#Bealifesaver NPLQ Campaign Marketing Resources by RLSS UK

#BEALIFESAVER

TURN THE

DAY -TO- DAY INTO

SAVE THE DAY MEET OUR TYPICAL LIFEGUARD COMMUNITY

MARKETING PACK

WELCOME TO RLSS UK’S #BEALIFESAVER MARKETING PACK

#BEALIFESAVER

The Royal Life Saving Society UK’s (RLSS UK) #Bealifesaver campaign aims to target and attract a more diverse audience to lifeguarding and help Leisure Centres and RLSS UK Pool Lifeguard Trainer Assessors to promote and sell their National Pool Lifeguard Qualification (NPLQ) courses. The focus of the #Bealifesaver campaign targets the type of person who would benefit from the role but may not have even have considered it as an option: people needing flexibility due to studying, dependants or a tenet of their faith, people coming back to the work-place after a break or semi-retired, for example. Target markets: 16 to 18-year olds, 18 to 21-year olds, 18 to 25-year olds, 40+ years old, parents/ guardians of children aged 16+, 60+ years old. This marketing pack has been put together to create a ‘Toolkit’ of marketing support materials, to help encourage the public to become pool lifeguards and to help advertise NPLQ courses.

#BEALIFESAVER

12 WEEK PLAN

FOLLOW OUR SUGGESTED 12 WEEK MARKETING PLAN TO HELP SELL MORE NPLQ COURSES #BEALIFESAVER

#BEALIFESAVER

TURN THE DAY -TO- DAY INTO

SAVE THE DAY

NPLQ Marketing Timeline / 12 Week Plan – Week 1 (continued)

Establish your NPLQ marketing goals – they can be small goals as well as bigger long-term goals.

• Email campaigns

• Increase attendance on our next NPLQ course.

• Social media – adverts and suggested posts

• Define your target market(s) (based on demographics of your surrounding community or informed by gaps in your existing customer base/lifeguard community).

• Website - adverts and suggested copy • Email headers and footer (six versions for different target markets)

• 16 to 18 years-old (At Sixth Form, College or doing an apprenticeship) • 18 to 21 years-old (University student)

• Poster (A4 and A3) artwork (six editable versions available for different target markets PLUS one un-editable generic version)

• 18 to 25 years old (Education leavers looking for a career in leisure)

• Leaflet (A5) artwork (six versions for different target markets)

• 40+ years old (with responsibility for children but looking to re-enter workplace part-time) • Parents/Guardians (with responsibility for children 16+)

• Banner artwork – vertical and horizontal (eight versions – six for different target markets, two generic)

• 60+Semi-retired / retired

• PowerPoint presentation for screening in your reception or public areas

Mailings and face to face meetings

• Suggested outreach partners:

• Most of the resources can be dual branded with your logo. Dual branding instructions are also available for download from your RLSS UK Account.

• Creating a catchment area will allow you to define your list of target groups within your area.

• people who are semi-retired or retired • Use compelling motivators for becoming a lifeguard for each target market

Outreach partners

• Write a bespoke letter/email for each ‘outreach partner’. Each communication should sell the ‘lifestyle’ benefits of being a lifeguard - use the free, downloadable NPLQ leaflets for copy ideas. Your contact with each different outreach partner should be staggered to allow time for follow up actions. Don’t forget you are making the ‘Outreach partner’ a hero. E.g. our amazing school have arranged for XX to come and talk to you about becoming a lifesaver.

• Press release template

• Define your catchment area on a map (how far would you travel per day to go on a course?

• people coming back to the work-place after a break

Establish your NPLQ target market(s)

• people needing flexibility due to studies, dependents or a tenet of their faith

How to implement • Contact potential ‘outreach partners’ by telephone and if appropriate arrange to go and talk to them in person about what you want them to do - promoting NPLQ courses, displaying NPLQ posters at their site and distributing NPLQ leaflets to their participants – ALWAYS explain what’s in it for them.

• Free NPLQ Marketing Resource Toolkits (for six different target markets) PLUS generic NPLQ marketing resources have been provided by RLSS UK - all downloadable from your RLSS UK Account:

• Increase the number of enquiries about becoming a lifeguard.

• people from different ethnicities

• Prepared a 12-week marketing timeline/plan for you or your staff to follow. The marketing resources, all of which available for download/order via your RLSS Account, have been designed to:

Resource/Activity

• Marketing resources

• Increase attendance on all our NPLQ courses over the next year.

• people from different backgrounds

• Developed a portfolio of NPLQ Marketing Toolkits (six target markets PLUS generic collateral); with many resources free to download.

NPLQ Marketing Timeline / 12 Week Plan – Week 2

• Investing time in creating emails to advertise upcoming NPLQ courses – NPLQ email headers and footers are available for free download from your RLSS UK Account.

• Target a specific market(s) e.g. students or retired/semi-retired.

• Target and attract more diverse markets to lifeguarding:

#BEALIFESAVER

• Investment in an email platform to send mass emails to your target audiences e.g. Mail Chimp

• Increase awareness with all visitors to our leisure centre/facility the benefits of being a lifeguard.

Selling and delivering vocational and regulated courses can be very commercially beneficial for ATCs and ATPs; generating income and saving on in-house training costs.

• Stimulate the market place and make more people want to go on NPLQ courses.

NPLQ Marketing Timeline / 12 Week Plan – Week 1 (continued)

• Increase awareness with all visitors to our leisure centre/facility that we run NPLQ courses.

