Issuu

veterans affairs rebranding

visual standards guide Regie Khemvisay GR 604 The Nature of Identity Fall 2023

Regie Khemvisay l The Nature of Identity l Visual Standards Guide

visual standards guide

Regie Khemvisay l The Nature of Identity l Visual Standards Guide

overview sector 01 introduction p6 our brand our mission timeline sector 02 visual system p16 this is us before this is us now logo anatomy size chart main id colors logo don’ts type specs graphic element sector 03 brand future p40 a primary advocate deliverables website stationery

Regie Khemvisay l The Nature of Identity l Visual Standards Guide

sector

Regie Khemvisay l The Nature of Identity l Visual Standards Guide

introduction our brand our mission timeline

Regie Khemvisay l The Nature of Identity l Visual Standards Guide

United States Department of

veterans affairs The United States Department of Veterans Affairs (VA) is federal level department established to provide lifelong services to military veterans. From medical, education, to pension and burial benefits, the VA offers the military community numerous benefits to make their life after the military successful. Established after the Civil War and in honor of President Lincoln’s promise to those brave warriors who protected the country, the Veterans Affairs was born. The VA is regarded to the highest standard with trust and confidence. It is committed diligently to serve all the Veterans and their dependents driven to fulfill all the responsibilities in all levels. It strives for the highest quality of service and continues to improve to better serve the brave heroes of the countries.

Regie Khemvisay l The Nature of Identity l Visual Standards Guide

our mission We dedicate ourselves as the primary advocate in providing care, resources, and a community for our veterans and their families because we want to honor their sacrifices for the country.

keywords

care resources community Regie Khemvisay l The Nature of Identity l Visual Standards Guide

our history

Regie Khemvisay l The Nature of Identity l Visual Standards Guide

sector

Regie Khemvisay l The Nature of Identity l Visual Standards Guide

visual system This is a list that the Veterans Affairs will be offering in the future to commit ourselves and keep our promises as the primary advocate for our Veterans.

Regie Khemvisay l The Nature of Identity l Visual Standards Guide

this is us before The coloring and rendering of the retired marks no longer illustrate Veterans Affairs brand core and so the marks on the next page are no longer permitted to be used.

Regie Khemvisay l The Nature of Identity l Visual Standards Guide

this is us now This is us now. With our promise to be the vital resource for our Veterans came with the responsibility to improve and expand our own brand. This guide describes the new face of Veterans Affairs in accordance to the promise of trust and loyalty of both the VA and its community. With this new us, we will continue to support our heroes who protected our country with dedication and honor.

Regie Khemvisay l The Nature of Identity l Visual Standards Guide

logo anatomy This is the brand’s mark now. Minimalistic and simpler than the seal mark currently being used and more geometric and modernized than the logotype.

icon signature

wordmark

icon

signature

wordmark

icon

signature

typeface used for wordmark: League Gothic Extra Bold

Regie Khemvisay l The Nature of Identity l Visual Standards Guide

size chart This guideline shows the appropriate size of the logo in different sizes. When using the logo, the wordmark must always be legible and recognizable. If not, use the other version when appropriate.

version a

version b

version c

version d

100mm above in width

50mm above in width

20mm above in width

10mm above in width

Minimum logo lsize 10mm in width // do not print Regie Khemvisay l The Nature of Identity Visual Standards Guide below 10mm in width

color variations

Aside from the colored mark, there’s also a black and white version that can be used where appropriate.

alternate versions

Alternate versions can be used for different media. Use color variations and alternate versions appropriately. Keep in mind that logo mark is visible and recognizable.

use icon as favicon, social media profile picture, or used for stickers and image

use this version for medium with vertical layouts

website marks, can be used for documents and images needing horizontal treatment

for formal use of the mark like correspondence and memos

Regie Khemvisay l The Nature of Identity l Visual Standards Guide

logo in background

Here are examples of images with the new brand mark of varying colors against image backgrounds.

Regie Khemvisay l The Nature of Identity l Visual Standards Guide

main ID colors The main identity colors of the new Veterans Affairs are based on the primary color with variations of intensity. The Veterans Affairs strive to be the primary advocated of care, resources, and community for our veterans and their family.

