RLAH RE Style Guide Jan 21

R L A H S T Y L E G U I D E - J A N 2 0 21

Wordmark

Primary Branding Component

Wordmark Usage

The RLAH Real Estate wordmark is our primary branding component. On all marketing efforts, it should be clear to the public who is the brokerage company that is advertising the property, and who is the salesperson or sales team. The public should not have to guess which company is the brokerage and which is the salesperson or sales team.

The RLAH Real Estate wordmark cannot appear less than half the size of a group/team logo or agent name (based on the larger item).

•Logos cannot be stretched •Color changes are permitted, but only to solid colors •If the wordmark is not being used, “RLAH Real Estate” must be used in a sans serif font.

Wordmark

Alternate Wordmark Often used in email signatures and other places where the enlargened “REAL ESTATE� is beneficial.

Typography

PRIMARY TYPEFACE

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789~!@#$%^&*()_+

SECONDARY TYPEFACE

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789~!@#$%^&*()_+

Futura PT Mirador ALTERNATE TYPEFACE

Neutra Text

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789~!@#$%^&*()_+

Color Palette LOGO COLORS

BLACK #000000

CHARCOAL #54565A

WHITE #FFFFFF

ACCENT GRADIENTS

BLUE GREEN #19B8EA to #57C0A1

SOFT BLUE GREEN #7395CD to #88CB98

PURPLE BLUE #C97FAE to #65BFD9

PEACH PINK #F8A281 to #EC71AB

SHERBET #FAA758 to #BE78B2 to #17BDC7

Graphic Elements

GEOMETRIC SHAPES: Use lines and curves from the RLAH logo to create a pleasing textural element.

GRADIENT FILTERS: Combine signature (or custom) gradients over photos to use as backgrounds.

CLEAN ILLUSTRATIONS: Incorporate modern illustration styles that feature flat graphics, gradients, and/or soft colors.

Application

Brand Attributes

Authentic Modern Innovative Local

Transparent Nonconformist Open-minded Trustworthy

Resources

Visit RLAHTemplates.com to see more info about: RLAH Advertising Regulations Downloading Logos Downloading Fonts