HOW TO RUN A SUCCESSFUL CAMPAIGN NATIONAL POOL LIFEGUARD QUALIFICATION (NPLQ) MARKETING TIMELINE AND 12 WEEK PLAN

To help you sell more National Pool Lifeguard Qualification (NPLQ) courses, RLSS UK has:

#BEALIFESAVER

Establish your NPLQ marketing budget for the following marketing activities and order marketing resources as required from RLSS Direct:

• How up-to-date is your website?

• Initial investment will be in allowing time to ensure your current website is up to date.

• What NPLQ marketing resources do you have? i.e. posters, leaflets, banners – internal and external.

• Advertise on your own website and add your courses to RLSS UK Course Finder – NPLQ website copy and adverts are available for free download from your RLSS UK Account

• What digital marketing do you do? i.e. email footer adverts, emails, website advertising.

• Local newspapers

• Swimming lesson organisations

• Local radio stations • Sports Development Officer • Jobcentres • Recruitment agencies • Age UK

Establishing the above criteria will allow you to push marketing materials to your target audiences via all channels, including @’ing them in social media content, including them on mailing lists and contacting them directly to arrange a meeting. Meeting face to face will allow you to implement RLSS UK marketing resources available to download via your RLSS UK Account.

Consider all the above when setting your marketing budget and look at all your marketing goals. Some of your goals can be met with little investment but bigger long-term goals may require more investment, both financial and time.

• Webiste

• What marketing activity do you currently do?

• Supermarkets

• Swimming clubs

• Mail out to your current members/users about becoming a lifeguard

• Consider investment in social media advertising – NPLQ social media adverts are available for free download from your RLSS UK Account.

• What marketing resource or marketing/social media knowledge do you have within your team?

• Community groups

• Universities

• Running clubs

• If you haven’t got a specific marketing resource, ask your workforce, you may well have a team member with good social media skills or an interest in learning digital marketing.

Establish your current NPLQ marketing situation

• Youth centres

• Further Education Colleges

• Triathlon clubs

• Initial investment will be in allocating resource and allowing time to set up appropriate channels.

NPLQ Marketing Timeline / 12 Week Plan – Week 1

• Scout groups

• Sixth Form Colleges

• Gyms

• Social media

Ideally, you should start your NPLQ marketing campaign 10 weeks before an NPLQ course date

• Schools

• Consider investment in online paid for advertising – website adverts are available for free download from your RLSS UK Account.

• What social media platforms and digital advertising do you currently use/do? i.e. Facebook, Twitter, Instagram.

#BEALIFESAVER

NPLQ Marketing Timeline / 12 Week Plan – Week 3

NPLQ Marketing Timeline / 12 Week Plan – Week 3 (continued)

NPLQ Marketing Timeline / 12 Week Plan – Week 4 (continued)

NPLQ Marketing Timeline / 12 Week Plan – Week 6 (continued)

Resource/Activity

How to implement

Resource/Activity

How to implement

Resource/Activity

How to implement

Resource/Activity

How to implement

• Display on notice boards in reception and around your leisure centre

Targeted NPLQ web adverts

• Add an NPLQ advert to your website Email signature

• Include the NPLQ digital banner 1200px x 300px) linking to your website, or additional text in your email signatures to promote you are holding NPLQ Courses i.e. NPLQ Course running XXX date. Don’t miss out our next NPLQ course is XXX date

Social media

• Post about upcoming NPLQ courses – if there’s limited spaces, promote how many / course fully booked, not to worry book onto the next one

Generic NPLQ poster (A4 or A3 available) Dual branding also available

• Generic advertising of NPLQ courses will allow members/visitors to see you run NPLQ courses and encourage them to enquire when the next course will be running.

(1080h x 1080w) Dual branding also available

• When an enquiry is made, always take the person’s contact details to create a mailing list so when courses are scheduled, you can email them to notify them of the course date Press release templates

• Always ensure you obtain permission to email someone – GDPR Targeted NPLQ posters (6 versions, all available in A4 or A3, all editable – add your next NPLQ course) Dual branding also available

• Display on notice boards in reception and around your leisure centre • Targeting specific markets will sell the lifestyle benefits of lifeguarding and increase enquiries for NPLQ courses

NPLQ PowerPoint presentation

• When an enquiry is made, always take the person’s contact details to create a mailing list so when courses are scheduled you can email them to notify them of the course. • Always ensure you obtain permission to email someone – GDPR • Position a horizontal NPLQ banner on poolside – it will attract the attention of regular swimmers and spectators

Dual branding available

• Position a horizontal banner on your perimeter fence

Resource/Activity

Dual branding available

Website

How to implement

Dual branding available

• Place cardboard cut-outs, designed to catch people’s attention and prompt enquiries at reception about becoming a lifeguard, in leisure centre reception/public areas.

• Post on your social media channels that your leisure centre runs NPLQ courses

(1242w x 1879h and 1080w x 1080h adverts available)

• When relevant ‘@’ in your target audience/outreach partners, notifying them of your leisure centre and that you run NPLQ courses

Dual branding available

• Include adverts where possible as these posts gain the most engagement

Posters

Email campaign

• If you haven’t done so already, use the NPLQ targeted belly posters – add your course details on to the poster and post in reception and around the leisure centre

Resource/Activity

• Create an email using the NPLQ headers and footers available for download from your RLSS UK Account.

NPLQ Marketing Timeline / 12 Week Plan – Week 11 (continued) Summarise your marketing efforts

NPLQ Marketing Timeline / 12 Week Plan – Week 10 Resource/Activity

Social media

• Ask candidates to create a short video clip of them saying why they decided to take the NPLQ and what they thought of the course… these can be posted on social media to promote future courses.

