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Project overview
theDVproject:2650 was implemented as a whole of community primary prevention program to change the attitudes, social norms and structures that drive DFV; and increase support for gender equity. Recognising that violence against women is primarily driven by gender inequality and reinforced by a number of other factors, the project applied multiple prevention activities simultaneously in a city and was adapted and strengthened by the world first, site-based, saturation approach used by the ‘Generating Equality & Respect’ (GEARs) program from Victoria. Like GEARs, theDVproject:2650 used multiple prevention approaches that spanned across multiple settings at the same time. This approach allowed both broad reach (through communitywide campaigns) and deep change (through organisational changes within Council and sector engagement) to saturate the Wagga Wagga community. Using evidence-based guidance as a foundation, programs and activities were focused in three key priority areas. Each area addressed educating the community on the drivers of DFV, promoting gender equality and respect for women, and challenging rigid gender roles and stereotypes.
Three key priority areas of theDVproject:2650
1. Organisational change – creating an equitable and respectful workplace within Council. 2. Sector engagement – collaborating with businesses, organisations, educational institutions, and sporting clubs across Wagga Wagga. 3. Community-wide campaigns – engaging with Wagga Wagga residents of all demographics.
The National Plan to Reduce Violence against Women and their Children 2010-2022
The objectives of the project:
• Create attitudinal change in the community. • Promote and normalise gender equity and respect in public and private life. • Increase support for gender equality. • Change attitudes and beliefs that create a violence-supportive environment.
Elizabeth Broderick AO addresses business and community leaders. Image: Michael Frogley.
