SNAPSHOT OF INDUSTRY ACHIEVEMENTS

$385 MILLION visitor spend injected into the Wagga Wagga economy

SOCIAL MEDIA over 35,000 followers across 2 platforms

ANNUAL GROWTH – 20% f Over 304,700 unique visitors to visitwagga.com. f Events development - Festival of W, Spring Jam, Christmas Trail, New Years Eve and Australia Day. f Industry events – Tourism and Events Masterclass Series featuring five workshops on Wiradjuri culture, digital marketing and destination insights, Festival of W industry launch night, and one-onone sessions. f Marketing campaigns and media – COLLABS product and marketing campaign, pop-up at River and Wren Markets, Wagga Wagga Christmas promotions, Tourism Australia National Experience Content Initiative (NECI), Visit Wagga Wagga POV series. f Social influencers and photography - Lean Timms, Matt Beaver, Grant Hardwick, Jack of Hearts f 17,500 Wagga Wagga + Surrounds Visitor Guide distributed

1.38 MILLION visitors annually

150+ Tourism Partners

1.67 MILLION total visitor nights stayed

OVER 500 EVENTS promoted free on visitwagga.com f Product development - Top Spot Guide, Visitor Guide, 10 COLLABS products, 5 electric vehicle charging stations, e-commerce integration on Visit Wagga Wagga social media pages and website f Community and major events supported through funding including Wagga Mardi Gras, Fringe Festival, Motor Mania, 150th Gold Cup Celebrations , Wings over Wagga Wagga (postponed), FitzFest (postponed) and more. f Major Events secured - NSW Junior Touch State Cup Southern Conference (2023), NRL Matches, AusCycling national events, LGNSW Destination and Visitor Economy Conference (2024). f 15,000 Top Spots Guides distributed f 40,000 What’s On distributed

Studio, Orchard Media, Harrison Slattery Media, Stephanie Hunter, Roslyn Clare Photography, Alice Peacock, Hayley K Photography, Jemma Mrdak.