100% - 2016 Spring Barstow Catalog

2016

Intro

Barstow Catalog Spring 2016 Page 3

Freedom was a key word in the early days of motorcycling.

Obviously, the bikes from those times are now vintage. They could not compete with nowadays’ monsters, by any means. But there was something very nice about them, something which has been (mostly) lost since: character. This is why we still cherish these motorcycles and love to race them, in our modern times. This is what the whole vintage movement is all about.

When the pioneers raced the desert from Barstow to Vegas, they had no idea what it would be like to enjoy a triplelayer-foamed, solidly-strapped, antifogged-lensed set of goggles, made of modern materials and featuring such a wide field of view. But those are today’s most advanced standards of comfort and safety, so that’s what you’ll find in the Barstow along with, of course, the vintage style.

Now that your eyes and style are taken care of, like they used to say … Gas it!

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Go Takamine started his custom bike shop “Brat Style” in Tokyo, Japan back in 1998 at the young age of 23. His style of a stripped down, simplified look instantly influenced the Japanese custom scene and later became a familiar and significant part of the global custom bike scene.

His popular style grew over the years and drove Go to the top of the custom bike world where he achieved a high level of notoriety. This success aided in his decision to open a second Brat Style location in America. Centered in Long Beach, California, Go Takamine’s signature style took deeper root in the United States.

BE FIRST BE COOL

Not only do his bikes have an iconic look about them, but they are also very rideable. Go isn’t just another bike builder, but a very talented rider himself. He’s often referred to as the “Japanese Steve McQueen” for his consistent style and authenticity.

Photos: Dimitri Coste

www.ride100percent.com

www.ride100percent.com

Model: The Hudson

# 50002-181-02

Photos: Dimitri Coste

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THE HUDSON

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Model: The Bowery

Photos: Dimitri Coste

Barstow Catalog Spring 2016

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THE BOWERY

# 50002-180-02

# 50002-125-02

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THE CARLTON

# 50002-126-02 100%

Photos: Dimitri Coste

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THE SNAKE RIVER

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Barstow Catalog Spring 2016

O. S. F. A.

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The OSFA (One Size Fits All) project is the creation of acclaimed photographer Dimitri Coste. As an influential creative talent, he’s been involved with numerous collaborations, but the OSFA project is the one most significant to Dimitri.

His true passion, along with photography, has always been motorcycling. Anytime he can tie together opportunities to do both, he’ll jump at the chance. OSFA is a way for Dimitri to bridge the gap and collectively bring his passion for motorcycles, photography, and design into one collective space. It’s a personal mission that he has sunk his heart and soul into, his own version of a race around the world.

One size fits all

Photos: Larry Niehues

www.ride100percent.com

O. S. F. A.

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Dimitri’s concept is to race an almost-stock Triumph in all kinds of events while allowing himself to change only tires and handlebars depending of the type of racing. This simple approach is the basis for his OSFA project.

Photos: Larry Niehues

www.ride100percent.com

O. S. F. A.

Barstow Catalog Spring 2016 Page 17

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Model: The OSFA

When Coste’s ‘67 Triumph isn’t on the racetrack, it’s transported in his late 80’s Dodge van, dubbed the “Boogie Van.” The Boogie Van is Dimitri’s preferred mode of transportation off the track and served as an inspiration for the packaging of the OSFA goggle.

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THE OSFA # 50002-182-02

Barstow Catalog Spring 2016

Deus Ex Machina

Page 18

Deus ex Machina roared into Australia’s cultural consciousness in 2006, with some neatly customized motorcycles and a quaint notion that doing something is more fun than just owning something. Deus ex Machina is a step bigger than a brand: it’s a culture.

Their openness and enthusiasm strike a chord with people, wherever they are... Deus didn’t set out only to sell custom parts and hand-built motorcycles, but to celebrate a culture of creativity. The Deus philosophy recalls an era before the various pursuits of fun – motorcycling, surfing, whatever – were marketed into fundamentalist factions.

Pourveyors of possibility

It’s this philosophy that blends perfectly with our way of doing things at 100%. Exploring this culture and creativity together with Deus has resulted in a collab goggle formed from our shared experiences in motorcycling, design, and fashion.

Photos: Dimitri Coste

www.ride100percent.com

Deus

Barstow Catalog Spring 2016 Page 21

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Model: The Deus

# 50002-183-02

Photos: Dimitri Coste

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THE DEUS

Barstow Catalog Spring 2016

Conifer

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British born Nicolai Sclater is a very talented yet unconventional artist otherwise known as Ornamental Conifer.

Currently living in Los Angeles, Nico applies his unique style to a variety of mediums outside the obvious canvas that most painters apply brush strokes to. His application to more unconventional pieces such as motorcycle fuel tanks, helmets, and most notably leather jackets is what makes him stand out from the rest.

