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C R E AT I V E
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Design is not just what it looks like and feels like. Design is how it works. Steve Jobs
Choose a job you love, and you will never have to work a day in your life. - Confucius
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PERSONAL INFORMATION
Rizwan Anwar DOB: 03 January 1983 Goals. I’m always looking for self-improvement and I’m willing to experiment new possibilities of visual expression through any process of visual communication, from traditional techniques to digital ones, searching for real and tough challenges that can squeeze out the best of me for the clients I work for, pushing my limits over and over again. And last, but not least, to enjoy my life.
Languages: Urdu
English
Native
Fluent
Arabic
Beginner
Social Media: https://ae.linkedin.com/in/rizanwar https://www.behance.net/Rizwan-Anwar https://www.facebook.com/maxinxter https://twitter.com/rizwananwar_GD
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M: 056 717 5696
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OBJECTIVE & STRENGTH
Objective
Strength
In close coordination with the Marketing Manager, the Commercial/ Art Director I do head all the projects/ activations, and the engagements, while providing support to the team involved where creative aspects are relevant.
• Acknowledgement, of Cultural Influences Upon Art
I collect brief description from policy makers, clients and associate team members as the creative expert and interpret the ideas into design, and share with the team to ensure that a detailed design is provided, that will meet all the requisites. Also manage to prepare the brief by the Team/Client in all aspects to understand the needs, I evaluate on the project from all the perspectives involved, as for example Creative, Technical, and Procurement, Construction or Commercial production, providing all parties involved the necessary guidelines to proceed with all the stakeholders, as the Client, Designers or Suppliers.
• Conceptually and intuitively understand of brand • Brainstorm creative treatments and innovative instructional strategies • Understand usability and experience design, information design, communications and new technologies. • Possess extensive knowledge of design, development for commercial & marketing plans. • In-depth knowledge of production with scheduling, budgeting and researching • Strong interest in ongoing media and accessibility developments • Visualize instructional graphics, the user interface & interactions • Strategic thinker, self-starter, Quick learner and solution finder • Knowledge of e-commerce, e-Learning & Digital Publishing developments. • Team oriented and can work in a fastpaced work environment • Ability to handle production duties for multiple projects • ATL / BTL brand managing • Creative, organizational and timemanagement
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WORK EXPERIENCE CARMA International is a media intelligence company and its subsidiaries specialize in the sourcing, distribution, creation, monitoring and analysis of news content in the emerging markets of the Middle East, Africa, and the sub-continent.
Joining
Position
Reporting
Feb 2015 - Till Now
Graphic Designer
Marketing Manager
Key Responsibilities Execute Commercial Productions for Print and Digital Marketing: • • • • •
• •
Design & Develop media measurement and analysis reports for clients Taking care company’s branded and nonbranded productions Brand managing for digital and print productions such as desktop stationary, rollups, banners, event materials etc. Maintain and managing the brand throughout project and plans Implement and monitor internal and
• •
external marketing plans Design & develop digital communication visuals for website, social media channels and emails Design (PPT/PDF) credentials/ presentations for business development team to pitch clients Work closely with business development and client servicing people to initiate projects for various clients Execute and finalize to keep consistency throughout different documents such as technical and financial proposals, RFPs, HR plans, receipts/invoices for finance team etc.
Amongst the top 5 digital marketing agencies of the UAE, traffic provides premium digital marketing solutions to their clients across the Middle East. Integrated digital communications agency that lives and breathes online. Specialise in creating attention grabbing websites and online marketing solutions.
Joining
Position
Reporting
Apr 2011 - Feb 2015
Senior Digital Designer
Design Manager
Key Responsibilities Incorporating and Managing Digital Project on daily basis: • • • • • •
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Managing UI design and development Initiating digital strategies and brand development for new clients Multi-channel accessibility strategy for web trafficking Infographics and context designing Research and planning for multi-digital channels Managing & assessment of digital projects (Retail, e-Commerce, and Realestate)
M: 056 717 5696
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WORK EXPERIENCE Digital Media Venture aka DMV One of the top web design agency based in Lahore, Pakistan. It specializes in offering complete web solution. I recruited to lead design and web production team. I used to manage client servicing in order to discuss of design ideas put into development follow up till the execution of project.
Joining
Position
Reporting
Jun 2006 – Nov 2009
Team Leader
Head of Department
Key Responsibilities Managing Digital Projects on retail basis: • • • • • • •
UI design and front-end development for clients Bidding and Budgeting with clients and servicing for Digital Projects Traffic managing along with design-end production Digital operation assessment Content marketing strategy for business development Managing team & client servicing for daily brief and updates Manage full project from brief till execution with final approvals
Visual Ascent is High profile agency in Pakistan. Visual Ascent is a local icon and enjoys the trust of leading brands like LG, Pantene, BIO Amla, Honda, Haleeb etc. Hired as AAD to lead designer and coordinate with operations from design to production in various publishing and print media to check out quality and ensure client satisfaction.
