Our mission is to help everyone ďŹ nd their place in the world.
About The Watson Group The Watson Group The Watson Group is comprised of Rich Watson & Megan Zamberlin Watson. The true meaning of a team, they work together on all properties for all clients. Members of the Institute of Luxury Home Marketing's Million Dollar Guild they bring record breaking, proven marketing to all properties across all price points. They believe in a custom, hands on, concierge approach, combined with custom marketing plans. www.Rich-Watson.com Million Dollar Guild | ILHM
Our Records
$98m Total sales 20172019
$2.7m
$1.2M
Highest sale in Gig Harbor
Highest sale on Lake Steilaoom '17
$2.7m
$1.9m
Highest Sale in Pierce County '17
Highest Sale on Dash Point
About
Rich Watson Managing Broker | Co-Founder Watson Group Sports & Entertainment Division Seattle Rep National Director Compass Equestrian Division
Having been in real estate in the Northwest for over 15+ years, Rich brings a bit of Southern hospitality to Northwest Real Estate. With an extensive statistics background, including teaching at the University level, his ability with numbers is unmatched. Starting his journey in real estate in investment, he was personally flipping 50 properties a year. He brings that experience to every sale & negotiation for every client. A skilled negotiator, he is dedicated to securing the best deal possible for every client. Rich is a hand selected member of the Compass National Sports & Entertainment Division, exemplifying the discretion, knowledge and experience needed to succeed in working with Athletes & Entertainers. This same level of service & discretion is provided to all clientele, across all price points. He is also a founding director of the Compass National Equestrian Division, overseeing a referral network nationwide specializing in Equestrian clients. A lifelong athlete & competitor he brings that strong work ethic, focus & drive to every aspect of real estate. He also holds a commercial pilots license. Off the clock Rich enjoys spending time with his wife Megan, son Keaton, rock climbing and all things sports.
Fast Facts
VA
100's
17+
Proud Virginian
houses flipped
Collective years in real estate
About
Megan Zamberlin Watson Broker | Co-Founder The Watson Group Compass Sports & Entertainment Division Seattle Rep National Director Compass Equestrian Division
Born & raised in the PaciďŹ c Northwest (Tacoma, WA), Megan is deeply familiar with the communities that make up Washington State. Her strong marketing background plays a crucial role in selling your home. Having studied marketing at PaciďŹ c Lutheran University, she brings her experience and eye to every property. She is hands on with every marketing piece and decision and prides herself on listening to the clients needs. Megan is a hand selected member of the Compass National Sports & Entertainment Division, exemplifying the discretion, knowledge and experience needed to succeed in working with Athletes & Entertainers. This same level of service & discretion is provided to all clientele, across all price points. She is also a founding national director of the Compass National Equestrian Division, overseeing & facilitating a referral network nationwide specializing in Equestrian clients. The daughter of a former NFL linebacker, she is focused & driven. Megan was also a collegiate cheerleader as well as a former nationally ranked & professional equestrian competitor. She brings that same intensity for success to each & every property. Off the clock, Megan is active in the Equestrian community, enjoys riding & competing on the Hunter Jumper Circuit, as well as spending time with her husband Rich, stepson Keaton & horse child, Dent.
Stats
30
PLU
6+
years competitive equestrian
Proud Lute
years in real estate
About
Featured Sales Sold
Sold
11114 116th Avenue Court Northwest
$2,662,500
4 Bed 4.75 Bath Highest Sale in Pierce County 17'
7502 Ford Drive Northwest
Sold
$2,100,000
3 Bed 3.75 Bath Highest Sale Price Ever on Ford Drive Sold
502 North Yakima Avenue 6 Bed 5 Bath Most Expensive Victorian | Tacoma
$1,077,750
8104 Goodman Drive Northwest
$2,551,054
4 Bed 3.75 Bath Represented buyer & Seller About
Representing Your Home How we'll seamlessly manage every facet of your sale
Your Transaction Timeline Backed by a proven process, Compass listings spend 19 fewer days on market than the industry average. A swifter sale means a more seamless seller experience and greater value for you.
Step
Step
Step
Step
1
2
3
4
Position
Prepare
Launch
Market
Evaluate comparable homes Analyze market trends Competitively price Recommend lawyer Discuss closing costs
Marketing strategy Listing preparation (staging, floorplan, photography) Inspections Surveys Client questionnaires
MLS and syndication Networking Signage
Print and digital advertising Print collateral Targeted mailers and email campaigns
Step
Step
Step
Step
5
6
7
8
Show
Update
Negotiate
Escrow
Broker events Open houses Lead follow-up Gather prospective buyer feedback
Client progress reports Listing statistics Price assessment
Acceptance Contingency removal
Inspections Title Disclosures
Step
1-2 Days
9
10
Close
Close
Sales report
Sales report
Representing Your Home
Representing Your Home
Marketing Your Property
Your Marketing Timeline Working with our in-house marketing and advertising agency, we will target the right audience across the most effective channels through cohesive branding — all to elevate the style and story of your home.