Never perfect but always awesome

Conifer is recognized not only by the objects he’s painting on, but also by his witty messages. For his second Barstow collaboration, Conifer emblazoned the message “Talk Is Cheap” across the back of the goggle strap. The simple, yet direct message is all in good fun and caps off his toothpaste colored goggle perfectly.

Photos: Dimitri Coste

www.ride100percent.com

Barstow Catalog Spring 2016

Conifer

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Photos: Dimitri Coste

www.ride100percent.com

Barstow Catalog Spring 2016

Conifer

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Barstow Catalog Spring 2016 Page 27

THE CONIFER # 50002-184-02

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OVERVIEW Hudson - Smoke Lens # 50002-181-02

Carlton - Bronze Lens # 50002-126-02

Snake River - Smoke Printed Lens # 50002-125-02

Classic White - Smoke Lens # 50002-086-02

GOGGLES Bowery - Bronze Lens # 50002-180-02

O. S. F. A. - Red Mirror Flash Lens # 50002-182-02

Deus Ex Machina - Smoke Lens # 50002-183-02

Ornamental Conifer - Green Mirror Flash Lens # 50002-184-02

LENSES

Replacement Dalloz Curved Lens - Olive # 51000-005-12

Replacement Dalloz Curved Lens - Grey # 51000-008-12

Replacement Lens - Clear # 51000-010-02

Replacement Lens - Silver Mirror # 51000-008-02

Standard Tear-Offs - 20 pk # 51014-010-02

Replacement Dalloz Curved Lens - Bronze # 51000-009-12

Replacement Lens - Smoke # 51000-007-02

Replacement Dalloz Curved Lens - Bronze # 51000-009-02

Photo: Matt Cordova

www.ride100percent.com

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Westfield

Barstow Catalog Spring 2016 Page 33

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Model: The OSFA

Photos: Dimitri Coste

www.ride100percent.com

Titanium Smoke Tint

# 60007-008-01

Black Smoke Tint

# 60007-001-01 Barstow Catalog Spring 2016

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THE WESTFIELD

CASUAL

CONIFER SM: # 32045-001-10 LG: # 32045-001-12

MOTEL SM: # 32034-001-10 LG: # 32034-001-12

Black MD: # 32045-001-11 XL: # 32045-001-13

Black MD: # 323034-001-11 XL: # 32034-001-13

BARSTOW SM: # 32027-001-10 LG: # 32027-001-12

MOTEL SM: # 32034-007-10 LG: # 32034-007-12

CASUAL

Black MD: # 32027-001-11 XL: # 32027-001-13

Heather Grey MD: # 32034-007-11 XL: # 32034-007-13

BADGER

Charcoal

SM: # 32029-052-10 MD: # 32029-052-11 LG: #32029-052-12 XL: # 32029-052-13

SHIBUYA SM: # 33003-001-10 LG: # 33003-001-12

Black / Checkered Sleeve MD: # 33003-001-11 XL: # 33003-001-13

CORDOVA SM: # 32043-018-10 LG: # 32043-018-12

Heather Charcoal MD: # 32043-018-11 XL: # 32043-018-13

FOLSOM SM: # 32044-001-10 LG: # 32044-001-12

BARSTOW

Black Full-Zip Hoody

FLAT TRACK

SM: # 36013-001-10 LG: # 36013-001-12

MD: # 36013-001-11 XL: # 36013-001-13

SM: # 36010-001-10 LG: # 36010-001-12 XXL: # 36010-001-14

Black / White Stripes MD: # 32044-001-11 XL: # 32044-001-13

Black Full-Zip Hoody MD: # 36010-001-11 XL: # 36010-001-13

REEPER SM: # 32030-001-10 LG: # 32030-001-12

BRYMANN SM: # 36014-007-10 LG: # 36014-007-12

Black MD: # 32030-001-11 XL: # 32030-001-13

Heather Grey Pull-Over Crewneck MD: # 36014-007-11 XL: # 36014-007-13

CASUAL

RAW

Black Acrylic Cashmere Skully Fit

# 20111-001-01

RIDE

RAW

Charcoal Grey Acrylic Cashmere Skully Fit

# 20111-007-01

Black A.Wool Snapback

# 20034-001-01

DINER

STODDARD

Black Cuff Beanie

# 20113-001-01

Black Quilted Foam Trucker

# 20032-001-01

SINCE 82

Black A.Wool Snapback

# 20035-001-01

Photo: Nathan Sykes

CHECKERS # 20048-001-01

Black / Checkers Trucker

HUTCH # 20042-058-01

Khaki Snapback

LENWOOD # 20043-001-01

Black Adjustable Strap

www.ride100percent.com

Photo: Larry Niehues

9630 Aero Drive, San Diego. CA 92123 Tel: 619-876-4202 - www.ride100percent.com @ridebarstow