THE DIGITAL AGE OF RUSS LYON SOTHEBY’S INTERNATIONAL REALTY How Russ Lyon Sotheby’s International Realty Takes Transacting to a New Virtual Level
2020
will forever be marked as the year that technology took over the real estate industry. Over the course of this year, challenges brought on by the global COVID-19 pandemic forced businesses and consumers to rethink the way they interact with each other. Physical distancing mandates put in place by government and health officials suspended much of the in-person interactions that businesses rely on, and stay-at-home orders made technology imperative. Technology has never been more important than it is right now. When the stakes are high and deals are on the line, clients want to know trusted agents have the tools to get the job done and agents want to know that their brokerage is going to support them. Here in the Grand Canyon State, no brokerage met the changes better than Russ Lyon Sotheby’s International Realty (RLSIR). Once again adhering to the principles on which RLSIR was founded; professionalism, integrity and white glove service, the brokerage immediately implemented new strategies and resources to help agents and clients when the pandemic hit. RLSIR quickly shifted and adapted to an all-virtual work environment for its buyers, sellers, agents and staff. Since 1947, RLSIR has been at the forefront of implementing the latest and smartest technology. No longer does a buyer, seller or agent need to be physically present for multiple showings, meetings, inspections, or signings.
RLSIR agents are equipped with branded websites and a mobile app complete with an IDX feed, an augmented reality app, partnerships with companies to better customer relationships and much more. The digital age of real estate has arrived and there is no shortage of technology at RLSIR to get the exposure for properties and give buyers, sellers and agents everything they need where being contactless is now the new norm. These partnerships, programs and methods not only ensure the health and safety of all parties involved but also makes it simple to complete transactions from anywhere, at any time.