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Registration Deadline: December 28, 2016

Think of winter in Tampa, Florida. With an average nearly everyone coming to our next buying show will enjoy

February high of 73 degrees, some respite from the winter

months. It’ll be perfect for a stroll on the Riverwalk and to host this year’s buying event. The real excitement will be indoors, however. With trunkloads of new merchandise, new vendors, new trends, buying rebates, sale prices and your RJO across-the-board discount, we’re hoping for a Buying Frenzy of epic proportions. Come early to take in one of the two boat tours on Friday afternoon or relax Friday evening by sipping wine and listening to jazz. Be sure to stay through the end of the show Monday for the new Merchandise Purchase Voucher Frenzy, then top it all off with a Tampa sunset tour. Join your best friends in Tampa this February for a special Super Bowl celebration! Just make sure to register to attend before the December 28 deadline. Why not go to RJOMembers.com now and register for the show and reserve your hotel room in one fell swoop? Looking forward to seeing you in Tampa!

| Show And Event Schedule

FRIDAY, FEBRUARY 3

Half-Day Training Session with Kate Peterson, 1 - 5 p.m. American Victory Guided Ship Tour, 1 - 3:30 p.m.* Dolphin & History Tour, 1:15 - 3:30 p.m.* RDI Diamond Training Seminar, 1 - 4 p.m. The EDGE Users’ Meeting, 3 - 5:30 p.m. Early Registration, 4 - 6 p.m. Digital Showcase and Custom Design, presented by Star Gems, 4 - 6 p.m. Stuller Presents RJO, Special Insights Seminar, 4:30 - 6:30 p.m.

Crumb & Cork Jazz Club, 5:45 - 9 p.m.* Gems One Pre-RJO Semi-Annual Seminar, 7 - 9 p.m. Ascend Marketing Seminar, 7 - 9 p.m.

SATURDAY, FEBRUARY 4

Seminar/Show Registration, 7:30 a.m. - 12:30 p.m. Seminar Attendee Continental Breakfast, 7:30 - 9 a.m. New Member Orientation/Breakfast, 7:45 - 8:30 a.m. Seminars, 8:30 a.m. - 12:20 p.m. Membership Meeting and Luncheon, 12:30 - 1:15 p.m.

Registration, 1 - 7 p.m. Barbara Nuss - Keynote Address, 1:25 - 1:50 p.m. RJO Idea Center, 2 - 6 p.m. Buying Floor Grand Opening, 2 - 7 p.m. Welcome Reception, 5 - 7 p.m. Next Generation Reception, 6 - 7 p.m. Overseas Buying Trip Reception, 7 - 8:30 p.m.

SUNDAY, FEBRUARY 5

Member/Vendor Breakfast, 7:30 - 9 a.m. Registration, 8 a.m. - 5 p.m. Buying, 9 a.m. - 5:30 p.m. (new hours due to Super Bowl) RJO Idea Center, 10 a.m. - 5 p.m.

Press Release Program, 1 - 3 p.m. RJO Pre-Game Snack Stop, 3 - 4 p.m. Super Bowl Sunday Tailgate Party, 6 - 10 p.m.

MONDAY, FEBRUARY 6

“Sharing the Best of Your Tampa Experience” & Continental Breakfast, 8 - 9:30 a.m. Registration, 8 a.m. - 3 p.m. Buying, 9:30 a.m. - 3 p.m. RJO Idea Center, 10 a.m. - 12 p.m. Farewell Event, 2 - 3 p.m. Sunset Tour, 5:15 - 9 p.m.* *Cost of optional excursions is the responsibility of the participant.

Registration Deadline: December 28, 2016 Show Location

Tampa Convention Center West Hall, 3rd Floor 333 S. Franklin Street • Tampa, FL 33602 813-274-8511

The four-level Tampa Convention Center offers sunshine and expansive waterfront views. With a surfeit of space, impressive interior design and on-site cafes, restaurants and waterfront gathering areas, the Center makes a unique and beautiful setting for our buying show.

Host Hotel

Tampa Marriott Waterside Hotel & Marina 700 S. Florida Ave. • Tampa, FL 33602 888-789-3090

Only a minute’s walk from the Convention Center and a block from Tampa Bay’s waterfront, the Tampa Marriott Waterside is a classic high-rise hotel with top views and amenities, including an elegant rooftop pool. Enjoy convenient access to surrounding destinations, including Amalie Arena, the Straz Center for the Performing Arts, the Florida Aquarium, Port of Tampa, Ybor City and the Tampa Riverwalk.

Complimentary Accommodations

RJO will pay up to three nights’ accommodations for all qualifying members staying at the Tampa Marriott Waterside. A nightly rate starting at $199 plus taxes and fees will apply to non-qualifying members and members staying before or after the three nights of the show. This free room incentive does not include suite upgrades and additional persons. Reserve Your Room and Register Online Visit the buying show section at RJOMembers.com to take care of both your room reservation and show registration quickly and easily. If you do not have a username and password yet, contact the RJO office at 800-247-1774. Cancellation/Refund Guidelines If you have registered for the buying show but find yourself unable to attend, you must notify the RJO office by January 20 to avoid event charges. If you will be unable to attend one of your registered events while at the show, notify the office at least five business days before the event to avoid event charges. Hotel cancellations must be made 24 hours prior to your scheduled arrival. NOTE: Optional paid excursions cannot be cancelled after January 6, 2017.

Book your room now either online or by phone to secure accommodations in the limited RJO-reserved room section. Check-in: 4 p.m. Check-out: 12 p.m.

