WE'VE SURVIVED 2019!
INSIDE TRACK JANUARY 2020 EDITION
CHEERS TO THE NEW YEAR! FROM ALL OF US AT RJO TO YOU!
In This Issue...
Market Trends …………………..……..…………................................…….……..........................................Page 4 RJO Vendor Best Seller……………..................................….........................................................… Page 5
VENDOR SPONSORED PAGES: The Edge Retail Academy.............……………............….................……...….................................. Page 6 The Edge..................……………………………….…..........................................……...…................…...........Page 7 JD & Co. A Trung Do Goldsmith Co.................................................…………….........................Page 8 Rembrandt..........................................................................................................…...........................Page 9 Color Merchants/ Brevani….......….............................................…….......................................Page 10 Paris 1901..............................……..........…………………................….................….…...….....................Page 11 Keith Jack...................................................................................….........….............……..................Page 12 M&G Jewelers..........................................................................…………......................……...….......Page 13 Quality Gold........................…...……..................................….……….........…..................……..............Page 14 ASHI...................................................................................................................................................Page 15 AV Diamonds..................................................................................................................................Page 16 Berco.................................................................................................................................................Page 17 Bassali...............................................................................................................................................Page 18 Lafonn...............................................................................................................................................Page 19 Thinkspace.....................................................................................................................................Page 20
The Edge Retail Academy is the single largest aggregator of independent jewelry retailers in the US, collecting over $5 billion in fine jewelry sales data. The sell-through data below reflects an average per retailer.
RJO Inside Track Market Trends All Diamond Sales for 12 months, through Dec. 2019, for all shapes and sizes G color (30.9%) and SI2 clarity (20.7%) was sold the most. Average Sale was $5,299. 29,733 diamonds were sold, which provided $161.4M in sales.
Round Diamond Sales for 12 months, through Dec. 2019, for 1.00-1.49ct H color (37.7%) and SI2 clarity (23.2%) was sold the most. Average Sale was $5,226. 377 diamonds were sold, which provided $26.1M in sales.
Oval Cut Diamond Sales for 12 months, through Dec. 2019, for 1.00-1.49ct G color (44.5%) and SI2 clarity (24.4%) was sold the most. Average Sale was $5,138. 1,075 diamonds were sold, which provided $5.4M in sales.
877-569-8657, Ext. 001
Inquiries@EdgeRetailAcademy.com
EdgeRetailAcademy.com
The Edge Retail Academy is the single largest aggregator of independent jewelry retailers in the US, collecting over $5 billion in fine jewelry sales data. The sell-through data below reflects an average per retailer.
Top 3 Hot Selling Items from RJO Vendors in Various Diamond Categories Gems One Ashi Diamonds IDD
Diamond Earrings #SE3025FW 14K 2BR=.25ctw Dia. Stud Earrings I1; H #91755FVERWG 14KW Stud Cluster Diamond Earring #EM025N9W 14KW 2BR=.25ctw Dia. Stud Earrings I2; J/KI
Ashi Diamonds Gems One Ostbye
Diamond Fashion Rings #11459TXWG 10KW 3BR=.04ctw Promise Ring #RG100374WSC 14KW 20BR=.05ctw Diamond Fashion Ring #OF18A08 14KR Diamond Crossover Ring
Gems One Ashi Diamond Allison Kaufman
Diamond Pendant #FP415325 14KW D=.25ctw Dia. Halo Pendant #91755FVPDWG 14KW D=.35ct LoveBright Dia. Pendant #N8119 14KY D=.25ctw Diamond Pendant