C 87 M 80 Y 49 K 54

C 24 M 100 Y 100 K 25

R 33 G 38 B 60

R 157 G 0 B 0

PMS 533 C

PMS 201 C

hex code: #20263c

hex code: #981b1e

C 0 M 51 Y 96 K 0

C 0M0Y0K0

R 33 G 147 B 30

R 255 G 255 B 255

PMS 715 C

hex code: #ffffff

hex code: #f79226

Regie Khemvisay l The Nature of Identity l Visual Standards Guide

logo don’ts Logo has been designed appropriately on a grid and the wordmark was modified in a way that corporates the design of the icon and so, only use the VA logo just as described in this guide.

Only use color variations provided in this guide.

Refer to logo anatomy page to determine the only logo variation that can be used. Other than the three provided, no other layout is permitted. Do not separate signature to change the size of the wordmark.

Regie Khemvisay l The Nature of Identity l Visual Standards Guide

type specs Typefaces chosen are League Gothic and Sofia Pro. Both are sans serif type that are geometric, clean, and has a modern take. We wanted to have a formal type but at the same time very readable and that works for any medium whether it’d be print or digital media.

Use Sofia Pro Light Italics sparingly, for captions or one liners, for example.

LEAGUE GOTHIC

LE A G U E G OT H I C A BC D E F G H I JK LM N O P RS T U VW X Y Z abcdef g h ijk lm n oprstuvw x y z 0 1 2 34 57 8 9 ! @ # $%^ &* ()

Sofia Pro

Sofia Pro Light for body copy ABCDEFGHIJKLMNOPRSTUVWXYZ

Here is the layout of body copy. Body copies uses Sofia Pro Light with 10+ tracking. The text size is ten with fourteen point leading. Of course depending on the kind of design or correspondence we need, we can adjust size appropriately. But leading should always be plus four at all times. In cases of using different backgrounds, style and weight of Sofia can be adjusted accordingly. As long as type is readable and clean, change weight appropriately and when it makes sense.

abcdefghijklmnoprstuvwxyz 012345789!@#$%^&*()

Sofia Pro Semi Bold for subtitles ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 012345789!@#$%^&*() Sofia Pro Light Italics for captions ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 012345789!@#$%^&*()

Regie Khemvisay l The Nature of Identity l Visual Standards Guide

graphic element The graphic element is similar to the icon of the brand new logo. It is a combination of V and A just as the icon. It is used mostly to create a texture on block of colors to add interest on the background.

This is a pattern for background at 10% opacity against red and blue background and 10% opacity for yellow. Use pattern for main section page intros.

One block of graphic element at 10% opacity against red and blue background and 10% opacity for yellow. Use oversized graphic element on secondary block colors background.

Regie Khemvisay l The Nature of Identity l Visual Standards Guide

sector

Regie Khemvisay l The Nature of Identity l Visual Standards Guide

brand future This is a list that the Veterans Affairs will be offering in the future to commit ourselves and keep our promises as the primary advocate for our Veterans.

Regie Khemvisay l The Nature of Identity l Visual Standards Guide

the primary advocate

PR01

VA Resource App

PR02

VA Memoirs

PR03

VA Health Insurance

Community

PRODUCTS

Resources

Care

EDUCATIONAL ED01

VA YouTube Channel

ED02

VA Veteran Benefits Conference

SERVICES SV01

VA Home Buying Seminar

SV02

VA Homeless Veterans Charity

SV03

VA Higher Education Bill

EXPERIENCE EX01

VA Gala

EX02

VA Music Festival

ENVIRONMENT EV01

VA Clubhouse

EV02

VA Kid Museum

EVENT ET01

VA Meal Packaging Event

ET02

VA Job Fair and exhibition

CO BRANDING CB01

VA Documentary Film

CB02

VA Small Business Partnership

CB03

VA Gift Shop

CB04

VA Small Biz Grant

Regie Khemvisay l The Nature of Identity l Visual Standards Guide

brand extensions

The following are list of extensions for the future of our brand. We are continuously exploring ways to improve so that we can keep our promise to be a vital provider of care, resources, and a community to our veterans who served our country.

