.Shop styling

.client Helen Round

.concept Creating a small collection of hand-made wreaths of various sizes & rag finishes (traditional, knotted & wrapped) for a sustainable visual merchandising approach - the brief was to embrace Helen Round’s creative working ethos by incorporating re-purposing into the shop styling. This was then mixed alongside the best selling product ranges for customer’s attention.

Continuing the re-purposed approach, fabric covered baubles & trees were also made. And to complete the festive look; wreaths, swags & garlands were made from local greenery.

The finished aesthetic was ‘Christmassy’ but with a sympathetic nod to sustainability, while ensuring Helen’s products remained the centre of attention.

Then, to reach Helen’s growing on-line following, I wrote a blog post detailing the reasoning for the finished aesthetic, as well as including a ‘How to...’ guide, should any of her 14,000 Instagram followers wish to emulate the style, as well as up-sell her packs of off-cut materials.

.web https://www.helenround.com/ blogs/stories-from-the-studio/ diy-christmas-decorations-fabric-wreaths

“We really enjoyed working with Nicola and her styling, using her own bespoke made props and our product range, was much admired by both customers and the team at Helen Round.”

.Farmhouse rental styling

Kingscombe Farm in North Cornwall is a set of converted farmhouses & barns, now serving as a small set of holiday lets, which are rented out as short stays throughout the year. The main farmhouse & some of the out-buildings needed dressing for Christmas for holiday guests.

This was to be the first Christmas the barns were open for two years (following Covid-19) & the owners felt the need to make a special effort for their guests to welcome them in for the festive period.