1
2
4
Staging
Imagery
Floorplan
Appliance upgrades Furnishings Virtual staging
Daytime photography Twilight photography Aerial footage Lifestyle video
Traditional oorplan Virtual walkthrough
5
9
3
6
7
8
Listing Launch
Signage
Email Campaign
Print Campaign
Compass.com MLS Syndication
Property Sign DIrectionals Open house sign
Property announcement Open house invitations Company email inclusions
Postcards Brochures Advertising Public relations
10 Digital Campaign Paid social media promotion Feature on Compass channels Advertising
Representing Your Home | Marketing Your Property
Staging When prospective buyers evaluate a home, they seek a space that they can make their own. A few simple shifts can dramatically impact your listing's perceived appeal.
before
after
Representing Your Home | Marketing Your Property
Photography Proponents of powerful imagery, Compass invests in visuals editors, creative producers, and the industry's most respected photographers to capture your home's ďŹ nest selling points.
Our photographers' work has appeared in such publications as:
Representing Your Home | Marketing Your Property
Sourcing Your Buyer The next owner of your home could be searching for properties anywhere. That’s why we’ll pair predictive data with a multifaceted marketing plan — to ensure your listing is seen by each and every prospect.
51% Buyers who found their home online
30% Buyers who found their home by working with a dedicated buyer's agent
19% Buyers who found their home via signage, networking, print ads, or other method Source: National Asssociation of Realtors, 2018
Representing Your Home | Marketing Your Property
Networking Capabilities Aided by state-of-the-art Compass technology, We are strategically connected to the market's entire brokerage community.
Unprecedented reach Using the Network tool, we can analyze your property across 350+ parameters to determine similar sold listings, identify the right brokers, and correspond with ideal prospective buyers through a series of email campaigns and targeted outreach.
Representing Your Home | Marketing Your Property
Open House Events There's no better way for buyers to experience a home's merits than in person. Our seamless, well-conceived open houses invite them to truly connect with the space.
45% The percentage of buyers who attend open houses over the course of their search process
Representing Your Home | Marketing Your Property
Print Materials Every single Compass marketing piece — from multipage brochures to custom mailers to open house handouts — creates a cohesive story around your property and elevates. it to luxury status.
Formats Postcards Notecards Bi-folds Mailing Brochures Tri-folds Gate-folds
Representing Your Home | Marketing Your Property
Digital Presence At the forefront of modern marketing, Compass takes a multi-pronged approach to the digital promotion of your property.
1.9M+
800+
Average monthly page views on Compass.com, where your property's critical selling points are presented via an intuitive, searchable platform
Partner websites to which your listing is automatically syndicated for maximum digital coverage
Representing Your Home | Marketing Your Property
Social Media We engage brokers and buyers every day across five dynamic platforms. With this suite of promotional opportunities, your home will be spotlighted in a real-time, relatable, and quantifiable way.
15M Our total audience on social media
2.1M Total views on Compass YouTube channel
133K Our following across all social media platforms
Unmatched Resources
Strategic Audiences
Dynamic Storytelling
Supported by a dedicated, in-house social media team, we are able to stay on the leading edge of social media strategy.
We have access to an exclusive list of social media stars, putting your home in front of their influential followers.
With listing promotion accounting for 75% of our company's social content, we highlight our exclusives with a mix of interior images, press mentions, listing videos, and client features.
Representing Your Home | Marketing Your Property
Advertising Our in-house media team has fostered relationships with key print and digital publications. Based on your buyer proďŹ le, I'm able to craft an effective, targeted campaign strategy unique to your listing.
Representing Your Home | Marketing Your Property
National Advertising Our in-house media team has fostered relationships with key print and digital publications. Based on your buyer proďŹ le, we are able to craft an effective, targeted campaign strategy unique to your listing.
Representing Your Home | Marketing Your Property
Regional Advertising Using an array of high-impact opportunities, we put our listings at the local intersections that matter most.
The Seattle Times 728,900 Daily Reach
Puget Sound Business Journal 16,873 Weekly readership
Seattle Magazine
Seattle Met
190,664 Total reach
278,603 Total reach
Digital
1.4B Daily active users worldwide $4.3B Average quarterly advertising revenue (US & Canada)
77.6M US users
20K+ Monthly views per listing
1B Monthly active users
1k Average monthly clicks per listing $2M+ Average HH net worth of readers
Representing Your Home | Marketing Your Property
Intelligent Digital Marketing We can promote your listing on platforms like Facebook and Instagram, using data and industry experience to showcase your property to the right people at the right time.
