Graphics Standard and Usage Guide - Ripon College

Graphic Standards Usage and Style Guide

Table of Contents

Introduction Official Institutional Colors

CHAPTER 1

INSTITUTIONAL IDENTITY

1.0

1.4 1.5 1.6 1.7 1.8 1.9

Institutional Primary Logo - Vertical Full Color And One Color On Light Or White And Dark Or Patterned Backgrounds Institutional Primary Logo - Horizontal Option 1 Full Color And One Color On Light Or White And Dark Or Patterned Backgrounds Institutional Primary Logo - Horizontal Option 2 Full Color And One Color On Light Or White And Dark Or Patterned Backgrounds Institutional Primary Logo - Word Mark Full Color And One Color On Light Or White And Dark Or Patterned Backgrounds Area Of Isolation Proportions Typography Common Misuse Institutional Stationery Fleet Graphics

CHAPTER 2

P R E S I D E N T*"- S E A L

2.0 2.1 2.3 2.4

One Color On Light Or White And Dark Or Patterned Backgrounds Area Of Isolation Proportions Common Misuse

CHAPTER 3

AT H L E T I C I D E N T I T Y

3.0

Athletic Primary Logo Full Color And One Color On Light Or White And Dark Or Patterned Backgrounds Athletic Secondary Logo - Ripon Full Color And One Color On Light Or White And Dark Or Patterned Backgrounds Athletic Secondary Logo - Red Hawks Full Color And One Color On Light Or White And Dark Or Patterned Backgrounds Athletic Secondary Logo - Head Only and Wing Full Color And One Color On Light Or White And Dark Or Patterned Backgrounds Sport Specific Option 1 Sport Specific Option 2 Common Misuse Athletic Typography Athletic Stationery Kids Club, Mascot Logos

1.1 1.2 1.3

3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9

Contact Information

2.

Ripon College Graphic Standards Usage and Style Guide

ABOUT RIPON Ripon College is a liberal arts and sciences college located in the small city of Ripon, Wisconsin. Founded in 1851, Ripon is a blend of tradition and innovation. Small-group seminars are held in beautiful century-old buildings with windows that look across our lovely tree-shaded campus—and the college also offers computer-equipped classrooms, modern laboratories, a beautiful flexible-space theater, and excellent athletic facilities.

Our students, numbering about 1,100, come from most of the states and from countries around the world. We offer a wide variety of residences, from traditional residence halls to apartment-style living, and more than 90% of our students choose to live on campus. Ripon students participate in more than 70 campus organizations, and they compete in 23 varsity sports.

They study off-campus, too, taking part in research programs, internships, and study abroad.

Ripon is a true community of scholars where students and faculty collaborate for the success of all.

ABOUT THIS GUIDE Ripon College is visually represented by a series of closely related logos including institutional and athletic trademarks.

The sum of these marks comprise the Ripon College brand identity.

This guide is intended as a resource for both internal departments and external vendors who apply any of the college’s logos. It was created to ensure consistent use of the institution’s logos across a wide variety of applications. The following pages are official policy of Ripon College as it pertains to the reproduction of its brand identity.

All logos and artwork depicted within this guide are trademarks of Ripon College. Any use without consent of the College, or its licensing agent is strictly prohibited.

For additional information regarding the Ripon College brand identity or for specific questions regarding its use, please contact: Ric Damm Director of Publications & Institutional Image Office: 106 Smith Hall Ripon College 300 Seward Street Ripon, WI 54971-0248 920.748.8322 dammr@ripon.edu

3.

Official Colors

PA N T O N E ® 2 0 1

BLACK

PA N T O N E ® 2 0 0 Athletics Only

PROCESS:

PROCESS:

PROCESS:

C = 7

C = 63

C = 3

M = 100

M = 62

M = 100

Y = 68

Y = 59

Y = 70

K = 32

K = 94

K = 12

sRGB:

sRGB:

sRGB:

R = 161

R = 47

R = 191

G = 42

G = 44

G = 43

B = 61

B = 39

B = 69

HTML:

HTML:

HTML:

6A0A1B

2F2C27

BF2B45

Madeira®:

Madeira®:

Madeira®:

1186

1000

1037

The color standards that apply to the Ripon College identity are detailed above. The color placement and specifications should never be altered.

