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Video Production

Telling the Story

RIOS Ideas  |  Vol. 1


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Introduction

Design is never without story. It connects people to each other and the world around us. Together we work beyond boundaries to reveal, explore, and invent designs that amplify experiences.

RIOS Mission 3


Video Production | RIOS

From Big

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Introduction

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Introduction

to Small,

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Video Production | RIOS

We Tell Your Story. Our Video Production Services convey immersive experiences that represent your brand’s mission, aspirations, and values.

Video Production Services at RIOS 8


Introduction

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Video Production | RIOS

Video Production at RIOS We bring a thoughtful approach to developing ideas by leveraging our diverse backgrounds. Our projects don’t just fit a template, we create compelling, timeless stories that communicate the client’s true identity. We are more than just a video team — we pull from diverse backgrounds, from architecture and journalism, to music and art. When you work with us, you’re getting more than just videographers, you’re gaining a design house with broad knowledge and skills.

Problem-solving Video Production is about problem-solving. We help clients and teams on a range of projects — from brand stories to mini-documentaries, from social media content to crowd-funding campaigns, and everything in between. We work closely with the client and team to discover the core values of the project, and create compelling content to tell an impactful story.

Partnering RIOS has never been a traditional design firm. Our video production team is no exception. It is engrained in our DNA to view our storytelling as a solution to myriad problems — ranging in scale, origin, and typology. We work with clients and outside teams on a full range of solutions to solve challenges for production needs.

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Introduction

Services Storyboarding Scriptwriting Interviews Video Editing Voice-Over Narration Production Sound Mixing Foley Original + Adapted Logo Animation

Licensed Drone Aerial Photography + Videography Animation + Motion Graphics (2D & 3D) Stop-Motion Animation Green Screen Music Sub-licensing Color Correction Closed-Captioning Video Hosting

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Video Production | RIOS

Our Process When you partner with the RIOS video production team, we will walk you through a comprehensive process designed to identify and meet your needs.

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Development Our video production team will work with you to identify the story, tone, and look and feel of the video.

•  Concept •  Storyboard •  Scriptwriting •  Define Audience

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Pre-Production Based on the feedback received, we will begin Pre-Production on the agreed upon video services.

•  Location Scouting •  Shot List •  Filming Permits •  Equipment Rentals

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•  Research •  Film Schedule •  Budgeting

•  Production Staffing •  Talent Auditions •  Property Releases


What We Do

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Production Once all arrangements have been made, Production begins on the agreed upon video scope.

•  Interviews •  Demonstration •  Acting

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Post Production Once Production wraps, we will begin editing together video, sound, and graphics as needed to screen a Rough Cut. Collecting feedback, final refinements will be made to the video to deliver the Final Cut.

•  Video Editing •  Animation •  Motion Graphics •  Color Grading •  Foley

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•  Aerial Drone Footage •  Capture B-Roll •  Capture Audio

•  Voice-Over •  Music Selection and Approval •  Audio Mastering

Distribution Beyond the Final Cut, we offer full Distribution services.

•  Publicity Write-ups •  Formatting for Social Media Apps •  Thumbnail Art •  Music Sub-Licensing •  Video Hosting •  Multiple Video File Formats

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Video Production | RIOS

Beyond the Brand — The product is the story Stills from various notNeutral campaign videos

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What We Do

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What We Do

Elevate the Story — Show a unique perspective Process shots from drone filming in Los Angeles

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Behind the Scenes — Tell the story behind the story Behind the scenes and process stills from various campaign videos

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What We Do

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What We Do

Be Vibrant — Add excitement through color Stills from various RIOS project videos

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Custom Media Formats — Tailored for unique needs RIOS video content and mockups in varios formats

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What We Do

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What We Do

Escape Into Nature — Talk about big ideas Process shots from drone filming over the Pacific Ocean

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Unrealized Concepts — Convey ideas through animation Stills from various RIOS motion graphic and rendered animations

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What We Do

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Video is fluid and full of motion. Through the control of color, atmosphere, lighting, and cinematography, these highlighted projects each tell a unique story.

Selected Projects


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Selected Projects

A Creative Office Tower Immersed in Nature

VRBO D11 Location Austin, TX

Services Provided Project Documentation Drone Filming

Project Type Grand Opening Video

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Video Production | RIOS

Set the Stage When documenting a built environment as the central focus of a video, it is important for us imagine that space from the perspective of the user, rather than the designer. Following a physical narrative from exterior to interior, circluating through corridors, and arrival at significant spaces brings a familiar experience to viewers. For VRBO D11, which is located in Austin, TX, it felt necessary to extend that narrative to the greater city. Giving context of the surrounding cityscape, environment, and local culture conveys a heightened sense of understanding of the immediate project, as well as the client and brand ethos.

Change Scale The project encompasses 9 floors and over 300,000 square feet of space, which meant that strategies needed to be put in place on how best to capture the core ideas behind the designs, not simply covering as much ground as possible. Gaining an understanding of the project through conversations with the design team, as well as implementing some classic cinematography tools, allowed our video team to capture moments of detail throughout the project that represented the larger ideas of each space. Using close-up shots of key moments interspersed with wider shots helped communicate the design intent.

