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Richner Communications Media Kit

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RICHNER

C O M M U N I C A T I O N S

INC

Your Community


Technology has changed, hasn’t When Robert and Edith Richner began publication of the Nassau Herald in 1964 they had a simple mission: to provide a forum where their community could find reliable, unbiased information and voice their own concerns about the issues of the day. The Herald quickly became a vital resource, not just as a forum for community news and opinion, but for providing businesses and institutions with an affordable way to reach their customers and constituents. Today, the mission of the family-owned Richner Communications has not changed, but the means to achieve it certainly has. Now with nearly 60 media assets, including Herald publications covering the greater part of Nassau County; The Riverdale Press, a Pulitzer Prizewinning newspaper in the Bronx, and specialty publications like The Jewish Star — along with comprehensive websites; email newsletters ters and targeted emails, social media, advertorials, direct mailings, brochures, digital display, social media, branded content and event partnerships with publishers across America and even local special events — Richner Communications has almost limitless platforms for getting your message to your audience.


Lucas Q.

East Meadow

An enduring commitment to


An of 1,500,000+ accessed through our unique Long Island Network utilizing the strength of over 100 local community media groups


No one covers Nassau County like Richner Communications — with traditional and innovative ways to get your message to your target audience — from print publications, to web publishing and social media, to event marketing.

1,500,000+

audience members accessed through our unique Long Island Media Network utilizing the strength of over 100 local community publishers.

____________ Let Our Amazing,

HERALD

E CENTRE _ ____________ ROCKVILL

Award-Winning Staff Take Care of Your Family Member

60-100,000

Under Contract | Franklin Square Web# 3208010

assisted living

visitors to our websites every week.

and

Village names new top cop

Ryan o’Shea’s legacy lives on Page 10 Vol. 34 No. 33

AUGUST 10 - 16,

Page 19 2023

48

1224560

memory care

100,000+

www.chelseaseniorliving.com • 516-764-48 ny 11570

260 maple avenue, rockville centre,

What’s ahead in e Rockville Centr $1.00

Your Move, Your Team

readers receive our Herald community newspapers every week.

