New Product Development
• Regular new product launches every month through all categories.
• First to bring new OE technology to the aftermarket.
• Move towards plastic free packaging for Ring performance bulbs - one of our Environmental, Social and Governance (ESG) initiatives.
• Dedicated team with product specialities delivering technologically innovative products.
• Award winning performance halogen ranges with 4 out of 5 products in the 2023 Auto Express Bulb Test supplied by us!
Industry Leading Sales & Marketing Support
• Personalised leaflet support, designed to your specification.
• Creating awareness and interest of all three brands - OSRAM, RING and NEOLUX with high impact retail and trade advertising.
• National and regional newspaper PR inc. features and product tests.
• Attendance at national and local exhibitions and events.
• Sales pareto listings for our full range of products, for range optimisation.
• Recommended stock packages and stock rotations to maintain efficient stock levels.
• Planogramming service allowing you to fully maximise profits.
• Free trade and retail merchandiser units for bulbs and other products.
• High impact point of sale header cards and posters.
• Up to date Technical Bulb Catalogue and comprehensive 12V and 24V application wall charts.
• Technical training and workouts.
Sales Opportunities & Margin Growth
• Performance upgrades - whiter, brighter bulbs to help you generate more profit.
• Local Area Sales Manager support to help sell-out performance.
• RING Workshop Solutions Van to help raise brand awareness of the RING / OSRAM range within garages / workshops.
• Bulb sales should represent 1% of a factors sales - does your current provider help you to hit this target?
• High value added products, generating excellent margins.
• Added value premium retail packaging to boost profitability.
• Large retail ranges offering additional BIG profit possibilities.
• Innovative cataloguing – offering profit maximising upgrade options.
Operations & Logistics Support
• We hold £3m bulb stock in our central distribution warehouse in Leeds.
• Next day delivery to most areas.
• Low carriage paid orders and variable on value of order.
• EDI ordering via Tec-Com available.
• Dedicated customer service team to support you.
Warranties
• Standard warranty period of 12 months for Ring branded products.
• OSRAM product guarantees vary by product - see website for details.
• Area Sales Managers are authorised to agree and collect faulty items.
Technical Support
• Fully equipped lighting laboratory and QA department, plus access to OSRAM laboratories to provide technical back-up for you and your customers.
• Ability to provide quality and performance benchmarking against competitor brands.
• Fully assessed and approved to ISO 9001:2015 by the British Standards Institute for the design, manufacture and distribution of automotive lighting and the distribution of associated electrical parts and accessories.
• Specification and supply of OEM and aftermarket automotive components and associated parts.
• Rigorous quality testing, technical support and continuous product improvement has led to very low rates of return.
Switch Over Support
• Kbins for stock room management.
• Cross referencing with existing supplier parts.
• Bulb application guides for cars, bikes and trucks.
• Activation campaign with your customers.
Distribution partner of:
More than just a bulb
Why choose us as your bulb supplier?
Bulbs are a safety critical component and there are regulations governing what bulbs can be used on a vehicle. It is vital that you choose a bulb supplier that exceeds regulation standards and is set up to grow your business with you. When OSRAM acquired Ring in 2019, the UK aftermarket immediately benefited from a stronger bulb proposition.
Customers now have access to a three brand proposition:
OSRAM - the leading OE quality brand for retail and trade. Ring - a high quality value brand with the most extensive range. NEOLUX - a quality price fighting trade brand. As a result, you can benefit when you choose Ring Automotive as your three bulb brand supplier.
OSRAM is a leader in innovation and technology, and sells the highest volume of bulbs in the fast growing OEM market for cars, as well as in the rapidly expanding market for replacement bulbs.
On average, around 200 bulbs are fitted in every car – that’s 200 times top quality from OSRAM, the global leader in lighting solutions on and in your vehicle.
RING is the leading UK supplier to the automotive aftermarket, providing the widest range of exceptional quality bulbs. With a range that includes over 900 SKUs that covers >99% of the car parc, you can be sure the RING brand can fulfil every customer bulb requirement.
NEOLUX offers a broad range of vehicle bulbs produced with high quality standards for price-conscious customers. In considering the needs of customers, NEOLUX applies German technology standards at all stages of the supply chain. For more than 90 years, NEOLUX has been offering its products for good value for money.
Tried and trusted automotive lighting
• The global leader in automotive lighting.
• Wide range of lighting products for the upgrade and maintenance of vehicles.
• Latest innovations include LED retrofits, high-quality halogen and xenon performance upgrade bulbs, LED fixtures and accessories.
• OSRAM provides the perfect vehicle bulb for every use and every requirement, be it in cars, motorcycles, trucks or off-road, be it LED, xenon or halogen.
• Dedicated 24V portfolio including TRUCKSTAR PRO that last longer meaning commercial fleets need not worry about vehicle downtime.
With over 110 years of leading expertise in automotive lighting, OSRAM is a OE quality brand that is recognized and trusted by the automotive industry all around the world.
Innovation on the move
• Quality and service are at the centre of everything RING does.
• Success has been shown in the 200+ product awards we’ve won throughout Europe.
• Products ranging from our high performance standard halogen bulbs to upgrade performance halogens and HIDs; packaged in single boxes for trade and retail blister packaging for retail.
• Specialist teams ensure we are at the forefront of product development, quality assurance and customer support services.
Ring is dedicated to helping motorists and technicians get more from vehicles. With a vast range depth and bulb expertise the Ring brand has a high level of awareness and respect in the aftermarket.
German technology standards
• Safety is our primary concern and it is our mission to light up the road ahead with bright quality vehicle bulbs.
• NEOLUX products are engineered by R&D teams in Germany, are tested throughout the production process and certified to meet German and international standards, including ECE, SAE, CCC, RoHs, REACH, and ISO.
• The NEOLUX portfolio offers affordable lighting products that light the way ahead. Their effectiveness and brightness come at a reasonable price.
From small beginnings to an international presence, NEOLUX has a good range depth with new parts being added to fulfill even more lighting applications.