 16 – November 8, 2015 to drive ticket sales, promote chefs and events, partner contests and exposure Public relations by R-Entertainment delivered on a global scale to over 800 news contacts and work with sponsor partners to generate maximum awareness
EMAIL MARKETING
SOCIAL MEDIA
ONLINE
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Regular editorial updates inside Food & Dining
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Business to business collateral available to all our partners
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(13) Quarter page ads publishing every Sunday in Main News
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(13) Quarter page ads every Wednesday in Food & Drink
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(26) Half page ads publishing twice weekly in the Community Republics
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Front page Arizona Republic promotion – October – November
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Travel section promotion – October and November
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(4) E-mail Blasts to over 500,000 Arizona Republic and R-Entertainment opt-in subscribers every other week
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Email marketing to winter visitor list in August
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azcentral.com and Things to Do Facebook and Twitter announcement – ongoing
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Republic experts – Tweet, Facebook and Blog - ongoing
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azcentral Food & Wine Experience Facebook
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azcentral.com homepage high impact unit – minimum of 1 per month
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Homepage placement in “Can’t Miss” section – October - November
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500,000 impressions per month on azcentral
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Insider Extras –featured celebrity information and exclusive event information
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Insider Newsletter
media partnerships in the works •
TV (TBD)
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Radio (TBD)
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Scottsdale CVB and partner hotels
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Macerich – Scottsdale Fashion Square
• END TITLE SPONSORSHIP DECK
For more information please contact: Cami Kaiser, General Manager Republic Media Custom Publishing and Magazines p. 602-444-6899 c. 602-653-6812 Ckaiser@republicmedia.com