With inventory levels still at record lows, now is the time to get top

dollar for your home. Give us a call for a free market analysis, anywhere else. you can’ t find we have anxious buyers waiting! out our intre is trul y course, check Rock ville Cen t your in And, of re stories abou y communities unlike so man ry depth featu hbors or local stuhisto a nty, with friends, neig Nassau Cou positive s. a year ing 150 mak ly are near that dates back ity, and the dents who the commun is home to The villa ge l, impact on tre its Rockville Cen Agnes Cathedra Sophie Zhi illustrious St. olic who give acter. vers ity, Cath Lic. R.E. Salesperson unique char ivMol loy Uni currently rece Hos pita l, the O 516.354.6500 | M 917.498.9278 not cy re you’ Mer If ville n Hea lth’s sophie.zhi@elliman.com ing the Rock erson Recreatio And A. John ald by Cen tre Her ville Rock the k, er, Kathleen Evangelista wee Cent mai l each Marisa Filardo course, Lic. R.E. Salesperson golf s keep Link Lic. R.E. Salesperson plea se help y of O 516.327.6241 jour l and so man O 516.354.6500 | M 516.404.3460 M 516.456.9278 qual ity loca best Payments asmarisa.filardo@elliman.com low as kathleen.evangelista@elliman.com Lon g Islan d’s in your nalism alive s and sign re s t a u r a n t by ity Danielle Evangelista commun subbars. free JoiperSoohoo a for Lic. R.E. Salesperson le ing up T he Roc kvil quarter Lic. R.E. Salesperson O 516.327.6270 tion. scrip really Skip the trip to the newsstand. O 516.354.6500 | M 917.670.8927 M 516.712.4079 cripCentre Herald Now! For details or to order online go to www.liherald.c Subscribe See our subs joi.soohoo@elliman.com danielle.evangelista@elliman.com munity om/subscribe e on is your com or call 516-569-4000 press 7 tion offer insidPark Lifestyle & Shopping August, 2023 Oceanside-Island and we news source, or find us 8, Page ion take that miss e at LIHerald. ne onli We’v . elliman.com can very seriously com /fre e. You how Herald ) 569seen firsthand Shauna Le Claire/ also call (516 110 WALT WHITMAN ROAD, HUNTINGTON STATION, NY, 11746. 631.549.7401 © 2021 DOUGLAS ELLIMAN REAL ESTATE. ALL MATERIAL PRESENTED HEREIN IS INTENDED FOR INFORMATION PURPOSES ONLY. come WHILE, THIS INFORMATION IS BELIEVED TO BE CORRECT, IT IS REPRESENTED SUBJECT TO ERRORS, OMISSIONS, CHANGES OR WITHDRAWAL WITHOUT NOTICE. ALL PROPERTY INFORMATION, INCLUDING, neighbors n during the BUT NOT LIMITED TO SQUARE FOOTAGE, ROOM COUNT, NUMBER OF BEDROOMS AND THE SCHOOL DISTRICT IN PROPERTY LISTINGS SHOULD BE VERIFIED BY YOUR OWN ATTORNEY, ARCHITECT OR ZONING ort 4000, Ext. 7. against Team Japa dy together to supp If you’re alrea ce, shoots on net and Fran ther Team ano for one ld sub, 10, playing Centre Hera Taylor McManus g a Rockville their village. your supHerald is bein thank you for skills competition. This week’s pleased vil- scriber, hope you are y home in the mailed to ever our port. We 1117523 DANIELLE ECANGELISTA 8 1-2 X 11 FLYER 1-28 .indd 2 . des a copy of our coverage with g lage, and inclu Herald, Livin the to al magazine, If you’re new our popular annu t know that re. then you mus news In Rockville Cent cover all the great informamission is to It’s filled with from the — ut hood ugho hbor neig use thro tion you can ts. From many of your features the ols to local spor mad e year. And it es the scho phil anbeca use we wor ship to ’s ness that mak ever ythi ng, because that t hou ses of exci ted for acts of kind tions. r competitive, tre such a grea a thropic organiza everything supe kids going,” Nora Basile, Rockville Cen ICH to reach out free Herald Intern feel er little se . get By ClARE GEHl socc Plea ity conhow you community Cyclones’ vars ys doing ns. You can Herald suba the estio not of sugg re in with alwa If you’ co-capta il at doffjust need them a look at this Team has editor via ema The y squad, said. “You scriber, we hope persuade you tact your en’s Nati onal each othe r. om. will The U.S. Wom everywhere who hope to som ethi ng, just agai nst ner@liherald.c thanks week’s edition g girls the Herald, and ld be. est level. To always have more fun.” y high inspired youn shou high the Enjo n you the whe at that — soccer h ement came these pages ing! one day play ntial, the Sout read Soaring are The initial excit Each week in ging” event on Home Prices r for h for their pote soccer team ite — we cove organized a “flag team assignhelp them reac ity r school players Today? and on our webs Home Worth ol girls’ vars Your ge, and What’s unveiled the er, Senior Edito the villa s in iel OffnSee Side High Scho c on Aug. 3. 3, at which they y, anot her Come the big issue thatYour Dan Custom Our New Offices At 2A Poole Cup-themed clini and they were July Free . Rees e Hale Me sFor Calll new mates held a World team ts to the kids part, ll find the loca w 2023 July, men you’ took fello ers her s. SecStreet. More Space, Conference Room, Private ptain, and Some 75 play Home Valuation d Cup-style team participants’ Cyclones co-ca the Worl n in raseve esented Aust split up into American flags ers indicating their Offices, And Designed To Modern Perfection! grade girls repr the fifth- to placed d post ond- to fourthwhile s and displaye any, orange and Spain, the yard s: green for Germ lia, England Japan, France, tripodi | Shemtov team and blue for designated team s represented red for Japan, Not Just Local Realtors! Stonegate Real Estate’s eighth-grader Netherlands, . Representing Luxury Properties ts for the and Germany ds even in erlan d chilNeth pete ce. younger Wide Range Of Services Include Residential athletes com as Fran ers taught the The young lty shoot-outs, The varsity play page 18 bling and pena ConTinued on including drib ent. gil.shemtov@elliman.com Sales And Rentals, Property Management, Real d-robin tournam g to be really well as a roun goin yone’s Estate Development, Investing, And Nationwide “I feel like ever

