MediKALNutrience Brand Identity and Design Standards 2020 MEDIKALNUTRIENCE. All Rights Reserved.
Daftar Isi fungsi brand identity value visi misi 1.0 logo 1.1 logo parent logo pantone logo minimum clearance logo warna acceptable logo warna unacceptable logo bentuk yang tidak boleh penempatan logo di sarprom -------penempatan logo di media digital 1.2 logo produk logo pantone logo minimum clearance logo tagline, disamain logo warna acceptable logo warna unacceptable penempatan logo di sarprom (yer, brosur medis, brosur awam, gimmick, duratrans, spanduk) penggunaan warna setiap brand pada sarprom -------penempatan logo di media digital
2020 MEDIKALNUTRIENCE. All Rights Reserved.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22
2.0 Sarana Promosi 2.1 Brosur medis Ketentuan produk Insertion Preview brosur depan (berikut keterangan) preview brosur belakang (berikut keterangan) wording penggunaan font, minimum ukuran 2.2 Brosur awam Ketentuan produk Insertion Preview brosur lipat 3 Preview brsour bolak balik Preview brosur 1 muka wording penggunaan font, minimum ukuran ---pending---3.0 media digital 3.1 website konten digital 3.2 sosial media sosial media 4.0 gimmick
2020 MEDIKALNUTRIENCE. All Rights Reserved.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
Brand Identity (?)
Brand identity adalah inti dan tatanan keseluruhan dari sebuah brand, yang memberikan kesan dan pengalaman terhadap produk kita. Pusat dari seluruh arti brand adalah, bagaimana cara kita menggunakan elemen dan visual dalam memberikan informasi yang ingin kita berikan.
2020 MEDIKALNUTRIENCE. All Rights Reserved.
Brand Vision
Brand Identity:
Highest Emotional Ground
Unique/Specific
Market :
Nutritional (Needs) Nutritional needs are important to support our daily activities. Fulfilling nutrition certainly adjusts the needs of each individual Support (Medical) Special conditions require special nutrition for every age range and certain medical conditions. Sector (Ethical - OTC) Fulfillment of nutrition at home or even at the hospital must be sustainable in improving nutritional status.
Human and cultural context: Tidak hanya berperan dalam kuratif dan rehabilitatif, tapi juga dalam kegiatan promosi kesehatan guna pencegahan penyakit2 degeneratif berdasarkan disiplin ilmu nya
Consumer Experience & Drivers
Embrace Your Uniqueness & Live Your Best Life Inspiring you that, no matter what health condition you may have, you are still able to live up your life to the fullest. Product and Brand Truths
Nutrition that Uniquely Made for You
Uniquely made for your specific medical condition, easy to make, bringing energy (physical & emotional), various, healthy, security, fullness of live, open, giving hope and optimism.
Ambition :
People :
Human and cultural context: Tidak hanya berperan dalam kuratif dan rehabilitatif, tapi juga dalam kegiatan promosi kesehatan guna pencegahan penyakit2 degeneratif berdasarkan disiplin ilmu nya Eduate to improve quality of life #SalamSehat Target: Pasien yang butuh nutrisi dan mau hidup sehat; pemerhati gizi pasien
Business : Become the market leader of healthy nutrition brand in Indonesia and Asia. Brand : Move from only a series of nutrition products to a brand that can be a partner for every person with unique and specific medical condition to live a meaningful life. 2020 MEDIKALNUTRIENCE. All Rights Reserved.
Strategic Framework The Strategic Framework is the means by which we ensure the Brand Identity is experienced consistently by consumers and protected at every touchpoint. 1. The BVA, Design Principles and Identity Standards are part of the Medikal Nutrience Brand. Everything created for the Brand ensues from them. The preceding page reviews the design Principles 2. The Design Standards further deďŹ ne and articulate Identity Standards for all Brand executions in categories such as Packaging, POS, and Equipment. 3. All work done across the Brand should directly leverage Tier 1 and Identity Standards. It should also refer to the Design Standards for touchpoints that are covered in depth there.
2020 MEDIKALNUTRIENCE. All Rights Reserved.
Strategic Framework BVA Design Principles Identity Standards The BVA, Design Principles and Identity Standards are part of the Medikal Nutrience Brand. Everything created for the Brand ensues from them. The preceding page reviews the design Principles
Design Standards
The Design Standards further deďŹ ne and articulate Identity Standards for all Brand executions in categories such as Packaging, POS, and Equipment. All work done across the Brand should directly leverage Tier 1 and Identity Standards. It should also refer to the Design Standards for touchpoints that are covered in depth there.
2020 MEDIKALNUTRIENCE. All Rights Reserved.
Promotions
2020 MEDIKALNUTRIENCE. All Rights Reserved.
2020 MEDIKALNUTRIENCE. All Rights Reserved.
2020 MEDIKALNUTRIENCE. All Rights Reserved.
2020 MEDIKALNUTRIENCE. All Rights Reserved.
2020 MEDIKALNUTRIENCE. All Rights Reserved.
1.0 Logo 2020 MEDIKALNUTRIENCE. All Rights Reserved.
1.1 2020 MEDIKALNUTRIENCE. All Rights Reserved.