F riday

HALF-DAY TRAINING SESSION Hiring, Training & Managing a Winning Team in Today’s Market Presented by Kate Peterson, Performance Concepts ‘’A small team of A+ players can run circles around a giant team of B and C players.” – Steve Jobs Hiring, training and maximizing the performance of top people are among the most challenging tasks facing business owners in our industry today. Experience, personality, skill, education… what exactly do you look for? How do you know when you have it? Once you hire that

potential superstar, how can you ensure that (s)he is brought up to speed quickly and efficiently – and that his/her talents are used to their fullest advantage as part of your team? It is easy to quantify the return on investment of recruiting, training and managing an A+ team. From top line revenue to bottom line savings, the numbers tell the story. Those of us who have been a part of a high-performing, innovative team know the exhilaration that comes from improving client service, cutting out unnecessary processes and costs, and increasing sales and profitability. Teams and results like these don’t happen by chance, however. In this half-day program, you will learn proven

strategies for recruiting and hiring – what to look for and how to recognize the talent you need – for training – cost effective programs, plans and formats that work for employees today – and for management – 5 best practices for creating an innovative team that not only vastly improves your business but also energizes your associates. Bring your questions, concerns and challenges along with your success stories. We’ll spend the last portion of the program sharing, troubleshooting and problem solving together. COST: New! Free Attendance 1 - 5 p.m.; Marriott, Meeting Room 5-6

STULLER PRESENTS: “RJO, SPECIAL INSIGHTS - THE INDUSTRY, WEDDING AND A BETTER STORE EXPERIENCE” Katie Keefe Smith, Executive Director of Sales, Stuller For the first time, Katie and members of the Stuller and Gemvision teams will bring ideas from the Stuller Bridge and Transform Tours directly to RJO. Join the team for this two-hour session Friday night for the new statistics Stuller is using to gauge industry health, market analysis related to the wedding category, and an overview of how technology is transforming the shopping experience in independent jewelry stores. 4:30 - 6:30 p.m.; Marriott, FL Salons I-III (Continued on next page) 3

$250 Travel Vouchers

Register to attend the show by December 28 and you’ll receive one $250 travel voucher per dues-paying store. To qualify, your account must be in good standing with RJO and your registration MUST BE RECEIVED BY THE DEADLINE.

Sunday Lunch Coupons

Our very generous vendors again are sponsoring one $10 coupon per store, good Sunday at any concession stand on the show floor. Thank them by spending the time you save on additional shopping before the show closes.

Travel vouchers are being generously provided by our RJO vendors.

Purchase Vouchers

Window Display and Case Design Contest

Last show we tested your creative and competitive spirit with a jewelry design contest; now, we want to see your best display or showcase design. To be in the running, email us a photograph of the favorite window display or case design you’ve had in your store. We will display all of the submitted images in the RJO Idea Center, where you can vote for your favorite designs. While you’re judging the entries, borrow a few of the best ideas for your store. Email only jpeg or png files to Linda Brown (linda@rjomembers.com) by Monday, January 4.

Purchase vouchers will be in effect during the Buying Frenzy show, and applicable to all of your purchases from our official vendors. Your specific voucher percentage–up to an additional 2 percent off each purchase–will be based on your store’s 2016 RJO purchase total. This information will be available at the show registration desk, or you can call us after January 1, 2017.

2016 Total Purchases

Additional Show Discount

$100,000 - $149,999.99 $150,000 - $199,999.99 $200,000 or greater

1% on all show purchases 1.5% on all show purchases 2% on all show purchases

All vouchers must be filled out by you, the retailer, and submitted to RJO prior to the end of the buying show. Show voucher terms are six months.

THE RJO FOUNDATION

Super Bowl Party

Watch the Super Bowl like never before. We’ll have gigantic screens, total surround sound, comfy chairs, great food and drink and some of the most companionable companions you’ll find anywhere. Put the man cave out of your mind; we’re turning the ballroom into the perfect “fan cave” for everyone! We’re hosting this tailgate to bring awareness to the RJO Foundation. Along with the Super Bowl Squares game (see opposite page), we’ll be holding a silent auction for premier seating in the Foundation Fan Cave. You’ll have front row seats for you and seven of your friends at The RJO Foundation Super Bowl Party. The Fan Cave will be furnished with eight recliners, coffee tables, end tables and pillows so you can feel like you’re watching the game in your own living room! The silent auction bidding sheet will be at the RJO registration desk and the winner will be announced just before kick-off.

6 - 10 p.m.; Marriott Grand Ballroom

EARLY PACKET PICK-UP You may obtain your Buying Frenzy registration packets and materials before the official registration time at these locations, dates and times. Friday, 4 - 6 p.m.; Marriott, Grand Salon D Foyer Saturday, 7:30 a.m. - 12:30 p.m.; Marriott, Grand Salon D Foyer AFFILIATE MEETINGS If you are a customer of RDI Diamonds, The EDGE, Star Gems, Gems One or Ascend Marketing, plan to attend an information meeting about their products and services. Please note your intention

to attend on the show registration form. For detailed descriptions of the affiliate meetings, visit rjomembers.com.

STAR GEMS SEMINAR Digital Showcase and Custom Design 4 - 6 p.m.; Marriott, Florida Salon VI

RDI DIAMOND TRAINING SESSION Diamond Selling 101 and Diamond Selling 201 1 - 4 p.m.; Marriott, Meeting Room 8-9

GEMS ONE SEMI-ANNUAL SEMINAR 7 - 9 p.m.; Marriott; Meeting Rooms 5-6

THE EDGE USERS’ MEETING 3 - 5:30 p.m.; Marriott, Meeting Room 11

ASCEND MARKETING USERS’ GROUP A Surefire Solid Way to Beat the Internet Diamond Hucksters at Their Own Game 7 - 9 p.m.; Marriott, Meeting Rooms 8-9

Photo ID Required for the Show Floor

To ensure the safety of all of our members and vendors, we require a photo ID and business card upon registration check-in. Both items must be presented to receive your badge for access to the show floor.

