July Edition Inside Track 2020

July 2020

We Are One Nation!

In This Issue...

Market Trends......................................................................................................................Page 4 The Edge............................…................................….............................................................…Page 5 Gem Legacy........................................................................................….................................Page 8 Rembrandt..............………………………………...….......................................................................Page 9 Quality Gold.............................................................................………………….........................Page 10 ASHI.........................................................................................................................................Page 11 Thinkspace.........................................................................….........…..............……................Page 12 Lafonn....................................................................................................................……..........Page 13 JD & Co. A Trung Do Goldsmith Co...........................................................................Page 14 LJ Independant/Legend Jewelry...............................................................................Page 15 Sterling Reputation..........................................................................................................Page 16 KGM Industries..................................................................................................................Page 17 Jewelry Innovations........................................................................................................Page 18 Berco......................................................................................................................................Page 19 Color Merchants/ Brevani...........................................................................................Page 20 Henderson Collection......................................................................................................Page 21 VEER.......................................................................................................................................Page 22 Gems One..............................................................................................................................Page 23 Paramount Gems...............................................................................................................Page 24

The Edge Retail Academy is the single largest aggregator of independent jewelry retailers in the US, collecting $2 billion in annual fine jewelry sales data.

We are also the ONLY AUTHORIZED aggregator of data from The Edge.

Inside Track Market Trends The stats below are for the month of June 2020 How did your store compare?

Loose Diamonds Gross Sales are up by 14% Units Sold are up by 19% Average Retail Sale is down from $6,346 to $6,065

Diamond Engagement Rings Gross Sales are down by 8% Units Sold are up by 22% Average Retail Sale is down from $3,470 to $2,630

Diamond Bands Gross Sales are up by 13% Units Sold are up by 16% Average Retail Sale is down from $1,362 to $1,336

Diamond Earrings Gross Sales are up by 20% Units Sold are up by 21% Average Retail Sale is down from $1,586 to $1,570

Diamond Pendants Gross Sales are down by 4.8% Units Sold are up by 11% Average Retail Sale is down from $1,026 to $884

Diamond Bracelets Gross Sales are up by 0.2% Units Sold are up by 9% Average Retail Sale is up from $2,741 to $2,524

877-569-8657, ext 001

Inquiries@EdgeRetailAcademy.com

EdgeRetailAcademy.com

The Edge Retail Academy is the single largest aggregator of independent jewelry retailers in the US, collecting $2 billion in annual fine jewelry sales data.

We are also the ONLY AUTHORIZED aggregator of data from The Edge.

Top Selling Items from RJO Vendors Diamond Engagement Ring Stuller: #122089 - 14K Gold Solitaire Semi-Mount for 6.5M

Diamond Band GemsOne: #FR10841WD - 10K White Gold Dia band with 10 rnd bezel set with beaded edges

Diamond Bracelet IDD: #FSBG5000S8W - Titanium & 14K Gold, Lady’s White Titanium & 14K White Gold Flexible Bangle PR

Diamonds Fashion Ring Ashi Diamond: #86989SSSLRG - Sterling Silver Dia arrow fashion ring with 18 round Dias

Colored Stone Product Jewel Craft: #BAL004RG10W – 10KW Men’s regular size Blizzard ring Imitation blue sapp

Pearl Product GemsOne: #SSGF002 - .925 Freshwater Pearl Bracelet Sterling Silver

Sterling Silver Product LaFonn: #E0107CLP00 - Sterling Simulated

877-569-8657, ext 001

Inquiries@EdgeRetailAcademy.com

EdgeRetailAcademy.com

Tips and Strategies For Success While Re-Opening Post Covid-19 SALES Host an event to draw people to your store. Even better, use this event to get rid of your aged inventory and free up cash!

Daily auction of 1 aged piece. Set guidelines and timeframe. Creates exciting interaction with clients and it’s fun to watch the competition!

Simple and Broad Events: 50% off 50% of the store (aged inventory only) or 50% off your entire estate collection, etc…

MARKETING Advertise gold/silver buying. Markets are high and people need cash right now Deal or No Deal campaign. Send emails or post on social media your aged inventory items and ask people to give you an offer. You can accept their offer or ask them to re-bid.