Logo parent adalah logo medikalnutrience yang menaungi beberapa produk yang memiliki karakternya masing-masing
Logo Parent
#046646 C: 89 M: 35 Y: 82 K: 27
R: 4 G:102 B:70
1.1
#231F20 C: 70 M: 67 Y: 64 K: 74
Logo Parent
2020 MEDIKALNUTRIENCE. All Rights Reserved.
R: 35 G: 31 B: 32
Whenever you create or edit our promotion material, check the color accuracy that may changed due various reasons, example: rgb > cmyk, vice versa. Use eyedropper tool to make sure the pantone is correct.
Color Identity
Logo Measurement
x
Minimum range of clear space
5x
The half circle around the “KAL� is the thicker part of the logo, so we use it as a measurement for the logo itself.
1.1
Logo Parent
2020 MEDIKALNUTRIENCE. All Rights Reserved.
To make a clean look of our brand, make sure there is a gap between logo and the border of the canvas as pictured above.
Minimum Clearance
Warna
Monokrom
Visibility and clarity is the most important when placing logo, so with small size it can still shine. You can use the original color on lighter background. Always prioritize original color than the black color. You can use white color logo on dark background or any darker color.
1.1
Logo Parent
2020 MEDIKALNUTRIENCE. All Rights Reserved.
Background Color
Always prioritize visibility over anything else. “Makesure everyone can spot your logo from their current place,� and make it clear. Force resize can badly make your logo looks ugly, so never do it. Keep the proportional constant, and make the logo always contrast from their background.
1.1
Logo Parent
2020 MEDIKALNUTRIENCE. All Rights Reserved.
Background Color
c
a
d
b
Dilarang untuk
a. Merubah Bentuk b. Merubah Dimensi Logo c. Merubah Dimensi Logo d. Merubah Font Logo e. Menghilangkan Bagian Logo f. Merubah warna logo keseluruhan g. Logo Tidak Lengkap
e f
g
1.1
Logo Parent
2020 MEDIKALNUTRIENCE. All Rights Reserved.
Logo Color & Shape
Ini adalah contoh minimum clearance dari logoMedikal Nutrience, dan akan langsung dicontohkan seperti di sebelah
Tinggi logo Medikal Nutrience tidak boleh lebih kecil dari 1 cm.
Contoh peletakan minimum clearance
1.1
Logo Parent
2020 MEDIKALNUTRIENCE. All Rights Reserved.
Logo Placement
Flyer/Poster
Logo Medikal Nutrience diletakkan ditengah jika materi dari flyer/poster minim dan “Centered�.
1.1
Logo Parent
Peptisol :
2020 MEDIKALNUTRIENCE. All Rights Reserved.
Logo Medikal Nutrience diletakkan di sebelah kiri atas jika materi dari flyer/poster lebih dari 2-3 bagian.
Logo Placement
Banner Duratrans
Contoh penggunaan logo Medikal Nutrience pada duratrans dengan materi yang centered
1.1
2020 MEDIKALNUTRIENCE. All Rights Reserved.
Duratrans
Contoh penggunaan logo Medikal Nutrience pada duratrans dengan materi yang align kiri atau kanan, atau in between. Pada Banner Logo Medikal Nutrience diharapkan selalu ada di tengah
Logo Placement
- logo produk bareng dgn tagline
2020 MEDIKALNUTRIENCE. All Rights Reserved.
Immune-Enhancing Nutrition
Optimal Nutrition for Neuro Protection
1.2 2020 MEDIKALNUTRIENCE. All Rights Reserved.
High Protein Low Residue Nutrition
Logo produk dari brand Medikal Nutrience mempunyai target yang berbeda dengan design yang mirip. Akan dibahas di chapter berikut
Logo Produk
Logo berikut mewakili warna logo dari produk medikal nutrience lainnya.
#E8A713 C: 9 M: 36 Y: 100 K: 0
R: 232 G:167 B:19
1.2
#231F20 C: 70 M: 67 Y: 64 K: 74
Logo Produk
2020 MEDIKALNUTRIENCE. All Rights Reserved.
R: 35 G: 31 B: 32
Whenever you create or edit our promotion material, check the color accuracy that may changed due various reasons, example: rgb > cmyk, vice versa. Use eyedropper tool to make sure the pantone is correct.
Color Identity
Logo Measurement
x
Minimum range of clear space
5x
The half circle around the “KAL� is the thicker part of the logo, so we use it as a measurement for the logo itself.
1.2
Logo Produk
2020 MEDIKALNUTRIENCE. All Rights Reserved.
To make a clean look of our brand, make sure there is a gap between logo and the border of the canvas as pictured above.
Minimum Clearance
Warna
Monokrom
Visibility and clarity is the most important when placing logo, so with small size it can still shine. You can use the original color on lighter background. Always prioritize original color than the black color. You can use white color logo on dark background or any darker color.
