RIM Branding Experience

RANDIN

In the midst of the proliferation of information we find ourselves living in today, the business case for a strong brand couldn’t be more compelling.

Much more than a logo, a brand is a psychological association with a product, service or company that resides in each customer’s mind. As individuals, we associate with certain brands – we trust them, we believe in their superiority, and in turn, we invest in them. RIM understands the importance of having a refined identity and how identity is communicated to the public, to promote client loyalty and to stimulate growth. RIM also understands the difficulty of standing out in an increasingly competitive, high density marketplace.

Like the practice of architecture, branding is about design and finding creative solutions. RIM’s branding department seeks to capture, distill, and solidify our client’s unique personality and communicate that back to the marketplace. RIM’s brand designers are equipped with a special understanding of the emotional, psychological, and visceral interpretations of the tools and methods needed to produce well-defined brand imagery that will result in significant dividends.

RANDIN

In an effort to expand on the idea of design, RIM developed a branding department in 2016. Starting an architectural project with a firm understanding of the client’s brand makes for a much stronger project outcome.

Architecture has the opportunity to reinforce identity and bring the emotional, psychological and visceral connections of branding to the built environment.

PROJECT BRIEF:

ANSEP Education

Starting from humble beginnings, the founders of ANSEP envisioned an educational program so successful, that it would be replicated across the world. Living by the mantra of creating one’s own destiny, ANSEP leaders leapt towards their ultimate success and developed a brand that represented this world class vision. The resulting identity draws upon a canoe, heralding the history and symbolism of an Alaskan water vessel: a quintessential form of engineering, craftsmanship, and communal participation common to all indigenous people.

ALASKA NATIVE SCIENCE AND ENGINEERING PROGRAM

Branding, Architecture

Alaska USA

Business cards with metallic silver ink and silver foil stamping.

Flash drive lanyard includes logo printed on reflective tape.

Invitation includes laser engraving on silver foil paper

Hosting the annual gala event for ANSEP requires a unique invitation, as well an exciting way to convey information about the educational program to gala attendees.

Annual invitations are inspired by the key note speaker, and maintain a dynamic, interactive quality.

Invitation includes 3D pop-up with iridescent foil and white silk screen printing.

Invitation includes iridescent paper.

Invitation includes pop up acrylic window with foil stamp and 5 color printing.

A table centerpiece provides annual report information to gala participants.To meet the project budget, the table centerpiece is flat printed and assembled by gala planning volunteers.

A table centerpiece

The building facility not only supports the students in the ANSEP program, it builds on the identity created by the brand and uses the canoe form.

The ANSEP building

A promotional piece about the program provides a 3D pop-up rendering of the building.

On the interior, a mural was installed and designed after the building had been operational for several years. The mural enlivens the main spaces, illustrating the journey of a hunter dancing after his bird.

PROJECT BRIEF:

CHIEF TECH Manufacturing

In order to establish a spot in the growing tech market, find top talent, and expand their business, this electronic company sought a new brand strategy. Chief Tech’s top competition was very traditional and conservative, so the new brand aimed to be modern and holistic. A figure 88, a symbol of good luck in Chinese culture, is incorporated as a key centerpiece for the brand. This paired with a copper and green color pallet, representative of a motherboard, helps to create a memorable brand. Chief Tech has since expanded locations and grown in numbers using this brand identity to maintain a consistent message for employees and clients.

As part of the brand identity, Interior Design standards were implemented and established in other offices across the region. Chief Tech’s modern identity quickly became a major selling point for recruiting top talent and expanding their business globally.

CHIEF TECH ELECTRONICS LTD.

Branding & Interior Design

China

Cover (motherboard) for corporate brochure.