100,000+

readers receive our shopping publications every month.

The Very Best In Local News!

9

$ 75

rls’ varsity South Side H S gi heme clinic -t hosts World Cup

We’ve Moved!

40,000+ 1/15/21 10:48 AM

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****ECRWSS**** LOCAL POSTAL CUSTOMER

PRSRT STD US POSTAGE PAID

nd Park Edition

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the Coach Realtors is partnering with Howard Hanna Real Estate Services, This largest family-owned residential real estate company in the world. become bold partnership has allowed Howard Hanna l Coach Realtors to the #1 real estate company in the state of New York!

The number one brokerage in New York* Work with us 516.374.0100 ©2022 Richner

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families and businesses have opted to receive our email newsletters every week.

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RichnerLIVE

events bring local stories to life with business events, awards galas, conferences, community events and expos.

Customized solutions

for you, including direct mail pre-printed inserts, distributed throughout Long Island and the tri-state area, premium branded promotional products (swag), webinar programs and more. Mix and match our brands to serve your needs.


Nobody the way Richner does Richner Communications has come a long way since Robert and Edith Richner began publication of the Nassau Herald in 1964. Today, we’re providing hyperlocal coverage of more Nassau County towns than any other media company. From Bayville to Lido Beach and from Inwood to Seaford, residents and businesses alike have come to rely on Richner for media they can trust. Our own brands now cover more than five dozen communities (shown in blue on the map at right) with newspapers, websites and email newsletters while our social media, direct mailings, specialty printing and local special events reach across the county, Long Island and beyond.


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Whether you need to reach any of our Nassau County communities, the entire county, all of Long Island, the New York metropolitan area or beyond, our unique understanding of our market area combined with our ability to package our own variety of media with others makes Richner Communications your go-to messaging partner.


They’re your friends and neighbors Our in-depth coverage of town news, local schools, student scholars and athletes to neighbors give us household penetration that is several times the rate of daily newspapers. We’re especially attractive to young families. Products like our Kindergarten Yearbook series give us full access to all of the newest students across 20 school districts and introduces young families to our papers, giving advertisers access to that important demographic group.

Nassau county demographics Population, July 1, 2022 ....................1,383,726 Median age1 ...............................41.8 years old Median Household Income ................$126,576 Age and Sex Persons under 5 years ........................................5.1% Persons under 18 years ....................................21.2% Persons 19-64 years old....................................59.9% Persons 65 years and over ...............................18.9% Male ..................................................................51.2% Female ...............................................................50.7% Race and Origin White ................................................................70.8% Hispanic or Latino ...........................................17.9% Black or African American ..............................13.4% Asian .................................................................12.9% American Indian and Alaska Native ................0.6% Native Hawaiian and Other Pacific Islander... 0.1% Two or More Races............................................ 2.2% Families and Living Arrangements Households, 2015-2019................................. 453,576 Persons per household, 2017-2021.................... 3.03

