Property Marketing Brochure

PROPERTY MARKETING HOW DO WE DO IT ?

MARKETING ACTVITIES HOW WE DELIVER ON-GOING MARKETING ACTIVITIES

WHY YOU NEED

PROPERTY MARKETING Your Owner focus 100% on developing your assets. Out source marketing to professionals focus. To success with is when each side plays their role efficiently.

HOW TO DO IT ? • We understand buyer, tenants, property. • We do the matchmaking Professionally.

The critical challenge for property developers is getting the right partners in place to manage and deliver on-going marketing activities.

At Land Sterling you will find all related what you need in your marketing team.

Trustworthy

Trained Team

Experienced

Lead Knowledge

Technology

Qualifications Land Sterling boasts a highly trained and experienced pool of talent and is a RICS and IVSC registered company, endeavouring to follow the latest international standards and best practices in every aspect of our work.

We are recognised by the top 4 auditing firms in the MENA region.

Land Sterling at a Glance

Fully regulated by the

Recognized by

Reports Accepted by

Trusted Partner

RICS

Top 4 Auditing Firms

15+ Major Banks

to the region’s leading developers

Over

AED

Projects completed in over

Over

10,000+

valuations done

in the Middle East

150 Billion+

Total worth of projects we have valued since our

founding

in the GCC

12 Countries across Europe, Africa & Asia

100 Years

of combined experience in Real Estate

With our clear and concise property marketing strategies, we do not limit ourselves to digital marketing. We combine it with all other mediums of communication such as print, TV, radio, Toll Free calls, face-to-face advertisement and PR for maximum results. Our resultsdriven strategies ensure your properties are visible to all the right audiences on all the possible channels for 10X premium results.

MARKETING LEAD MANAGEMENT & SALES PROCESS

STEP BY STEP

Digital Marketing

On Site Marketing

Online Leads

Qualified Leads

Direct Marketing

Call Center -Leads

CRM

Lead Registration & Management

Sales Team

Site Visit

Booking

Assistance for Financing

Payment & Deed

Payment & Commission

Hand Over

Negotiation

Marketing Strategy Project & Market Analysis

Project Positioning

Marketing Objectives

Build Brand Awareness

Generate Quality Leads

Create and Sustain Demand

Marketing Activities

Leads

CRM Lead Registeration & Management

Build Project Awareness

Create & Sustain Demand

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Generate Quality Leads

Customer Service

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

MARKETING ACTIVITIES 1 Digital Marketing

2 On-Site Marketing

3 Direct Marketing

•

SEM

•

Furnished Demo Unit

•

Tele Marketing

•

Programmatic Marketing

•

Sales Office

•

Email Campaign

•

Website Landing Page

•

Print Media

•

Face-to-Face Meetings

•

Social Media Channels

•

Yard Sign

•

•

Digital User Journey

•

Flags & Lights

•

Videos

•

Hand Over Cermony

Promoting through affiliated banks to finance seekers

•

VR Walkthrough

•

Online real estate market places like e-simsar

DIGITAL MARKETING

Digital Project Journey Plan, An interactive way to sell you property •

Sales center displays: Imagine! As potential buyers walk into the office, they are greeted by a large interactive screen with a gorgeous Digital journey plan of your project. They will be amazed by literally watching the units change from green to red, indicating the unites we have been sold.

•

Journey

Consumer facing websites: A public digital project plan is great for your prospective clients to research your building or development. Here, you can show the general layout, floor plans, and area. Most importantly, you will show your prospective clients a visually attractive and interactive Masterplan that is sure to pique their interest in your project.

•

• Our digital team design and develop 2D and 3D structure mapping of the project.

So user can have virtual interactionand make a choice of his own.

Customer sales service: It will easy for your sales agents to allocate units, by checking availability and proceed to the reservation or sales process in our digital plan.

•

Events/exhibitions: It’s simple. Nothing pulls in foot traffic like our Digital Journey Plan displaying live on your stand.

The Modern Digital Property

• Each unite in the journey will be integrated direct with LandSterling CRM System.

• Once a user do a CTA for booking, on the other side team will receive instant notification and take action accordingly.

• Our client servicing team responded with the timeframe

Website - Interactive and Responsive • Easy to use search module to find desired type of unit.

• Dynamic & Interactive 3D floorplans where the buyer can select individual units browing through blocks, buildings, floors and units. This will help to create solid leads.