BUYING FLOOR HOURS

Saturday, February 4 Sunday, February 5 Monday, February 6

*New hours to accommodate Super Bowl game time.

2 - 7 p.m. 9 a.m. - 5:30 p.m.* 9:30 a.m. - 3 p.m.

New Purchase Voucher Frenzy

Throughout floor hours the sales, specials and deals are always flying, but being on the sales floor on Monday at noon can be particularly advantageous. Just being there makes you automatically eligible to win during the Purchase Voucher Frenzy. This year, RJO is teaming up with participating vendors to offer purchase vouchers good only during the last three hours of the show! You won’t want to leave the show early and miss the chance for free credit. RJO will be providing three $200 vouchers to be used at any vendor you choose. A list of participating vendors and amounts will be provided prior to the show. Members must be present to win. Drawings for all purchase vouchers will be held at noon Monday. To win, have your Purchase Voucher Frenzy ticket with you during Monday’s drawing, and listen for your ticket number to be called. Increase your odds by purchasing extra tickets at the show for $5 each (or 3 for $10). All proceeds go to RJO Foundation.

Saturday

NEW MEMBER ORIENTATION BREAKFAST We invite all of our new RJO members to this introductory breakfast. RJO CEO Sarah Streb and members of the Board of Directors will be in attendance to greet you, introduce themselves and answer any questions you may have about the organization. 7:45 - 8:30 a.m.; Marriott, Meeting Rooms 5-6

SATURDAY SEMINARS Please review the seminar pages in this registration booklet for descriptions of this show’s educational offerings. 7:30 - 9 a.m.; Continental Breakfast, Marriott, Grand Salon Foyers, 3rd Level 8:30 a.m. - 12:20 p.m.; Marriott GENERAL MEMBERSHIP MEETING AND LUNCHEON As an RJO member you’re also an RJO owner. Plan to attend this luncheon meeting, where we’ll discuss the status of RJO, look at proposed services and review our goals for the future. The meeting will wrap in time for everyone

New Super Bowl Squares Help us kick off our 2017 fundraising efforts by purchasing a Super Bowl Square. Choose a square on one of our Super Bowl sponsored grids, then watch the game at our Sunday evening event and see if you are a lucky winner! We’ll announce the winners at the end of the first quarter, half-time, third quarter and the end of the game. Be sure to stop by the RJO registration desk to purchase your squares before our Sunday Evening Tailgate Party gets underway. Squares cost just $25 a piece. Winners will be determined by looking at the last number of each team’s points. We’ll match those numbers on the grid and see which square intersects those two numbers. You could win up to $1,000! The RJO Foundation supports the advancement and continued growth of the jewelry industry by providing scholarships and grants.

WINNING PAYOUTS* First Quarter Score Half-Time Score Third Quarter Score Final Score Jackpot

$250 - $500 $250 - $500

$250 - $500 $500 - $1,000

*Final payouts will be determined based on vendor sponsorship and participation.

to attend the keynote address that immediately follows.

decisions that drive success and build a sustainable, rewarding business?

12:30 - 1:25 p.m.; Marriott, Grand Salons A-E

Join Barbara Nuss, CPA, president and founder of Profit Soup, as she shares her top tips for keeping you and your team focused on the things that drive value and lead to continuous improvement so you can all keep moving toward a better, stronger business and enjoy a better business life.

KEYNOTE ADDRESS “Focus, Prioritize, Engage: Your Track to a Better Business Life” Presented by Barbara Nuss, Profit Soup It’s not enough to simply do your best and work hard; you have to know what to work on. Each day you make decisions on how to spend your time and money, and each decision affects the future of the business. How do you know you’re focusing on the right things, making

1:25 - 1:50 p.m.; (following General Meeting Kick-off Luncheon) Marriott, Grand Salons A - E

(Continued on next page)

Tampa Travel Guide Airport

3-letter designation: TPA

Public Transportation The Hillsborough Area Regional Transit bus stop is located at the west end of the Red Baggage Claim curbside by belt #15. The route map and schedule are posted at the bus stop.

Address: 4100 George J Bean Pkwy

Website: gohart.org

Formal name: Tampa International Airport

Tampa, FL 33607

Phone: 813-254-4278.

Distance to the Marriott Tampa Waterside: 9 miles

Airport Car Rental Companies

Transportation From The Airport

Taxi Service Both Yellow Cab and United Cab taxies are available curbside outside the baggage claim level. Both companies charge the same fares: $2.50, plus $2.40 per mile. The estimated fare to RJO’s host hotel in downtown Tampa is $25.

Alamo

888-826-6893

Avis

800-831-2847

Budget

800-527-0700

Dollar Car Rental

800-800-4000

Enterprise

800-736-8222

Hertz

800-654-3131

Yellow Cab: yellowcaboftampa.com or 813-253-0121

National Car Rental 888-826-6890

United Cab: unitedcaboftampa.com or 813-777-7777

Thrifty Car Rental

Vans and Car Service Shared-ride vans, private sedans, SUVs and non-stop vans are available from SuperShuttle, either by advance reservation or walk-up request upon arriving at the airport. One-way rates will vary from $12 - $34, but call for an exact price.

800-847-4389

Hotel Parking

Overnight valet parking: $24/daily

Enclosed, air-conditioned lobbies are available at either end of the baggage claim areas for passengers to wait until shared vans are ready for boarding.

Short-term valet parking: $18 (daytime only)

Website: supershuttle.com/Locations/TampaTPA

the street from the Marriott, and a nearby parking garage. The daily rate for either is in the $10 range.