Different Points of View Much like showing the project’s context to establish place and culture, it was important to also show how the project was designed from different vantage points. One way to accomplish this was by capturing the project at various points throughout the day, which brought different qualities of light in the space and represented the passage of time for various user groups. The second was so find new vantage points. In this case, we utilized our in-house licensed drone pilots to get aerial views of the project at dusk, when the intended effects of the design became evident from the exterior, through bands of color.

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Selected Projects

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Selected Projects

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Selected Projects

Building a Hopeful Tomorrow

ELLISON INSTITUTE Location Los Angeles, CA Project Type Fundraising Video

Services Provided Client Interviews Process Documentation Project Documentation Drone Filming Motion Graphics Animation 41


Video Production | RIOS

Documenting the Process For the Ellison Institute, video production began early on in the construction process, as the video needed to promote the project for fundraising, as well as to attract prospective collaborators across multiple fields of work. Not only was the construction process documented, but also significant design meetings between the client and design team, renderings, and drawings.

Animated Motion Graphics Although many diagrams and drawings were created as static presentation tools by the design team, some of these graphics communicated larger ideas that were necessary for the video. Our in-house video team translated these drawings into motion graphics, which were then paired with voice-over in post-production to tell a more compelling story.

One, Two, and Three-Camera Interviews For this project, the narrative of the video required interviews with six senior staff at the institute, as well as an interview with the principal architect from the design team. While each interview had set questions, the video needed unscripted and genuine responses, which meant less control over their duration. Strategies were implemented during filming to allow for edits in the dialogue, without appearing spliced together. By using two cameras on the same subject, cuts could seamlessly transition to a later part of the dialogue, minimizing a visual jump. In the event that additional voice-over was needed within the same dialogue, a third camera was implemented to get close-up shots of the subject’s hands, avoiding their face where mouth movement would otherwise not align with the additional audio.

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Selected Projects

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Selected Projects

A Proven Marriage of Function and Design

NOTNEUTRAL LINO LINE Location Los Angeles, CA Project Type Brand Story Video

Services Provided Client Interviews On-Location Filming Studio Product Shots 3D Animation Motion Graphics 47


Video Production | RIOS

Show Don’t Tell Whether the product is in testing or has been on the market for years, we believe the best way to sell a product is to show it in use. For LINO, the focus wasn’t merely to prove that the product works, we needed to show an intimate familiarity with the product as an extension of the barista. On-location filming took place at local coffee shops, using real baristas who already used and were familiar with the LINO cups, showing the product in its natural habitat.

Why It’s Different The LINO line was designed not simply to be another vessel that holds liquid, but to solve a very important problem in the specialty coffee industry. Until now, most products that were found on shelves did not offer a pleasurable experience for the barista or the customer, they simply served coffee. The story of LINO showcases a transformation, by showing the reimagined curved interior for smoother pouring, the thicker base to help keep beverages warm, and the radiused edge for better lip feel. Probably the most significant design element to the cups are the handle, which seems as though it is pulled from the cup itself, rather than attached to the side. Through access to a 3D model and digital animation, we were able to better show these elements of the cup design.

Part of the Community With LINO being in production for over a decade, stocked in thousands of cafes around the globe, and one of the most popular ceramic products in the specialty coffee industry, we wanted to show this vast community as much as possible. Although budget restrictions meant that video production needed to remain local to Los Angeles, there was no shortage of shops to choose from. The message was clear, LINO is a tried and true leader in the coffee community.

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Selected Projects

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Selected Projects

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Selected Projects

The Evolution of an Identity

RIOS OFFICE Location Los Angeles, CA

Services Provided Process Documentation Employee Interviews

Project Type About Us Video

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Video Production | RIOS

A Growing Home With over 30 years of legacy, telling the story of RIOS is an everevolving ambition. Our efforts to document projects, process, and collaboration grows with our work and clients, and the space in which this takes place is as much an entity as the people who work within it. Our home in Leimert Park is constantly changing — as much as the space transformed from construction to move-in, each day brings new activity and interest to document and share with the world.

A Culture of Making The model shop at RIOS is a direct extension of the rest of the office, and the testing grounds for our design experimentation at multiple scales, from in-house furniture fabrication and scale model building, to full-scale graphics mock-ups and room layouts. With continued improvements, construction, and prototyping happening in our space, our video production efforts look inward for inspiration and content as much as we do the extended community.

Collaboration Ultimately, it is the people behind the projects that define RIOS. With a vast team ranging across several disciplines, we continue to grow and diversify. Telling our story is incomplete without the voices of these people, and documenting our collaboration and interactions together, whether close or from afar, remains one of the most educating and informative ambitions we have set about doing, a wealth of knowledge that extends itself to our greater work.

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Selected Projects

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Selected Projects

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Video Production | RIOS

To support the myriad needs of the client, our video production team is here to listen and work closely with you to discover your mission, values, and ambitions for your next video project. Let us tell your story.

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Selected Projects

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3101 West Exposition Place Los Angeles, CA 90018 (323) 785-1800 www.rios.com

Todd Swanson  |  Video Producer video@rios.com

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