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Inside Track February Edition 2020

Page 1

INSIDE TRACK FEBRUARY EDITION

2020


K C E H C OU

DEAL

T

S

T A TH E AR

SWEET AS CANDY


In This Issue...

Market Trends …………………..……..…………..............................…….……...................................Page 4

RJO Vendor Best Seller……………................................…..............................................................… Page 5

VENDOR SPONSORED PAGES: The Edge Retail Academy............................................................….................................. Page 6 The Edge..................………………………………...…...........................................................…...........Page 7 Quality Gold............................................................................................…………......................Page 8 Rembrandt................................................................................................................................Page 9 Royal Chain.............................................................................….......….....................................Page 10 JD & Co a Trung Do Goldsmith Company.....................…………………...........................Page 11 Berco........................................................................................….........….............……..................Page 12 Color Merchants/ Brevani...............................................................................……...….......Page 13 Rolf H. Muller..............................................................….……….........….................……..............Page 14 Lafonn.........................................................................................................................................Page 15 Concept Marketing................................................................................................................Page 16 Midas Chain...............................................................................................................................Page 17 Gemco.........................................................................................................................................Page 18 ArcticMark...............................................................................................................................Page 19 Samuel B....................................................................................................................................Page 20 ASHI.............................................................................................................................................Page 21


The Edge Retail Academy is the single largest aggregator of independent jewelry retailers in the US, collecting $2 billion in annual fine jewelry sales data.

We are also the ONLY AUTHORIZED aggregator of data from The Edge.

Inside Track Market Trends The stats below are for the month of January 2020 How did your store compare? Loose Diamonds Gross Sales are up by 9% Units Sold are up by 7% Average Retail Sale is up from $6188 to $6304

Diamond Engagement Rings Gross Sales are up by 1.1% Units Sold are up by .5% Average Retail Sale is up from $2834 to $2849

Diamond Bands Gross Sales are up by 15% Units Sold are up by 10% Average Retail Sale is up from $1344 to $1414

Diamond Earrings Gross Sales are up by 17% Units Sold are up by 12% Average Retail Sale is up from $1601 to $1672

Diamond Pendants Gross Sales are up by 12% Units Sold are up by 9% Average Retail Sale is up from $964 to $993

Diamond Bracelets Gross Sales are up by 16% Units Sold are up by 34% Average Retail Sale is down from $2578 to $2240

877-569-8657, ext 001

Inquiries@EdgeRetailAcademy.com

EdgeRetailAcademy.com


The Edge Retail Academy is the single largest aggregator of independent jewelry retailers in the US, collecting $2 billion in annual fine jewelry sales data.

We are also the ONLY AUTHORIZED aggregator of data from The Edge.

Top Selling Items from RJO Vendors Diamond Engagement Ring Allison Kaufman: #L7485 - W14 .04tw Solitaire Semi Mount

Diamond Band Gemsone: #FR1083 - Ladies White 14 Stackable Fashion Ring Size 7 with 10=0.12tw Round Brilliant Cut

Diamond Earrings Ashi Diamond: #91755FVERWG - 14K Lovebright Essential Dia Earrings 1/3ctw Lovebright Round Cut Dia Earring

Diamond Pendant Gemsone: #FP415310 - Lady’s White 14K True Reflections Pnd with one 0.04ct Round Dia and 14=0.07tw Ro

Diamond Bracelet IDD: #FSBG5000S8W - Titanium & 14K Gold – Lady’s White Titanium & 14K White Gold Flexible Bangle PR

Diamonds Fashion Ring Ashi Diamond: #86019SSSLRG - SS Dia Ring with Round Dia .05TW

Colored Stone Product Berco Jewelry Company: FJ204 - Sterling Silver Round Coin Birth Charm

Pearl Product Gemsone: SSGF002 - 925 - Freshwater Pearl Bracelet Sterling Silver

Sterling Silver Product Quality Gold: QBX01918 - Sterling Silver 18" 0.90mm Box Chain

877-569-8657, ext 001

Inquiries@EdgeRetailAcademy.com

EdgeRetailAcademy.com


Building the RJO Community of Data through EDGE PULSE Help Us Help YOU! ❑ RJO wants more Edge Users to have Edge Pulse ❑ Aggregated stats helps RJO know what the members need ❑ Goal is to make RJO members’ stores stronger and more profitable