Phone: 800-282-6817 or 727-572-1111

Overnight self-parking: Self-parking options include an open lot directly across

Note: Overnight lots are not affiliated with the hotel.

| BUYING FLOOR OPENING AND WELCOME RECEPTION After the keynote address we’ll open the buying floor. At five o’clock, the floor will host our Welcome Reception as commerce continues. Appetizers and beverages will be served throughout the event. Buying: 2 - 7 p.m.; Convention Center, West Hall Reception: 5 - 7 p.m. ; Convention Center, West Hall

NEXT GENERATION RECEPTION If you’ve attended the RJO Next Gen Experience, we invite you to come re-connect with others, chat about your progress and share your experiences. 6 - 7 p.m.; Convention Center, Idea Center

New! OVERSEAS BRANDING

TRIP RECEPTION This popular get-together’s been around a while, but we’ve added something more: Join us to learn about a new, exclusive RJO program designed to give your employees the knowledge and

enthusiasm to not only pre-sell enough diamonds and colored stones to pay for your trip, but will aid in finding innovative ways to reach your customers. Hear from the program’s creator, Kate Peterson, who’s recently returned from an overseas buying trip, on ways this trip will become an essential part of your store’s identity. 7 - 8:30 p.m.; Convention Center, Meeting Rooms 18-19

Sunday

MEMBER/VENDOR JOINT BREAKFAST AND ROUNDTABLES Our breakfast and roundtable combo starts a little earlier and ends a halfhour earlier to accommodate Sunday’s new show hours. Stop by for breakfast and stay for an honest heart-to-heart between retailers and vendors that always leads to greater empathy for each side. As partners, we’re in a position to help each other prosper.

Seminar Schedule Time

8:30 - 9:20 a.m.

Room 1

Room 2

Room 3

Room 4

OSHA Compliance for Jewelers Sara Yood, JVC Senior Counsel

Lab-Grown Diamonds: Generate Sales & Profit Gary Coleman, Pure Grown Diamonds

Using Your Website to Generate Onlineto-Offline (O2O) Commerce Larry Chasin & Rami Kassab, Thinkspace

BUZZ SESSION: PEOPLE

Creating a Sales Process for Success Brian Madson, Edge Retail Academy

The Essential Eight: From Entry to Exit Barbara Nuss, Profit Soup

Integrating The EDGE with Quickbooks Lindsey Steill, Luxe Financial Group

High-Tech & High Touch: What Millennials Want Bernadette Baillie, The Knot

How to Beat the Internet Jewelry Peddlers at Their Own Diabolical Game Jim Ackerman, Ascend Marketing

BUZZ SESSION: POSITION

Strategies for Business Transition Joe McCarragher, RSM US LLP

Facebook Ads: How Boosting & Promoting Can Help Your Business Tiffany Gonzalez, Keep Me Connected

Keys to Promoting Great Salesmanship Nick Failla, Collected Concepts

BUZZ SESSION: PRODUCT

Hiring, Training and Compensation Facilitated by: Kate Peterson, Performance Concepts

Break

9:30 - 10:20 a.m.

BUZZ SESSION: PROFITABILITY

Increasing Sales, Improving Margins and Running Killer Special Events Facilitated by: Kate Peterson, Performance Concept

Break

10:30 - 11:20 a.m.

Marketing Your Brand and Community Involvement Facilitated by: Kate Peterson, Performance Concepts

Break

11:30 a.m. - 12:20 p.m.

Anyone wanting breakfast should arrive before 8:30 a.m. Vendors may have to leave early to prepare their booths for the day; however, everyone is invited to stay and finish their discussion.

a press release and your photo to the newspaper(s) you specify. Please make sure to bring your newspapers contact information.

Breakfast Served: 7:30 - 8:30 a.m. Roundtable Discussions: 8 - 9 a.m. Marriott Grand Salons A-E

New! RJO PRE-GAME

PRESS RELEASE PHOTOS To participate in RJO’s free press release program, sign up Saturday afternoon or Sunday morning at the show registration desk to schedule a time to have your photo taken. We’ll then send

Sunday, 1 - 3 p.m. SNACK STOP If your endurance begins flagging on the buying floor Sunday afternoon, execute a snack attack in the lounge area, where you’ll find a few goodies. Your energy renewed, you’ll be up for shopping and the big game to come. 3 - 4 p.m.; Convention Center, West Hall

Monday

SHARING THE BEST OF YOUR TAMPA EXPERIENCES Roundtable Discussions and Continental Breakfast Over the days of the Buying Frenzy show you will have seen and heard a wealth of things that made an impact on you. Join other RJO members in sharing the news, ideas and impressions you gathered in Tampa. If it’s important to you, it will be important to other jewelers. These

Top Sellers, Hot Tips, Coming Trends and Never-Outs Facilitated by: Kate Peterson, Performance Concepts

are meant to be casual, non-facilitated discussions. Breakfast: 8 - 8:30 a.m. Discussions: 8:30 - 9:30 a.m. FAREWELL EVENT Monday evening’s cocktail reception will be held on the showroom floor during the last hour of buying. Appetizers and beverages will be located throughout the showroom, giving you the opportunity to mingle, browse the exhibits and make last-minute buys. 2 - 3 p.m.; Convention Center, West Hall 7

Educational Seminars Buzz Sessions Are Back! Facilitated by Kate Peterson Hearing from our industry experts is invaluable, but sometimes the things we learn from each other can be just as eye-opening. Buzz Sessions are one of those times. Kate Peterson will be back to facilitate all four sessions, each exploring a different topic. Come join other RJO members to share what works, what doesn’t and what keeps your store on top of your competition.

