
SUPPLIER ENGAGEMENT INFORMATION PACKAGE
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SUPPLIER ENGAGEMENT INFORMATION PACKAGE

Ritchies History & Background
Our Core Business

Supplier Engagement
General information to Consider
Dept.




This document sets out to provide our supplier partners further insight into Ritchies Stores and how we do business. We look forward to building upon existing business relationships with our current suppliers and welcoming on board new suppliers. Should you have any further questions after reading this document please do not hesitate to contact any of the Buying Team.
Fred Harrison
C.E.O – Director Ritchies Stores Pty Ltd



The first Ritchies Store opens in Frankston, Victoria.

Ritchies Stores move interstate for the first time with the acquisition of 4 NSW stores.
Ritchies Stores introduce the Community Benefit Card. This loyalty program is unlike any other, the card holder nominates a club/school or charity to receive cash donations based on a % of their shopping spend.
Ritchies Head Office is on the move to a new 3 level building in Carrum Downs, VIC with a new grocery & liquor store located on the same site.
Ritchies expand further along the Eastern Seaboard with the acquisition of 2 QLD stores followed by another 5 in following years.
Our Mt Eliza store undergoes a major refurbishment and is re-launched under the Fine Food & Wine Merchant banner.

Ritchies further expand in NSW with the acquisition of 9 Franklins stores.
Ritchies re-launch Rowville as our most impressive Fine Food and Wine Merchant Store. The Dromana Fine Food and Wine Merchant store win Australian Supa IGA Store of the Year.
Ritchies biggest single investment to date. 12 licensed supermarkets, 2 free standing liquor stores and 5 free standing fuel stations.
The Dromana Fine Food & Wine Merchant store goes on to win the International IGA Store of the Year.
We open our first green field site in Maclean NSW
2020 was an exciting year with Ritchies celebrating its 150th Birthday 2022 The Maclean Fine Food & Wine Merchant Store wins International IGA Store of the Year.
We’re continuing to invest in the business and grow our portfolio of stores.
Ritchies – Brief Background




• RitchiescommencedoperationinVictoriain1870
• RitchiestradesacrosstheEasternSeaboardofAustralia(VIC,NSWandQLD)
• Ritchiespurchasesthemajorityofitsgrocery,andfreshrequirementsviatheMetcashFoodandGrocery(MFG)warehousesineach state,butalsopurchasesfromalargenumberofdirecttostoresuppliers.
• RitchiesisaprivatelyownedbusinessestablishedbyThomasRitchiein1870. TodayRitchiesisownedbyanumberofindividual shareholders,manywhomworkinthebusinessinadaytodaycapacity.
Ritchies – Brief Background



• Ritchieshastradedundermanybannersinthepastbuthassuccessfullytradedas Ritchies IGAplusLiquorformanyyearsnow.
• TheIGABanner isbrokenupintoanumberofdifferentstoreformats.Ritchiestradeinfourofthese,beingSupaValu,LargeFormat IGA,MediumFormatIGAandtheRitchiesFineFoodandWineMerchantformat.
• Bywayofdefinitiona LargeformatIGAStoreisperceivedasbeingafulllinesupermarketthatcompetesheadtoheadwiththechains whilstaMediumFormatIGAstoremaynothavedirectcompetitionandwillgenerallybesmallerinsizeandturnoverthantheLarge FormatIGAstores. SupaValueIGAistheverylargeboxhighcompetestoreformat.CurrentlyonlyRitchiesBallinafitsintothismodel. RitchiesFineFoodandWineMerchantstoresinMtEliza,MtWaverley,Dromana,Rowville,Pentridge,Tatura,Towerhill,NewLambton, SpitJunction,TarenPointandMacleanisourpremiumfoodandliquoroffer. Ifyouhavenotseenthesemagnificentstores,it’swell worthavisit!
OurSorrentostorerunsundertheFineFoodbrandingonly,asthereisnoliquoravailableatthissite.
• Promotionalprogramsaregenerallycommontoallbannersthoughoccasionallysomevariationsmayoccurthatarespecifictooneof thebanners.


2015: IGA Store of the Year

Mt Eliza voted National Store of the Year.