Joining
Position
Reporting
Mar 2004 - Jan 2006
Creative Production Mng
Art Director
Key Responsibilities Design and Production: • Design marketing campaigns for high profiles clients such as LG, Pantene Shampoo, BIO Amla on retaining bases. • Produce about over 200+ projects including Logos, Brand and Print, Advertisements, Brochure, Posters, and Artwork for Catalogues. • Branding and content arrangement for new campaigns. • Finalizing of ATL/BTL Production & Managing Archives. • Producing collateral associating under direction of Art Director
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EDUCATION & CERTIFICATION
Academic
Certification
2004
2002
B.A. Journalism
Digital Operations
Graduate in Journalism and Sociology study B.A Honour.
Flash Commerce, Digital marketing and production.
University of the Punjab
Edge System International
Lahore, Pakistan
Lahore, Pakistan
2001
2001
F.A. Journalism
Communication Graphics
Study intermediate level of 2 years
Art of Marketing & Production
MAO Gov. College of Lahore
Punjab University leading by the Art Department
Lahore, Pakistan
Lahore, Pakistan
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1998
1999
Metric
Web/Graphic design
Science and Computer Foundation
Computer Graphics
Ilama Iqbal Public Heigh school
Boston College of Computer Sciences
Lahore, Pakistan
Lahore, Pakistan
M: 056 717 5696
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SKILLS & EXPERTISE
Professional Skills • Brand Development • Digital & Print Creative • Packaging and Design Production • Commercial Production Management • ATL/BTL Management • Vendor Management • Digital Publishing • Bilingual Production • UI/UX Designing • Info-graphics • QA & Testing • Social Media Marketing
Tools 90%
50%
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95%
60%
95%
35%
70%
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PRINT & PUBLISHING
Capital Health B2B
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M: 056 717 5696
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PRINT & PUBLISHING
Government Analysis Report
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ATL BRANDING
PRMS 2016
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ATL BRANDING
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ATL BRANDING
A COMPLETE CAR CARE FAMILY
TYRE SHINER
GLASS CLEANER
JET Tyre shiner plays a significant role in the overall appearance of your car same as your tyres plays a crucial part.
GUARD AGAINST FADING AND CRACKING
Cars never look good with messy and sticky tire
It works on leather, rubber, plastic, plexiglass, eisenglass, vinyl, metal, and painted materials.
Streak-free Shine on Your Glass Protects Your Glass From Detritus NET 32FL OZ (500ML)
Power cleaning against dull paint
GUARD AGAINST FADING AND CRACKING It works on leather, rubber, plastic, plexiglass, eisenglass, vinyl, metal, and painted materials.
Streak-free Shine on Your Glass Protects Your Glass From Detritus
The foam power removes all unwanted particles for a brilliant finish without removing the shine.
NET 32FL OZ (500ML)
NET 32FL OZ (500ML)
DASHBOARD POLISH
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CAR WASH SHAMPOO
M: 056 717 5696
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WEBSITE USER INTERFACE
Adeer Realestate
EPAA
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WEBSITE USER INTERFACE
The Pearl
Al Terous
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WEBSITE USER INTERFACE
Innovation Dynamics
Faruk Holding
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WEBSITE USER INTERFACE
A6CC
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MOBILE DESIGN & USABILITY
Adeer Realestate
TeeHip
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MOBILE DESIGN & USABILITY
SCTDA
Bank of Baroda
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10 INFO-GRAPHICS CARMA
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Traffic
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10 INFO-GRAPHICS ComicCon
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10 INFO-GRAPHICS
BR EA K D O W N
DP World LA N G U A G E
Arabic 4%
Sep 01 - Oct 12 Objectives: To provide a quantitative overview of the coverage generated on traditional media outlets across the region.
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3
Newspaper
Website
Magazine
SHARE OF VOICE – BY MEDIA TYPE
VOLUME TRENDS BY DAY 6
English 96%
15
Peak of the month: 5 articles, 60% of which were about the first UAE Organ Transplant Summit in Dubai
Total Volume: 24 articles
Peak of the month: 5 articles, 60% of which were regarding NMC Health’s offer for rival Al Noor Hospitals
5 4 3 2
15-Oct
14-Oct
13-Oct
9-Oct
12-Oct
8-Oct
11-Oct
7-Oct
10-Oct
6-Oct
5-Oct
4-Oct
3-Oct
2-Oct
1-Oct
30-Sep
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25-Sep
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13-Sep
9-Sep
12-Sep
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7-Sep
11-Sep
6-Sep
10-Sep
5-Sep
4-Sep
3-Sep
2-Sep
0
1-Sep
1
TOP HEADLINES UAE’s NMC Health makes offer for rival Al Noor Hospitals. (6 Articles)
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VISUAL CONCEPT
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VISUAL CONCEPT
RAGD : 23
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VISUAL CONCEPT
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CAMPAIGN ARTWORK
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