8:30-10:20 a.m. Using Your Website to Generate Online-to-Offline (O2O) Commerce Larry Chasin and Rami Kassab, Thinkspace Learn the biggest secret to making money from your website. Hint: it has almost nothing to do with online commerce. In this session, you’ll learn how to use your website to drive diamond and bridal prospects into your store where the sale is closed, when to use your website in-store to aid in the sales process itself, and effective marketing strategies for strengthening O2O commerce and growing your business.

8:30-9:20 a.m. OSHA Compliance for Jewelers Sara Yood, Jewelers Vigilance Committee Senior Counsel Keeping your employees safe should be a priority in any business, but the requirements of OSHA (Occupational Safety and Health Administration) are complicated to interpret. Sara will discuss the basic requirements all jewelers should know, including hazardous materials safety, injury and illness prevention, and chemical inventory requirements. Sara will provide a general overview of these topics, and discuss the steps that every jeweler should take to make sure they are compliant with regulations.

9:30-10:20 a.m. Creating a Sales Process for Success Brian Madson, Edge Retail Academy Why is the popular sales training statement, “Build rapport, show highdollar items and make them fall in love with it so much they’ll find a way to purchase it” NOT working with your staff? What can jewelers do to increase their staffs’ sales-closing percentage? In this presentation, you will learn the steps and strategies that answer these questions, and acquire the skills to help your staff achieve a higher closing percentage.

Lab-Grown Diamonds: Generate Sales & Profit

The Essential Eight: From Entry to Exit

Gary Coleman, Pure Grown Diamonds Lab-grown diamonds are identical to mined diamonds. Even a gemologist with a microscope cannot tell the difference between a lab-grown diamond and a mined diamond. Learn how lab-grown diamonds can generate incremental sales and profit for you. At a time when business can be quite challenging, lab-grown diamonds can play an important role in your future diamond sales.

Barbara Nuss, Profit Soup Successful entrepreneurs have vision, passion and commitment. Still, their route to success is not always easy to navigate. To reach their destination, leaders must build a financially sound business. This session will explore eight essential ingredients that, when combined, help to make your business and life a financial success. What are they? Does your business have them? Are they an integral part of how you manage your business? Grab this opportunity to see what you may be missing. Complete a self-assessment for your business to see where you stand in each critical area and find new ways to make your business more enjoyable, more profitable and sustainable. Recommended for business owners, future owners and their leadership teams.

BUZZ SESSION: PEOPLE Hiring, Training and Compensation Kate Peterson, Performance Concepts What do you look for in a new hire? What systems do you use to train and evaluate your employees? How do you compensate the people who work in your store? Let’s talk about the people who make your store run.

BUZZ SESSION: PROFITABILITY Increasing Sales, Improving Margins and Running Killer Special Events Kate Peterson, Performance Concepts Come and share your ideas for increasing sales throughout the year. Hear what others have to say about improving your margins. Learn the keys to running killer special events.

10:30-11:20 a.m.

11:30 a.m.-12:20 p.m.

Integrating The EDGE with QuickBooks

Strategies for Business Transition

Lindsey Steill, Luxe Financial Group Are you tired of doing MANUAL accounting or WAITING on your external accountant to produce your numbers? This class will provide you the benefits and features of integrating The EDGE into QuickBooks. Let 2017 be the year you have accurate and timely financial statements utilizing the integration.

Joe McCarragher, RSM US LLP As a specialist in accounting and taxation, Joe will provide insight into the tax implications of business transitions through a sale, gift or inheritance along with new ideas involving owner and key employee compensation plans.

High Tech & High Touch: What Millennials Want Bernadette Baillie, The Knot Bernadette Baille is a veteran of the consumer and trade marketing industry. She will share with you the secrets to connecting with Millennials in a way that makes sense to them. As the future of the industry hinges on Millennials, it’s absolutely necessary to make sure they are part of your target customer base.

How to Beat the Internet Jewelry Peddlers at Their Own Diabolical Game

Facebook Ads: How Boosting & Promoting Can Help Your Business Tiffany Gonzalez, Keep Me Connected Let’s talk Facebook ads. What are the different kinds? What should you be using? How often should you run them and how do you know if they’re working? Join Tiffany as she delves into these questions and more! She’ll explore the world of Facebook ads with you and explain why they are important to your social media presence.

Keys to Promoting Great Salesmanship

Jim Ackerman, Ascend Marketing Are internet diamond and jewelry peddlers cutting into your sales and profits? You don’t have to live with that. You can beat the online hustlers at their own game when you know how to leverage your own website with other online tools, and to emphasize and capitalize on your unique brick and mortar advantages. Discover the incredible how-to’s in this intriguing, enlightening and liberating session!

Nick Failla, Collected Concepts Everyone wants their sales team to perform at the highest level possible. This seminar will identify key behaviors to look for in your sales team so that it captures as many sales as possible. You will have the opportunity to learn more about strategies to motivate your sales team and hold it accountable, the using sales behaviors that help ensure your store’s success. Methods for training, offering incentives and conducting associate reviews will be addressed during this seminar.

BUZZ SESSION: POSITION Marketing Your Brand and Community Involvement

BUZZ SESSION: PRODUCT Top Sellers, Hot Tips, Coming Trends and Never-Outs

Kate Peterson, Performance Concepts Come talk about the marketing strategies you’ve used in the past year to define your brand. What worked? What needed to be changed? Let’s chat about how community involvement can increase your exposure and, in turn, increase your profits. Important topics to ensure you are positioned exactly how you want in your market.