2018: Supa IGA Store of the Year
2019: International IGA Retailer Store of the Year
2022: National Store of the Year
2022: International IGA Retailer Store of the Year

Dromana voted National Store of the Year.
Dromana voted International Store of the Year.


Maclean voted National Store of the Year.
Maclean voted International Store of the Year.


What makes Ritchies different?
Ourmissionistoprovideasupermarketoffertailoredtomeettheneedsofourlocal communities.

RitchiesCommunityBenefitprogram:AlongestablishedphilanthropicLoyaltyprogram benefittingthelocalcommunitiessurroundingourstores. Re-launchofthecustomerloyaltyprogramwascompletedinlate2020 inconjunctionwith theRitchiesApp.
LocalFocus:Whilstwestockprimarilymainstreamgroceryandfreshlines,wealsoplacea lotofimportanceonensuringtherangeissupportiveoflocalproducersandtothelocal demographicsurroundingourstores.
Ritchiesstrivetobethefriendliestfoodandliquorretailer,servingandsupportingour customers,team,stakeholdersandembracingallourcommunities.

What do we sell?

Ritchiesisamainstreamsupermarketofferingafullrangeof brandedgrocery,tobacco,meat,fish,produceanddelicatessen lines. Wearecurrentlyfocusedonexpandingouroffertoinclude Artisanbreads,sushiandanimprovedrangeofhealthfoodsto caterforthegrowingdemandfor“betterforme”products.
RitchiesarealsowellknownfortheirLiquoroffer.Liquorissold inallourVictorianstores,exceptingSorrentoandselectedstores inNSW. (Duetogovernmentregulationsweareunable tosellliquorfromourQLDstores.)




• RitchiesCommunitybenefitprogramhasbeenrunningforover20 yearsandhasbeenamajorcomponentofthesuccessofthebusiness.
• Membersnominatetheclub,schoolorcharityoftheirchoiceupon registeringandRitchiesdonatea%oftheirfutureshopstothe nominatedorganisation.
• Workwithsupplierstoassistonmajorcommunitydays
• In2020 Ritchiescelebratedtheincrediblemilestoneofdonatingover $50 millionbacktothelocalcommunitiessurroundingourstores.
• TherelaunchoftheRitchiesLoyaltycardandappprovidescustomers withanopportunitytoentercompetitions,claimrewardsforshopping andsavemoreatthecheckoutswithgreatvaluegroceryandliquor specials.
Storelocationscanbefoundatourwebsite
www.ritchies.com.au



AllsupplierrepresentativesmustsignintotheVisitorbooklocatedattheservicedeskin allstoresuponarrivalandsignoutaftercheckingwithyourinstorecontactthatallwork completedinstorehasbeentoanacceptablestandardandanyorderplacedhasbeen approvedbymanagement.
Whilstinstoreifapproachedbyacustomeritisexpectedthatifyouareunabletoassist withtheirrequestyoutakethecustomerwithyouandfindanappropriatestaffmember toassistwiththecustomerrequest.
Ifworkinginthestoreonrelays,planogramchangesetc.,youMUSTNOTleaveobstacles intheaislesthatmaybecomeatriporsliphazard, andoncompletionofyourrelay ensurealllinesareappropriatelyticketed,andanyexcessstockisplacedinoverheads, ormarkeddowninthecaseofdeletionsatapriceagreedtobythestoremanager. Managementofthestoremustbecontactedpriortoleavingthestoretosignoffthatthe changeshavebeenimplementedasagreed.

continued …

Whileinstore,representativesmustfollowallsafetyrequirements andstorerulesthatallRitchiesstafffollowwithintheworkplace. A copyoftheserequirementsarekeptwiththevisitorsigninbook, whichmustbesigneduponentryandexit.
Ingeneral,allvisitorsarerequiredtoworkinamannerthatissafefor themselves,otherstaffandcustomers. Theyaretouseany equipmentcorrectly(ladders/teamsteps)andtofollowany instructionsfromthestoremanagerinregardtosafety.
WhilstmuchofourrangeissourcedthroughMetcash,andispromotedviathevarious IGA banners,Ritchiesrunsanextensiveoverandabovepromotionalprogramforbothwarehouseand directlines. Suppliers,whetherwarehouseordirectareencouragedtopromotewithRitchiesand candosoonaRitchiesPromotionalAdviceFormwhichisavailablefromyourallocatedbuyer.