1.2
Logo Produk
2020 MEDIKALNUTRIENCE. All Rights Reserved.
Background Color
Always prioritize visibility over anything else. “Makesure everyone can spot your logo from their current place,� and make it clear. Force resize can badly make your logo looks ugly, so never do it. Keep the proportional constant, and make the logo always contrast from their background.
1.2
Logo Produk
2020 MEDIKALNUTRIENCE. All Rights Reserved.
Background Color
Peptibren : Optimal Nutrition for Neuro Prote Peptimune : Immune-Enhancing Nutrition c
a
PEPTISOL
b
Dilarang untuk
a. Merubah Bentuk b. Merubah Dimensi Logo c. Merubah Dimensi Logo d. Merubah Font Logo e. Logo Tidak Lengkap f. Merubah warna logo keseluruhan
1.2
Logo Produk
2020 MEDIKALNUTRIENCE. All Rights Reserved.
d
e f
Logo Color & Shape
ction Tagline digunakan hampir di semua tempat dimana logo produk digunakan.
Nutrisi Tinggi Protein Rendah Residu
Nutrisi Tinggi Protein Rendah Residu Wording
Color
Words choice for your literature should only fofllow your country dictionary. Everything must be formal and no slang. Font and colour should follow our Guide here.
Font:
Avenir 85 heavy
1.2
Logo Produk
2020 MEDIKALNUTRIENCE. All Rights Reserved.
#231F20 C: 70 M: 67 Y: 64 K: 74
R: 35 G: 31 B: 32
Logo Produk Tagline
Jarak antara logo dan Tagline, memiliki jarak 1/7x, dimana x nya = tinggi dari logo
x 1/7x
Nutrisi Tinggi Protein Rendah Residu
Nutrisi Tinggi Protein Rendah Residu
Nutrisi Tepat Gangguan Ginjal Tahap Dialisis
Nutrisi Tinggi Protein Rendah Residu
Nutrisi Tepat Gangguan Ginjal Tahap Dialisis
Jarak antar kiri dan kanan dari tagline harus sejajar dengan logo produk. Jika kata-kata lebih panjang dari logo, atau lebih pendek, maka ukuran font dari tagline akan menyesuaikan.
1.2
Logo Produk
2020 MEDIKALNUTRIENCE. All Rights Reserved.
Bleeding
Warna
Monokrom
Nutrisi Tinggi Protein Rendah Residu
Nutrisi Tinggi Protein Rendah Residu
Nutrisi Tinggi Protein Rendah Residu
Nutrisi Tinggi Protein Rendah Residu
Nutrisi Tinggi Protein Rendah Residu
Nutrisi Tinggi Protein Rendah Residu
Nutrisi Tinggi Protein Rendah Residu
Visibility and clarity is the most important when placing logo, so with small size it can still shine. You can use the original color on lighter background. Always prioritize original color than the black color. You can use white color logo on dark background or any darker color.
1.2
Logo Produk
2020 MEDIKALNUTRIENCE. All Rights Reserved.
Nutrisi Tinggi Protein Rendah Residu
Always prioritize visibility over anything else. “Makesure everyone can spot your logo from their current place,� and make it clear. Force resize can badly make your logo looks ugly, so never do it. Keep the proportional constant, and make the logo always contrast from their background.
Background Color
Nutrisi Tinggi Protein Rendah Residu
Ini adalah contoh minimum clearance dari logoMedikal Nutrience, dan akan langsung dicontohkan seperti di sebelah
Tinggi logo produk tanpa tagline tidak boleh lebih kecil dari 1 cm. Contoh peletakan minimum clearance
1.2
Logo Produk
2020 MEDIKALNUTRIENCE. All Rights Reserved.
Logo Placement
Flyer/Poster Nutrisi Tinggi Protein Rendah Residu
Nutrisi Tinggi Protein Rendah Residu
x
x 1/2x
Logo Produk diletakkan ditengah jika materi dari flyer/poster minim dan “Centered�.
1.2
Logo Produk
2020 MEDIKALNUTRIENCE. All Rights Reserved.
1/2x
Logo produk diletakkan di sebelah kiri atas jika materi dari flyer/poster lebih dari 2-3 bagian.
Logo Placement
Duratrans
Banner
Duratrans Nutrisi Tinggi Protein Rendah Residu
Nutrisi Tinggi Protein Rendah Residu
Nutrisi Tinggi Protein Rendah Residu
x
x 1/2x
Contoh penggunaan logo produk pada duratrans dengan materi yang centered
1.2
Logo Produk
2020 MEDIKALNUTRIENCE. All Rights Reserved.
1/2x
Contoh penggunaan logo produk pada duratrans dengan materi yang align kiri atau kanan, atau in between. x 3/4x
Logo Placement
1.3 2020 MEDIKALNUTRIENCE. All Rights Reserved.
Kalbe lockup means to used in the below right corner of our media promotion. Use it correctly by the guide we show you right here.
Lockup Kalbe
Color x
2,5x
Kalbe lockup means to used in the below right corner of our media promotion. Use it correctly by the guide we show you right here.