PR01

PR02 product

VA RESOURCE APP

VA MEMOIRS

An app for veterans where they can find more information about their benefits

A series of books about life stories of our veterans and their experiences

DE SC R I P T I O N

DE S CRIPTION

Veterans can find resources in the VA app. Through an app, accessing Veterans Affairs resources is much easier. Almost everybody has a phone and with an exclusive app, there wouldn’t be a need to access a computer or look at tons of information on mobile browser.

We are going to share veterans’ stories by publishing books. An interview format and autobiography that tell the readers their life experiences can be a collection that the VA can provide as a platform for our Veterans. Through these published books, the world can read more about what being in the service was like and how resilient our soldiers are.

M I S SI O N FO CU S The VA Resource App reinforces our mission to be the principal advocate in providing care, resources, and a community for our veterans and their families because we want to honor their sacrifices for the country by having an app dedicated to them and information about their benefits.

S I M I L AR TO the current VA APP DI F F E R E N C ES Unlike the current VA app, the VA Resource App will cover more spectrum within the VA universe and not just Health Benefits. With a more organized and minimalist design, it would be more up to date and fitting for both old and new generation of veterans.

MIS S ION FOCUS VA Memoirs reinforces our mission to be the principal advocate in providing care, resources, and a community for our veterans and their families because we want to honor their sacrifices for the country by publishing their stories for the world to read and honor their sacrifices. S IMILAR TO A Promised Land by Obama

DIFFE RE N C E S Unlike A Promised Land by Barack Obama, the series of books will be about regular, normal people of society. We need good marketing plans for our books to be known and receive much deserved love.

Regie Khemvisay l The Nature of Identity l Visual Standards Guide

PR03 product

ED01 educational

VA HEALTH INSURANCE

VA YOUTUBE CHANNEL

Health insurance exclusive to Veterans

A YouTube channel dedicated to Veterans

DES C R I P T I O N

DE S CRIPTION

The VA will be offering its own health insurance to our veterans. The VA have partnered with other health insurance and it’s about time for an exclusive insurance that veterans so deserve. After getting used to Tricare, when leaving the Army, health insurance is not as secured as Tricare.

Rather than finding educational videos on the VA site, having a YouTube channel dedicated to veterans where they could get answers to their FAQs would better serve them. YouTube is accessible and is a heavily used platform. From various videos on applying for benefits like GI Bill and Disability to different classes about life after the service like home buying, life insurances, and so on. Through this channel, we can have different platforms that conform to different veterans needs.

M IS S I O N FO C US The VA health insurance reinforces our mission to be the principal advocate in providing care, resources, and a community for our veterans and their families because we want to honor their sacrifices for the country by having exclusivity to health insurance for veterans and their families.

S I M I L AR TO Tricare DI FF E R E N C E S Similarly like Tricare intended for the military community, but is intended for veterans and their families.

MIS S ION FOCUS The VA YouTube Channel reinforces our mission to be the principal advocate in providing care, resources, and a community for our veterans and their families because we want to honor their sacrifices for the country by helping them maximize the Veterans Affairs and make their lives more worthwhile.

S IMILAR TO USGOV YouTube Channel DIFFE RE NCE S Much like the official US Government YT Channel, the VA channel will be a source of information organized into playlists on different aspects of life. But unlike it, our channel is focused and dedicated solely to make Veterans lives better and with contentment.

ED02 educational

SV01 service

VA BENEFITS CONFERENCE

VA HOME BUYING SEMINAR

A virtual conference where veterans can learn in depth of all the benefits they are eligible for

A seminar on home buying and VA home loans

DE SC R I P T I O N

DE S CRIPTION

VA offers knowledge and resource to veterans during the VA benefits conference. By having a specific date and virtual location, it would be beneficial for veterans especially with everyone being busy.

VA offers a seminar for home buying in order for Veterans to be knowledgeable of the process. Through this seminar, veterans can maximize their resource to get their home without the stress associated with it.

M I S SI O N FO CU S

MIS S ION FOCUS

The VA Benefits Conference reinforces our mission to be the principal advocate in providing care, resources, and a community for our veterans and their families because we want to honor their sacrifices for the country by helping our community of veterans maximize the benefits they deserve in serving our country.