NOTE: Due to the inconsistent nature of computer monitors, the colors depicted within this usage and style guide may not match the actual PANTONE® colors. When specifying colors please refer to the PANTONE® or MADEIRA® number for accurate color reproduction.

PANTONE® is a registered trademark of PANTONE Inc. MADEIRA® is a registered trademark of MADEIRA USA LTD.

4.

Chapter 1 - Institutional Identity

4.

1.0 Institutional Primary Logo - Vertical

Full color on white or light backgrounds

One color on white or light backgrounds

One color on dark or patterned backgrounds NOTE: On dark or patterned backgrounds the clock tower icon employs a white outline and RIPON COLLEGE, rules and TM reverse to white.

One color black on white or light backgrounds

6.

1.1 Institutional Primary Logo - Horizontal Option 1

Full color on white or light backgrounds

One color on white or light backgrounds

One color on dark or patterned backgrounds NOTE: On dark or patterned backgrounds the clock tower icon employs a white outline and RIPON COLLEGE, rules and TM reverse to white.

One color black on white or light backgrounds

7.

1.2 Institutional Primary Logo - Horizontal Option 2

Full color on white or light backgrounds

One color on white or light backgrounds

One color on dark or patterned backgrounds NOTE: On dark or patterned backgrounds the clock tower icon employs a white outline and RIPON COLLEGE and TM reverse to white.

One color black on white or light backgrounds

8.

1.3 Institutional Primary Logo - Word Mark

Full color on white or light backgrounds

One color on white or light backgrounds

One color on dark or patterned backgrounds NOTE: On dark or patterned backgrounds the clock tower icon employs a white outline and RIPON COLLEGE, rules and TM reverse to white.

One color black on white or light backgrounds

9.

1.4 Area of Isolation

Area of isolation is equivalent to the cap height of the word RIPON in all variations of the primary logo, as illustrated here.

10.

1.57 Proportions

102% of X The height and width proportions of the logos within the Institutional Identity are detailed here. Proportions of these logos should never be altered under any circumstance. If you know the width multiply it by the height percentage of X then divide by 100 to find the

X

height. If you know the height multiply it by 100 then divide it by the height percentage of X to find the width

40% of X

X

20% of X

X

37% of X

X

11.

1.6 Typography

TRAJAN The font used within the Ripon College institutional identity is Trajan. This typeface is the preferred choice for subsequent headline and display applications within print collateral and support materials.

ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890 TRAJAN BOLD In applications where improved legibility is required, or where a bolder look is preferred, it is acceptable to substitute Trajan Bold.

ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890

12.

1.7 Common Misuse

Never alter color placement

Never alter spatial relationship

Never alter proportions

Never use unapproved colors

Never alter icon placement

COLLEGE

Never alter the typography

Never alter the typography

Never skew the logo

Never add graphic devices

Never add graphic embellishment

13.

1.8 Institutional Stationery - Business cards

All business cards, with the exception of those from the Department of Intercollegiate Athletics, should maintain an identical hierarchy of information and layout.

The specifics of business cards including font styles and layout is detailed below.

1/4”

1/4”

1/4”

Jane Q. Doe Title Goes Here

www.ripon.edu

300 Seward Street

.

doejq@ripon.edu

.

.

P 920.748.0000 Post Office Box 248

12pt. Goudy Regular 8pt. Goudy Regular 7pt. Goudy Regular

F 920.748.0000

Ripon, Wisconsin 54971-0248

3/16”

1”

14.

1.8 Institutional Stationery - Envelope

All envelopes, with the exception of those from the Department of Intercollegiate Athletics, should maintain an identical hierarchy of information and layout.

The specifics of envelopes including font styles and layout is detailed below.