Asabove,themainmediumofadvertisingthroughIGAisviaaweeklycataloguedeliveredtothe regionssurroundingourstores.Inadditiontothis,Ritchiesalsorunaweeklycataloguefeaturing linessubmittedbyoursuppliersaswellasstorespecificpaperaddsinselectedstores. Furthermore,therearealsooccasionsforoverandaboveindividualstoreactivity(LAM)whichare greatopportunitiesforyourcompanytoparticipateinandtakeadvantageofincreasedsales. Handbillslotsstartat$1500 perproductwithdiscountsavailableforpanelsandlargernumbersof featuredlines. Forfurthercostinginformationpleaseseeyourbuyer.

Allproductssubmittedforpromotionmusthaveadealattachedthatisaminimumof15%off thestandardcost.
Promotionsaregenerallyonthebasisofdealreflectunlessotherwisenegotiatedwithyour Buyer.
AllpromotionsmustbesubmittedviaemailonanapprovedRitchiesPromotionalAdviceForm availablefromyourrespectiveBuyer.
SupplierscurrentlytradingthroughMFGareexpectedtodelivertradingtermsofaminimumlevel of5%.(Termsarecalculatedonthevalueofstockpurchased/soldatstandardcost)Variations belowthislevelaretobenegotiatedatSeniorBuyerlevelorabove.
Directsupplierstermsareataminimumlevelof5%fortransactionalsuppliers(settlement discounttakenoffstatement).ForthosedirectsupplierspartneringwithRitchiesandrunning frequentpromotionalactivity,termsof10%ormoreareexpected.(Settlementdiscounttakenoff statement).Let’sdiscussyouropportunities!
ItisimportanttonotethatRitchieswillalwaysprovidemorethanoneformofevidenceshould therebeanychangestoourbankaccountdetails.Ifyoudoeverreceiveanemailstatingachange, westronglyadviseyoutocontactourteamforconfirmationbeforeapplyinganyrequested change.
Information

NewlinesavailablethroughthewarehousecanbepresentedtoyourBuyerbysupplying theMetcashcodes,productimages,dimensions,costpriceandsuggestedretails. Samplesarepreferredbutnotessential.
DirectlinesmustbesubmittedonaRitchiesNewLineForm(availablefromyour allocatedBuyer).Theseformsneedtobefullycompletedandsubmittedtoyour respectiveBuyeralongwithsamplesofallproductspresentedforranging.
WhensubmittingnewlinesforranginginRitchiesthefollowingwillbeconsidered.
• Is this line unique to the category?
• Does it meet or better the average category margin?
• What are your projected sales for the first 12 months?
• What is your ongoing promotional strategy to drive sales?
• Is it available to all stores nationally?
• Is it to be advertised? If so what is the marketing spend and where will it be advertised?
➢ Catalogues
➢ Television
➢ National Papers
➢ Magazines
➢ Online- Social Media Platforms

Itisexpectedthatalldeletedlinesreceiveamarkdownallowancefromthesuppliertoenablethe storetoclearinatimelymanner.Ifinordertocutyournewlineinyoudeleteacompetitors/or yourownproduct(withStoreapproval)thenyouwillbeobligedtoprovideafullcredit/partial credittomarkdown. Theminimummarkdownallowancerequiredis50%oftheretailvalue. WhereafullcategoryrelayiscompletedinconjunctionwiththeRitchiesCategoryManagement Teamthereareadditionalmarkdownrequirementsthatwillbediscussedatthetimeofplanning therelayforanydeletedlinestoensureafairandreasonablesharingofthecostbysupplier involvedinthecategoryreview.
Ifinthecourseofbusinessyourcompanyistoprovideasampleproductofanewlinethislinewill needtobesignedbytherepasasamplepriortogivingtotheManagementmember. Anygifts/ eventticketsorotherinvitationstotradefunctionsmustbeapprovedinadvancebytheCategory BuyerorSeniorManagement. Undernocircumstancesarecompanyrepresentativespermittedto offerStoreManagementincentivesthathavenotbeauthorisedinadvance. Failuretofollowthis proceduremayleadtoexclusionfromallRitchiesstoresanddisciplinaryactionagainstthe Ritchiesteammemberforaccepting.
Information

