Rizwan Anwar Portfolio booklet

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C R E AT I V E

D E S I G N

E X P E R T

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Design is not just what it looks like and feels like.

Design is how it works.

Steve Jobs

Choose a job you love, and you will never have to work a day in your life.

- Confucius

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PERSONAL INFORMATION

Rizwan Anwar DOB: 03 January 1983 Goals.

I’m always looking for self-improvement and I’m willing to experiment new possibilities of visual expression through any process of visual communication, from traditional techniques to digital ones, searching for real and tough challenges that can squeeze out the best of me for the clients I work for, pushing my limits over and over again. And last, but not least, to enjoy my life.

Languages: Urdu

English

Native

Fluent

Arabic

Beginner

Social Media: https://ae.linkedin.com/in/rizanwar https://www.behance.net/Rizwan-Anwar https://www.facebook.com/maxinxter https://twitter.com/rizwananwar_GD

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M: 056 717 5696

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OBJECTIVE & STRENGTH

Objective

Strength

In close coordination with the Marketing Manager, the Commercial/ Art Director I do head all the projects/ activations, and the engagements, while providing support to the team involved where creative aspects are relevant.

• Acknowledgement, of Cultural Influences Upon Art

I collect brief description from policy makers, clients and associate team members as the creative expert and interpret the ideas into design, and share with the team to ensure that a detailed design is provided, that will meet all the requisites. Also manage to prepare the brief by the Team/Client in all aspects to understand the needs, I evaluate on the project from all the perspectives involved, as for example Creative, Technical, and Procurement, Construction or Commercial production, providing all parties involved the necessary guidelines to proceed with all the stakeholders, as the Client, Designers or Suppliers.

• Conceptually and intuitively understand of brand • Brainstorm creative treatments and innovative instructional strategies • Understand usability and experience design, information design, communications and new technologies.

• Possess extensive knowledge of design, development for commercial & marketing plans.

• In-depth knowledge of production with scheduling, budgeting and researching • Strong interest in ongoing media and accessibility developments • Visualize instructional graphics, the user interface & interactions • Strategic thinker, self-starter, Quick learner and solution finder • Knowledge of e-commerce, e-Learning & Digital Publishing developments.

• Team oriented and can work in a fastpaced work environment • Ability to handle production duties for multiple projects • ATL / BTL brand managing • Creative, organizational and timemanagement

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WORK EXPERIENCE CARMA International is a media intelligence company and its subsidiaries specialize in the sourcing, distribution, creation, monitoring and analysis of news content in the emerging markets of the Middle East, Africa, and the sub-continent.

Joining

Position

Reporting

Feb 2015 - Till Now

Graphic Designer

Marketing Manager

Key Responsibilities Execute Commercial Productions for Print and Digital Marketing: • • • • •

• •

Design & Develop media measurement and analysis reports for clients Taking care company’s branded and nonbranded productions Brand managing for digital and print productions such as desktop stationary, rollups, banners, event materials etc.

Maintain and managing the brand throughout project and plans Implement and monitor internal and

• •

external marketing plans Design & develop digital communication visuals for website, social media channels and emails Design (PPT/PDF) credentials/ presentations for business development team to pitch clients Work closely with business development and client servicing people to initiate projects for various clients Execute and finalize to keep consistency throughout different documents such as technical and financial proposals, RFPs, HR plans, receipts/invoices for finance team etc.

Amongst the top 5 digital marketing agencies of the UAE, traffic provides premium digital marketing solutions to their clients across the Middle East.

Integrated digital communications agency that lives and breathes online.

Specialise in creating attention grabbing websites and online marketing solutions.

Joining

Position

Reporting

Apr 2011 - Feb 2015

Senior Digital Designer

Design Manager

Key Responsibilities Incorporating and Managing Digital Project on daily basis: • • • • • •

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Managing UI design and development Initiating digital strategies and brand development for new clients Multi-channel accessibility strategy for web trafficking Infographics and context designing Research and planning for multi-digital channels Managing & assessment of digital projects (Retail, e-Commerce, and Realestate)

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WORK EXPERIENCE Digital Media Venture aka DMV One of the top web design agency based in Lahore, Pakistan. It specializes in offering complete web solution. I recruited to lead design and web production team. I used to manage client servicing in order to discuss of design ideas put into development follow up till the execution of project.

Joining

Position

Reporting

Jun 2006 – Nov 2009

Team Leader

Head of Department

Key Responsibilities Managing Digital Projects on retail basis: • • • • • • •

UI design and front-end development for clients Bidding and Budgeting with clients and servicing for Digital Projects Traffic managing along with design-end production Digital operation assessment Content marketing strategy for business development Managing team & client servicing for daily brief and updates Manage full project from brief till execution with final approvals

Visual Ascent is High profile agency in Pakistan. Visual Ascent is a local icon and enjoys the trust of leading brands like LG, Pantene, BIO Amla, Honda, Haleeb etc. Hired as AAD to lead designer and coordinate with operations from design to production in various publishing and print media to check out quality and ensure client satisfaction.