Economy Per capita income (2017-2021) .................... $55,763 In civilian labor force ......................................65.4% In civilian labor force, female ........................58.7% Total retail sales, 2017...................... 26,841,202,000 Total retail sales per capita, 2017 .............. $19,776 Housing Housing units ................................................ 479,297 Owner-occupied housing units.......................81.7% Median value of those housing units ....... $560,100 Median gross rent, 2017-2021 ....................... $1,940 Computer and Internet Use Households with a computer.............................95% Households with broadband Internet ..............92% Education, person age 25+ High school graduate or higher ....................91.7% Bachelor’s degree or higher ...........................47.5% Health With a disability, under age 65 ........................4.9% Without health insurance, under age 65 ........4.2% Source: niche.com, places-to-live, nassau-county-ny


Suffolk county demographics Population, July 1, 2022 ....................1,525,465 Median age1 ...............................41.7 years old Median Household Income ................$111,660

In many ways, Long Island is the community media capital of the world, with a well-educated population extraordinarily involved with the religious, political, social and educational life of the area and hungry for hyperlocal news. Richner Communications has augmented its own trusted brands with a network of more than 100 providers in Nassau and Suffolk County, making it possible for advertisers to access this audience with a single buy.

Age and Sex Persons under 5 years ........................................5.1% Persons under 18 years ....................................20.3% Persons 19-64 years old....................................61.5% Persons 65 years and over ...............................18.2% Male ..................................................................49.7% Female ...............................................................50.3% Race and Origin White ................................................................82.8% Hispanic or Latino ...........................................21.4% Black or African American ................................9.5% Asian ...................................................................4.8% American Indian and Alaska Native ................0.7% Native Hawaiian and Other Pacific Islander... 0.1% Two or More Races............................................ 2.1% Families and Living Arrangements Households, 2017-2021................................. 505,564 Persons per household, 2017-2021.................... 2.96

Economy Per capita income (2017-2021) .................... $49,404 In civilian labor force, total .............................65.6% In civilian labor force, female ........................60.6% Total retail sales, 2017.....................$27,801,053,000 Total retail sales per capita, 2017 ............... $18,736 Housing Housing units, July 1, 2022 ........................... 580,676 Owner-occupied housing units.......................81.8% Median value of those housing units ....... $436,300 Median gross rent, 2017-2021 ........................ $1895 Computer and Internet Use Households with a computer..........................94.7% Households with broadband Internet ...........90.5% Education, persons age 25+ High school graduate or higher ....................90.4% Bachelor’s degree or higher ...........................38.3% Health With a disability, under age 65 ........................6.1% Without health insurance, under age 65 ........5.4% Source: Source: niche.com, places-to-live, suffolk-county-ny


Our readers have

$136,984

$79,557

$74,755

Median Household Income, Nassau County

Source: Census data 2022


Our audience

81.7%

85%

92%

Average retail sales per capita

$19,776

65.8%

Broadband internet subscribers

$15,224

Home ownership

Source: U.S. Census Bureau 2022


We offer & across the print and digital spectrum... Print advertising

Newsletters and email marketng

Custom-printed inserts

Mobile

Direct mail (targeted)

Programatic

Direct mail (total market coverage)

Websites (display)

Branded content

SEO / SEM

Geofencing

Website design


in to these marketing opportunities... Sticky notes Custom-printing and publishing Coupon books Premium branded promotional items Social media

Live webinars Event marketing and sponsorship

“

The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself." – Peter Drucker


...with these Richner owned and operated brands

No one has a greater commitment to hyperlocal coverage of the vibrant communities of Long Island’s Nassau County than Richner Communication’s Herald newspapers in print online at LIHerald.com and in social media.

LI Prime and Long Island’s Prime Focus are unique conjoined monthly publications delivered directly by mail to over 50,000 homes and businesses in selected communities. In one you’ll find general advertising. The other is focused on a different special area of interest each month — such as health and fitness, back-to-school, real estate, home improvement or dining.

Living Large — our newest brand — mailed to 50,000 homes in targeted communities, offers advertisers BIG ads at small prices in a broadsheet New York Times style format.

The Orthodox Jewish community of Nassau County wanted a voice for its own concerns — local, national and even international. Richner answered the call with The Jewish Star and thejewishstar.com, a paper and website with a uniquely local perspective on a wide range of issues.