Use videos to highlight a new collection, aged inventory deals, selfpurchase items, etc… on social media and eblasts Highlight “My Favorite Things” on easel signs in your store, on social media and in eblasts Clientele: call for 6-month check-ups, upcoming special occasions, wedding bands for past engagement ring purchases, etc…

INVENTORY Replace Fast Sellers quickly (use your percentiles report in The Edge to identify your top 10-15 vendors) Have aged gold? Melt it and gain cash flow.

STORE / STAFF Adjust your store hours. Review your time and day activity under your reports tab in The Edge.

Adjust sales goals. Communicate these to your sales team.

Brainstorm with the team on how to be most relevant right now Train in the areas you see opportunity for growth Increase Average Retail Sale and Unit Sales

THE EDGE Run your Sales Analysis by Retail Price for the past 365 days…Analyze!

The Edge Retail Academy (sister company of The Edge) provides expert consulting services to help with all facets of your business including inventory management, staffing, sales techniques, financial growth and retirement planning...All custom-tailored to your store’s needs. Inquiries@EdgeRetailAcademy.com or 877-569-8657, Ext. 001

Edge Pulse Allows Free Mobile Access To Your Edge POS Data!

Edge Pulse is a FREE Edge POS tool that allows you real-time, 24/7 access to your Edge data from your phone or computer.

Check out this overview video on Edge Pulse.

As jewelry stores are re-opening and we start to travel more, it becomes important that store owners and managers are able to access their vital business stats in The Edge from wherever they may be. And at whatever time. Edge Pulse lets them accomplish this.

Sign Up for your FREE Edge Pulse!

Getting you connected takes 2 minutes!

877-569-8657, ext. 001 or Inquiries@EdgeRetailAcademy.com

• “NO RISK” 10DAY MEMO PROGRAM • GCAL OR IGI CERTIFIED • FREE SHIPPING & RETURNS • ROUNDS & FANCIES UP TO 5 CARATS CHECK OUT THE LATEST INVENTORY AT QGOLD.COM/StoneFinder NEED HELP? TALK TO A DIAMOND EXPERT TODAY: 18662280099 OR EMAIL: LGD@QGOLD.COM For the latest selection SHOP ONLINE AT QGOLD.COM or contact JEFF WYNKOOP at jeffw@QGold.com or Toll Free: 1.800.354.9833 ext. 710 Toll Free:1.800.354.9833 Phone: 513.942.7659 QGold.com

Jewelry Websites for Retailers & Vendors An advanced cloud platform delivering the best web technology to the jewelry industry.

Schedule An Appointment

PACKAGE

STANDARD

RJO SPECIAL

RJO 2020 SPECIAL

$4,000

$3,000

$2,500

$7,000

$6,000

$5,500

$12,000+

$10,000+

$9,500+

SILVER Select one of our professionally pre-designed websites and customize colors, fonts, logo and content to suit your brand.

GOLD Work with our creatives to customize one of our pre-designed websites a bit beyond the basics. Custom design on a budget.

PLATINUM Custom design your new Thinkspace powered website from the ground up.

Ask us about custom feature ideas and advanced functionality.

MONTHLY SUBSCRIPTION Website Hosting, Maintenance, Phone/Email Support and Software Licensing on the Thinkspace Cloud, Regular Tech Upgrades, Virtually Unlimited Bandwidth, Daily Backups, Unlimited Pages, Products and Users.

Starting at $200/Month Based on number of vendor feeds.

Hundreds of retailers and vendors trust Thinkspace to help increase customer engagement and drive jewelry sales.

JD&Co is 100% Operational!

As your jewelry business reopens and ramps up, JD&Co. is here to support you whether you’re short on bench jewelers, need assistance with overflow jewelry repair and watch restoration, or have custom design needs.

Visit JDCoJewelry.com to learn more about how we’re safely operating to support your successful reopening.

Additional 5% off RJO pricing on Custom Designs through July 2020.