Plus… ❑ ❑ ❑ ❑ ❑ ❑ ❑ ❑

24/7 access on your phone, iPad, computer Store Performance Stats Sales Associate Performance Inventory Analysis Store summary emailed each morning Texts with high ticket sale details Identify growing categories, products and brands Benchmark your store with the RJO Community ✓ KPI Report + RJO KPI Report

To sign up for the FREE Edge add-on, Edge Pulse, please contact: Michelle Stichter at Edge Retail Academy 877-569-8657, x009 or Michelle@EdgeRetailAcademy.com


Get the Free Edge Add-on! Edge Pulse

Together, let’s increase the RJO Member stats! Please contact our sister company, The Edge Retail Academy 877-569-8657, ext. 009 or Michelle@EdgeRetailAcademy.com


Happy

Valentine's Day Shop jewelry and gifts for your special someone!

Product Shown: QG5700GP-16 Prizma® Necklace, YE1641 Heart Earrings, SF2643-16 Three-strand Necklace, GM22991 Trinket Tray, RGSH15-12MP Moissanite Solitaire, RM6355E-MG-030-RAA Engagement Ring, RM6355B-018-RAA Two Band Set, WG364-9MP Moissanite Earrings, GP9350 Rose, GM22945 Wedding Planner

For the latest selection SHOP ONLINE AT QGOLD.COM or contact JEFF WYNKOOP at jeffw@QGold.com or Toll Free: 1.800.354.9833 ext. 710

Toll Free:1.800.354.9833 Phone: 513.942.7659 QGold.com


Cultivate Generations of Loyal Customers!

Digital and Print Marketing Support!

Business Building Charm Program Benefits: • Rembrandt’s charm displays generate $4,500 - $7,500 in sales per sq ft! • Displays contain the best-selling charms by region, leading to impulse Sterling Silver sales and Karat Gold special orders. • Complete selection of inventory-controlled displays available. Re-order only what you sell! • Charm collectors are loyal, repeat customers! • Store Listing on our Website’s Retail Locator. Are you listed?

What Retailers Are Saying “Being a Rembrandt retailer was a no brainer for me! We carried the charms at my former employer and this was one of the first accounts I set up when I opened my own store in 2017. The Charm Program is a great way to attract customers and the charms are a gateway for larger sales!” - Jamie Parkerson, J. Parkerson Jewelers All charm designs are created with exquisite detail. A single charm is handled more than forty times before it’s completed.

Contact Us Today! Orders@RembrandtCharms.com • p.800-828-7840 • f.800-828-7811 • www.rembrandtcharms.com Lifetime Warranty

Handcrafted in USA & Canada

Thousands of Charms in Gold and Silver

Business Building Charm Program

Loyal to Retail Jewelers for Over 50 Years


THE THE QUADRA QUADRA BIRTHSTONE BIRTHSTONE COLLECTION COLLECTION

EXPLORE THE NEW SPRING 2020 COLLECTION PHILLIPGAVRIEL .COM

800.622.0960


Don't forget that JD&Co. offers jewelers FREE 24/7 Online Job Tracking software. Customers receive: A unique store username & password Imaging with real time estimate approval Ability to optimize and manage promise dates Tracking through the whole repair & shipping process

It's more than engraving... It's commemorating a moment.

JD&Co. offers comprehensive engraving services to the Jewelry Industry including diamond laser inscribing, portrait transfers and other 3D pictures in addition to detailed letters and digits. We can engrave your: Inside & Outside Shanks Engagement Rings Wedding Bands Watches and Bracelets Charms and Lockets 3D Cut-Out Designs /jdcojewelry

A full-service extension to your in-house jewelry services. (O) 253.537.5572 | info@jdcojewelry.com | www.jdcojewelry.com


Copy s Y Advert

Hot Buys for

Valentine’s Day

- Growin - Ad imag - Strateg - We can

To See Our Entire Valentine’s Day Collection Logon to:

www.BercoJewelry.com

Simulated Diamonds G92

Retail $129

Silver With Yellow & Rose Gold Overlay G137 10KY .16ct tw

Retail $499

G136 10KW 1/5ct tw

G135 10KY .05ct

Retail $599

Retail $299

“Embraceable You”

Collection of Fine Jewelry embraceable, irreplaceable you

Simulated Diamonds G91

EST. 1926

TheCompany Company You The YouKeep Keep 800-621-0668 www.BercoJewelry.com

Retail $119


RJO INSIDE TRACK – JANUARY 2020

P3954 Diamond-accented and marquis-shaped amethyst pendant. 14kt yellow gold, 0.42 ct of diamonds, and 5.35 ctw of amethyst. MSRP: $1,700. For more information visit www.brevani.com.