1.3
Lockup Kalbe
2020 MEDIKALNUTRIENCE. All Rights Reserved.
#86BD24 C: 53 M: 4 Y: 100 K: 0
R: 134 G: 189 B: 36
Kalbe lockup have to be clear on high resolution and isnt cropped in any wau.
Flyer
Vertical Banner
Duratrans Nutrisi Tinggi Protein Rendah Residu
Nutrisi Tinggi Protein Rendah Residu
Nutrisi Tinggi Protein Rendah Residu
x
x 1/2x
Kalbe lock up on flyer have to be precise on 1/2x,bottom side on this media promotion is called x.
1/2x
Kalbe lock up on dutratrans have to be precise on 1/2x,bottom side o media promotion is called x. x 3/4x
1.3
Lockup Kalbe
2020 MEDIKALNUTRIENCE. All Rights Reserved.
Kalbe lock up on banner have to be precise on 3/4x,bottom side o media promotion is called x.
Vertical Banner
Horizontal Banner Nutrisi Tinggi Protein Rendah Residu
Nutrisi Tinggi Protein Rendah Residu
x 1/3 x
Kalbe lock up on banner have to be precise on 1/3x,bottom side on this media promotion is called x.
Horizontal Banner Nutrisi Tinggi Protein Rendah Residu
x
1.3
Kalbe lock up on banner have to be precise on x,bottom side on this media promotion is called x.
Lockup Kalbe
2020 MEDIKALNUTRIENCE. All Rights Reserved.
x 1/3.5 x
Kalbe lock up on banner have to be precise on 1/3.5 x,bottom side on this media promotion is called x.
1.4 2020 MEDIKALNUTRIENCE. All Rights Reserved.
Logo Kolaborasi
Berikut adalah jarak antara logo medikal nutrience dengan sekitarnya. Tidak boleh ada objek lain selain background dari design yang sedang dikerjakan. Clear space berikut tidak boleh ada logo atau objek lain yang masuk.
1.4
Logo Kolaborasi
2020 MEDIKALNUTRIENCE. All Rights Reserved.
Minimum Clearance
Brand
Brand
Brand
Brand Berikut ini adalah jarak minimal antara logo medikalnutrience/logo produk dengan logo company yang bekerja sama.
Brand
1.4
Logo Kolaborasi
2020 MEDIKALNUTRIENCE. All Rights Reserved.
Logo Medikal Nutrience dan logo produk, harus bersebelah sebelahan dengan logo kolaborator.
Minimum Clearance
Berikut yang diperbolehkan adalah adanya jarak antar logo. Bisa berdempetan maupun di sisi ujung kiri dan kanan atas. Yang tidak diperbolehkan adalah ketika antar logo tidak memiliki jarak ataupun logo disusun dengan atas dan bawah
1.4
Logo Kolaborasi
2020 MEDIKALNUTRIENCE. All Rights Reserved.
Logo Layout
2020 MEDIKALNUTRIENCE. All Rights Reserved.
2.0 2020 MEDIKALNUTRIENCE. All Rights Reserved.
Sarana Promosi
2.1 2020 MEDIKALNUTRIENCE. All Rights Reserved.
Sarprom medis dimaksudkan untuk pada tenaga medis dan para pakar medis. Yang di dalamnya terdapat informasi yang lebih detail dan terstruktur sesuai dengan referensi dokter
Sarprom Medis
Komposisi Insertion: Yang harus ada pada insertion: - Logo Produk dan Nama Dagang: (lihat bagian komposisi produk). - Nama generik: (lihat hal-hal penting). - Ilustrasi insertion: (lihat hal-hal penting) - Tagline: (lihat bagian komposisi brosur) - Insertion harus menampilkan Unique Selling Point (USP), tidak lebih dari 5 poin, dan dilengkapi nomor referensi. - Logo Kalbe dan website Kalbe (lihat informasi di atas). - Daftar referensi: (Lihat bagian Isi Brosur) - Ada informasi perusahaan: untuk informasi lebih lanjut hubungi PT Kalbe Farma Tbk. Gedung Kalbe, Jl. Let. Jend.Suprapto kav, 4 Jakarta 10510 PO.Box 3105 JAK,. Jakarta-Indonesia Telp.:(021 42873888-89 Faks:(021) 4287 3680 Website: www.kalbemed.com
Harus ada packshoot (foto produk): foto produk harus menunjukkan kemasan luar (box) tampak depan.