The VA Home buying seminar reinforces our mission to be the principal advocate in providing care, resources, and a community for our veterans and their families because we want to honor their sacrifices for the country by giving them a place to be able to get their questions answered and learn more about veterans home loans.

S I M I L AR TO Ted Talk

S IMILAR Veterans United Home Loans

DI F F E R E N C ES

DIFFE RE NCE S

Unlike Ted Talk, the focus of the seminar will be about the benefits for veterans that they might not know exist and how to maximize it.

Unlike the Veterans United Home Loans, we will be providing zoom seminars rather than reading it from a site. It will be open for on the spot questions.

Regie Khemvisay l The Nature of Identity l Visual Standards Guide

SV02 service

SV03 service

VA HOMELESS VETERAN CHARITY

VA HIGHER EDUCATION BILL

A charity for homeless veterans where funds go to tiny homes project

A bill for those who transfered their benefits to receive grants for college

DES C R I P T I O N

DE S CRIPTION

Homeless Veterans Charity’s main purpose is to provide support to homeless veterans and get them out of the streets. Funds from donations go to building tiny homes for them.

VA offers higher education benefits to those who have transfered their GI Bill to their children. Separate from the GI Bill, from scholarships to grants, and discounted Veterans tuition fees, we can offer another monetary support to our veterans who want to purse higher education.

M IS S I O N FO C US The VA charity reinforces our mission to be the principal advocate in providing care, resources, and a community for our veterans and their families because we want to honor their sacrifices for the country by giving the homeless a home and give them the opportunity to have a better quality of life.

S I M I L AR TO Homeless Charities DI FF E R E N C E S There are many charities for homelessness and the VA homeless veterans charity is exclusive to veterans.

MIS S ION FOCUS VA Higher Education Bill reinforces our mission to be the principal advocate in providing care, resources, and a community for our veterans and their families because we want to honor their sacrifices for the country by giving them an avenue to continue higher education not covered by the GI Bill. S IMILAR TO GI Bill

DIFFE RE NCE S Unlike the GI Bill, VA Higher Education Bill will provide veterans another support to continue their education.

ET01 event

ET02 event

VA MEAL PACKAGING

VA JOB FAIR AND EXHIBITION

A meal packaging event for homeless and low income families

A job fair for veterans to find employment and send their resumes or other businesses to find employees

DE SC R I P T I O N

DE S CRIPTION

Meal packaging will be a quarterly nationwide meal packaging event spearheaded by the VA with volunteers. The VA and veterans can combine efforts to support the community and show camaraderie with similar goals and great intentions.

Through the Job Fair and exhibition, our veterans can find their future employers

M I S SI O N FO CU S The VA meal packaging event reinforces our mission to be the principal advocate in providing care, resources, and a community for our veterans and their families because we want to honor their sacrifices for the country by having an event that support them through feeding and meal distribution.

S I M I L AR TO Feeding America DI F F E R E N C ES VA Meal Packaging Event is intended for homeless and low income veterans rather than children/ elderly whom Feeding America is serving.

MIS S ION FOCUS VA Job Fair and Exhibition reinforces our mission to be the principal advocate in providing care, resources, and a community for our veterans and their families because we want to honor their sacrifices for the country by helping to find employment and opportunities to work with businesses that support the veterans community.

S IMILAR TO USAJobs DIFFE RE NCE S Just like the National Football Association has a fan store in their own respective stadiums, the VA will be the same kind of store that offered different products that are veterans related. This ties in with Cross Alliance where Veteran owned businesses can sign consignments with the Gift Shop. What will separate it from the NFL fan stores is that portion of revenue will go to the VA foundation.

Regie Khemvisay l The Nature of Identity l Visual Standards Guide

CB03 co-branding

CB01 co-branding

VA DOCUMENTARY FILM

VA SMALL BIZ PARTNERSHIP

A veteran true story film with Netflix

Partnership with veteran-owned small businesses by allowing them operate inside installation

DES C R I P T I O N

DE S CRIPTION

By partnering with Netflix, we can tell our Veterans’ stories and share them with the world through films. Everyone loves movies and true to life stories are relevant anytime. It will be a documentary format where we talk to veterans and learn more of their experiences while serving.

