From the Publisher

Making Evolution an Action-Item

There are many advantages to being a decades-old company. RISMedia, for example, is now in its 42nd year, and the institutional knowledge and diversity of experience we bring to our readers and clients is truly invaluable. But veteran companies can also suffer from an Achilles heel—a weakness in spite of their strength. And that weakness is the tendency to sacrifice change for comfort. With a widely recognized brand name, a proven track record of success and a rich history of leadership in the market, it’s easy to understand why well-established companies would avoid change. Why fix it if it’s not broken? But as consumer needs, market conditions and technology offerings change, so must companies. We understand that at RISMedia, and clearly, so does Century 21 Real Estate. In this month’s cover story (page 42), we highlight the extraordinary opportunity I had to moderate a roundtable of four CENTURY 21® affiliated brokers. Each represents a different aspect of the brokerage community: two relatively small brokerages with less than 15 sales associates; one extremely established, mid-sized firm; and a larger, multi-office organization. No matter their company size, however, all were extremely optimistic about their ability going forward to be a relevant and trusted resource for buyers, sellers and investors in this challenging “new” marketplace. All four were also duly impressed by their 51-year-old brand’s ability to reinvent and re-energize itself over the past few years to become even more relevant and valuable, helping their firms attract more talented professionals in an increasingly competitive environment. Under the leadership of CEO Mike Miedler, CENTURY 21 has proven to be a hands-on organization, developing strong relationships with their franchisees of all sizes and listening to their concerns. Getting to know these four brokers gave us incredible insight into what it means to be part of the CENTURY 21® network. Established yet evolutionary firms like CENTURY 21 help inspire us at RISMedia to enthusiastically embrace change as we hurtle forward through a shifting landscape. The challenges and obstacles ahead for all of us—whether an individual agent or iconic brand—are ripe with opportunity, and offer a chance to just keep getting better. Wishing you continued success,

John E. Featherston CEO & Publisher

“In order to garner additional followers, you have to provide people with content—that’s where ACESocial comes into play for me.”

Janice Bradford

Real Estate Agent, Keller Williams Home Town Realty

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RISMedia’s ACESocial is here to help you grow your real estate brand with exclusive content automatically posted across your social media accounts every day! Engage and resonate with your audience with an affordable and simple social media strategy.

With ACESocial, you can…

• Let your friends and followers know who you are with customized branded landing pages that include your logo, headshot, URL and more. • Automatically deliver exclusive consumerfocused real estate and lifestyle content, including articles, infographics and professionally produced videos, to your Facebook, LinkedIn and Twitter. Instagram coming soon! • Showcase your MLS listings on your branded landing pages, complete with lead generation form.

• Measure your results, including engagement and impressions, with metrics and reporting tools.

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For more information, visit acesocial.rismedia.com or contact ace@rismedia.com or (203) 855-1234 ext. 1.

CEO & Publisher John E. Featherston

EDITORIAL Executive Editor Maria Patterson Vice President, Online Editorial Beth McGuire Senior Managing Editor Paige Tepping Managing Editor, Social Media/Blog Paige Brown Senior Editor Jordan Grice Senior Editor Jesse Williams Associate Editor Brendan Racius Editorial Intern Devin Meenan Contributing Editors Lesley Grand; John Voket; Barbara Pronin; Keith Loria; Andrew King CREATIVE SERVICES & MARKETING Senior Vice President Kelli McKenna Marketing Director Philip Lodato Email Marketing Specialist Brit Owen Production Manager Susanne Dwyer Associate Designer Janet Yung-Balbin Video Content Specialist Aidan Whalen Digital Content Specialists Liz Ruggiero; Paschal Chukwu CORPORATE DEVELOPMENT Senior Vice President Jay Featherston INFORMATION TECHNOLOGY Chief Information Officer Edward T. Kingston Senior Software Engineer Kal Salim Web Designer Kevin Kirwan Web Developers Hema Yemmireddy; Firas Abbas Director, Client Solutions Peter Di Salvo Information Technology Manager James Jones CLIENT SERVICES & EVENTS MANAGEMENT Vice President, Client Experience Brett Johnson Director, Client Services & Events Darcy Sledge Client Services Representative Kristen Schlesinger SALES Senior Vice Presidents Kara T. Stripay; Anne Kraft Director, Business Development Colleen Featherston HEADQUARTERS 69 East Avenue, Norwalk, CT 06851 RISMedia: (203) 855-1234 Fax: (203) 852-7208 www.rismedia.com www.rismedia.com/acesocial www.top5inrealestate.com PUBLICATIONS & SERVICES Real Estate magazine Annual Power Broker Report & Survey ACESocial (Automated Content Engagement) www.rismedia.com (Daily News) blog.rismedia.com (Housecall) RISMedia’s Real Estate CEO & Leadership Exchange Power Broker Forum, Reception & Dinner Real Estate Newsmakers Reception & Dinner Real Estate’s Rocking in the New Year

Copyright® 2022 by The Relocation Information Service, Incorporated-RISMedia, Norwalk, Connecticut. All rights reserved. Editorial and executive offices at 69 East Avenue, Norwalk, CT 06851. Telephone: (203) 855-1234. Magazine subscription rate $83.40 per year, including postage ($166.80 for two years); Canadian subscription rate $200.00 (U.S.) per year, including shipping and handling ($400.00 for two years). All subscription and advertising correspondence call 1-800-724-6000. Material in this publication may not be stored or reproduced in any form without permission. Requests for permission should be directed to Managing Editor, RISMedia, Inc., 69 East Avenue, Norwalk, CT 06851. The opinions expressed in this publication are those of specific authors and columnists and are not intended to or do not necessarily represent the opinion or views of the publisher, his staff, other authors, advertisers, or subscribers.

“ACESocial helps me get some relevant content on my page very quickly, for an inexpensive price.”

Lee Goldstein

Broker/Owner, InTrust Realty Inc.

Simplify Your Social Media Strategy

Grow your real estate brand with exclusive content automatically posted across your social media accounts every day! Engage and resonate with your audience with an affordable and simple social media strategy.

With ACESocial, you can…

• Let your friends and followers know who you are with customized branded landing pages that include your logo, headshot, URL and more. • Automatically deliver exclusive consumerfocused real estate and lifestyle content, including articles, infographics and professionally produced videos, to your Facebook, LinkedIn and Twitter.

• Showcase your MLS listings on your branded landing pages, complete with lead generation form.

• Measure your results, including engagement and impressions, with metrics and reporting tools.

Join ACESocial Today!

For more information, visit acesocial.rismedia.com