Inside Track July 2017

THE

INSIDETRACK

THE

INSIDETRACK

Diamond Engagement Ring Trends RJO Vendor Hot Sellers

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VENDOR SPONSORED PAGES: The Edge Retail Academy The Edge Thinkspace Allison Kaufman Reactor Watch Quality Gold AV Diamonds Bassali Jewelry Berco Virtual Diamond Boutique Box Brokers ASHI Tavannes Royal Chain Nice Diamonds Obaku IDD Lafonn Keith Jack Pure Grown Diamonds Dizeo Paramount Gems Jewelry Ads That Work

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RJO Inside Track Market Trends

Diamond Engagement Rings Sales are up 1.7% thru June 28th.

Fantastic News!

Diamond Engagement Rings Average Sale amount in June show trending up with the Average Sale being $2,087 up over the previous year of $1,990.

Great for the Retailers!!

Diamond Engagement Ring Discount percentage in June is trending down with the Average Store discounting 39%. This was down from the previous year of 47%

877-569-8657

inquiries@edgeretailacademy.com

edgeretailacademy.com

Top 3 Hot Selling Items from Various RJO Vendors in Various Diamond Categories Gems One IDD Ashi Diamonds

Diamond Earrings #SE3025FW 14KW 2BR=.25ctw Dia. Studs H; I1 #EM050N9W 14KW 2BR=.47ctw Dia. Studs I; I1 #91752FVERWG 14KW 2BR=.75ctw Dia. Studs H: SI2

Allison Kaufman Gems One Victor Corp

Diamond Fashion Rings #D5624 14KW 26BR=.20ctw G-H: VS2-SI1 #TWO3010Y50 14KY 2 Stone Ring w/Ruby & Diamonds #JLD5180K25W 14KW 2BR=.25ctw “We Are” Diam. Ring

Jewelex Gems One Ashi Diamonds

Diamond Pendant #JY0152RD10P 14KWR 34BR=.32ctw I-J; I1 Pendant #ROL1226PR 14KR Rhythm of Love Pendant .15ctw #91755FVPDWG 14KW .35CTW Diamond Cluster Pendant

RJO Vendors Top Sellers Bridal – IDD #RE8896PRWO 14KW 1ct Double Halo Eng. Ring Wedding Rings – Frederick Goldman #01LDIR040 18KY Comfort Fit Band Alternative Wedding Rings – Heavy Stone #8TU153HAMM Tungsten Hammer Wedding Band Fashion Rings – Ostbye & Anderson #OF15A12CA 14KW Created Alexandrite Ring Diamond Earrings – Simply Diamond #ER33PRW4SNIN 14KW 2PN=.33ctw Earrings I; I1 Diamond Pendant – Beverly K #43160 14KW Diamond & Morganite Pendant 16” Chain Diamond Bracelet – Allison Kaufman #BR602 14KW 2.00ctw Tennis Bracelet Colored Fashion Ring – Ostbye #OF15A12AQ 14KW Aquamarine Ring Colored Fashion Pendant – Parle Gems #PSL031GSXNI SS Grad. Blue Saph. Starfish Colored Fashion Earrings – Color Merchant #E1412W 14K 4MM Birthstone Stud Earrings Bracelet – Gems One #FB1161 White/Rose SS Bolo Bracelet with 38BR=.14ctw Pearl Earrings – Imperial Pearl #926110A.PRL 14K 7mm Culture Pearl Earrings Pearl Necklace – 24Karat Rose #BFWPN.PRL SS Black Freshwater Pearl Necklace Ladies Watches – Citizen #FE114086X Eco-Drive Stainless Steel 3 hand Date/Pink Crystal Gents Watches – Citizen #BM698857E The Drive collection Gents Watch

877-569-8657

inquiries@edgeretailacademy.com

edgeretailacademy.com

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Key Performance Indicator (KPI) Report: We will go over report details and other strategies to improve your business. We will discuss sales, profit and inventory reports by category, as well as vendor and price points, so you can compare your strengths and opportunities for growth with the other jewelers you are benchmarked against. We will compare sales, margin, stock-turn, fast sellers, average retail sale, etc…

Edge Pulse: More in-depth discussion on the reports and information available at your fingertips. This will include the information you should be looking at and how to become more profitable from these details.

If time permits - Open-To-Buy: Learn how to calculate your own Optimum Inventory Level and how to use an Open to Buy to achieve it. This session tackles one of the most commonly asked questions, "How much inventory should a store like mine have?”

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Hey RJO Members!

Have you heard?

Seasonal Dating for Leslie's is back!

Seasonal Dating Program (For Qualified Customers)

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Shown above: Necklace LF992-18, Ring LR100, Bangle LF1138, Bangle LF926, Bracelet LF984-7.5, Bracelet LF1012-7.75, Earrings LE1688

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Top 5 Best Selling Necklaces Style #

Picture

Description

RJO Price

NK9877WD

61RD=.21 14KW

$

279

NK9856D

87RD=.27 14KY

$

396

NK11338D

61RD=.56 14KY

$

810

NK9863WD

36RD=.10 14KW

$

216

NK11321KD

60RD=.13 14KR

$

270

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Free speech & advertising There has been a big uproar over a billboard a jeweler ran in North Carolina. Many of you have probably heard about it.

I've gotten notes from many customers, a few calls, asking if I had heard about it.

Many have assumed that it's my board. Well, 'Sometimes it's okay to throw rocks at pretty girls' is a board that I have done for a lot of jewelers. Print, radio, TV, all the mediums I've adapted it to. This jeweler took out 'pretty,' and I guess called it their own.

The jeweler's reaction was too typical: they tucked tail and ran. Apologized profusely. Admitted their 'insensitivity.' Gave in to the likes even of Chelsea Clinton who generously tweeted her one bit worth of advice.

The better approach? They should have stood their ground. But too late. They gave in. They 'fed the frenzy.'

Did that board -- 'Sometimes it's okay to throw rocks at girls' -- with pictures of colored gems, encourage violence against women? Did it make light of women who are stoned to death in certain religions and parts of the world? Did it in ANY way condone hurting women?

Give me a break. The reaction from the 'sensitive' segment of our society was, and is, ridiculous. The thing is, you have to stand up for the right to say stuff. There is not a constitutional right to 'not be offended.' But there will be, in time, if we continue to give ground. It's closer than we think.

Do I write stuff that I know will offend people? Never. Have people taken offense at things I've written? Of course. Hardware store for women has gotten the dander up of quite a few through the 21 years that idea has floated around out there. And 'Sometimes it's okay to throw rocks at pretty girls' has stirred some negative reaction in other places, at other times.

It happens when you say something. It's the price of saying anything, really -- anything that will break through and reach people.

Lance Buttars owns Molinelli's Jewelers in Pocatello ID. He's been running my stuff for quite a long time. He had a digital ad somewhere, and a woman called, and she was 'offended.' Lance basically said, sorry you had that reaction to it. But 'buckle up, because there's more coming!'

You might not think that advertising is on the front lines of free speech in this country. But it is. And you are. Stand your ground. Exercise YOUR free speech -- not to intentionally offend anyone, though we have the right (to date; it is diminishing!) to do that. That's not my game or yours. But you have the right to have fun with people. And if some people make stretches that are miles long to connect 'throwing rocks' -- obviously referring to the gems -- to abusing women, that is THEIR issue.

And that's MY one bit worth of thoughts on this! Carry on! Love your customers like no one else's business! Live and sell and work with passion! And have some fun with all this stuff!

Mike at Jewelry Ads That Work