RJO Vendors Top Sellers Bridal – Allison Kaufman #L7485 14KW D=.04ctw Solitaire Semi-Mount Wedding Rings – IDD #ABR1811R11S8W Plat. 11BR=.33ctw Diamond Band Alternative Wedding Rings – Jewelry Innovation #RMCA004517 Black Ceramic Band Fashion Rings – Stuller #122276 14KW Cross Ring BR=.07ctw Diamond Earrings – IDD #EM030N9W 14KW 2BR=.33ctw 3 prong Martini Dia. Stud Earrings Diamond Pendant – Jewelex #JY0380RH10W0E2 10KW BR=.10ctw Bezel Set Dia. Pendant Diamond Bracelet – Paramount Gem #974BRIB 14KW BR=1.00ct Dia. Miracle Tennis Bracelet Colored Fashion Pnd – Ashi Diamond #61098TSPDMOPG 14KR D=.10ctw + Rnd Morganite Pdt Colored Fashion Ring – Ostbye #OF15A12PT Pink Tourmaline Stackable Ring Colored Fashion Earrings – Color Merchant #E1412W 14KW 4mm Round Aquamarine Studs Pearl Earrings – Berco #D097 White & Grey Shell Pearl Earrings Pearl Necklace – Gems One #PD10231SSW SS D=.02ctw Pearl Pendant Pearl Bracelet – Glik Imports #ELAS Elastic Stretch White Freshwater Pearl Bracelet Ladies Watches – Citizen #EQ200495A Ladies RR BRTT SSTT WR50 Watch Gents Watches – Citizen #BF500493A Gents SSTT T/T Quartz White Num DD Brit ExpWR50 Sterling Silver – LaFonn #E0107CLP00 SS Earrings 877-569-8657, Ext. 001
Inquiries@EdgeRetailAcademy.com
EdgeRetailAcademy.com
Edge Retail Academy and RJO Partnership As many of you know, RJO and Edge Retail Academy have a partnership, that allows RJO Members extra benefits, to build their business. One of those is utilizing Edge Pulse to: 1) Gain quick stats on your business – Edge Pulse provides you real-time sales, inventory and profit data from your phone, iPad or computer 2) Measure your Sales Associate Performance, to help your sales team operate at their fullest potential 3) Learn Market Trends from 1100+ jewelers that are aggregated to provide sell-through data (aggregated data of these doors exceeds $5 billion in sales) 4) Identify growing categories, products and brands among peer stores, to take quick action to capture the latest trends 5) Benchmark your store to see how you compare to other jewelers, as well as the group of RJO members 6) Coffee Catalyst Report emailed to you each morning with a summary of your business stats 7) Text message sent to you when higher ticket sales are made
RJO Needs Your Help! The reason it is important to RJO, to grow the number of Edge Pulse users (whether you have the free or paid version), is that it helps them analyze the members’ stats, to identify which strategies will help RJO jewelers make their business stronger and more profitable.
To sign up for the FREE Edge add-on, Edge Pulse, please contact: Michelle Stichter at Edge Retail Academy 877-569-8657, x009 or Michelle@EdgeRetailAcademy.com
ns!
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Through Edge Prime, you’ll receive complete marketing campaigns with jewelry email templates and daily social posts from SnapRetail. You are eligible to upgrade at no cost to you and will receive the ability to leverage your customer data through online marketing in ways you have never done before. Edge Prime opens up a whole new set of features we’ll be bringing to you over the next several quarters.
What’s included in Edge Prime Freemium? 8 Campaign templates designed by Drive Retail with 500 monthly email sends Daily social media post ideas for Facebook, Twitter & Pinterest Autoresponder emails for birthday and anniversary
UPGRADE TO PRIME
Book an appointment with our onboarding team to set up your Edge Prime Freemium upgrade. In just 15-minutes we’ll connect your Edge system to SnapRetail and help you build your first campaign. theedgeprime.com edgeprime@snapretail.com
Want even more Edge Prime? Sign up for a monthly or annual subscription to unlock more templates, features and integrations!
504.419.3034
RJO members also receive exclusive pricing. Please reach out for a copy of our price list
When you need more hands after the holidays. JD&Co. can take in your overflow needs from the holiday selling season. • Ring Sizing with Free Rhodium • Watch Adjustments • Laser Engraving • Stone setting
/jdcojewelry
A full-service extension to your in-house jewelry services. (O) 253.537.5572 | info@jdcojewelry.com | www.jdcojewelry.com
Cultivate Generations of Loyal Customers!
Business Building Charm Program Benefits: • Rembrandt’s charm displays generate $4,500 - $7,500 in sales per square foot! • Complete selection of inventory-controlled displays available. Re-order only what you sell! • Our displays contain the best-selling charms by region, leading to impulse Sterling Silver sales and Karat Gold special orders. • Our charm collectors are loyal, repeat customers! • Store Listing on our Website Retail Locator. Are you listed?
What Retailers Are Saying “We started with a countertop display but quickly upgraded to a 330 tower. Our charm business is growing! We love that customers find us on Rembrandt’s Retailer Locator! They even drive from Milwaukee to visit our store!” - Gretchen Wolfer, Utiger Jewelers Proudly selling Rembrandt Charms since 1979!