Veteran-owned businesses can partner with the VA to provide quality products/services that current service members need. Instead of partnering with bigger name brands, what’s more ideal than to connect and extend business opportunities to veterans. Each installation, more specially with ones that are in a smaller state, need services and products that they can access.

M IS S I O N FO C US VA Documentary Film reinforces our mission to be the principal advocate in providing care, resources, and a community for our veterans and their families because we want to honor their sacrifices for the country by partnering with Netflix to create a documentary film to honor and acknowledge their services to the country.

MIS S ION FOCUS

S I M I L AR TO Black Hawk Down

The VA Small Business Partnership reinforces our mission to be the principal advocate in providing care, resources, and a community for our veterans and their families by because we want to honor their sacrifices for the country giving them the opportunity to expand their businesses.

DI FF E R E N C E S

S IMILAR TO Partnership with Firestone

Unlike Black Hawk Down, the film is a documentary instead of a full feature film with actors and script.

DIFFE RE NCE S Military installations have partnerships with Firestone, Popeyes, Burger King and Subway for example. Dissimilar though with partnerships of the military with big brands, VA partnership can change the landscape of business for veterans within the military.

EX01 experience

EX02 experience

VA GALA

VA MUSIC FESTIVAL

A gala for our veterans to enjoy entertainment and performances

A music festival for and by veterans

DE SC R I P T I O N

DE S CRIPTION

A gala where Veterans can meet and greet will raise morale within the community and for them to network and learn from each other. The Army have annual ball event, and having one for our Veterans would be something that they could look forward to each year. We can offer awards of grants for businesses and awards for inspiring veterans who are making a difference already in the civilian world.

A VA music festival by the VA dedicated to veterans and . VA can extend opportunities to local and national artists to perform. From organizing to performing, veterans can lead it. We can also partner with Veteran owned businesses for food and merchandise.

M I S SI O N FO CU S The VA Gala reinforces our mission to be the principal advocate in providing care, resources, and a community for our veterans and their families because we want to honor their sacrifices for the country by creating an event that provides companionship and to honor them.

S I M I L AR TO Met Gala DI F F E R E N C ES Just like Met Gala, our veterans might not need a red carpet, but they are our inspiration to be a better brand as everything we do is for them. Dissimilar to Met Gala, VA’s Glam and Gala will not discriminate no matter what class of the society you are in.

MIS S ION FOCUS The VA music festival reinforces our mission to be the principal advocate in providing care, resources, and a community for our veterans and their families because we want to honor their sacrifices for the country by hosting a music festival in their honor.

S IMILAR TO Coachella DIFFE RE NCE S Like Coachella, this could be an annual event. There are different artists that get invited to perform, but in the VA Music Festival, we can invite a popular artist and have our Veteran performers as opening acts. But unlike Coachella, it could be in different places rather than having the event in the same place every year.

Regie Khemvisay l The Nature of Identity l Visual Standards Guide

EV01 environment

EV02 environment

VA KIDS MUSEUM

VA CLUBHOUSE

A kid-focused museum that showcase history of our veterans and their experiences in the service

The hangout spot for veterans and their families where they can also access

DES C R I P T I O N

DE S CRIPTION

A museum designed and intended for kids of veterans community so they can experience and honor Veterans. History is of the past, but its relevance must be remembered daily. History doesn’t have to be boring, and by bringing in interactive design, the museum can be appreciated by both old and young.

A clubhouse in every city where the VA can provide service and veterans to connect with one another would create a more close knit community. Every state has a VA facility, but not everyone can access these facilities due to distance. Introducing the Hub Spot, it doesn’t matter if its a small building or an office area, as long as there is a physical location for veterans to access.

M IS S I O N FO C US The VA Kids Museum reinforces our mission to be the principal advocate in providing care, resources, and a community for our veterans and their families because we want to honor their sacrifices for the country by providing the community a space where their children can learn more about their experiences.

S I M I L AR TO Arctec House DI FF E R E N C E S Like the Arctec house in Washington D.C., the VA Museum of Arts is also going to be innovative in showing history through experience, but the VA Kid Museum will be intended for children so they can learn veterans’ expedience.