• Interactive 360 VR walkthough video of the demo unit.

• Registration and ‘request a call back’ forms for users to generate leads.

• Payment Plan • E-brochure • SEO

Video • Video Production visualising enhanced quality family lifestyle.

• To be published in the website, Social media, online ads, onsite sales office screen, to potential buyers

Social Media

Interactive 360 VR walkthough video of the model unit The NEW Property VR Journey for user • Virtual 360 tours to existing places can be created by using photo or video indoor shot with the help of 360-degree camera.

If your location is wit static objects, you can use panoramic photos for virtual reality tour. But for dynamic locations, you will need to choose video.

• Creating effective and attractive virtual and augmented reality applications is a real fun. Of course, if you know what technologies to use, which gimmicks to add, and what devices to target.

• So far the world of VR/AR/MR technologies are like these: it’s unimaginable without ARCore or HoloLens, for example.

• Our main activity is 360 virtual tour developing and designing included the latest digital photo and 360 degree panorama pictures technology.

• We are huge experience in virtual tour programming and the best quality immersive “virtual tour” creating with special high-quality (HDR - High Dynamic Range) panorama photos.

Online Advertising Our team then starts creating a media strategy to generate leads online. This media strategy is a detailed one that includes initial planning, PR approaches, press releases and social media campaigns.

ON-SITE MARKETING

Furnished Model Unit At least 1 unit should be well furnished as a demo apartment to welcome and demonstrate for potential buyers.

Sales Center and Guided Walkthrough

Probing & the Story

Welcoming • Security help • Assist in car parking

• Greetings

• Reception

• Soft Drink

• Know the

• The Sales office should create a friendly environment and professional cutomer service during a potential buyer’s visit and they should be given a guided walkthrough of the demo unit and thyer interested apartments.

• Tell the sto concept project

• Sales office with trained and well briefed sales agents.

• Printed brochures for distributing to visiting buyers.

• Interactive floor plans on screen.

On-S

& Tell y

s

ks

e customer

ory, of the

Interactive Demo • Interactive onscreen presentation.

• Probe customer’s requirement

Guided Tour • A guided tour of the project • Don’t miss to show the play area especilly for children.

• Walkrhough of the Demo Unit.

• Show vacant units as per the customer’s requirements

Lead Registration & Table Consultancy • Sit together back in the sales office, register the lead in CRM. • Discuss and convince the advantages of the project • Offer assistance in financing

Site Customer Experience

Departure • Hand out business card and brochure.

• Wish “Thank you” and “See you again”

Yard Sign • Yard Sign with Call Center Contacts • Project Branding co-branded with Developer and Land Sterling.

Flags & Flood Lights • 10-12 flags; to attract attention in the day time and to push the project with a fresh life. Inindividual flags for Gardenia logo, Sedco logo and Land Sterling logo.

• LED flood lights to attract attention from the night traffic.

Brochure • 24 pages brochure in A4 size with project information in Arabic and English • Professional Photography • Location map highliting proximity and accessibility • Master Plan and Floor Plans • Contact Details

DIRECT MARKETING

Our team knows how to whip up graphics, content and related media to generate leads offline. From print advertisements to PR and press releases, we can do it all. We are your no-fuss marketing team that works even while you sleep.

Tele Marketing

Support Desk

Web Chat

Email Campaign

Face-to-Face

Promotions

After Sales Services

Trained Team

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Customer Services

Site Progress

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Where Do Buyers Come From?

89% 73%

65% 54% 43%

41% 31%

Directly from Seller Referral

Print Ads

New HomeBuilder Site

Friends, Relative Referral Circle

Company Signage

Real State Agents

Digital Media

Finding the best buyers/tenants for their properties is every real estate owners’ dream. We at Land Sterling understand buyers’ intuitions and know when to contact them to provide information that is useful and matches their current stage while making sure your property shines. You can trust us to market your properties in a way that passes on all buyers’ decisionmaking process.

Our Services Include: Energy Audit

Health & Safety

Market Research

Strategic Consulting

Property Valuations

Fit-Out Management

Investment Advisory

Asset Disposa Services

Plant & Machinery Valuations

Project & Building Consultancy

Kingdom of Saudi Arabia Al Waha Square, Othman Ibn Affan Road, Riyadh Tel: +966 11 278 8014