Joining

Position

Reporting

Mar 2004 - Jan 2006

Creative Production Mng

Art Director

Key Responsibilities Design and Production: • Design marketing campaigns for high profiles clients such as LG, Pantene Shampoo, BIO Amla on retaining bases.

• Produce about over 200+ projects including Logos, Brand and Print, Advertisements, Brochure, Posters, and Artwork for Catalogues.

• Branding and content arrangement for new campaigns.

• Finalizing of ATL/BTL Production & Managing Archives.

• Producing collateral associating under direction of Art Director

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EDUCATION & CERTIFICATION

Academic

Certification

2004

2002

B.A. Journalism

Digital Operations

Graduate in Journalism and Sociology study B.A Honour.

Flash Commerce, Digital marketing and production.

University of the Punjab

Edge System International

Lahore, Pakistan

Lahore, Pakistan

2001

2001

F.A. Journalism

Communication Graphics

Study intermediate level of 2 years

Art of Marketing & Production

MAO Gov. College of Lahore

Punjab University leading by the Art Department

Lahore, Pakistan

Lahore, Pakistan

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1998

1999

Metric

Web/Graphic design

Science and Computer Foundation

Computer Graphics

Ilama Iqbal Public Heigh school

Boston College of Computer Sciences

Lahore, Pakistan

Lahore, Pakistan

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SKILLS & EXPERTISE

Professional Skills • Brand Development • Digital & Print Creative • Packaging and Design Production • Commercial Production Management • ATL/BTL Management • Vendor Management • Digital Publishing • Bilingual Production • UI/UX Designing • Info-graphics • QA & Testing • Social Media Marketing

Tools 90%

50%

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95%

60%

95%

35%

70%

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PRINT & PUBLISHING

Capital Health B2B

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PRINT & PUBLISHING

Government Analysis Report

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ATL BRANDING

PRMS 2016

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ATL BRANDING

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ATL BRANDING

A COMPLETE CAR CARE FAMILY

TYRE SHINER

GLASS CLEANER

JET Tyre shiner plays a significant role in the overall appearance of your car same as your tyres plays a crucial part.

GUARD AGAINST FADING AND CRACKING

Cars never look good with messy and sticky tire

It works on leather, rubber, plastic, plexiglass, eisenglass, vinyl, metal, and painted materials.

Streak-free Shine on Your Glass Protects Your Glass From Detritus NET 32FL OZ (500ML)

Power cleaning against dull paint

GUARD AGAINST FADING AND CRACKING It works on leather, rubber, plastic, plexiglass, eisenglass, vinyl, metal, and painted materials.

Streak-free Shine on Your Glass Protects Your Glass From Detritus

The foam power removes all unwanted particles for a brilliant finish without removing the shine.

NET 32FL OZ (500ML)

NET 32FL OZ (500ML)

DASHBOARD POLISH

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CAR WASH SHAMPOO

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WEBSITE USER INTERFACE

Adeer Realestate

EPAA

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WEBSITE USER INTERFACE

The Pearl

Al Terous

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WEBSITE USER INTERFACE

Innovation Dynamics

Faruk Holding

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WEBSITE USER INTERFACE

A6CC

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MOBILE DESIGN & USABILITY

Adeer Realestate

TeeHip

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MOBILE DESIGN & USABILITY

SCTDA

Bank of Baroda

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10 INFO-GRAPHICS CARMA

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Traffic

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10 INFO-GRAPHICS ComicCon

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10 INFO-GRAPHICS

BR EA K D O W N

DP World LA N G U A G E

Arabic 4%

Sep 01 - Oct 12 Objectives: To provide a quantitative overview of the coverage generated on traditional media outlets across the region.

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3

Newspaper

Website

Magazine

SHARE OF VOICE – BY MEDIA TYPE

VOLUME TRENDS BY DAY 6

English 96%

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Peak of the month: 5 articles, 60% of which were about the first UAE Organ Transplant Summit in Dubai

Total Volume: 24 articles

Peak of the month: 5 articles, 60% of which were regarding NMC Health’s offer for rival Al Noor Hospitals

5 4 3 2

15-Oct

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9-Oct

12-Oct

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10-Oct

6-Oct

5-Oct

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2-Oct

1-Oct

30-Sep

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25-Sep

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9-Sep

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5-Sep

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3-Sep

2-Sep

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1-Sep

1

TOP HEADLINES UAE’s NMC Health makes offer for rival Al Noor Hospitals. (6 Articles)

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VISUAL CONCEPT

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VISUAL CONCEPT

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VISUAL CONCEPT

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CAMPAIGN ARTWORK

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