Kate Peterson, Performance Concepts Stocking the right mix of products can be confusing and overwhelming. There are so many styles and so many choices. Come discuss top sellers and never-outs for your store. Hear what worked for other stores and what to avoid when bringing in a new line. Kate will also share some hot tips for product placement and future trends to keep an eye on.

The

Idea Center

Located on the buying floor, the RJO Idea Center serves as an oasis of sorts in the midst of all the activity. Open throughout buying show hours, it’s a place to take a break, review and vote on contest entries, and share a few tips and opinions with other RJO members. You never know when an informal roundtable discussion will break out. The Idea Center will also host several of our seminar experts, who will be there to answer your questions and make recommendations. Check the schedule below and stop by.

Sara Yood OSHA: What Jewelers Need to Know Meet Sara Yood, JVC’s assistant general counsel. She can answer any questions you have about OSHA and how it affects your store. Make sure you are covered! Saturday: 2 - 6 p.m.

Kate Peterson People, Profitability and Profit Kate Peterson, educator and trainer extraordinaire, answers your questions on various issues in store management. Whether it’s people, product, or profit, Kate’s your source for all things jewelry. Saturday: 2 - 6 p.m. Sunday: 10 a.m. - 12 p.m. Sunday: 1 - 5 p.m. Monday: 10 a.m. - 12 p.m.

Barbara Nuss The Essential Eight: From Entry to Exit Barbara Nuss is the founder of Profit Soup, a consulting firm focused on helping business owners and managers improve their profit, cash flow, and business value. Make sure to take her all your financial questions and conundrums. Saturday: 2 - 4 p.m.

Lindsey Steill Integrating Your Accounting Software with Quickbooks Lindsey Steill has your answers for everything from The EDGE to Quickbooks. Make sure you are getting the most out of your software so you can focus on the important things: your customers. Sunday: 10 a.m. - 12 p.m. Sunday: 1 - 3 p.m.

Joe McCarragher Strategies for Business Transition Joe has experience in working with many different industries, with a concentration in serving middle market, owner-managed businesses. Bring Joe your best questions about ownership structure, taxation and property transitions. Saturday: 2 - 4 p.m.

Learn From Top Industry Professionals Many of the RJO seminar presenters will make themselves available in the Idea Center for one-on-one training and individual discussions. Be sure to review the schedule below to take advantage of our expertsâ€™ knowledge.

Time

Presenter

Title

SATURDAY 2 - 4 p.m.

2 - 6 p.m.

Joe McCarragher

Strategies for Business Transition

Barbara Nuss

The Essential Eight: From Entry to Exit

Sara Yood

OSHA: What Jewelers Need to Know

Kate Peterson

People, Profitablity and Profit

SUNDAY Kate Peterson

People, Profitablity and Profit

Lindsey Steill

Integrating The EDGE with QuickBooks

1 - 3 p.m.

Lindsey Steill

Integrating The EDGE with QuickBooks

1 - 5 p.m.

Kate Peterson

People, Profitablity and Profit

10 a.m. - 12 p.m.

MONDAY 10 a.m. - 12 p.m.

Kate Peterson

People, Profitablity and Profit

Optional Excursions

To register for any of the following group activities, indicate on your registration form the one(s) you wish to attend and remit payment. Optional excursions cannot be canceled after January 6, 2017.

FRIDAY EXCURSIONS SS American Victory Guided Tour

Sunset Tour

Come aboard a fully functioning 1940s era steamship where you’ll experience an unforgettable voyage of discovery and relive the history of the SS American Victory, which was built in 55 days and delivered to the U.S. War Shipping Administration on May 24, 1945. You will see the cargo holds, radio and gyro rooms, hospital, galley, weaponry, steering stations, flying bridge, mess halls, crew cabins, uniforms, medals, photos, documents and much more. If you love history, you will want to come aboard and relive the history of the SS American Victory.

Spend a magical evening on the water with friends and a glass of wine or beer watching the pink, violet and blue sky as the sun sets across the sea. After a majestic sundown, enjoy dinner aboard. 5 p.m.; depart Marriott lobby 5:15 - 9 p.m.; tour and dinner $95/person; includes food, beer or wine, tour and pick up at the

12:45 p.m.; depart Marriott lobby for 15-minute walk to destination

hotel lobby; your choice of chicken, salmon or beef must be chosen upon registration

1 - 3:30 p.m.; ship tour

Minimum of 10 participants; maximum of 30

$25/person

Minimum of 10 participants; maximum of 40

Dolphin and History Tour Your captain will take you along the most picturesque harbor in Florida. With history on all sides of the water, you will see museums, shipyards, million dollar homes, a pirate ship and “The Plant Motel,” the most beautiful building in Tampa. You will also see the dolphins and their calves up close as they jump out of the water to greet you! You will see various bird species, sting rays, and maybe even manatees and sea turtles. This tour is given with an experienced and knowledgeable captain to ensure a safe, smooth and enjoyable experience on the water. Make sure to have your cameras ready to snap a picture, because you don’t want to miss this! 1 p.m.; depart Marriott lobby 1:15 - 3:30 p.m.; tour $45/person; includes tour, beer, wine, snacks and pickup from hotel lobby

Minimum of 10 participants; maximum of 30

Crumb & Cork Jazz Club If you enjoy jazz and wine, you are sure to love Crumb & Cork! You will experience a great live jazz performance, superb wines and food in a comfortable environment. You can also enjoy beer from all around the world as you listen to the music. 5:30 p.m.; depart Marriott lobby for 15-minute walk to destination 5:45 - 9 p.m.; live jazz $90/person; includes live jazz performance, dinner, beer/wine