2.1
Sarprom Medis
2020 MEDIKALNUTRIENCE. All Rights Reserved.
Insertion
Informasi Produk
Hal-hal yang harus diperhatikan dalam penyusunan halaman informasi produk adalah: - Seluruh informasi produk harus sesuai klaim yang disahkan BPOM - Sesuai standarisasi Medical Dept - Harus ada packshoot (foto produk): Box susu dari Medikal Nutrience - Summary dengan selling point pada bagian akhir brosur sebaiknya dicantumkan - Untuk produk kategori makanan diet khusus/ supplemen/ personal care, dapat dicantumkan sertifikasi halal dan nomor telepon call centre KECC. - Mencantumkan kode sarprom cetakan sesuai kaidah ( dicetak tegak lurus ), dengan peraturan sbb: a. Urutan : 3 huruf ditengah kode produk/ inisial nama pM/ 2 angka tahun, angka bulan/jenis sarprom/ cetakan ke berapa b. Kode jenis sarprom : BR = brosur, Mm = memo, St = stiker, Mp = map, DDL = dear doctor letter, I = insertion, DR duratrans , RB = rollbanner c. Contoh: PTL/MFG/1020/BR/1 ETX/AVY/1020/RB/1
2.1
Sarprom Medis
2020 MEDIKALNUTRIENCE. All Rights Reserved.
Informasi Produk
Recommended size & ratio:
A3 Logo Medikal Nutrience Logo Produk & Tagline
Cara penyajian
Tabel gizi
Referensi
Penjelasan Produk singkat
Company Address Lockup Kalbe
Jurnal Dokter
2.1
Sarprom Medis
2020 MEDIKALNUTRIENCE. All Rights Reserved.
Digital Media
Table of Contents: - Logo Medikal Nutrience - Logo Produk & Tagline - Penjelasan Produk singkat
Lockup Kalbe
- Lockup Kalbe - Digital Media - Jurnal Dokter - Cara Penyajian
- Tabel Gizi - Referensi - Company Address
Layout Brosur
Recommended size & ratio:
A3 Logo Produk
Logo Mednut
Nutrition Facts
2.1
Sarprom Medis
2020 MEDIKALNUTRIENCE. All Rights Reserved.
Table of Contents: - Nutrition Facts - Logo Mednut - Logo Produk
- Nutrition Facts - Logo Mednut - Logo Produk
Layout Brosur
Recommended size & ratio:
2.1
19:12
Sarprom Medis
2020 MEDIKALNUTRIENCE. All Rights Reserved.
Layout Banner Layout Duratrans
Recommended size & ratio:
2.1
18:8
Sarprom Medis
2020 MEDIKALNUTRIENCE. All Rights Reserved.
16:6
Banner
19:12
Cover Depan a. Ada logo medical Nutrience di center + tagline (Live Your Best Life) b. Gambar produk dibuat berukuran sama c. Jika menggunakan gambar orang pilih yang menggambarkan citra brand : various (berbagai usia), bringing energy and full of life (tersenyum lebar) d. Ada lock up Kalbe e. Ada website www.medicalnutrience.com f. Tone warna dan font mengikuti aturan untuk parent brand (typography dan warna) g. Jelaskan produk seminimal mungkin, dengan maksimal satu sampai dua baris kata. h. Ukuran logo dan foto produk setiap brand di bagian dalam harus sama / proporsional i. Harus memberikan informasi ketersediaan produk dan contact center (alamat, website, no telepon, fax) j. Harus menonjolkan kekuatan dan identitas parent brand
2.1
Sarprom Medis
2020 MEDIKALNUTRIENCE. All Rights Reserved.
Banner
Wording Words choice for your literature should only fofllow your country dictionary. Everything must be formal and no slang. Font and colour should follow our Guide here.
Avenir Avenir Avenir 55 roman
Avenir Avenir Avenir
55 roman oblique
65 medium
65 medium oblique
85 heavy
85 heavy oblique
Avenir
Avenir
95 black
2.1
Example:
Peptibren
Avenir 95 Black
Nutrition for neuron
Avenir 65 Medium
Lorem Ipsum dolor si ametLorem Ipsum dolor si ametLorem Ipsum dolor si ametLorem Ipsum dolor si ametLorem
Avenir 55 Roman
95 black oblique
Sarprom Medis
2020 MEDIKALNUTRIENCE. All Rights Reserved.
Wording
a.
e. g. f. c. lorem ipsum dolor
b.
d. lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor
h. lorem ipsum
i. lorem ipsum
2.2 2020 MEDIKALNUTRIENCE. All Rights Reserved.
Brosur awam dari produk maupun dari brand parent memiliki banyak komponen yang tatanannya memperlukan perhatian khusus, berikut dengan konten nya. Di chapter ini kita akan belajar tentang brosur awam dari Medikalnutrience
Sarprom Awam
Komposisi Insertion: Yang harus ada pada insertion: - Logo Produk dan Nama Dagang: (lihat bagian komposisi produk). - Nama generik: (lihat hal-hal penting). - Ilustrasi insertion: (lihat hal-hal penting) - Tagline: (lihat bagian komposisi brosur) - Insertion harus menampilkan Unique Selling Point (USP), tidak lebih dari 5 poin, dan dilengkapi nomor referensi. - Logo Kalbe dan website Kalbe (lihat informasi di atas). - Daftar referensi: (Lihat bagian Isi Brosur) - Ada informasi perusahaan: untuk informasi lebih lanjut hubungi PT Kalbe Farma Tbk. Gedung Kalbe, Jl. Let. Jend.Suprapto kav, 4 Jakarta 10510 PO.Box 3105 JAK,. Jakarta-Indonesia Telp.:(021 42873888-89 Faks:(021) 4287 3680 Website: www.kalbemed.com
Harus ada packshoot (foto produk): foto produk harus menunjukkan kemasan luar (box) tampak depan.