MIS S ION FOCUS The VA Clubhouse reinforces our mission to be the principal advocate in providing care, resources, and a community for our veterans and their families because we want to honor their sacrifices for the country by giving the community a place to mingle with their fellow veterans and get their FAQs answered. It will be tangible space of Veterans Community to also network. S IMILAR TO USO

DIFFE RE NCE S Much like the USO, it would be a safe haven where there are relaxation and computers that they can use, but instead of airport it would be somewhere in the business district for easy access.

ED01 educational

CB04 co branding

VA GIFT SHOP

VA SMALL BUSINESS GRANT

A gift shop dedicated to Veterans and a partnership with Veteran-owned local businesses

Partnering with brands that support the military to award grants to Businesses owned by Veterans

DE SC R I P T I O N

DE S CRIPTION

Veteran owned businesses can sell their products in our VA store where we also sell military inspired gift items. Portions of revenue will go to the VA foundation that could lend an extra help to our veterans in need.

M I S SI O N FO CU S VA Gift Shop reinforces our mission to be the principal advocate in providing care, resources, and a community for our veterans and their families because we want to honor their sacrifices for the country by helping them expand their business to the community.

S I M I L AR TO NFL Fan Store DI F F E R E N C ES Just like the National Football Association has a fan store in their own respective stadiums, DD214 Gift Shop will be the same kind of store that offers different products that are veterans related. This ties in with Cross Alliance where Veteran owned businesses can sign consignments with the Gift Shop. What will separate it from the NFL fan stores is that portion of revenue will go to the VA foundation to help more veterans out of the streets.

MIS S ION FOCUS The VA Small Business Grant reinforces our mission to be the principal advocate in providing care, resources, and a community for our veterans and their families because we want to honor their sacrifices for the country by providing opportunities to our community through grants that they can use to expand or fuel their small businesses.

S IMILAR TO Partnership with Firestone DIFFE RE NCE S Military installations have partnerships with Firestone, Popeyes, Burger King and Subway for example. Dissimilar though with partnerships of the military with big brands, VA partnership can change the landscape of business for veterans within the military.

Regie Khemvisay l The Nature of Identity l Visual Standards Guide

VA CLUBHOUSE The hangout spot for veterans and their families where they can also access

DES C R I P T I O N A clubhouse in every city where the VA can provide service and veterans to connect with one another would create a more close knit community. Every state has a VA facility, but not everyone can access these facilities due to distance. Introducing the Hub Spot, it doesn’t matter if its a small building or an office area, as long as there is a physical location for veterans to access.

M IS S I O N FO C US The VA Clubhouse reinforces our mission to be the principal advocate in providing care, resources, and a community for our veterans and their families because we want to honor their sacrifices for the country by giving the community a place to mingle with their fellow veterans and get their FAQs answered. It will be tangible space of Veterans Community to also network.

S I M I L AR TO USO DI FF E R E N C E S Much like the USO, it would be a safe haven where there are relaxation and computers that they can use, but instead of airport it would be somewhere in the business district for easy access.

EV02 Network with fellow veterans and enjoy each others company in the Clubhouse

Regie Khemvisay l The Nature of Identity l Visual Standards Guide

EV02 Enjoy the community of veterans in the comfort of the of theVAnew new clubhouse Hub spot

Regie Khemvisay l The Nature of Identity l Visual Standards Guide

EV02 Meeting up other veterans at the clubhouse

Regie Khemvisay l The Nature of Identity l Visual Standards Guide

VA MEMOIRS A series of books about life stories of our veterans and their experiences.

DE SC R I P T I O N We are going to share veterans’ stories by publishing books. An interview format and autobiography that tell the readers their life experiences can be a collection that the VA can provide as a platform for our Veterans. Through these published books, the world can read more about what being in the service was like and how resilient our soldiers are.

M I S SI O N FO CU S VA Memoirs reinforces our mission to be the principal advocate in providing care, resources, and a community for our veterans and their families because we want to honor their sacrifices for the country by publishing their stories for the world to read and honor their sacrifices. S I M I L AR TO A Promised Land by Obama

DI F F E R E N C ES Unlike A Promised Land by Barack Obama, the series of books will be about regular, normal people of society. We need good marketing plans for our books to be known and receive much deserved love.