The Pulitzer Prizewinning Riverdale Press has distinguished itself with in-depth coverage of the northwest Bronx as well as boroughwide and citywide issues relevant to the community. The Press and riverdalepress.com are go-to sources, even for national media looking for a local perspective.

The official Long Island Choice Awards program recognizes the best local businesses throughout the region. Selections are in the hands of our readers, allowing them to shine a spotlight on their favorite local businesses.


...and these brands, too

Nobody loves a bargain more than the residents of Nassau County and Richner’s Xpress Coups give them plenty to choose from in a direct-mailed, easy-to-use coupon book format.

Our annual community magazines are a unique resource for comprehensive directories of activities, businesses, government agencies and more, in addition to lively feature stories.

Webinars have become increasingly useful tools for educating the public, letting your special expertise shine. Richner handles all the details and shares its audience strength.

Our state-of-the art printing facility, centrally located in Garden City, is one of the busiest in the region, churning out high quality periodicals and one-off publications.

From LIHerald.com, programmatic display and video, geofencing, SEO, SEM, social media to targeted email marketing, Richner focuses on quality digital marketing that’s accessible to every business.

Whether you’re interested in hosting a business-to-business program or a community program for a few hundred visitors our experts can handle every detail to burnish your brand.

The success of our popular LB magazine has inspired us to roll out more glossy magazines in communities throughout Nassau County and beyond.


Consumers and local media ____ Let Our Amazing, Staff Award-Winning ily Member r Fam Take Care of You

________

D L A R E H CENTRE ___ ROCKVILLE

__ ________

assisted living and

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. 33 Vol. 34 No

80%

have a strong interest in hyperlocal news1 (and 56% want more hyperlocal news2)

74%

of 18-34-year-olds regularly consume newsbrands. And 73% visit news sites for more information on stories seen on social media3

Page 19

AUGUST 10

- 16, 2023

1224560

memory care

• 516-764-48480 niorliving.com www.chelseaseue, rockville centre, ny 1157

260 maple aven

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of readers consume print newsbrands with high attention compared with 54% consuming social media4

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of consumers have increased confidence in buying choice when seeing a product in a newsbrand5

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conversion success after print/radio/tv call to action — greater than conversion after digital call to action10

Sources: 1. Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications 2. Facebook internal data presented at Online News Association 2018 annual conference 3. Newsworks’ Generation News 4. Newsworks’ Battle for Attention 5. Newsworks’ How People Buy 6. Tribeca Venture Partners 7. Criteo’s The Shopper Story 8. 2018 Poynter Media Trust Survey 9. Newsworks’ and Lumen’s Attention In A Quality environment. 10. Media Birds, Inc.


Your local newsbrand, A recent Poynter Media Trust Survey found 73 percent of Americans across the political spectrum have “a great deal” or “a fair amount” of trust in their local newspapers. That contrasts with 55 percent trust in national network news, 59 percent in national newspapers and 47 percent in online-only news outlets. Richner Communications has worked hard to earn — and keep — that trust and it has paid dividends for our advertisers. And according to Businesstown.com, “advertising in regional and national newspapers can be expensive. Advertising in local or community newspapers is less so and may provide a more focused advertising approach. If your business trade is localized, it certainly makes more sense to focus on the community or local papers that your customers are more likely to read.”

Comparing Americans’ trust in various media

73%

55%

59%

47%

Source: Poynter Institute Media Trust Survey


Each newsbrand as

as its community Every one of our newspapers and websites, serving 22 Nassau County towns — as well as The Riverdale Press and the Jewish Star — is hyperlocal, focused on the news that matters to each of the communities we cover.

Bellmore

Baldwin

East Meadow

Franklin Sq./Elmont

Freeport

Glen Cove

We accomplish this feat with the largest newsroom and the finest printing facility in Nassau County.