NOTE: Envelope below is shown at 75% actual size

3/8”

1/4”

Office of College Relations

8pt. Goudy Regular

300 Seward Street - Post Office Box 248 Ripon, Wisconsin 54971-0248

1”

15.

1.8 Institutional Stationery - Letterhead

All letterhead, with the exception of that from the Department of Intercollegiate Athletics, should maintain an identical hierarchy of information and layout.

The specifics of letterhead including font styles and layout is detailed below.

NOTE: Letterhead below is shown at 50% actual size

1 1/8” 3/8”

4 1/4”

Office of College Relations - 300 Seward Street - Post Office Box 248 - Ripon, Wisconsin 54971-0248

8pt. Goudy Regular

16.

1.9 Fleet Graphics - Passenger Cars

On passenger car fleet vehicles the preferred application is the institutional word mark, centered on the driver and passenger doors.

Vehicle base color should be white or red, on white vehicles the logo should be red, on red vehicles the logo should be white. www.ripon.edu

17.

1.9 Fleet Graphics - Maintenance Vehicles

On passenger maintenance fleet vehicles the preferred application is the institutional word mark, centered on the rear quarter panel above the rear wheel, and the web address in Trajan Bold (see page X of this guide), centered on the driver and passenger doors.

www.ripon.edu

Vehicle base color should be white or red, on white vehicles the logo should be red, on red vehicles the logo should be white.

18.

Chapter 2 - Presidential Seal

2.0 Presidential Seal

Use of the Presidential Seal is reserved for formal college communications. Restrictions apply. For more information regarding acceptable applications please contact the Director of Publications & Institutional Image.

See page 3 of this guide for contact information.

One color on white or light backgrounds

One color black on white or light backgrounds NOTE: Under certain circumstances it is acceptable to reproduce

One color on dark or patterned backgrounds

the seal in gold or silver. Please contact the Director of Publications & Institutional Image for specific guidelines.

NOTE: On dark or patterned backgrounds the entire seal reverses to white.

20.

2.1 Area of Isolation

Area of isolation is equivalent to height of the interior circle of the seal, as illustrated here.

21.

2.2 Proportions

The height and width proportions of the X

presidential seal is detailed here. Proportions for this logo should always be equal height to width and never altered under any circumstance.

X

22.

2.3 Common Misuse

Never combine colors

Never alter the proportions

C NTER OLLEG FI I

HLETIC S E AT AT

PARTMENT DE O

Never use unapproved colors

Never add graphic embellishment

Never skew the seal

Never include additional typography

Never add graphic embellishment

Never combine logos

Never rotate

23.

Chapter 3 - Athletic Identity

3.0 Athletic Primary Logo

Full Color - Option A NOTE: Under certain circumstances it is acceptable to reproduce this mark in two colors. Please contact the Director of Publications & Institutional Image for specific guidelines.

Full Color - Option B

Full color on dark or patterned backgrounds NOTE: TM reverses to white

One Color on light or white backgrounds

One color on dark or patterned backgrounds

May appear in any color in the approved palette.

May appear in any color in the approved palette.

See page 4 for color information

See page 4 for color information.

NOTE: TM reverses to white

25.

3.1 Athletic Secondary Logo - Ripon

Full Color - Option A NOTE: Under certain circumstances it is acceptable to reproduce this mark in two colors. Please contact the Director of Publications & Institutional Image for specific guidelines.

Full Color - Option B

Full color on dark or patterned backgrounds NOTE: TM reverses to white

One Color on light or white backgrounds

One color on dark or patterned backgrounds

May appear in any color in the approved palette.

May appear in any color in the approved palette.

See page 4 for color information

See page 4 for color information.

NOTE: TM reverses to white

26.

3.2 Athletic Secondary Logo - Red Hawks

Full Color - Option A NOTE: Under certain circumstances it is acceptable to reproduce this mark in two colors. Please contact the Director of Publications & Institutional Image for specific guidelines.

Full Color - Option B

Full color on dark or patterned backgrounds NOTE: TM reverses to white

One Color on light or white backgrounds

One color on dark or patterned backgrounds

May appear in any color in the approved palette.