Ritchiesstandarddirectdeliverypaymenttermsare45daysendofmonth.
RefertotheRitchiesTradingTermdocumentforfurtherrequirements.
Supplierswishingtoparticipateinofflocationdisplayswhodonotmeettheminimum levelsoftermsareexpectedtopayforthesedisplaysatthecurrentbookvalue. Thecosts forthevaryingformsofdisplayareavailablefromyourcategoryBuyeronrequest.
Whilstwearelimitedinourcapabilitiesinregardstoreducingyoursupplychaincostsdue tothemajorityofoursupplycomingthroughMFG,wearealwaysopentodiscussanyideas youhavethatmayopenupsavingsthatcanbepassedontoourshoppers.
RitchiesscandataisavailabletopurchasethroughSummitInsights. Summitalsohavetheability toreprocessyourdataintoanumberofmeaningfulreportsaswellashavingaccessto transactionaldatathroughourMicrostrategyprogramwhichcandeliversomeverypowerful informationwhenworkingoncustomerledranging.

Cameron Mackie Director
Summit Insights Pty Ltd 0438 883 999 cameron.mackie@summitinsights.com.au
AsperMFGpolicyallproductrecallsattractachargeof$50 perstore(plusGST)irrespectiveof whetherthereisstock,inadditiontoanystockcredits.Thischargeistooffsetthetimerequiredby thestoretoco-ordinatetheremovalofstockfromshelfanddisplays,summarizingandprocessing oftheclaim.
RecallsthataremanagedthroughMetcashattractthechargeatwarehouselevel.Recallsrun exclusivelythroughRitchiesmustbeemailedtoproductrecalls@ritchies.com.au.Theserecallswill bechargedoutvia ourusualclaimsprocessandwillneedtobepaidintherequired30daysfrom receiptofinvoice.


The Ritchies Card App features exclusive offers, digital coupons, saver cards, competitions, games and of course, our Community Benefit Program.
General Information to Consider


Engagement on Two Levels

Improvedterms
FrequentPromoters
RegularStoreVisits
Reps
Merchandisers
CategoryPartners
Strategicinitiatives
ProvideCategoryInsights
PurchaseRitchiesData
Participateinkeyevents:
BirthdayPromotion
SupplierConference
AnnualToptoTops
Strategymeetings
CommunityBenefit
MinimalTerms
Infrequentpromotions
LimitedStoreRepresentation
MinimalcategoryInvolvement













508010 clifford.karghoo@ritchies.com.au



Buying Admin

Buying Support Team
buyingadmin@ritchies.com.au
Karen Karghoo
Executive Assistant to Jarrod Swaine & Buying Team 03 9784 2071 karen.karghoo@ritchies.com.au
Co-op Accounts
coopaccounts@ritchies.com.au
Nicole Smith Co-op Accounts Manager 03 9784 2080 nicole.smith@ritchies.com.au
Kirsty Prayer Administration Assistant kirsty.preyer@ritchies.com.au
Lynette Swaine Co-op Accounts 03 9784 2079 lynette.swaine@ritchies.com.au
Scanning Team
Ros Verhaaf
Scanning Office Promotion Entry 03 9784 2026
scanningoffice@ritchies.com.au
Nicola Coad
Scanning Office Promotion Entry 03 9784 2027
Sharyn Haywood
Scanning Office Promotion Entry 03 9784 2054
Amber Jones
Fresh Administration 03 9784 2075 amber.jones@ritchies.com.au

Who do I see for my product?
Should your company have products across the categories you will need to book appointments with the appropriate buyer for the product range you are presenting.
Hot Beverages John O'Kelly Frozen Veg/Potato Erin Harper
Cold Beverages John O’Kelly
Snacking John O'Kelly
Breakfast John O'Kelly
Milk Long Life John O'Kelly
Biscuits John O'Kelly