PR02 An interview with one of our authors for our first collection of memoirs. Regie Khemvisay l The Nature of Identity l Visual Standards Guide

PR02 Read about our veterans lives while serving in the greatest military

Regie Khemvisay l The Nature of Identity l Visual Standards Guide

PR02 Writing about experiences to share and inspire other and remember the sacrifices for the country

Regie Khemvisay l The Nature of Identity l Visual Standards Guide

PD2 EX01 Enjoy a night of celebration with fellow veterans at the Glam and Gala

Writing about experiences to share and inspire other and remember the sacrifices for the country

VA GALA A gala for our veterans to enjoy entertainment and performances.

DE S CRIPTION A gala where Veterans can meet and greet will raise morale within the community and for them to network and learn from each other. The Army have annual ball event, and having one for our Veterans would be something that they could look forward to each year. We can offer awards of grants for businesses and awards for inspiring veterans who are making a difference already in the civilian world.

MIS S ION FOCUS The VA Gala reinforces our mission to be the principal advocate in providing care, resources, and a community for our veterans and their families because we want to honor their sacrifices for the country by creating an event that provides companionship and to honor them.

S IMILAR TO Met Gala DIFFE RE NCE S Just like Met Gala, our veterans might not need a red carpet, but they are our inspiration to be a better brand as everything we do is for them. Dissimilar to Met Gala, VA’s Glam and Gala will not discriminate no matter what class of the society you are in.

Regie Khemvisay l The Nature of Identity l Visual Standards Guide

EX01 Glam up and Dress up for this wondrous, celebrating each others lives

Regie Khemvisay l The Nature of Identity l Visual Standards Guide

EX01 Veterans and their partners celebrating at the gala

Regie Khemvisay l The Nature of Identity l Visual Standards Guide

SV02 Reach out to those in need, veterans homelessness need to end

VA MEAL PACKAGING A meal packaging event for homeless and low income families.

DE SC R I P T I O N Meal packaging will be a quarterly nationwide meal packaging event spearheaded by the VA with volunteers. The VA and veterans can combine efforts to support the community and show camaraderie with similar goals and great intentions.

S I M I L AR TO Feeding America DI F F E R E N C ES VA Meal Packaging Event is intended for homeless and low income veterans rather than children and elderly whom Feeding America is serving.

Regie Khemvisay l The Nature of Identity l Visual Standards Guide

SV02 Keeping up with our promise to support our veterans through meal packaging events

Regie Khemvisay l The Nature of Identity l Visual Standards Guide

SV02 Veteran receiving food from veteran volunteer during meal event

Regie Khemvisay l The Nature of Identity l Visual Standards Guide

VA YOUTUBE CHANNEL A YouTube channel dedicated to Veterans

DE S CRIPTION Rather than finding educational videos on the VA site, having a YouTube channel dedicated to veterans where they could get answers to their FAQs would better serve them. YouTube is accessible and is a heavily used platform. From various videos on applying for benefits like GI Bill and Disability to different classes about life after the service like home buying, life insurances, and so on. Through this channel, we can have different platforms that conform to different veterans needs.

S IMILAR TO USGOV YouTube Channel ED01 Learn how you can maximize your benefits through videos on our YouTube Channel

DIFFE RE NCE S Much like the official US Government YT Channel, the VA channel will be a source of information organized into playlists on different aspects of life. But unlike it, our channel is focused and dedicated solely to make Veterans lives better and with contentment.

Regie Khemvisay l The Nature of Identity l Visual Standards Guide

ED01 With different videos to explore and learn from, our YouTube channel is dedicated and created for our veterans

Regie Khemvisay l The Nature of Identity l Visual Standards Guide

ED01 Veterans Affairs is dedicated in providing you quality and educational content about your benefits and our community of veterans and families

Regie Khemvisay l The Nature of Identity l Visual Standards Guide

CB01 Partnering with veteran owned business to fuel their passion and support their dreams

Regie Khemvisay l The Nature of Identity l Visual Standards Guide

CB01 To support our veteran small biz owners, the Cross Alliance is providing a space within the military community for our veterans to showcase their services and products

Regie Khemvisay l The Nature of Identity l Visual Standards Guide

VA SMALL BIZ PARTNERSHIP Partnership with veteran-owned small businesses by allowing them operate inside installations.

