ROLL THE BEER. UNLOCK THE FLAVOUR.

This is How We Roll

When the process of natural conditioning is complete, our spent ale yeast falls to the bottom of the bottle or keg as a fine sediment. When that happens you know the beer is ready to be enjoyed. Think of it as the Coopers flavour guarantee. This process takes two weeks to happen, that's why our ales and stout have a 'best after' rather than a 'best before' date. To enjoy the complete Coopers experience, we encourage people to roll their bottle before opening it. This helps move the sediment through the beer, unlocking its full flavour and imparting the signature cloudy appearance. Now there's a chance that people will stare at you while you do this, but don't let that faze you. Roll your Coopers with pride, and we promise the results are worth it.