2.2
Brosur Awam
2020 MEDIKALNUTRIENCE. All Rights Reserved.
Insertion
Informasi Produk
Hal-hal yang harus diperhatikan dalam penyusunan halaman informasi produk adalah: - Seluruh informasi produk harus sesuai klaim yang disahkan BPOM - Sesuai standarisasi Medical Dept - Harus ada packshoot (foto produk): Box susu dari Medikal Nutrience - Summary dengan selling point pada bagian akhir brosur sebaiknya dicantumkan - Untuk produk kategori makanan diet khusus/ supplemen/ personal care, dapat dicantumkan sertifikasi halal dan nomor telepon call centre KECC. - Mencantumkan kode sarprom cetakan sesuai kaidah ( dicetak tegak lurus ), dengan peraturan sbb: a. Urutan : 3 huruf ditengah kode produk/ inisial nama pM/ 2 angka tahun, angka bulan/jenis sarprom/ cetakan ke berapa b. Kode jenis sarprom : BR = brosur, Mm = memo, St = stiker, Mp = map, DDL = dear doctor letter, I = insertion, DR duratrans , RB = rollbanner c. Contoh: PTL/MFG/1020/BR/1 ETX/AVY/1020/RB/1
2.2
Brosur Awam
2020 MEDIKALNUTRIENCE. All Rights Reserved.
Informasi Produk
Recommended size & ratio:
A4
g.
h.
i i
h.
g. i
h.
dolor si amet
c.
b.b.b.b. b.b.b.b. e.lorem ipsum
h.
i
i
h.
g.
i
h.
g.
i
h.
g.
h.
i
i
i
i
g.
g.
i
g. g.
h.
Brosur Awam
g.
h.
g.
h.
2.2
j. k.
a. Lorem ipsum
h.
contoh layout
g.
l.
d.lorem ipsum
Cover Depan a. Ada logo medical Nutrience di center + tagline (Live Your Best Life) b. Gambar produk dibuat berukuran sama c. Jika menggunakan gambar orang pilih yang menggambarkan citra brand : various (berbagai usia), bringing energy and full of life (tersenyum lebar) d. Ada lock up Kalbe e. Ada website www.medicalnutrience.com l. Logo halal Bagian Dalam f. Tone warna dan font mengikuti aturan untuk parent brand (typography dan warna) g. Jika menjelaskan berbagai produk, dapat menggunakan color palette by brand di zona / area untuk brand tersebut h. Ukuran logo dan foto produk setiap brand di bagian dalam harus sama / proporsional i. Tambahan gelas / varian rasa dapat diberikan, namun harus seragam antara setiap produk (jenis gelas) Cover Belakang j. Harus memberikan informasi ketersediaan produk dan contact center (alamat, website, no telepon, fax) k. Harus menonjolkan kekuatan dan identitas parent brand
All Product
Brosur 3 Muka
Recommended size & ratio:
A5/A4
contoh layout
Depan a. Nama produk dan klaim singkat b. Logo halal Mui c. Logo brand (lingkaran) d. Lockup kalbe e. Gambar produk(?) f. Link sosmed g. Foto produk(?) h. Varian rasa
2.2
Belakang i. Tabel komposisi j. Foto produk l. Referensi(?) m. QR code literatur n. Dapat diperoleh di offline dan online (RS, Apotek, e-commerce) o. Call center kalbe p. USP produk 3-5 poin
Brosur Awam
All Product
Flyer Bolak Balik
Recommended size & ratio:
A5/A4
contoh layout
a.
e. g. f. c. lorem ipsum dolor
d. lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor
h. lorem ipsum
2.2
b.
Brosur Awam
Isi Flyer a. logo mednut b. logo halal bisa sanding dengan logo science based nutrition c. Judul Brosur d. Info Brosur product knowledge, USP, dan sejenisnya. e. Gambar Utama f. Gambar Pendukung g. Dapatkan produk di.. scan QR Code berikut dengan logo-logo toko yang terkait h. cantukan nama IG / more info i. lookup kalbe
i. lorem ipsum
All Product
Flyer 1 Muka
Recommended size & ratio:
18:8
16:6
c.-
bgian 2.1 spy tdk te
a. Lorem ipsum dolor si amet
b.b.b.b. b.b.b.b.