• Page views – analyse the views your landing pages have received (the web pages you have directed users to through social media and email activity)

Paid for advertising

• If applicable ensure to get stats from your paid for advertising – web banner clickthrough rates, social media clicks on paid for advertising

Summarising your marketing efforts across all channels will help to inform your future marketing strategies.

• Ensure you have permission from candidates that they are happy to be on your social media channels.

• You could also target specific groups –

Website

How to implement • Post about your NPLQ courses during and after.

NPLQ Marketing Timeline / 12 Week Plan – Week 12

• Send an email to all candidates congratulating them on completing the course

• School leavers, looking to start your career in the leisure industry after leaving school

Summarise your marketing efforts

• Include a thank you for attending an NPLQ at your leisure centre and why not recommend us to a friend

Using the information gained from summarising your marketing efforts in week 11, you will be able to see best approaches and identify new areas you haven’t yet tried.

• Refresh leaflet stock

• Include any offers or promotions your leisure centre might be running

• Check posters and replace if necessary

• Ensure completed courses are no longer promoted on RLSS UK Course Finder.

• Start by creating a strategy for all the marketing areas you will utilise and why – they worked before, they received the best ROI, they received the most interaction, they received the most positive response.

• Recently retired and want to keep active

• Check banners are still secure Website

It is important to check your course details are up to date and correct throughout the whole marketing timeline as courses will become fully booked / minimal spaces may be available. Being positive about the fact it’s fully booked, or only limited spaces show the courses popularity and official credentials.

• Using the marketing timeline, plan your next 12 weeks of marketing resources and how you will implement them.

• Update your website stating new course dates coming soon • Add a news story to latest news section – Successful course, XXX candidates passed and now hold an NPLQ, new course dates coming soon

Posting during and after the course will allow potential candidates to see what was involved, previous candidate’s experiences and alert them to the fact future NPLQ courses will be held at your leisure centre.

NPLQ Marketing Timeline / 12 Week Plan – Week 9 How to implement • Last push on social media –

NPLQ Marketing Timeline / 12 Week Plan – Week 11

• Don’t forget to book your place on the NPLQ course next week!

Summarise your marketing efforts

• Last few places for our NPLQ course. BOOK NOW!

Enquiries

• Send a last call email to your contact list – • Book Now • Last few places remaining! BOOK NOW!

Social media

• Include course date and link to website • Ensure course details are correct and up to date on your website • Highlight that booking time is limited Website

• Attend further schools/groups as in week 5 to further promote the NPLQ/starting a lifeguarding career/course running at your leisure centre

Targeted social media posts can be tailored to each specific user and be totally relevant to them. This may help them see how the NPLQ/promoting the NPLQ is of a benefit to them i.e. recruitment agencies may want to advertise NPLQ courses so once candidates have qualified they will go via them when looking for recruitment.

#BEALIFESAVER

Sending a last push via all channels will prompt anyone who hasn’t yet booked to sign up. It also drums up excitement about the upcoming course.

• Start by checking your social media channels. If you have any queries or interactions with your previous posts, ensure you respond to each one

• Using the template press release – available for free download from your RLSS UK Account, create a press release about your upcoming NPLQ course – who can enrol on the course/how they enrol the course/why qualify as a lifeguard

• Using social media send out targeted posts to these audiences @ing them in where possible and informing them of the benefits of the NPLQ, how to become a lifeguard, courses running at your leisure centre

How to implement

• If appropriate share RLSS UK content

Social media

Presentations

• Ensure your website is up to date with the latest courses you have running – again are there places still available or does the course need removing because it is fully booked

#BEALIFESAVER

• Repost date of upcoming NPLQ course and link to website

Resource/Activity

How to implement • In week 6 you revisited your targeted audiences and identified the audiences who had not yet seen your marketing efforts

Social media

How to implement

NPLQ Marketing Timeline / 12 Week Plan – Week 8

• If you haven’t already done so. include an email banner, or additional text in your email signatures to promote you are holding NPLQ Courses i.e. NPLQ Course running XXX date. / Don’t miss out our next NPLQ course is XXX date

NPLQ Marketing Timeline / 12 Week Plan – Week 7

• Check posters and replace if necessary

• The web link to courses can be included in social media posts and emails

• Include a link to your website for full details

• Create an email or use the NPLQ templates downloadable on RLSS Direct

• Check courses advertised on the RLSS UK Course Finder – are there places still available or does the course need removing because it is fully booked? Website

• Using the contact list from week 4 (gathered from course enquiries) send a targeted email advertising your upcoming courses… Last few places left

• Refresh leaflet stock

NPLQ Marketing Timeline / 12 Week Plan – Week 6 – revisit steps completed in week 4

#BEALIFESAVER

Printed resources and posters

• At the end of each presentation direct students to more information about the course and course dates on your/RLSS UK website

Resource/Activity

• Posts could include some of the benefits included on targeted NPLQ resources

• Check RLSS UK belly posters used are correct – course details, spaces still available

• Include a link to the website for full details

Email signatures

Revisiting your target audience at this stage will allow you to see which audiences aren’t seeing your messages and will allow to you utilise tools throughout the marketing timeline to reach them i.e. via targeted emails/social media.

• Post about the benefits of the NPLQ course

Press Release

• Refer to your target audience and check off the audiences you have already reached out to and make of those still to target within your catchment area

Printed resources and posters

• Using the contacts, you gathered from course enquires (week 3), send a targeted email advertising your upcoming courses

Targeted NPLQ social media adverts

Social media

How to implement

Target audience

• Multiple schools and colleges can be attended throughout the week

• Ensure your own website is up to date with the latest courses you have running

• Post about upcoming NPLQ courses

Resource/Activity

Presentations

• The web link to courses can be included in social media posts and emails

Social media

Email campaign

• Attend schools and colleges with your catchment area to present about the NPLQ and starting a lifeguarding career

• Place leaflets near posters advertising the NPLQ so potential candidates know they can take the course at your leisure centre • Place pull up banners advertising the NPLQ in leisure centre reception/public areas

Suggested NPLQ posts for social media

NPLQ Marketing Timeline / 12 Week Plan – Week 5

• Screen the NPLQ PowerPoint in reception to encourage enquiries about becoming a lifeguard.