Precise targeting
We ďŹ nd the most likely buyers for your property using exclusive data.
Optimized performance
In-Depth Analytics
We perform continuous testing to deliver the most successful ads.
We track and measure the results of every campaign for continued optimization.
Why paid advertising matters Reaches passive buyers Drives more private tour requests Brings more open house visitors Accelerates the transaction timeline Improves chances of competing offers Can drive a higher purchase price
Representing Your Home | Marketing Your Property
Digital Audience Advantage By engaging the most relevant and active clients nationwide, our digital footprint ensures that your listing receives high visibility among key audiences.
Representing Your Home | Marketing Your Property
Driving Tra c to your Listing We attract prospective buyers to Compass.com, then leverage their site activity and saved preferences to position your listing in front of the right audience.
Your prospective buyer decides they're interested in purchasing a property.
They arrive on Compass.com via paid ads on Google or Facebook, social media, press coverage, or organically.
Once on the Compass site, they determine their search criteria, including price point, neighborhood, and desired layout
We track these browsing preferences and use them to form your listing's buyer proďŹ le.
We then deploy digital listing campaigns, targeting users based on these characteristics.
Representing Your Home | Marketing Your Property
Representing Your Home
Supporting Your Sale
How will we assess our strategy? Using our digital dashboard, we can remain fully accountable for the key metrics you need to know and deliver regular performance updates throughout the selling process.
Insights The Insights dashboard grants us access to real-time data about your listing’s traffic, so we are able to refine marketing and pricing strategy and discover new leadgeneration opportunities.
Representing Your Home | Seller Communication
Representing Your Home
Analyzing the Market
Pricing Your Property Intelligent pricing is among the most crucial determinants of a successful sale. By considering both timing and value, We are able to strategically assess your home and price it for maximum impact.
80%
7 Days
9%
The percentage of buyers who purchase their home at its fair market value
The period of time during which your home receives peak attention once it's been listed
The average percentage below market value that homes sell for after 24+ weeks on the market
Representing Your Home | Analyzing the Market
Discovering Compass How we’re building the ďŹ rst modern real estate platform
The Compass Advantage Compass takes a tech-driven, personalized approach, combining a collaborative agent community, in-house creative agency, and the industry’s most tenured leadership team.
Our leaders hail from the world's most innovative companies:
#1
1.9M+
Our rank as the nation’s largest independent brokerage
Average monthly page views on Compass.com
$6.4B
100K+
Our company valuation, with $1.5B in ďŹ nancing raised
Transactions closed across the country in 2019
Discovering Compass
A Nationwide Network Since our launch in 2012, we’ve been simplifying the real estate process one community at a time. Today, we have more than 300 offices extending from coast to coast.
15k+
130+
Compass agents nationwide
Compass cities
300+
$88B+
Compass offices
Total sales volume in 2019
Discovering Compass
National Rank In just six years, Compass has swiftly ascended to become the nation's #3 brokerage by volume and the #1 largest independently owned brokerage.*
#1 Largest Independent real estate brokerage*
#3 Real estate brokerage in the nation
*Compass 2019 sales volume is reective of partnership with PaciďŹ c Union and Alain Pinel. Source: REAL Trends 2019
Discovering Compass
Our Regional Success A look back at how we've transformed the market.
2012
2014
2016
2017
2018
October
July
August
November
April
Ori Allon and Robert Reffkin found Compass
Close $42M Series B round of financing
Close $90M Series D with a reported valuation of more than $1 billion
First office opens in South Lake Union
November
2015
Raise $100M in Series E round with participation from Fidelity Investments, IVP, and Wellington
Close on $8M seed round
February
2013
Rebrand from Urban Compass to Compass
May
September
Publicly launch as Urban Compass
Close $60M Series C
December Raise $450M as part of Series E round with participation of SoftBank Vision Fund
May Acquires Northwest Group Real Estate Second, third and fourth offices open in Bellevue Lincoln Square, Seattle University Village, and Bellevue Corporate Plaza
September
July
Close $25M Series A round of financing
Achieves $450M in gross sales Hires general manager Reaches over 100 agents
August Compass acquires Avenue Properties Discovering Compass
Compass Cares As a company committed to helping everyone find their place in the world, giving back to our communities is central to our mission.
Compass Cares is our way of empowering agents and employees to give back to local communities with our time, resources and skills — because no one knows a community better than the agents and employees who serve it. Through Compass Cares, 100% of our transactions lead to a donation back to the communities we serve. We turn local knowledge into local impact by supporting meaningful local causes. Compass Cares
connects the generosity and compassion of our people to a giving platform of over 1 million nonprofits to create a regional and national community of givers. Because here at Compass, we believe it’s our responsibility to make the world a little better, one place at a time.
Discovering Compass