From Napkin Sketch to Finished Design Expand your in-house abilities through a profitable and trusted outsourcing business. Explore the possibilities using JD&Co.’s state-of-the-art computer aided jewelry design program.

For custom designs, JD&Co. offers RJO Members: - Free same-day estimates (within 24 Hours) - 48-hour Matrix/Rhino renderings (no charge if we cast) - 12-day production (rush option available) - Free 2nd day return shipping - 24/7 online job tracking /jdcojewelry

A full-service extension to your in-house jewelry services.

(O) 253.537.5572 | info@jdcojewelry.com | www.jdcojewelry.com

COMING SOON

BERCO’S 2020 CHRISTMAS BROCHURES!

The easiest, most cost-effective way to remind customers to shop local, and to get them back into your store.

Call 800.621.0668 today to reserve your market area.

EST. 1926

Most items handcrafted in the USA

The Company You Keep

#SmallBusinessStrong

29 East Madison Street | Suite 550 | Chicago, IL 60602 800.621.0668 | 312.782.1050 | www.BercoJewelry.com

RJO INSIDE TRACK – JULY 2020

E10584 These movable pave diamond and gold link earrings are the perfect everyday earrings – lightweight, fun, and eyecatching! These earrings feature 14kt yellow gold and 0.81 pts of diamonds. MSRP: $2,500. For more information visit www.brevani.com or call 1.800.997.8780 for more information.

TB2638 Our obsession with link chain jewelry grows everyday with this stunning and lightweight bracelet that is perfect for wearing alone or adding to any wrist stack. This bracelet features 14kt yellow gold and 1.32 pts of diamonds.

MSRP: $3,000. For more information visit www.brevani.com or call 1.800.997.8780 for more information.

RM4247 This octagon-shaped ruby with a diamond-adorned band makes this stackable ring eye-catching. This ring is comprised of 14kt yellow gold featuring 0.12 pts of diamonds and 0.34 ctw of genuine ruby. MSRP: $1,000. For more information visit www.brevani.com or call 1.800.997.8780 for more information.

RM4145-07 This best-selling stackable ring is back and now available in all 12 months! A fantastic look great alone or stacked.

This ring is comprised of 14kt yellow gold featuring 0.06 pts of diamonds and 0.20 ctw of genuine ruby. MSRP: $499. For more information visit www.brevani.com or call 1.800.997.8780 for more information.

E10573 Add to your #eargame with these fun diamond and ball 2-row studs! These Brevani earrings feature 14kt yellow gold and 0.07 pts of diamond. MSRP: $499. For more information visit www.brevani.com or call 1.800.997.8780 for more information.

P4300-07 This precious and diamond pendant has a unique style with a halo of diamonds surrounding a gorgeous oval ruby which is then surrounded but alternating gold balls and diamonds. Comprised of 14kt yellow gold featuring 0.20 pts of diamonds and 0.21 ctw of genuine ruby. MSRP: $1,000. For more information visit www.brevani.com or call 1.800.997.8780 for more information.

www.brevani.com

800-997-8780

info@brevani.com

We exhibit at: Luxury | JCK | RJO | Atlanta Jewelry Show | Select Dallas | Select Mohegan Sun | Select DC Contact: Ann Gieser, Lindsey Sciascia | 800.605.3035 | generalinfo@wlhlimited.com

Visit our website: www.wlhlimited.com

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The book revolves around Mr. Brown and his adventures. The lessons shared in this book, underscore many of the real truths to long term success in sales in any industry. Honesty, Integrity, Customer Service, Hard Work, Perseverance, AND willing to take risks outside your comfort zone are clearly crucial elements in professional success.

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855. 836. 5483 | vee r. d i a mon d s

Ready to Call in the Cavalry?

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Answer: Gems One’s Direct Response Advertising Tools will produce the Traffic you need, and the Sales you deserve.

Now more than ever, you NEED Gems One. Call or email us, and we’ll take care of everything.

16 W 46th St. 6th Floor, New York, NY 10036 (212) 869-7084 solutions@gemsone.com