Issuu

2025

Report

Annual Celebration

O F B U S I N E S S A N D C O M M U N I T Y

MARCH 18, 2026

11:30am - 1:30pm • Rogers Convention Center

KEYNOTE SPEAKER

Blake Warren Woolsey

CHIEF STRATEGY AND COMMUNICATIONS OFFICER, WALTON COLLEGE

Chamber Overview

Rogers Lowell Chamber

For more than a century, the Rogers Lowell Chamber has served as a convener, connector, and catalyst for business and community leadership

Grounded in partnership and driven by purpose, we work alongside our members to strengthen the economic foundation of Rogers, Lowell, and the broader Northwest Arkansas region.

Founded 1922 Member Businesses

1,895 Core Focus Areas

Community Development, Economic Development, Downtown Growth, Small Business Support, Tourism & Destination

Marketing, Advocacy & Government Affairs

Chamber Team

Shelle Summers, IOM SVP of Member Services

Katie Burns SVP of Operations

JR Shaw, IOM ED, Destination Rogers

Raymond Burns, CCE President/CEO

Ross Phillips, IOM Chief Operating Officer

Lorraine Ducharme VP of Accounting & Finance

Sara Lynn Geiger VP or Government Affairs

Luke Wiggins, TMP VP of Sales, Destination Rogers

Jeremy Biggs VP of Economic Development

Carrie Chambers VP of Marketing & Communications

Marni Rogers, IOM VP of Member Relations

Patrick Reynolds DoS, Destination Rogers

Lanis Brown DoS, Member Services

Javier Hernandez Director of Community Development

Sam Danneberg Director of Downtown Development

Dee Jay Manley Accounting & Finance Manager

Dane Clark Sales & Services Manager, Destination Rogers

Leighann Bush Community & Visitor Engagement Coordinator

Amy Sasser Manager of Special Events

Samantha Rojas Sales & Services Manager, Destination Rogers

Raegan Holland Content & Storytelling Manager

Hailey Buttry Customer Service Specialist

Carter York Multimedia & Video Content Manager

Lilah Chesne-Williams Marketing Manager & Design Lead

Board of Directors

Executive Committee

Chairman of the Board

Michael Parker Nabholtz Construction

Past Chairman Tom Allen Cushman & Wakefield | Sage Partners

2025 Directors

Jason Adams Benchmark Group

Bruce Barkley KHBS/KHOG

Chad Evans Arvest Benton County

Carey Lingenfelter Ozark Juniors Volleyball Club

Michelle Wynn Child Care Aware of NWA

Peter Lane Walton Arts Center

Juli McWhorter Northwest Medical Center, Bentonville

Barry Meohring Benton County Judge

Chris Moore Mayor, City of Lowell

Joey Msall Black Hills Energy

Chairman-Elect

Josh Vasquez Generations Bank

President/CEO

Raymond Burns Rogers Lowell Chamber

Member at Large

Mike Dodge Carroll Electric Cooperative Corporation

Treasurer Jaclyn Henderson Regions Bank

2026 Directors 2027 Directors

Andrea Allen Onyx Coffee Lab

Austin Bryan HoganTaylor LLP

Ever Cuellar Sterling Bank

Ryan Dagley Signature Bank of Arkansas

Trevor Hensley Crafton Tull

John McKay Glad Manufacturing Company

Ex-Officio Directors

Greg Hines Mayor, City of Rogers

Tom Hopper TallChamps, LLC

Kaala House The Agency NWA

Shanda Hunter SWEPCO

Branden Land Rausch Companies

Ron Amos Minuteman Press

Dick Trammell Chairman Emeritus

Lane Crider Beaver Water District

Angela DeLille Cox Communications

David Foster APAC - Central, Inc

Andrew Branch NWA National Airport - XNA

David Keefauver J B Hunt Transport, Inc

Alex Martelli PepsiCo

Carol Silva Moralez Upskill NWA

Kraig Pomrenke Chicken Salad Chick

Joseph Stevens Assembled Products

Dr. Jeff Perry Rogers Public Schools

Eric Pianalto

Mercy Northwest Arkansas

Dennis Rittle NWACC

Drew Stoner First Security Bank

Denise Thomas Arkansas World Trade Center

Stennett Thompkins AAA Insurance

Jeff Wood Tyson Foods, Inc.

Natalie Tibbs

Children and Family Advocacy Center

Gus Reyes-Jacobo Arvest Bank

2025 Chairman of the Board

M I C H A E L PA R K E R

We celebrate Michael Parker for his outstanding service and leadership as Chairman of the Board.

Michael brings integrity, vision, and a collaborative spirit to everything he does. Under his guidance, the Board has strengthened its governance, supported strategic growth, and helped shape a culture where people and ideas thrive.

His commitment, insight, and dedication make a lasting impact on our organization and everyone who works here. We are grateful for his leadership and proud to have him at the helm, helping us move confidently into the future.

Building a Region That Works

Rogers and Lowell didn’t just grow in 2025 they grew with intention Through coordinated action across workforce, economic development, downtown revitalization, small business support, tourism, and leadership, the Chamber focused on building long-term regional strength.

Vision Impact

Mission

The center of world-class business, welcoming communities, and opportunities for all

We are influencers, catalysts and conveners; the trusted source for growing business, activating leaders and building community

Scholarship funds given to students attending Rogers public schools 354K+ $

27K+

People engaged with the Chamber through our events and programs

1,827

Students and young adults reached through our leadership programs

Investing in Members

We invested in the tools, programs, and partnerships that help our members grow. The result: stronger connections and greater value across the Chamber.

70,286 $

168 New members New member investment

Member Retention Rate

89 % A powerful reflection of the value, trust, and long-term relationships we continue to build.

Building Talent Pipeline Early

Workforce development didn’t start at graduation — it started in classrooms, career tours, and hands-on exposure.

280 Students

participated in Kindergarten to Job (K2J) program career tours

432 Job seekers

108 Employers

connected to employers participated in job fairs

Engaging the Community

Our community engagement efforts focused on building trust, expanding opportunity, and strengthening representation across Rogers and Northwest Arkansas. Through strategic partnerships and leadership development, we ensured the Chamber remains a connector and catalyst for growth.

Entrepreneurs connected to resources, mentorship, and growth opportunities 250+

Leaders connected to board & commission service in Northwest Arkansas

1,250 Young professionals engaged through Northwest Arkansas Emerging Leaders

A District on the Rise

Working alongside developers, businesses, and community partners, the Chamber supported Downtown Rogers’ continued growth as one of the region’s most dynamic places to live, work, and invest.

A Year of Downtown Progress

168 New apartment units opened

54 Employer retention & expansion visits Engagement with downtown businesses 100

New jobs

26 New business openings

Driving Tourism Impact

Through strategic sales, marketing, and on-the-ground event support, the Chamber’s Destination Rogers team strengthened tourism’s role as a key driver of economic activity in our community.

195

Leads sourced

Engagements generated through paid programmatic media

43,281 10.1M $1.7M

Lodging tax collected

92,926

Room nights sourced

Organic search impressions, increasing website visibility

344,509

Visits to the Destination Rogers website

Growth with Momentum

the Chamber served as a key connector between developers, employers, and city leaders, supporting projects across multiple sectors and advancing employer retention through targeted business visits. We helped create an environment where businesses could confidently locate, grow, and invest. That work resulted in measurable economic impact.

$300M+

75 Employer engagement visits to help understand business needs New capital investment (projected YE)

Connecting Business & Policy

From civic education programs to engagement with elected officials, the Chamber ensured local businesses weren’t just informed — they were represented.