• Having leaflets available will allow people to pick up a leaflet and find out more about the NPLQ and what the benefits of the course are

Targeted pull up NPLQ banners Targeted NPLQ cardboard cut-out figures

• Invite the Editor from your local newspaper in to meet your lifeguard team and ask them to promote your next course date.

• Advertise your NPLQ course(s) on RLSS UK Course Finder – date, location, cost and how to book

• Place NPLQ leaflets on reception and in leaflet dispensers around the leisure centre

• Post about the benefits of the NPLQ course Posters

Ensure you respond to comments and interactions on your social media pages, this will keep your pages active and it is also another source for potential candidates to contact you about courses and for you to advertise them.

NPLQ Marketing Timeline / 12 Week Plan – Week 4

Horizontal NPLQ Banners

Targeted NPLQ leaflets

• Press release good news stories about anything to do with lifeguarding. At the bottom of template always include the date of your next NPLQ course.

• Ensure your course is on RLSS UK Course Finder

• Keep a record of all lifeguard/NPLQ enquiries received by your reception team • Analyse social media interactions received, including likes, comments and posts from individuals • Analysing interactions received will highlight which content was most successful and engaged your target audience(s) • Look at the reports generated from your email campaigns – opens, click through rates

• Add an article about the upcoming course to your latest news section of the website – this could be the press release 9

ALL MARKETING SUPPORT MATERIALS CAN BE DUAL BRANDED FOLLOWING THESE INSTRUCTIONS:

#BEALIFESAVER

TURN THE DAY -TO- DAY INTO

SAVE THE DAY

DUAL BRANDING INSTRUCTIONS

Find a PDF/JPEG of your company logo

Download Adobe reader at get.adobe.com/uk/reader

Go to the Comment Panel once you have opened your chosen PDF

Click Add Stamp

Select Custom Stamps Select Create

Find your PDF/JPEG logo and then select the Dynamic category, Click OK

Go to Add Stamp and select your new Dynamic Stamp

Once selected Click and Drag your company logo to scale

Once happy with the placement of your company logo Save and Print the newly edited document

If accessing Adobe reader is not possible, for assistance email marketing@rlss.org.uk 4

DIGITAL ADVERTS

#BEALIFESAVER

WEB ADVERTS (1080x1080px)

SOCIAL MEDIA ADVERTS (1080x1080px)

SOCIAL MEDIA ADVERTS (1242x1879px)

EMAIL FOOTER BANNER ADVERT (1200x300px)

GET INVOLVED ON SOCIAL MEDIA

#BEALIFESAVER

EXAMPLE POSTS TURN THE DAY-TO-DAY INTO SAVE THE DAY

CALLING ALL STUDENTS! Become a lifesaver in

Want to learn lifesaving skills for your everyday use? Book your #NPLQ course now! #Bealifesaver #Bealifeguard

your spare time and gain the edge in a competitive recruitment world. Sign up for your #NPLQ course now! #Bealifesaver #Bealifeguard

http://bit.ly/RLSSUKNPLQ http://bit.ly/PoolLifeguardCourses

TURN THE DAY-TO-DAY INTO SAVE THE DAY

CALLING ALL STUDENTS! Have the chance to

Lifeguards are the everyday heroes of all leisure centres. Want to make a difference? Book your #NPLQ course now! #Bealifesaver #Bealifeguard

travel with a qualification that is internationally known. Book your #NPLQ course now! #Bealifesaver #Bealifeguard

http://bit.ly/RLSSUKNPLQ http://bit.ly/PoolLifeguardCourses

WORK FLEXIBLE HOURS, LEARN LIFESAVING SKILLS, MAKE A DIFFERENCE – SOUND GOOD?

Make this year the year you become a lifeguard! Sign up for an #NPLQ course #Bealifesaver #Bealifeguard

http://bit.ly/RLSSUKNPLQ http://bit.ly/PoolLifeguardCourses

TURN THE DAY-TO-DAY INTO SAVE THE DAY

Learn lifesaving skills for your everyday use. Book your #NPLQ course now! #Bealifesaver #Bealifeguard

http://bit.ly/RLSSUKNPLQ http://bit.ly/PoolLifeguardCourses

LOOKING FOR AN INCLUSIVE PLACE TO WORK?

START A LIFE-CHANGING CAREER TODAY.