All charm designs are created with exquisite detail. A single charm is handled more than forty times before it’s completed.
Contact Us Today! Orders@RembrandtCharms.com • p.800-828-7840 • f.800-828-7811 • www.rembrandtcharms.com Lifetime Warranty
Handcrafted in USA & Canada
Thousands of Charms in Gold and Silver
Business Building Charm Program
Loyal to Retail Jewelers for Over 50 Years
RJO INSIDE TRACK – JANUARY 2020
14k Dashing Diamonds Circle Necklace (P10232-18) A minimalist and elegant necklace with a gold circle and one pierced diamond dangling to create movement. This Brevani necklace has 14kt gold and 0.08ct of diamonds. MSRP: $579. For more information visit www.brevani.com.
14k Diamond Starburst Earrings (E10412W) Starburst earrings that shine as brightly as you do. These Brevani earrings have 14kt white gold and feature 0.10 ct of diamonds. MSRP: $499. For more information visit www.brevani.com.
14k Precious / Semi Cluster Ring (RM4176) If jewel-tone colors are your favorite, you’ll love this dainty ring with amethyst, ruby, and sapphire. This Brevani ring has 14kt yellow gold and features 0.06 ct of diamonds and 0.60 of natural color. MSRP: $779. For more information visit www.brevani.com.
14k Dashing Diamonds Star & Moon Necklace (P10430) This Dashing Diamond Celestial necklace features 0.36ct of diamonds and perfect for completing your layered look! MSRP: $1,200. For more information visit www.brevani.com.
14k Hexagon Semi & Diamond Necklace (P4204-18) If you like bold and bright jewelry, then this east to west set citrine is for you! This Brevani pendant features 0.12ct of brilliant diamonds and 3.48ctw of citrine. MSRP: $1,249. For more information visit www.brevani.com.
14k Precious Oval Earrings (E4148) The perfect earrings for those who like a dash of the vintage look! These 14k gold Brevani earrings feature 0.18ct of brilliant diamonds and 0.36ctw of genuine ruby. MSRP: $1,129. For more information visit www.brevani.com.
14k Hexagon Semi-Precious Pendant (P4228) Perfect for everyday wear. This necklace from Brevani features a 1.72 ct of garnet. MSRP: $129. For more information visit www.brevani.com. 14k Hexagon Semi-Precious Pendant (RM4268) For the girl who loves a dainty, stackable rings. This everyday dainty ring in 14kt yellow gold features 0.20 cts of peridot and 0.06ct of diamonds. MSRP: $429. For more information visit www.brevani.com
www.brevani.com
800-997-8780
info@brevani.com
NOW OFFERING: Free Ground Shipping on All Orders for RJO Members
S e ey o ui nHo u s t o n! Bo o t h# 2 0 8
www. Ke i t h J a c k. c o m
VANCOUVER, CANADA
t e l 6 0 4 9 7 1 4 3 6 7 e ma i l a c c o u nt s @k e i t hj a c k. c o m
Do you need help with watch repair? Is your jeweler taking a vacation? We specialize in INVISIBLE SET JEWELRY and VINTAGE TIMEPIECES AND POCKET WATCHES. M&G can help when YOU need it most, even on a short-term basis.
Jeweler vacation, peak season, complicated jewelry and watch repairs…..we have you covered! Set up your account today.
M&G Jewelers Inc. Phone 909-989-2929 With 2 Facilities to Serve You!
See us in Houston at BOOTH 455
CUSTOMER APPRECIATION SAVINGS DURING JANUARY! USE CODE: LGD5
INTRODUCING OUR NEW ”NO RISK” 10-DAY MEMO PROGRAM •GCAL OR IGI CERTIFIED •FREE SHIPPING AND RETURNS •ROUNDS AND FANCIES UP TO 5 CARATS! VIEW TODAY'S INVENTORY NEED HELP? TALK TO A DIAMOND EXPERT TODAY: 1-866-228-0099 OR EMAIL: LGD@QGOLD.COM
For the latest selection SHOP ONLINE AT QGOLD.COM or contact JEFF WYNKOOP at jeffw@QGold.com or Toll Free: 1.800.354.9833 ext. 710 Toll Free:1.800.354.9833 Phone: 513.942.7659 QGold.com
Exp r e s s i o n so f Lo v e
Please be our guest at
VENDOR SITE VISIT PARTY FRI-JAN 24TH, 2020 (2pm - 4pm)
Wine & Snacks
FIRST 10 RSVP WILL RECEIVE
$50 VOUCHER FOR A STEAKHOUSE (NEAR CONVENTION CENTER)
ONE GIFT CARD PER COMPANY RSVP Ashley Zangi: 713-400-4969 | Ashley@avdiamond.com Bus Transportation: Leaves Hotel at 1:30pm | Leaves Site at 4:00pm
turn up the
Berco’s 2020 Valentine’s Day Brochure
LOVE Rose Gold & Diamonds
G126
$399
Reg $600
C179
Rose Gold Over Silver
Wear it open or closed.