Minimum of 5 participants; maximum of 25

MONDAY EXCURSION

Vendor Showcase DIAMOND || A.V. Holiday Catalog A.V. Diamond has over 15 million styles in stock. Let our warehouse become your warehouse. Call today for catalog, we will ship a package for your review. Phone: 440-570-7107 Fax: 713-270-4367 Website: Avdiamond.com

|| BELLARRI Mosaic Nouveaux SKUs: B925 & R9108 New for 2017, BELLARRI showcases sleek and contemporary designs. Now available in 14k, the true beauty of natural gemstones paired with abalone is stunning. Phone: 800-255-0192 Fax: 480-609-8777 Website: Bellarri.com

EMOTIONS || DIAMOND Custom Design Engagement Ring SKUs: ER9437-RGR26507 14k white gold custom engagement, fashion ring with .12ct. Holds three, 4.5mm stones. See many of our custom designs on our website DiamondEmotions.com. Phone: 517-574-4209 Fax: 517-913-6288 Website: DiamondEmotions.com

Vendor Showcase EMOTIONS || DIAMOND Fashion Necklace & Bracelet by the Inch SKU: P214 Beautiful, affordable fashion necklace in sterling silver with matching bracelet. Available in other colors. This is part of the Twistal Collection that can be seen on our website at DiamondEmotions.com. Phone: 517-574-4209 Fax: 517-913-6288 Website: DiamondEmotions.com

|| DIZEO 18k over Sterling Silver with Simulated Diamonds & Canary

SKU: 13360210 (pendant) 18k gold over sterling silver with simulated diamonds. Lifetime warranty. Phone: 404-529-5777 Fax: 404-529-5799 Website: Dizeos.com

INTERNATIONAL || DORA Doraâ€™s Wedding Band Collection Rings that unite modern design with a timeless style, that marry the latest technology with true hand-craftsmanship. Rings that are more than simply beautiful, theyâ€™re a reflection of the best in us. Learn more about our customization options and our 50 top-selling piece assortment kit. Phone: 973-244-1344 Fax: 973-244-1345 Website: Dorarings.com

Vendor Showcase REUBEL DESIGNS || FRANK MR4280WICZ, XP4316RIRRQ & XP4310IOP SKUs: MR4280WICZ, XP4316RIRRQ & XP4310IOP Our One-of-a-Kind designs are extremely unique. Shown here is red rutilated quartz with diamonds, an Australian opal with chrome diopside and diamonds, and our newest engagement style, the MR4280, with .18ct. t.w. diamonds. Phone: 386-761-6945 Fax: 386-761-5729 Website: Frankreubeldesigns.com

|| IMPERIAL Silk by Imperial Silk by Imperial is the result of our collaboration with Italian master goldsmiths from the renowned region of Arezzo in Tuscany. Our mutual business philosophy and family heritage ran parallel, and we immediately began making plans for developing this collection – fresh pearl designs for today’s pearl collector. Ring is 14k with a 10-10.5mm freshwater cultured pearl, $1,050. Style 918220/AAFW. Pendant is 14k with 9.5-10mm freshwater cultured pearl, $775. Style 988811/AAFW18. Phone: 800-556-7738 Fax: 401-434-0814 Website: Imperialpearl.com

INNOVATIONS || JEWELRY Custom Designed and Hand-Finished Serinium

Are your contemporary metal rings limited to “offthe-shelf” patterns? Independent jewelers know that custom designs are key to today’s retail environment. Jewelry Innovations provides custom jewelry in Serinium®, The Precious Contemporary Metal™. Phone: 801-572-0170 Fax: 801-572-0172 Website: Jewelryinnovationsllc.com

Vendor Showcase WATERS || KELLY Freshwater Pearl Pendant SKU: BL2193N Platinum finished sterling silver drop pendant with simulated diamonds and a freshwater pearl. Phone: 800-647-7017 Fax: 877-282-4103 Website: Kellywaters.com

ART JEWELRY CORP. || MAJESTIC Spider Ring SKU: R 3886 18k two-tone spider ring, 3.10ct. princess cut invisible set, 5ct. lab-grown round center. Phone: 213-489-2325 Fax: 213-489-1089 Website: Majestic-art.com

|| MAKUR Mix Metal Collection SKU: R754 Half 4 Set Tri-colored gold bands embellished with diamonds can be worn as a stackable unit with an engagement ring or simply alone. Phone: 877-776-2587 Fax: 212-730-8786 Website: Makurdesigns.com

Vendor Showcase CREATIONS || MALO FIT Collection SKUs: FT-031-6PW, FT-031-6YW & FT-249-6W FIT offers a crucial price point in todayâ€™s jewelry business with 14k gold wedding bands under $425 (suggested retail). In addition to answering a particular market need, this product comes with our limited lifetime warranty. Made lightweight: 1.4mm thickness, 5 gr. approximately. Phone: 800-665-6256 Fax: 450-682-0138 Website: Malobands.com

GEMS INC. || PANCIS Rarest Rainbow SKU: SC1120E-BR This double halo ring has a 1.50ct. center that is a natural brown diamond. The center is encircled with yellow and white gold to provide a beautiful accent. Total diamond weight is around 2.20ct. Our mission is to provide market differentiation with the proper tools for color! Natural color also allows for true uniqueness and higher profit margins. Phone: 1-800-426-4435 Fax: 973-285-9732 Website: Rarestrainbow.com

COUTURE GROUP || PARAGON Equinox Gold Collection for Men SKUs: R8974, R9460, R2287SA, R2291SA The Equinox Gold Collection for Men brand goes beyond the plain wedding band to include bold and unique gold rings, dog tags, pendants, and bracelets. Our designs incorporate a stunning variety of diamonds, gemstones, and bold motifs that project masculinity and confidence. Phone: 800-435-8848 Website: Paragoncouture.com

