Lets catch their aspirations

In fashion, some local brands are running against international fashion giants. While fast fashion brands such as Zara, H&M, UNIQLO, and Pull & Bear and luxury brand Louis Vuitton still dominate the top 5, Indonesian Gen Z are also noticing local brands such as Erigo, Jiniso, Green Light, and Screamous make it to the top 10 list. In footwear, Indonesian Gen Z are noticing Ventella, while it’s still far behind the likes of Nike and Adidas.*Jakarta post.

Brand image has a beneficial impact on youth purchase intentions for local fashion businesses. Customers' intention to purchase things was drawn by a respectable firm known for their positive image, Affordable, quality, and customer opinions of the brands. *Deloitte, Gen Z purchase habit report.

47% of (source 1000) Gen Z say that they are interested in local things. They intend to purchase some of gundala putra petir merch, sri asih, pengabdi setan. Perhaps, this growing interest in local things is due to the success of several hit local movement in the past few years. *IDN media reports, 2022.

Brand voices Audience Desire

Through #LOCALEGEND, Ardiles wants to convey an essential message for the community to rise and encourage someone to be better than they might think. Ardiles wants to be the melting pot between creative street community and brands to channel the spirit of everyone who comes from a process of hard work, collaboration, and togetherness.

I will purchase/follow the local brands if they’re a respectable firm known for their positive image, quality, Affordable price, and have good customer opinions of the brands also not to forget to mentions their brand promise represent my voices and behavior.

When we think of an achievement, we tend to picture something out of the ordinary, like exceeding targets, career milestone, or any other perspective. But other, less measurable, hard work, collaborations, and togetherness deserve recognition, too. With #LOCALLEGEND lets celebrate the value of hardwork and togetherness.