G93
$129
Reg $195
Forever Together in Silver & Diamonds TM
G127
$129
Reg $195
... a celebration of the unbreakable bond you share.
Emerald Ruby
Embraceable You
Sapphire
1 us, ssion wo mas.
s
C179 or C178
Your Choice
$199
embraceable, irreplaceable you.
$270
e of
TM
in Gold & Diamonds
e
C178
2 in 1 Necklace in Silver with Simulated Diamonds
Order our four page full color brochure for just pennies each and drive customers straight to your store. This fun and effective brochure boasts 27 styles from $35 to $199!
Reg $300
G135
Infinity Knot Bracelet
G136 G135 G136
$299 $599
Rose Gold Over Silver
Reg $450
B76
Reg $900
$49 Reg $75
Hurry, Order Now! Call us at 800.621.0668
Imagine
YOUR HOMETOWN JEWELER
Having Your Store Name/Logo Here
All items subject ems made in America.
Last day to place your order for our Valentine’s Day brochure is January 16th, 2020
5000 Flyers With Custom Imprint
Only $445! EST. 1926
The Company You Keep 29 East Madison Street | Suite 550 | Chicago, IL 60602 800.621.0668 | 312.782.1050 | www.BercoJewelry.com
RJO Houston Booth #525 (Closed on Saturday for the Sabbath)
Bassali Best Sellers Style #
Picture
Description
RJO Price
ER12709XD
64RD=.14 14KYW
$
300
NK12249DOP
30RD=.07 1OP=1.02 14KY
$
283
ER12766KDMP
44RD=.14 2MP=.79 14KY
$
273
NK12394D
19RD=.34 14KY
$
418
$
528
BG11874WD
63RD=.20 14KW
RG11746D
50RD=.16 14KY
$
455
ER12600D
18RD=.09 14KY
$
182
Trend Designs RETAIL STARTING AT $100
Meticulously crafted in sterling silver, bonded with platinum or gold, set with the world’s finest simulated diamonds.
LUXURY WITHIN REACH
VISIT US RJO - HOUSTON JANUARY 25 - 27, 2020. BOOTH # 418. WWW.LAFONN.COM (855) 2-LAFONN
·
RJO HOUSTON BOOTH #915
Jewelry Websites for Retailers & Vendors An advanced cloud platform delivering the best web technology to the jewelry industry. Schedule An Appointment
LIMITED EDITION RJO THEME: ONLY $1,500 Only 20 Pre-Built Websites Available Schedule a meeting with us in Houston and we'll prepare your e-commerce-enabled beta site for preview at the show with no obligation. Tell us who your vendors are and we'll even pre-load the product catalogs from your top 10 suppliers. If you sign at the show you'll receive an additional $1,000 off the already low RJO price of $2,500 bringing your final cost to $1,500.
Click to reserve your limited edition $1,500 website >
MONTHLY SUBSCRIPTION Website Hosting, Maintenance, Phone/Email Support and Software Licensing on the Thinkspace Cloud, Regular Tech Upgrades, Virtually Unlimited Bandwidth, Daily Backups, Unlimited Pages, Products and Users.
Starting at $200/Month Based on number of vendor feeds.
All sign-ups for this special offer must take place at or prior to the RJO Winter Show in Houston, TX January 25 - 27, 2020.
Don’t miss our RJO talk “Web-rooming, The Importance of Inventory Data & Other Website Lessons” January 24, 2:00 - 3:00 at the Marriott, Hunters Creek Ballroom & January 26, 3:45 - 4:30 on the Show Floor