P4171-18 *As Seen on The Bachelorette* East to west set amethyst on open diamond-accented necklace featuring a 0.08pt pierced diamond. 14kt yellow gold, 0.24 ct of diamonds, and 0.52 ctw of amethyst. MSRP: $1,370. For more information visit www.brevani.com.

RM4145 A dainty ring that is perfect for stacking and everyday wear. This 14k gold Brevani ring features 0.06ct of brilliant diamonds, and 0.20ctw of ruby. MSRP: $485. For more information visit www.brevani.com.

P10362P-18 This 14kt rose gold Dashing Diamond necklace features a 0.35pt heart-shaped pierced diamond suspended from Brevani’s signature ball chain. This is the perfect necklace for Valentine’s Day! MSRP: $2,519. For more information visit www.brevani.com.

P3920 This stunning bestseller is a popular choice for Valentine’s Day. This filigree garnet necklace features 0.04ct of brilliant diamonds and 0.20ctw of ruby. MSRP: $809. For more information visit www.brevani.com.

P4182 This gorgeous semi-precious amethyst pendant catches the light beautifully with its halo of baguette diamonds. This Brevani pendant made with 14kt gold features 0.47ct of diamonds and 1.42ct of amethyst. MSRP: $1,379. For more information visit www.brevani.com.

www.brevani.com

800-997-8780

info@brevani.com


NEW

vendor

Quality is our Tradition, since 1949 Rolf H. MĂźller GmbH Tiefensteiner Strasse 288 55743 Idar-Oberstein Germany

phone : : fax e-mail : web :

+49 6781 31234 +49 6781 35600 RJO@RHMueller.com www.RHMueller.com


Heartbeat Collection RETAIL STARTING AT $100 Meticulously crafted in sterling silver, bonded with

LUXURY WITHIN REACH

platinum, yellow or rose gold, set with the world’s finest simulated diamonds. (855) 2-LAFONN • www.Lafonn.com


THE LOOK OF LOVE

2 0 1 . 2 4 4 .1 1 5 0

| midaschain.com


HAVE YOU HEARD? HEART SHAPES ARE IN.

Massive stock on hand! Available in nearly any type of gemstone!

THOUSANDS OF DIAMONDS ON HAND!

Call today!

Our extensive collection includes GIA, EGL USA, and non-certified diamonds. Ask about our latest arrivals in the ever-popular OVAL & CUSHION shapes! Incredible selection of sizes available! All are ready to ship today!

WWW.GEMCODIAMOND.COM REGISTER TODAY FOR ACCESS TO OUR EXTENSIVE STOCK OF DIAMONDS AND PRECIOUS COLORED STONES! GEMCO INTERNATIONAL - MINNEAPOLIS, MINNESOTA - CALL US AT 952-456-8721!


Responsibly mined diamonds for today’s sophisticated consumer


®

TO REQUEST A COPY OF our catalog visit

wholesale.samuelb.com or view it online.

L

ittle treasures from the “Island of the Gods” Bali

1 for 1 Stock Balancing Samuel B. offers the most retailer friendly stock balancing program in the industry. We want to ensure that you have the best possible assortment of our product in your store, and encourage you to stock balance whenever you feel a certain product or collection is not the right fit.

Free Displays These Samuel B. Bali inspired designer displays are tailormade to complement any order. With extensive options available, our unique displays are an effective way to showcase merchandise and attract customers. Displays are complimentary for opening orders over $3,000. There may be a nominal fee associated with requests for additional displays.

wholesale.samuelb.com • mathew@samuelb.com • Toll: 1.855.SAMUELB • Tel: 1.516.466.1826


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Inside Track February Edition 2020 by RJO inc - Issuu