May appear in any color in the approved palette.

See page 4 for color information

See page 4 for color information.

NOTE: TM reverses to white

27.

3.3 Athletic Secondary Logo - Head Only and Wing

Full Color - Option A NOTE: Under certain circumstances it is acceptable to reproduce this marks in two colors. Please contact the Director of Publications & Institutional Image for specific guidelines.

Full Color - Option B

Full color on dark or patterned backgrounds NOTE: TM reverses to white

One Color on light or white backgrounds

One color on dark or patterned backgrounds

May appear in any color in the approved palette.

May appear in any color in the approved palette.

See page 4 for color information

See page 4 for color information.

NOTE: TM reverses to white

28.

3.4 Athletic Sport Specific Option 1

Full Color on light or white backgrounds

Full color on dark or patterned backgrounds

29.

3.5 Athletic Sport Specific Option 2

Full Color on light or white backgrounds

Full color on dark or patterned backgrounds

30.

3.6 Common Misuse

Never alter color placement

Never combine logos

Never alter proportions

Never alter the typography

Never use unapproved colors

Never skew the logo

Never rotate the logo

Never add graphic devices

CLASS OF 2016

Never flip the logo

31.

3.7 Typography

BANK GOTHIC The font used within the Ripon College athletic identity is Bank Gothic Medium. This typeface is the preferred choice for subsequent headline and display applications within print collateral and support materials.

ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890

32.

3.8 Athletic Stationery - Business cards

All business cards, with the exception of those from the Department of Intercollegiate Athletics, should maintain an identical hierarchy of information and layout.

The specifics of business cards including font styles and layout is detailed below.

1/4”

1 5/8”

1/4”

3/16”

1 pt. rule

10pt. Bank Gothic Medium

John Q. Doe Title Goes Here

P - 920-748-8133 F - 920-748-7386 doejq@ripon.edu

3/16”

300 Seward Street - Post Office Box 248 Ripon, Wisconsin 54971-0248

1”

7pt. Bank Gothic Medium

1/4”

33.

3.8 Athletic Stationery - Envelope

All envelopes, with the exception of those from the Department of Intercollegiate Athletics, should maintain an identical hierarchy of information and layout.

The specifics of envelopes including font styles and layout is detailed below.

NOTE: Envelope below is shown at 75% actual size

1/2”

1 3/8”

1/4” 1 pt. rule 300 Seward Street Post Office Box 248 Ripon, Wisconsin 54971-0248

9pt. Bank Gothic Medium

5 1/2”

34.

3.8 Athletic Stationery - Letterhead

All letterhead, with the exception of that from the Department of Intercollegiate Athletics, should maintain an identical hierarchy of information and layout.

The specifics of letterhead including font styles and layout is detailed below.

NOTE: Letterhead below is shown at 50% actual size

1/2”

1”

1 5/8”

1/2”

3/8”

300 Seward Street, Post Office Box 248, Ripon, Wisconsin 54971-0248

1 pt. rule 9pt. Bank Gothic Medium 1 pt. rule

2”

35.

3.9 Kids Club Logo

Full Color on light or white backgrounds

Full Color on light or white backgrounds

Full Color - Option B

One Color on light or white backgrounds

One color on dark or patterned backgrounds

May appear in any color in the approved palette.

May appear in any color in the approved palette.

See page 4 for color information.

See page 4 for color information.

NOTE: TM reverses to white

36.

3.9 Mascot Logos

Full Color on light or white backgrounds

Full Color on light or white backgrounds

One Color on light or white backgrounds

One color on dark or patterned backgrounds

May appear in any color in the approved palette.

May appear in any color in the approved palette.

See page 4 for color information.

See page 4 for color information.

NOTE: TM reverses to white

37.

Contact Information

For additional information regarding the Ripon College brand identity or for specific questions regarding it’s use, please contact: Ric Damm Director of Publications & Institutional Image Office: 106 Smith Hall Ripon College 300 Seward Street Ripon, WI 54971-0248 920.748.8322 dammr@ripon.edu

38.