Book your #NPLQ course now! #Bealifesaver #Bealifeguard

http://bit.ly/RLSSUKNPLQ http://bit.ly/PoolLifeguardCourses

LOOKING FOR FLEXIBLE WORKING HOURS THAT SUIT YOUR LIFESTYLE? Sign up for one

of our #NPLQ courses running now! #Bealifesaver #Bealifeguard

http://bit.ly/RLSSUKNPLQ http://bit.ly/PoolLifeguardCourses

LOOKING FOR A NEW START? #Bealifesaver #Bealifeguard. #NPLQ courses running now, book your space today!

http://bit.ly/RLSSUKNPLQ http://bit.ly/PoolLifeguardCourses 6

SPREAD THE WORD

#BEALIFESAVER

USE OUR TEMPLATE PRESS RELEASE TO LET YOUR LOCAL NEWSPAPER KNOW YOU ARE RUNNING NPLQ COURSES! <NAME OF LEISURE CENTRE/POOL> supports campaign to encourage people to become lifeguards – Local leisure centre calls for lifeguards

<NAME OF LEISURE CENTRE> is supporting the RLSS UK's, #Bealifesaver to attract a more diverse audience from different backgrounds to become lifeguards. The Royal Life Saving Society UKʼs (RLSS UK) new campaign aims to encourage as many people as possible to get involved with lifeguarding and <NAME OF LEISURE CENTRE> is running NPLQ pool lifeguard courses as part of this campaign. <NAME OF LEISURE CENTRE> is calling all potential lifeguards in <AREA NAME> area to enrol on their next National Pool Lifeguard Qualification (NPLQ) course. Jo Talbot, Director of RLSS UK – the leading provider of lifeguard training in the UK said: “We want to encourage people to learn and develop new skills and get involved in lifeguarding. “Becoming a pool lifeguard not only gives you the skills o to save lives but also gives opportunities to work abroad, start a career in the leisure industry, work flexible hours to fit around life as a parent, keep active during retirement or a great way for students to fund their studies. “We see lifeguards as representatives of our wider society and the lifeguard workplace as welcoming, inclusive and free from discrimination. We aim to attract a more diverse audience from different backgrounds to join our lifeguard community.” "Turn the Day-to-Day into Save the Day"

#BEALIFESAVER

<NAME OF LEISURE CENTRE> will be running RLSS UK NPLQ courses <DATES AND TIMES>. <NAME OF SPOKESPERSON> from <LEISURE CENTRE NAME OR COMPANY> said: “Protecting and helping people are normal duties for a lifeguard, they are our everyday heroes. We want as many people as possible to enrol on our NPLQ courses, empowering them to keep people safe in swimming pools. “We are running the RLSS UKʼs NPLQ course in support of the RLSS UK #Bealifesaver campaign. “If you would like to enrol on our course please <INFORMATION ON HOW TO ENROL>.”

<NAME OF LEISURE CENTRE/POOL> supports campaign to encourage people to become lifeguards – Local leisure centre calls for lifeguards

Notes to Editors – Notes to Editors – <INSERT INFORMATION ABOUT ORGANSIATION> For more information and interview opportunities with <ORGANSIATION NAME> spokesperson please contact <NAME> on <TELEPHONE NUMBER> or email <EMAIL ADDRESS>. RLSS UK is the trading subsidiary of The Royal Life Saving Society UK (RLSS UK), the drowning prevention charity. RLSS UK is the UKʼs leading provider of training and education in lifesaving, lifeguarding, water safety and life support skills in the UK. It is also the governing body for Lifesaving Sport.

Follow and join RLSS UK's campaign on: Twitter – @RLSSUK Facebook – facebook.com/RLSSUK Instagram – @RLSS UK

Through RLSS UK, there are more than 90,000 RLSS UK Pool Lifeguards in the UK trained in the National Pool Lifeguard Qualification (NPLQ), which account for around 95 per cent of all pool lifeguards are trained by the RLSS UK.

Check out the hashtags #Bealifesaver #BeaLifeguard #NPLQ. For more information about how to become a pool lifeguard –

#BEALIFESAVER

Around 400 people drown in the UK and Ireland every year and the charity aims to prevent drowning and promote water safety education, through campaigns and its lifesaving programmes. RLSS UK awards and programmes teach a range of lifesaving skills ranging from life support (CPR) to water survival and rescue skills. Programmes include Rookie Lifeguard (for eight to12-year–olds), Survive & Save (for 12 years+) and Save a Babyʼs Life (a free course aimed at parents and carers of young children). The RLSS UK (then the Life Saving Society) was formed in 1891. In 1904, as there was great support for the organisation from the Royal Family, the society was granted permission to use the Royal title and became the Royal Life Saving Society. Drowning Prevention Week is the national campaign run by the Royal Life Saving Society UK to cut down the number of accidental drownings that occur each year and support families affected by drowning. To find out about the next Drowning Prevention Week campaign, visit www.rlss.org.uk/dpw.

RLSS UK also offers the National Pool Management Qualification and First Aid at Work qualifications as part of its portfolio.

Visit our website at <WEBSITE ADDRESS> Follow us on Twitter – @<TWITTER HANDLE>

Visit our website at <WEBSITE ADDRESS>

RLSS UKʼs NPLQ is the most awarded lifeguard qualification in the UK and Ireland with more than 95 per cent of all pool lifeguards qualified through RLSS UK. The RLSS UK NPLQ is also internationally recognised with over 90,000 RLSS UK pool lifeguards worldwide.

OUR NEXT COURSES WILL BE...

Call – <TELEPHONE NUMBER>

Page 1 of 3

Page 2 of 3

#BEALIFESAVER

Page 3 of 3

#BEALIFESAVER

POSTERS

USE OUR A4 AND A3 POSTERS TO ATTRACT ATTENTION AND LET YOUR CUSTOMERS KNOW YOU ARE RUNNING NPLQ COURSES

TURN THE

#BEALIFESAVER

TURN THE

#BEALIFESAVER

DAY -TO- DAY

SAVE THE DAY

By being a lifeguard, you can not only make a difference to a person’s life, but also your own life. There are loads of other benefits too:

INTO

Develop essential skills for your future Thrive on variety – no day is the same Fit working hours around sixth form, college or your apprenticeship Become more independent

Meet great people

NEXT NPLQ COURSE:

TURN THE

DAY

-TO-

DAY

INTO

Flexible working hours that suit you and your lifestyle

Have the chance to travel with a qualification that is internationally known

Keep fit with easy access to leisure facilities

Build on a career that can help you save lives everywhere

A great starting point for a career in the leisure industry

Flexible working hours that suit you and your lifestyle

An inclusive place to work

NEXT NPLQ COURSE:

#BEALIFESAVER

TURN THE

DAY

-TO-

DAY

INTO

#BEALIFESAVER

NEXT NPLQ COURSE:

TURN THE

DAY

-TO-

DAY

INTO

SAVE THE DAY

By being a lifeguard, you can not only make a difference to a person’s life, but also your own life. There are loads of other benefits too:

By encouraging your child (16+) to become a lifeguard, you can not only make a difference to a person’s life but also your child’s life. There are loads of other benefits too:

Flexible working hours

Learn a new skills that could save someone’s life

Learn and develop new skills

Take up a new hobby

Make a difference – help make people feel safe at swimming pools

Work hours to suit you

Lifesaving skills for your everyday use

Make a difference to someone’s life

An inclusive place to work

NEXT NPLQ COURSE:

Flexible working hours to suit your family

#BEALIFESAVER

TURN THE DAY -TO- DAY INTO

SAVE THE DAY

MEET OUR TYPICAL LIFEGUARD COMMUNITY By being a lifeguard, you can not only make a difference to a person’s life, but also your own life. There are loads of other benefits too. Ask at reception for more information and upcoming National Pool Lifeguard Qualification (NPLQ) course dates, or visit rlss.org.uk/nplq

Becoming familiar with earning and managing money Developing essential skills for their future Gaining ‘the edge’ in a competitive recruitment world

NEXT NPLQ COURSE:

LEAFLETS

#BEALIFESAVER

USE OUR A5 LEAFLETS TO ATTRACT ATTENTION AND PROVIDE YOUR CUSTOMERS WITH MORE INFORMATION ABOUT THE NPLQ QUALIFICATION

TURN THE

#BEALIFESAVER

TURN THE

DAY -TO-DAY

DAY -TO- DAY

SAVE THE DAY

By being a lifeguard, you can not only make a difference to a person’s life but also your own life. There are loads of other benefits too:

INTO

Develop essential skills for your future Thrive on variety – no day is the same Fit working hours around sixth form, college or your apprenticeship Become more independent

Meet great people

Flexible working hours that suit you and your lifestyle

Have the chance to travel with a qualification that is internationally known

Keep fit with easy access to leisure facilities

Build on a career that can help you save lives everywhere

A great starting point for a career in the leisure industry

Flexible working hours that suit you and your lifestyle

An inclusive place to work

PLUS

You also get the chance to achieve additional qualifications such as First Aid at Work, Emergency First Aid at Work, Anaphylaxis Management and Automated External Defibrillation (AED).

TURN THE

DAY -TO- DAY INTO

SAVE THE DAY By being a lifeguard, you can not only make a difference to aare person’s but also yourtoo: own life. There loads oflife other benefits

Flexible working hours

#BEALIFESAVER

TURN THE

DAY -TO-DAY INTO

SAVE THE DAY By being a lifeguard, you can not only make a difference to a person’s life but also your own life. There are loads of other benefits too: Learn new skills that could save someone’s life

Learn and develop new skills

Take up a new hobby

Make a difference – help make people feel safe at swimming pools

Work hours to suit you

Lifesaving skills for your everyday use

Make a difference to someone’s life

An inclusive place to work

#BEALIFESAVER

TURN THE

DAY -TO- DAY INTO

SAVE THE DAY By encouraging your child (16+) to become a lifeguard, you can not only make a difference to a person’s life but also your child’s life. There are loads of other benefits too:

Flexible working hours to suit your family

#BEALIFESAVER

WHO CAN BECOME A LIFEGUARD? Anyone who is 16-years-of-age or older at the time of taking the National Pool Lifeguard Qualification (NPLQ) final assessment, and able to: • Swim 50 metres in less than 60 seconds

• Surface dive to the floor of the pool

You also get the chance to achieve additional qualifications such as First Aid at Work, Emergency First Aid at Work, Anaphylaxis Management and Automated External Defibrillation (AED).

They will also get the chance to achieve additional qualifications such as First Aid at Work, Emergency First Aid at Work, Anaphylaxis Management and Automated External Defibrillation (AED).

Working flexible hours. Lifeguards benefit from varied working hours which can easily fit around other commitments. Leisure centres are normally open from 7:00 am to 10:00 pm, seven days a week, so finding a time to work that suits you is easy.

•

Learning First Aid and CPR. You’ll become confident in essential lifesaving skills that could help you save someone’s life at work and in your everyday life.

•

Making a difference. Lifeguards provide an amazing public service and make people feel confident and safe in the swimming pool environment. You’ll be respected and admired for your work.

•

Seeing the world. The NPLQ is internationally recognised, so there’s the potential to travel and work as a pool lifeguard around the world.

•

Shaping your future. Lifeguarding develops many transferable skills and offers a fantastic foundation for any career; whether it be in the leisure industry or beyond.

• Climb out of a pool unaided without using a ladder or steps (where the pool design permits) To perform lifeguard duties, candidates must be physically fit, have good vision, good hearing and be mentally alert. All candidates must present suitable identification to the Trainer and Assessor. Lifeguarding doesn’t discriminate against age, religion, race, gender identity, socio-economic status or sexual orientation. Lifeguards are representative of wider society and the lifeguard workplace is welcoming and inclusive.

RLSS UK is the leading provider of lifeguard training in the UK. There are more than 90,000 RLSS UK pool lifeguards trained in the NPLQ – 95% of all UK pool lifeguards.

