KNOWLEDGE CONTRIBUTES TO CHANGE

Communication is an important measure to have the opportunity to create a sustainable future. Raising public awareness has been an important part of the FISK project. Various communication initiatives have taken place continuously throughout the project period.

DIGITAL COMMUNICATION

It has been important for the project to have digital platforms where it is easy to spread information and where you can also reach an audience adapted to the target group. To create such platforms, a project page was created early in the project on ri.se and a page about the project on rise-pfi. no. Ri.se is RISE's official website where RISE Processum also has a subpage (ri.se/processum). Since RISE Processum is a subsidiary of RISE, projects that RISE Processum is involved in are on ri.se. The website rise-pfi.no is owned by RISE PFI, where there is information about the FISK project and available infrastructure. On ri.se there is information not only about various projects but also about equipment and expertise. This has made it possible to further increase the visibility of the project as the pages relate to both test and demo pages as well as personnel pages.

The project is not only visible on ri.se but also on the websites: https://bioeconomyregion.com/protein-fran-skogen-blir-fiskfoder-genom-norsk-svenskt-samarbete/ and https://www.nkfv .se/news/soon-can-protein-from-the-forest-be-used-as-fish-feed. The fact that the project is visible on the internet is of great value. There has been a major shift in how society collects information, and the internet is the leading actor.

In addition to the project page and other websites, the project can also be seen on social media. The project owners have shared information about the project on one of their LinkedIn channels, which currently has 1223 followers. A following that is largely interested in bioeconomy and biorefinery.

WRITTEN BY AMELIE KARLSSON

The pandemic made it difficult for the project to have physical meetings and attend physical events to talk about the project. As the digital meeting tool Teams became a new meeting place, a new teams-background was created that the project participants could use on occasions where the project was presented or represented. During a digital department meeting for the Biorefinery and Energy department at RISE on March 31 2022, Yvonne Söderström Nordin, project manager at RISE Processum and Philip André Reme, CEO at RISE PFI gave a presentation about the project to their colleagues in the department. The aim was to inform their colleagues about the project and create new contacts. During the same day, project manager Mihaela Tanase Opedal presented the FISK project during the hybrid seminar “Tøffe råstoffer for økt bærekraft i fôrproduksjon”. (https:// arktisklandbruk.no/seminar-31-03-01-04-toffe-rastoffer-forokt-baerekraft-i- forproduksjon/). The aim of the seminar was to increase and share expertise on the use of blue and green bioresources for feed ingredients and at the same time increase cooperation between industry and R&D.

TELEVISION APPEARANCE

Sveriges Television has a show called Vetenskapens värld that educates the Swedish people in various scientific subjects. On September 21, 2021, the program had an episode that dealt with the theme Food of the Future. The program traveled around Sweden to take part in the latest on sustainable food. From Örnsköldsvik to Skåne, both researchers and farmers are trying in different ways to produce more sustainable food with lower emissions. During this episode, Björn Alriksson, Group Manager at RISE Processum, took part and talked about the project and how it can contribute to a sustainable transition.

ARTICLES AND PRESS RELEASES

During the project period, an article and a press release were also published. The article published on February 8, 2022 described the project and also described the progress made in the project. This article was published on ri.se/processum and was also shared via social media.

On June 17, 2020, a press release was issued describing the purpose and goals of the project. This press release received good circulation and was picked up by two external news sites.

”To exist you must be visible”