2.2
Brosur Awam
2020 MEDIKALNUTRIENCE. All Rights Reserved.
Cover Depan a. Ada logo medical Nutrience di center + tagline (Live Your Best Life) b. Gambar produk dibuat berukuran sama c. Jika menggunakan gambar orang pilih yang menggambarkan citra brand : various (berbagai usia), bringing energy and full of life (tersenyum lebar) d. Ada lock up Kalbe e. Ada website www.medicalnutrience.com f. Tone warna dan font mengikuti aturan untuk parent brand (typography dan warna) g. Jelaskan produk seminimal mungkin, dengan maksimal satu sampai dua baris kata. h. Ukuran logo dan foto produk setiap brand di bagian dalam harus sama / proporsional i. Harus memberikan informasi ketersediaan produk dan contact center (alamat, website, no telepon, fax) j. Harus menonjolkan kekuatan dan identitas parent brand
All Product
Banner
Recommended size & ratio:
2.2
19:12
Brosur Awam
2020 MEDIKALNUTRIENCE. All Rights Reserved.
All Product
Duratrans
Wording Words choice for your literature should only fofllow your country dictionary. Everything must be formal and no slang. Font and colour should follow our Guide here.
Avenir Avenir Avenir 55 roman
Avenir Avenir Avenir
55 roman oblique
65 medium
65 medium oblique
85 heavy
85 heavy oblique
Avenir 95 black
2.2
Avenir
95 black oblique
Brosur Awam
2020 MEDIKALNUTRIENCE. All Rights Reserved.
Example:
Peptibren
Avenir 95 Black
Nutrition for neuron
Avenir 65 Medium
Lorem Ipsum dolor si ametLorem Ipsum dolor si ametLorem Ipsum dolor si ametLorem Ipsum dolor si ametLorem
Avenir 55 Roman
Recommended size & ratio:
A4 a. Lorem ipsum dolor si amet
m. d. l. c.c.
contoh layout
b.LoremIps
e.lorem ipsum
h. h.
h. h.
iiiiiiiiiiiiiiiiiiiiii
iiiiiiiiiiiiiiiiiiiiii
j.
j.
iiiiiiiiiiiiiiiiiiiiii iiiiiiiiiiiiiiiiiiiiii
2.2
f.lorem ipsum
Brosur Awam
2020 MEDIKALNUTRIENCE. All Rights Reserved.
Cover Depan a. Ada logo medical Nutrience + tagline (Live Your Best Life) b. Ada logo Brand yang utama c. Ada gambar kemasan product dan varian rasanya d. Jika menggunakan gambar orang pilih yang menggambarkan citra brand (unique = sesuai dengan medical nutrition yang dituju, fullness of life = aktif / melakukan aktivitas yang menunjukkan orang tersebut hidup dengan baik, optimism = tersenyum) e. Ada website www.medicalnutrience.com, ada akun social media produk / medicalnutrience (jika brand tidak punya akun sendiri) f. Ada logo lockup kalbe Bagian Dalam g. Tone warna dan font mengikuti aturan untuk brand tersebut h. Ada penjelasan secara ilmiah dalam Bahasa awam kebutuhan nutrisi unik dari kondisi medis yang dituju i. Ada penjelasan mengenai feature dan benefit produk kenapa bisa memenuhi kriteria ilmiah j. Ada aturan penggunaan dan penyajian produk k Ada tabel gizi / akg produk Cover Belakang l. Harus memberikan informasi ketersediaan produk dan contact center (alamat, website, no telepon, fax) m. Harus menonjolkan kekuatan dan identitas dari brand tersebut
By Brand
Brosur 3 Muka
contoh layout
a.LoremIps
i. Lorem Ipsum
j.
p. p. p. p.
dolor si amet
a.LoremIps
h. lorem ipsum
n. o.
2.2
m.
Brosur Awam
2020 MEDIKALNUTRIENCE. All Rights Reserved.
b.
e. c. Lorem ipsum
f. lorem ipsum
h. lorem ipsum
d.LoremIps
Depan a. Nama produk dan klaim singkat b. Logo halal Mui c. Logo brand (lingkaran) d. Lockup kalbe e. Gambar produk f. Link sosmed g. Foto produk h. Varian rasa Belakang i. Tabel komposisi j. Foto produk k. Nama produk dan klaim singkat l. Referensi m. QR code literatur n. Dapat diperoleh di offline dan online (RS, Apotek, e-commerce) o. Call center kalbe p. USP produk 3-5 poin
By Brand
Flyer Bolak Balik
Recommended size & ratio:
A5/A4
a.
b.
contoh layout
c. lorem ipsum dolor
2.2
d. lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum
d. lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum dolor lorem ipsum
e.e.
g.
f.
h. lorem ipsum
i. lorem ipsum
Brosur Awam
2020 MEDIKALNUTRIENCE. All Rights Reserved.
Isi Flyer a. logo mednut b. logo halal bisa sanding dengan logo science based nutrition c. Judul Brosur d. Info Brosur product knowledge, USP, dan sejenisnya. e. Gambar Utama f. Gambar Pendukung g. Dapatkan produk di.. scan QR Code berikut dengan logo-logo toko yang terkait h. cantukan nama IG / more info i. lookup kalbe
By Brand
Flyer 1 Muka
Recommended size & ratio:
18:8
2.2
Brosur Awam
2020 MEDIKALNUTRIENCE. All Rights Reserved.
16:6
By Brand
Banner
Recommended size & ratio:
2.2
19:12
Brosur Awam
2020 MEDIKALNUTRIENCE. All Rights Reserved.
By Brand
Duratrans
Wording Words choice for your literature should only fofllow your country dictionary. Everything must be formal and no slang. Font and colour should follow our Guide here.