Savoury Pastry Erin Harper
Entertaining/Asian Erin Harper
Confectionery John O'Kelly Meals Erin Harper
Spreads Erin Harper
Pastry/Desserts Erin Harper
Baking Erin Harper Ice Cream Erin Harper
Nutritious Snacks Erin Harper
Desserts Erin Harper
Herbs and Spices Erin Harper Cream
Sauces/Dressings Erin Harper Yoghurt Chris Nanos
Rice Erin Harper
Soup and Stock Erin Harper
Meals,Noodles, Side Erin Harper
International Food Erin Harper
Pasta and Sauce Erin Harper
Cooking Needs Erin Harper
Butter/Margarine Chris Nanos
Juice Chris Nanos
Pasta Chris Nanos
Cheese Chris Nanos Cigarettes & tobacco Jarrod Swaine
Smallgoods Chris Nanos
Dips Chris Nanos
Fish Erin Harper Milk John O’Kelly
Eggs Chris Nanos


• Be on time for all Meetings (15min delay max).
• Be courteous and fair in all dealings with suppliers.
• Deliver on agreed outcomes.
• Return emails and phone calls in a timely manner. Urgent requests same day.
Non Urgent requests for information within 72 hours.
• Advise Metcash of agreed volumes to ensure full qtys are delivered to store.
• Generate claims for promotions and forward within 4 weeks of activity.
• Advise of any additional charges in relation to proposed activity.
• Be on time for all appointments.
• Keep meetings to 45 min - Notify up front if more than 45 minutes is required .
• Advise if bringing additional representatives to meetings.
• Come to the meeting with all info required for the buyer to make an informed decision.
• Pay all invoices with in 30days of receipt (any queries to be raised immediately).
• Deliver on agreed outcomes.
• Pass all information to your field team to ensure perfect execution.
• Ensure stock is available for delivery with-in the required time frames.
• Complete additional paperwork to Ritchies requirements including Trading Term Form, New Line Form, Promotional Sheets and Food Safety registration if applicable.

Ensuring equality, liberty and fairness for all Ritchies is committed to minimising the risk of modern slavery practices in its supply chain and business operations.
The Policy applies to all Ritchies’ employees, directors, contractors and suppliers. The supplier must use reasonable endeavours to implement due diligence procedures for its operations, suppliers, subcontractors and other business contacts to ensure that there is no slavery or human trafficking in its or their operations or supply chains and that it complies with the principles of the Modern Slavery Act 2018 (Cth), MSA not to condone or support modern slavery or human trafficking in its business operations or supply chains. The policy and assessment requirements are detailed further within the Ritchies Trading Term document.




Ritchies have engaged the iPro Modern Slavery assessment tool to facilitate in generating our annual Modern Slavery report. All suppliers are invited to participate in the assessment process.





Ritchies is committed to operating in an environmentally and sustainably friendly manner, and in accordance with good corporate governance. As part of this commitment, we have commenced undertaking a number of targeted initiatives across our store network, and we are also working on finalising our inaugural Environment, Sustainability and Governance Plan. It is an ongoing priority to maintain, review and implement environmentally sustainable practices, demonstrating that these actions are of high importance to our team, customers, stakeholders, and our overall business performance.

Our Expectations and Support








Allsupplierpartnersareexpectedtohaveabusinessplaninplacewith Ritchies.Thisplanistobeindependentoftradingtermsandmayinvolve overandabovepaymentifsalestargetsareachieved.
Theseplansaretobereviewedmonthlyandiftargetsarenotbeingmet thenitisimportantthatadditionalactivityisputinplacetoensuresales areboughtbacktotargetortargetsareresetifpreviouslyagreedsupplier initiatives donoteventuate.
Categoryreviewsareconstantlybeingconductedthroughouttheyear (seeHelenMaxwellforschedule)andarecompletedinconsultationwith CategoryAlliance. Generally,partnersareinvitedtothesemeetings,orin somecasesmaybetheinitiator wherenewproductsareinvolved.
Informationrequiredtobringtothesemeetingsinclude
• TotalRitchiesCategoryperformanceYTDorMAT.
• Total(allsuppliers)performanceinthiscategoryYTDorMAT.
• IndividualSKUperformanceonyourlineswithinthecategory.
• Anycategoryinsightsconductedonthiscategorybyyour business.
• RitchiesvsNationalperformance.