PLUS

Meeting a great team of co-workers. You’ll always lifeguard in groups ranging from three to eight (depending on the size of the pool) and you’ll feel part of a national lifeguarding community which is over 90,000 strong.

•

• Tread water for 30 seconds

Developing essential skills for their future

PLUS

•

• Swim 100 metres continuously on front and back in deep water

WHY TRAIN WITH RLSS UK?

PLUS

Being the proud holder of a widely recognised lifeguard qualification. The NPLQ is a requirement for the majority of lifeguarding jobs in the UK and Ireland.

• Jump or dive into deep water

Becoming familiar with earning and managing money

Gaining ‘the edge’ in a competitive recruitment world

WHAT ARE THE BENEFITS OF COMPLETING THE NPLQ? •

IRLSS UK is regulated by Ofqual, Qualifications Wales and CCEA in Northern Ireland. . RLSS UK is the leading providerof water safety and qualifications. A charity founded in 1891, which enhances communitiesand encourages everybody to enjoy water safely.

HOW MUCH DOES IT COST? Dependent on the venue, the NPLQ course will usually cost between £200 and £300 including assessment fees.

FIND A NPLQ COURSE Ask at reception for more information and upcoming NPLQ course dates, or visit rlss.org.uk/nplq

WHAT DOES THE NPLQ INVOLVE? The NPLQ course requires a minimum of 36 hours training and 100% attendance. Courses usually run over consecutive days, midweek from 9:00 am until 5:30 pm. Some venues may vary days and hold the end assessment on a weekend. The NPLQ covers all elements of Pool Rescue Techniques, Lifeguarding Theory, First Aid and CPR. The course includes swimming to set times, lifting casualties and diving to the deepest part of the swimming pool. Upon completion of training, the NPLQ is assessed by an independent assessor. The assessment will include multiple choice question papers, practical demonstrations of water rescue skills, CPR and First Aid. Upon qualifying, the NPLQ certificate is valid for two years from the date of successful completion.

BACK PAGE

BANNERS

#BEALIFESAVER

USE OUR HORIZONTAL BANNERS, PORTRAIT PULL-UP BANNERS AND CARDBOARD CUT-OUTS TO ATTRACT ATTENTION AND LET YOUR CUSTOMERS KNOW YOU ARE RUNNING NPLQ COURSES PULL-UP BANNERS #BEALIFESAVER

#BEALIFESAVER

TURN THE

#BEALIFESAVER

TURN THE

#BEALIFESAVER

TURN THE

#BEALIFESAVER

TURN THE

#BEALIFESAVER

TURN THE

DAY -TO- DAY

SAVE THE DAY

By being a lifeguard, you can not only make a difference to a person’s life, but also your own life. There are loads of other benefits too:

By encouraging your child (16+) to become a lifeguard, you can not only make a difference to a person’s life but also your child’s life. There are loads of other benefits too:

INTO

Learn new skills that could save someone’s life

Flexible working hours

Develop essential skills for your future

Build on a career that can help you save lives everywhere

Take up a new hobby

Learn and develop new skills

Thrive on variety – no day is the same

Work hours to suit you

Make a difference – help make people feel safe at swimming pools

Fit working hours around sixth form, college or your apprenticeship

Make a difference to someone’s life

Lifesaving skills for your everyday use

Become more independent

An inclusive place to work

Meet great people

An inclusive place to work

Ask at reception for more information about becoming a lifeguard or visit rlss.org.uk/nplq

00318 RLSS IQL Marketing Toolkit_Pull Up Banner 850x2000_Current.indd 1

26/10/2018 14:38

00318 RLSS IQL Marketing Toolkit_Pull Up Banner 850x2000_Current.indd 2

Ask at reception for more information about becoming a lifeguard or visit rlss.org.uk/nplq

26/10/2018 14:38

Keep fit with easy access to leisure facilities

26/10/2018 14:38

Flexible working hours to suit your family

Become familiar with earning and managing money

Gaining ‘the edge’ in a competitive recruitment world

Developing essential skills for their future

A great starting point for a career in the leisure industry

An inclusive place to work

Ask at reception for more information about becoming a lifeguard or visit rlss.org.uk/nplq

00318 RLSS IQL Marketing Toolkit_Pull Up Banner 850x2000_Current.indd 3

INTO

Flexible working hours that suit you and your lifestyle

Have the chance to travel with a qualification that is internationally known

Flexible working hours that suit you and your lifestyle

INTO

Ask at reception for more information about becoming a lifeguard or visit rlss.org.uk/nplq

00318 RLSS IQL Marketing Toolkit_Pull Up Banner 850x2000_Current.indd 4

26/10/2018 14:38

Ask at reception for more information about becoming a lifeguard or visit rlss.org.uk/nplq

00318 RLSS IQL Marketing Toolkit_Pull Up Banner 850x2000_Current.indd 5

26/10/2018 14:38

00318 RLSS IQL Marketing Toolkit_Pull Up Banner 850x2000_Current.indd 6

26/10/2018 14:38

HORIZONTAL BANNERS (POOLSIDE & ROADSIDE) TURN THE

MEET OUR TYPICAL LIFEGUARD COMMUNITY

TURN THE

#BEALIFESAVER

DAY -TO- DAY

SAVE THE DAY

INTO

Learn and develop new skills

Lifesaving skills for your everyday use

An inclusive place to work

Make a difference to someone’s life

MEET OUR TYPICAL LIFEGUARD COMMUNITY

#BEALIFESAVER

INTO

Ask at reception for more information about becoming a lifeguard or visit rlss.org.uk/nplq

For more information ask at reception or visit rlss.org.uk/nplq

00318 RLSS IQL Marketing Toolkit_Horizontal Banner 2000x700_Current.indd 1

00318 RLSS IQL Marketing Toolkit_Horizontal Banner 2000x700_Current.indd 2

23/10/2018 12:16

23/10/2018 12:20

RECEPTION LIFE-SIZE CARDBOARD CUT–OUTS 6’1” approx

5’8” approx

TURN THE

5’8” approx

6’ approx

TURN THE

6’ approx

TURN THE

6’ approx

TURN THE

DAY -TO- DAY

SAVE THE DAY

By being a lifeguard, you can not only make a difference to a person’s life, but also your own life.

