What is CRM and How it is Important in 2022

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What is CRM and How it is Important in 2022 CRM or Customer relationship Management System (Cloud/Web Based) is a type of solution where there is no software or hardware located on the customer's premises. The application is accessed via a web interface rather than being installed on local PCs or laptops. The cost of the service is determined by the number of users who utilise the system on a monthly or annual basis.

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What are the benefits of having a Cloud based CRM? Few benefits which are very important for businesses are given below          

Managed communications with prospective leads Centralized database of information Improved customer segmentation Automated sales reports Streamlined internal communications Better customer service Increased sales Improved customer retention Detailed analytics Higher productivity and efficiency


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