Arizona Republic
❚ SUNDAY, APRIL 22, 2018 ❚ 1R
Real Estate Zillow to start buying and selling homes
Zillow will now offer Phoenix homeowners the option to sell their homes through its Instant Offer program. FILE PHOTO
Company will renovate and resell homes it buys
Catherine Reagor Columnist Arizona Republic USA TODAY NETWORK
Valley homeowners know Zillow for its online valuations. People either love or hate Zestimates, depending on what it says about their own house. The unofficial home appraisals have been around for more than a decade and are a way for real estate agents to advertise and reach potential buyers and sellers. But now, the Seattle-based company plans to begin buying and selling homes itself in metro Phoenix.
Zillow is expanding its Instant Offer program to the Valley and Las Vegas. Homeowners who want to sell can submit information to the company and receive a potential offer within 48 hours. Zillow then plans to renovate and resell any homes it buys. “Even in today’s hot market, many sellers are stressed and searching for a more seamless way to sell their homes,” said Zillow Chief Marketing Officer Jeremy Wacksman in a company statement. “They want help, and while most prefer to sell their home on the open market with an agent, some value convenience See ZILLOW, Page 6R
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