Toassistwithourfutureplanningwewelcomeoursupplierpartners toarrangecategoryinsightmeetingswithourteamduringApriland Novembereachyear. Thesemeetingshelpsolidifyourfuture directiononemergingproductsandcategoriesto enableustowork togetheronefficientfuturespaceallocationinourstores.
EachyearRitchiescelebrateourBirthdayinSeptemberfora4weekperiod throughamajorin-storeactivationandconsumerpromotion. Allour supplierpartnersareinvitedtoparticipatethroughavariednumberof packageswithsomethingtosuitalllevelsofspend. Invitationsaresent outinAprilofeachyearandfollowedupwithmeetingswiththebuyersto lockawayyourparticipation. Specialsneedtobebestinmarkettoensure theoverallsuccessofthepromotionwiththeemphasisondrivingsales andbringinginnewcustomers.
Thisactivationisourmajorplannedactivitythroughtheyear,howeverwe dohaveastructuredprogramrunningforallothertimesoftheyear.There arealsofurtherpromotionalopportunitiesshouldyouhaveathemeor O&Apromotionyouwouldliketorun.


AspartofthelargerBirthdaypackages,aninvitation isalsoincludedto attendourAnnualSupplierConference,usuallyrunwithintheSeptember schoolholidays.Suppliersonsmallerbirthdaypackagesarealso welcometoattend,butthecostisoverandabovetheBirthdaypackage. Ourconferencerunsover5daysandincludesinformativebusiness sessionsandguestspeakersaswellasagreatopportunitytomeetthe restoftheRitchiesteam.
EachyearRitchiesorganiseabustourvisitinganumberofourstores. A differentregionisselectedeachyearandallsuppliersareinvitedto participateinthistwodaytour.Theobjectiveofthetouristoseestores thatyoumaynothaveseenbeforeandtoseefirsthand,initiativesand rangingaroundyourbrandsinthesestores. Weencouragewritten feedbackfromeachsupplieroverthecourseofthetourandrespondto allfeedback,placingahighimportanceonareassuchascomplianceto agreedinitiatives andopportunitieshighlightedbyeachsupplier. The costforthetourdoesvaryeachyeardependingontheregionselected.




SupplierspartneringwithRitchiesonstrategicinitiatives andprograms areinvitedtoattendaminimumofoneToptoTopmeetingperannumusuallyheldfromNovembertoFebruaryofthefollowingyear.
AdditionalToptoTopmeetingscanbearrangedthroughyourBuyer, shouldyourbusinesswarrantit.
TransactionalpartnerscanalsoarrangeaToptoTopmeeting,providing thedialogueisaimedatgrowingRitchiesoverallbusiness.
• Meetandgreet
• Ritchiestooutlinecurrentsalesperformanceanddetailfuture strategyanddirection.
• Suppliertopresentcurrentsalesperformance InRitchiesbystate NationalMetcash VsIndustry.
• StrategiccalloutthroughouttheyearthatgrewsalesinRitchiesor generalmarket.
• Toplinesummaryoffutureplansanddirection.

JOHN DOE
Compliance is key to our partnership
Complianceofthechains,flexibilityofanIndependent.Ifatanystagenon-complianceis identified inanyofourstoresonagreedobjectives,itisveryimportantthatthisisreported toyourbuyerimmediatelyalongwithaphotoofthenoncompliance.Pleasedonotwait untilyournextmeetingtoinformyourbuyer.
Whilstwehaveourownchecksandmeasuresinplace,yourfieldteamarealsocriticalto thesuccessofourcombinedstrategiesandareencouragedtoreportallinstancesofnon compliance.

“Ritchies are committed to working with all suppliers & pride ourselves on delivering what is promised. We want to be the most compliant in the supermarket/liquor industry”.
Fred Harrison C.E.O Ritchies Stores

IfyoudohaveanyquestionsinregardstohowtodobusinesswithRitchiesthathas notbeencoveredinthispresentationpleasedonothesitatetocontactanyofthe buyerslistedinthisinformationkit.
JarrodSwaine
NationalMarketingGeneralManager
RitchiesStoresPtyLtd.
“We look forward to working with you to deliver a strong customer led program that drives sales for both our businesses”.

Jarrod Swaine National Marketing GM Ritchies Stores