Avenir Avenir Avenir 55 roman
Avenir Avenir Avenir
55 roman oblique
65 medium
65 medium oblique
85 heavy
85 heavy oblique
Avenir 95 black
2.2
Avenir
95 black oblique
Brosur Awam
2020 MEDIKALNUTRIENCE. All Rights Reserved.
Example:
Peptibren
Avenir 95 Black
Nutrition for neuron
Avenir 65 Medium
Lorem Ipsum dolor si ametLorem Ipsum dolor si ametLorem Ipsum dolor si ametLorem Ipsum dolor si ametLorem
Avenir 55 Roman
2.3 2020 MEDIKALNUTRIENCE. All Rights Reserved.
Product Guideline
This chapter talks about the used of Medikal Nutrience box and packshot in our media promotion, and what it should do.
Box 2.3.1 Packshot 2020 MEDIKALNUTRIENCE. All Rights Reserved.
Box Corner Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod
Product Symbol
Depth & Text
Flavour Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod
Lockup & QR Code
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod
2.3.1
Box Packshot
2020 MEDIKALNUTRIENCE. All Rights Reserved.
Important Parts
Peptisol
Peptimune
Chocolate Flavour
Peptibren
Chocolate Flavour
2.3.1
Box Packshot
2020 MEDIKALNUTRIENCE. All Rights Reserved.
Entramix
Chocolate Flavour
Entramix
Chocolate Flavour
May you follow the guide here: 1. All the color guide should follow the color presented here, minimal similarity 80% 2. The Color for each box is slighly different (in the packshot) to match the core color on the box.
Packshot Color Guide
Hepatosol
Hepatosol LOLA
Chocolate Flavour
Nephrisol
Chocolate Flavour
2.3.1
Box Packshot
2020 MEDIKALNUTRIENCE. All Rights Reserved.
Nephrisol-D
May you follow the guide here: 1. All the color guide should follow the color presented here, minimal similarity 80% 2. The Color for each box is slighly different (in the packshot) to match the core color on the box.
Packshot Color Guide
a.
c.
a.
c.
b.
d.
b.
d.
The reason why this is allowed: a. Its the simplest way of our packshot to be presented b. *The only reason this can be used is for decoration c. This can be used for promotional design material, example: buy 1 get 1 d. This can be used for commercial or promotional design material. e. This can be used for commercial or promotional design material or display picture.
2.3.1
e.
Box Packshot
2020 MEDIKALNUTRIENCE. All Rights Reserved.
The reason why this is not allowed: a. Distortion b. Horizontal Use c. Distortion d. Redundant
Packshot Placement
2.3.1
Box Mednut
2020 MEDIKALNUTRIENCE. All Rights Reserved.
2.3.1
Box Mednut
2020 MEDIKALNUTRIENCE. All Rights Reserved.
2.3.2
2020 MEDIKALNUTRIENCE. All Rights Reserved.
Gold Ribbon
Box Packshot
The Golden Ribbon is a supergraphic image adapted from the identity on the box. and the image will be used on several media promotion.
2.3.1
Gold Ribbon
2020 MEDIKALNUTRIENCE. All Rights Reserved.
Flyer
Vertical Banner
Duratrans Nutrisi Tinggi Protein Rendah Residu
Nutrisi Tinggi Protein Rendah Residu
Nutrisi Tinggi Protein Rendah Residu
x
x 1/2x
Kalbe lock up on flyer have to be precise on 1/2x,bottom side on this media promotion is called x.
1/2x
Kalbe lock up on dutratrans have to be precise on 1/2x,bottom side o media promotion is called x. x 3/4x
2.3.1
Gold Ribbon
2020 MEDIKALNUTRIENCE. All Rights Reserved.
Kalbe lock up on banner have to be precise on 3/4x,bottom side o media promotion is called x.
2.3.1
Gold Ribbon
2020 MEDIKALNUTRIENCE. All Rights Reserved.
2.3.1
Gold Ribbon
2020 MEDIKALNUTRIENCE. All Rights Reserved.
2.3.1
Gold Ribbon
2020 MEDIKALNUTRIENCE. All Rights Reserved.
2.4 2020 MEDIKALNUTRIENCE. All Rights Reserved.
Gimmick List
2.4
Gimmick List
2020 MEDIKALNUTRIENCE. All Rights Reserved.
2.4
Gimmick List
2020 MEDIKALNUTRIENCE. All Rights Reserved.
2.4
Gimmick List
2020 MEDIKALNUTRIENCE. All Rights Reserved.
2.4
Gimmick List
2020 MEDIKALNUTRIENCE. All Rights Reserved.
2.4
Gimmick List
2020 MEDIKALNUTRIENCE. All Rights Reserved.
2.4
Gimmick List
2020 MEDIKALNUTRIENCE. All Rights Reserved.