Vendor Showcase INC. || STULLER, Stuller Bridal Jewelry SKUs: 122930, 123105, 123020, 122107, 123093 and 122842 From classic bestsellers to on-trend styles to customizable designs, Stuller offers the widest variety of bridal jewelry in all precious metal qualities and colors. Order rings how you need them: mounting, semi-mount, fully set or customize any design. Phone: 800-877-7777 Fax: 800-444-4741 Website: Stuller.com

CONCEPTS || TRBoloJEWELRY Bracelets by Silver Elegance

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SKUs: Heart SESB1121, Infiniti SESB1120, Butterfly SESB1122 & Tennis Bracelet SESB1119 Join the latest trend in stackable bracelets with affordable and elegant style! The Silver EleganceÂŽ tennis-style bolo is available in several colors and designs. Visit our booth to see the entire Silver Elegance collection. Phone: 800-658-3361 Fax: 800-568-6916 Website: TRJconcepts.com

NITED PRECIOUS METAL REFINING, INC. (UPMR) || URefining & Analytical Services United is a full-service refiner for gold, silver, platinum and palladium, and a leading supplier of innovative products such as master alloys, de-oxidized sterling silver, solder and wire. Customers also benefit from our advanced analytical services laboratory. Phone: 800-999-FINE Fax: 716-683-5433 Website: Unitedpmr.com

FAX FORM TO 641-792-9251

REGISTRATION DEADLINE: DECEMBER 28, 2016

MEMBER REGISTRATION FORM Please print name of show attendee(s) below for buying floor badges.

_________________________________________________ Email: �� _________________________________________________ Email: �� _________________________________________________ Email: �� _________________________________________________ Email: �� _________________________________________________ Email: ��

FRIDAY, FEBRUARY 3

# Attending

1 - 5 p.m. Half -Day Training Session with Kate Peterson ________ 1 - 3:30 p.m. American Victory Guided Ship Tour ___ x$25 Subtotal $________ 1:15 - 3:30 p.m. Dolphin & History Tour ___ x$45 Subtotal $________

SATURDAY, FEBRUARY 4

1 - 4 p.m. RDI Diamond Training Seminar 3 - 5:30 p.m. The EDGE Users’ Meeting 4 - 6 p.m. Digital Showcase and Custom Design, presented by Star Gems 4:30 - 6:30 p.m. Stuller Presents RJO Insights

# Attending

7:30 - 9 a.m. Seminar Continental Breakfast

________

7:45 - 8:30 a.m. New Member Orientation/Breakfast ________ 8:30 - 9:20 a.m. Lab Grown Diamonds: Generate Sales & Profit ________ OSHA Compliance for Jewelers ________ Buzz Session: PEOPLE ________ 8:30 - 10:20 a.m. Using Your Website to Generate Online-to-Offline (020) Commerce ________ 9:30 - 10:20 a.m. Creating a Sales Process for Success ________ The Essential Eight: From Entry to Exit ________

SUNDAY, FEBRUARY 5

# Attending

Vegetarian and gluten-free options will be available on the breakfast buffet.

________ ________ ________

Buzz Session: PROFITABILITY ________ 10:30 - 11:20 a.m. Integrating The EDGE with QuickBooks ________ High Tech & High Touch: What Millennials Want ________ How to Beat the Internet Jewelry Peddlers at Their Own Diabolical Game ________ Buzz Session: POSITION ________ 11:30 a.m. - 12:20 p.m. Strategies for Business Transition ________ Facebook Ads: How Boosting & Promoting Can Help Your Business ________ Keys to Promoting Great Salesmanship! ________ Buzz Session: PRODUCT ________

This is my first RJO show. Anticipated arrival date:_________ Departure date:________________

# Attending 5:45 - 9 p.m. Crumb & Cork Jazz Club ___ x$90 Subtotal $________ 7 - 9 p.m. Gems One Pre-RJO Semi-Annual Seminar ________ 7 - 9 p.m. Ascend Marketing Seminar ________

# Attending

7:30 - 9 a.m. Joint Member & Vendor Breakfast ________ Kosher meal preferred ___ x$35 (for each meal beyond 4) Subtotal $ ________

________

Member since: _________________

# Attending 12:30 - 2:00 p.m. General Membership Meeting, Luncheon and Keynote ________ Vegetarian meal preferred Kosher meal preferred Gluten-free meal preferred ___ x$35 (for each meal beyond 4) Subtotal $________ 6 - 7 p.m. Next Generation Reception ________ 7 - 8:30 p.m. Overseas Branding Trip Reception ________

# Attending

6 - 10 p.m. Super Bowl Sunday Tailgate Party ________ Vegetarian meal preferred Kosher meal preferred ___ x$65 (for each meal beyond 4) * Subtotal $________ Gluten-free meal options will be available on the tailgate buffet. *Please note: If you register for dinner and do not attend you will be charged $65 per dinner ordered by you.

MONDAY, FEBRUARY 6 8 - 9:30 a.m. ‘Sharing the Best of Your Tampa Experience’ & Continental Breakfast

# Attending

________

# Attending 2 - 3 p.m. Farewell Event

________

# Attending 5:15 - 9 p.m. Sunset Tour ___ x$95 Chicken Salmon Beef

Subtotal $________ ________ ________ ________ Total (if applicable) $ ____________

Please don‘t forget to make your hotel reservation at RJOMembers.com. Fax form to 641-792-9251, mail to RJO, P.O. Box 1045, Newton, IA 50208, or register online at RJOMembers.com. If payment is necessary for activities, call RJO at 800-247-1774 to request your credit card payment authorization form. Paid excursions cannot be canceled after January 6, 2017. Cancellations of RJO events will not be accepted without penalty after January 20, 2017.