Card board 400gsm. die-cut, flat lamination

Cartoons with educational purpose for school’s and universities in The People Republic of China

Lobby design for the HQ office in Guangzhou, China

T NE G. IN SK W .N W W

Small delivery vehicles important part of everyday scenery on the streets of Tallinn, Vilnius, Riga and Minsk

PROJECT BRIEF:

NS KING Retail

NS King had been selling stylish and affordable shoes in Estonia since the 90s and while they were a successful brand, they were looking to grow sales and differentiate themselves from other similar brands. This family oriented company needed a new look to stand out from their tough competition. After completing market research and brand analysis, it was determined that a fresh look would attract new customers. This rebrand gave them a family friendly, fun and funky brand that parents and kids alike could connect with. A memorable yellow and gray checkered pattern along with bright rainbow colors became the signature NS King look. A full concept design and corporate identity was established to incorporate the brand across 38+ stores, ad campaigns and other marketing initiatives.

OĂœ NITTIS NS-King

Brand Development

Estonia, Belarus, Latvia, Lithuania

Trolleybus in Vilnius with NS King advertising wrap.

Poster for International event in Baltic countries.

Usage of the Brand Standards by Advertising Agency in Lithuania.

Poster designed and produced by Estonian designer for advertising campaign.

Plush toy logo for NS King advertising initiatives in Estonia.

Poster designed and produced by our team for advertising campaign in Latvia.

Exterior Brand application of the NS King store in Tallinn

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Detailed flooring tiles incorporate the NS King Brand throughout their store in Tallinn.

Baggage tags for Leopalace guests

PROJECT BRIEF:

LEOPALACE RESORT Hospitality

The Leopalace hotel, originally built 23 years ago, had operated for years as a mid-level hotel for tourists in Guam. By 2016, the Guam hospitality market had changed significantly and the owners of Leopalace, LeoPalace 21, knew their hotel needed to change to meet the current luxury market. Looking to attract high-end clientele, increase occupancy rates, and focus on luxury and superior service, they sought to rebrand and renovate their hotel. Our branding team started by developing a captivating story of luxury and mystery about the resort, its’ history, and its’ location on the island. A gold medallion, a symbol of luxury and adventure, became a touchstone of this story and of the new identity. The advantage of renovating while rebranding can be seen in the opportunities to weave the new brand into every aspect of the design. RIM’s team incorporated the new identity into custom finishes, advertising campaigns, staff uniforms and even customer service processes. Within 12 months, the Leopalace resort became a destination for luxury markets and received an L rating by JTB.

LEOPALACE GUAM CORPORATION.

Rebranding, Architecture, Interior design

Guam USA

Initial Design of vehicles for the Fleet of Leopalace Resort.

Decorative element made from aluminum for Vanity in Medallion floor of the Leopalace Resort.

Design of the pillow for executive rooms of the Leopalace Resort

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Interior Design and custom upholstery in the interior of the Leopalace Resort.

Design of toiletries for the guest rooms of the Leopalace Resort.

Toiletries for guest rooms in the Leopalace Resort

Conceptual Design of the directional signage for the Leopalace Resort

ADA signage for Leopalace Resort. Produced from Acrylic and medallion from Bronze.

Souvenir coins for guests arriving at the Leopalace Resort

Visual element for an advertising video of the Leopalace Resort. Our team created the message and vision for this video.

Metal Button for the Leopalace Resort uniforms

Chocolate Coin for guests of the Leopalace Resort

Usage of the bronze coin for the directional signage at the Leopalace Resort

Glass decoration with logo for the Medallion Lounge

Glass decoration with logo and antique Spanish coins for the medallion floor of the Leopalace Resort

Lobby of the Medallion floor inspired by brand colors of the Leopalace Resort Â

Example of advertising campaign for the Leopalace Resort in Guam and Japan that was developed based on Leopalace brand standards.

Leo-Kun is Character by the Japanese artist Atsuko Masuno inspired by Brand of the Leopalace Resort.

Staff Uniform design for Leopalace Resort

Design and print file for the fabric for the Leopalace uniform.

Fabric sample for the Leopalace Uniform.

Interior Design and wall paper for the standard room of the Leopalace resort. Â

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