Ask at reception for more information about becoming a lifeguard or visit rlss.org.uk/nplq

INTO

By being a lifeguard, you can not only make a difference to a person’s life, but also your own life. Ask at reception for more information about becoming a lifeguard or visit rlss.org.uk/nplq

By being a lifeguard, you can not only make a difference to a person’s life, but also your own life.

TURN THE

Ask at reception for more information about becoming a lifeguard or visit rlss.org.uk/nplq

INTO

DAY -TO- DAY INTO

SAVE THE DAY By encouraging your child to become a lifeguard, you can not only make a difference to a person’s life but also your child’s life. Ask at reception for more information about becoming a lifeguard or visit rlss.org.uk/nplq

POWERPOINT PRESENTATION

#BEALIFESAVER

USE OUR EDITABLE POWERPOINT PRESENTATION IN YOUR RECEPTION AREA, TO ATTRACT ATTENTION AND LET YOUR CUSTOMERS KNOW YOU ARE RUNNING NPLQ COURSES POWERPOINT SLIDES

EMAILS

#BEALIFESAVER

USE OUR EMAIL HEADERS AND FOOTER TO LET YOUR CUSTOMERS AND OUTREACH PARTNERS KNOW YOU ARE RUNNING NPLQ COURSES! EMAIL TEMPLATES

WEBSITE

#BEALIFESAVER

ADD OUR SUGGESTED COPY TO YOUR WEBSITE, TO PROMOTE THE NATIONAL POOL LIFEGUARD QUALIFICATION (NPLQ) #BEALIFESAVER

TURN THE DAY -TO- DAY INTO

SAVE THE DAY

#BEALIFESAVER

NATIONAL POOL LIFEGUARD QUALIFICATION By being a lifeguard, you can not only make a difference to a person’s life, but also your own life. There are loads of other benefits too: WHAT ARE THE BENEFITS OF COMPLETING THE NPLQ? • Being the proud holder of a widely recognised lifeguard qualification. The NPLQ is a requirement for the majority of lifeguarding jobs in the UK and Ireland. • Meeting a great team of co-workers. You’ll always lifeguard in groups ranging from three to eight (depending on the size of the pool) and you’ll feel part of a national lifeguarding community which is over 90,000 strong. • Working flexible hours. Lifeguards benefit from varied working hours which can easily fit around other commitments. Leisure centres are normally open from 7:00 am to 10:00 pm, seven days a week, so finding a time to work that suits you is easy.

• Seeing the world. The NPLQ is internationally recognised, so there’s the potential to travel and work as a pool lifeguard around the world. • Shaping your future. Lifeguarding develops many transferable skills and offers a fantastic foundation for any career; whether it be in the leisure industry or beyond.

WHO CAN BECOME A LIFEGUARD? Anyone who is 16-years-of-age or older at the time of taking the National Pool Lifeguard Qualification NPLQ) final assessment, and able to: • Jump or dive into deep water • Swim 50 metres in less than 60 seconds • Swim 100 metres continuously on front and back in deep water • Tread water for 30 seconds • Surface dive to the floor of the pool

WHAT DOES THE NPLQ INVOLVE?

The NPLQ course requires a minimum of 36 hours training and 100% attendance. Courses usually run • Learning First Aid and CPR. You’ll become confident over consecutive days, midweek from 9:00 am until in essential lifesaving skills that could help you save 5:30 pm. Some venues may vary days and hold the someone’s life at work and in your everyday life. end assessment on a weekend. • Making a difference. Lifeguards provide an amazing The NPLQ covers all elements of Pool Rescue public service and make people feel confident and Techniques, Lifeguarding Theory, First Aid and CPR. safe in the swimming pool environment. You’ll be The course includes swimming to set times, lifting respected and admired for your work.

To perform lifeguard duties, candidates must be physically fit, have good vision, good hearing and be mentally alert. All candidates must present suitable identification to the Trainer and Assessor. Lifeguarding doesn’t discriminate against age, religion, race, gender identity, socio economic status or sexual orientation. Lifeguards are representative of wider society and the lifeguard workplace is welcoming and inclusive.

casualties and diving to the deepest part of the swimming pool. Upon completion of training, the NPLQ is assessed by an independent assessor. The assessment will include multiple choice question papers, practical demonstrations of water rescue skills, CPR and First Aid. Upon qualifying, the NPLQ certificate is valid for two years from the date of successful completion.

HOW MUCH DOES AN NPLQ COURSE COST? The NPLQ course costs £(add your cost in here) including assessment fees.

UPCOMING NPLQ COURSE DATES (Add your course dates and times etc. in here)

UPCOMING BOOK YOUR NPLQ COURSE NOW! NPLQ COURSE DATES Call (insert your telephone number in here) or email (insert your email address in here)

• Climb out of a pool unaided without using a ladder or steps (where the pool design permits)

TURN THE

DAY -TO- DAY INTO

SAVE THE DAY

MARKETING PACK

#BEALIFESAVER