DES C R I P T I O N Veteran-owned businesses can partner with the VA to provide quality products/services that current service members need. Instead of partnering with bigger name brands, what’s more ideal than to connect and extend business opportunities to veterans. Each installation, more specially with ones that are in a smaller state, need services and products that they can access.

M IS S I O N FO C US The VA Small Business Partnership reinforces our mission to provide Veterans to support the community of veterans and those that have their own small businesses by giving them the opportunity to expand.

S I M I L AR TO Partnership with Firestone DI FF E R E N C E S Military installations have partnerships with Firestone, Popeyes, Burger King and Subway for example. Dissimilar though with partnerships of the military with big brands, VA partnership can change the landscape of business for veterans within the military.

CB01 Through Cross Alliance, we are building a community that understands and are dedicated to providing quality service

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CB01 Partnering with veteran owned business to fuel their passion and support their dreams

VA HIGHER EDUCATION BILL A bill for those who transfered their benefits to receive grants for college.

D E SC R I P T I O N VA offers higher education benefits to those who have transfered their GI Bill to their children. Separate from the GI Bill, from scholarships to grants, and discounted Veterans tuition fees, we can offer another monetary support to our veterans who want to purse higher education.

M I SSI O N FO CU S VA Higher Education Bill reinforces our mission to be the principal advocate in providing care, resources, and a community for our veterans and their families because we want to honor their sacrifices for the country by giving them an avenue to continue higher education not covered by the GI Bill.

S I M I L A R TO GI Bill D I F F E R E N C ES Unlike the GI Bill, VA Higher Education Bill will provide veterans another support to continue their education.

SV03 Veterans in classroom setting using her VA Higher Education Bill Regie Khemvisay l The Nature of Identity l Visual Standards Guide

SV03 Veteran receiving the VA Higher Education Bill Grant Regie Khemvisay l The Nature of Identity l Visual Standards Guide

SV03 Veteran on a zoom class meeting after receiving VA Higher Education Bill

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VA BENEFITS CONFERENCE A virtual conference where veterans can learn in depth of all the benefits they are eligible for.

DES C R I P T I O N VA offers knowledge and resource to veterans during the VA benefits conference. By having a specific date and virtual location, it would be beneficial for veterans especially with everyone being busy.

M IS S I O N FO C US The VA Benefits Conference reinforces our mission to be the principal advocate in providing care, resources, and a community for our veterans and their families because we want to honor their sacrifices for the country by helping our community of veterans maximize the benefits they deserve in serving our country.

S I M I L AR TO Ted Talk DI FF E R E N C E S Unlike Ted Talk, the focus of the seminar will be about the benefits for veterans that they might not know exist and how to maximize it.

ED02 Veterans listening to speakers during VA Benefits Conference

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ED02 Veterans in a mini group discussions during VA Benefits Conference

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ED02 Veterans networking during the VA Benefits Conference

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VA HEALTH INSURANCE Health insurance exclusive to Veterans.

DE SC R I P T I O N The VA will be offering its own health insurance to our veterans. The VA have partnered with other health insurance and it’s about time for an exclusive insurance that veterans so deserve. After getting used to Tricare, when leaving the Army, health insurance is not as secured as Tricare.

M I S SI O N FO CU S The VA health insurance reinforces our mission to be the principal advocate in providing care, resources, and a community for our veteransand their families because we want to honor their sacrifices for the country by having exclusivity to health insurance for veterans and their families.

S I M I L AR TO TRICARE DI F F E R E N C ES Similarly like TRICARE intended for the military community, but is intended for veterans and their families.

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PD03 Stress free consultation with a doctor with a VA health insurance.

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PD03 Dedicated Veteran Health Insurance Card

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business systems

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Adobe Fonts League Gothic Sofia Pro Images from Adobe Stock Sources https://department.va.gov/history/

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website www.aprimaryadvocate.com

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