Long Beach

Lynbrook/E. Rockaway

Oceanside/Island Park

Malvern/W. Hempstead

Rockville Centre

Sea Cliff/Glen Head

VOL. 70 No. 48

Second Class Postage paid at Post office at Hempstead, N.Y. 11550

November 27, 2020

Thanksgiving in Hempstead Through the Decades

Courtesy Reine Bethany

HEMPSTEAD VILLAGE TRUSTEE Waylyn Hobbs, Jr., far left, former New York Mets players Dwight Gooden, Art Shamsky, and Ed Kranepool, Village Trustee Lamont Johnson, and Deputy Village Mayor Charles Renfroe kick off the free turkey distribution at Kennedy Park. BY REINE BETHANY, Village Historian

What has Thanksgiving Day traditionally meant in Hempstead? A variety of things, according to historic papers. On November 30, 1871, the Queens County Sentinel’s Thanksgiving page gave most of its space to a sentimental love story centered on young Long Island farm folk. In 1894, when Rev. Creighton Spencer officiated the St. George’s Church Thanksgiving service, “The chancel was appropriately decorated with grain, vegetables and fruits, which were afterward given to the deserving poor.” By 1897, the Town of Hempstead was known as “New York’s Playground” for New York socialites. Thanksgiving Day saw Meadow Brook Hunt Club members streaking on their horses across a five-mile steeplechase course in Wheatley Hills. During World War I, in 1918 and 1919 up to eighty thousand soldiers crowded Mitchel Field. The Hempstead Village Citizens’ Committee arranged recreation venues for off-duty soldiers. From the Utowanna Hotel on Main Street to Christ’s First Presbyterian Church, from the Red Cross to the Knights of Columbus, every village organization participated. Soldiers on Thanksgiving Day in those years had many thanks to give Hempstead. The focus on giving continued. During the 1920s to through 1940s, the American Legion Post 390 hosted a Ragamuffin Day parade for 500-600 children, and organizations like the Kiwanis Club and the Hempstead Debs dished out free Thanksgiving dinners to the needy of the village. This year, faced with a pandemic, our village’s charitable programs are even more important. To name a few, the Mary Brennan INN at 100 Madison Avenue held a contactless Thanksgiving Food Drive on November 14 and the Village of Hempstead has hosted three turkey giveaways: at Village Hall on Friday, November 20; at GB’s Sneaker Terminal on Jackson Street on Monday, November 23; and at Kennedy Park on Tuesday, November 24. The November 24 event enjoyed the presence, not only of village trustees, but of former Major League Baseball players Art Shamsky, Ed Kranepool, and Dwight Gooden. After delivering encouraging words in a brief opening ceremony, the dignitaries personally started doling out free frozen turkeys to 550 Hempstead residents. The village will continue its giving programs throughout the holiday season.

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Adelphi Donates Chairs, Tables to Hempstead Union Free School District In late summer 2019, Adelphi University constructed a temporary dining hall on campus to serve meals while the Ruth S. Harley University Center (UC) -which included a primary dining facility -was undergoing major renovation and expansion. Called the Panthers Den, the facility has Courtesy Adelphi University served students and INSIDE ADELPHI’S PANTHE P RS Den. others on campus well. But with the impending completion of the UC renovations -- planned reopening will be for the spring 2021 semester -- the temporary structure will be removed, starting after Wednesday, November 18. The facility and most of its furnishings will be reused. “Consistent with Adelphi’s commitment to sustainability and community service, the University is donating the tables and chairs from the Panthers’ Den Courtesy Adelphi University to the Hempstead Union Free School District TTOWN OF HEMPSTEAD truck outside Adelphi’s Panthers Den. (HUFSD),” said James phi’s donation to our school community,” Perrino, executive vice president of said district spokesperson Ana Lovasz. finance and administration, in a recent “Please know that chairs and tables are campus announcement. “Chartwells, our being used by students at Hempstead dining services provider, is working with High School, Barack Obama and Front Hempstead schools to donate kitchen- Street Elementary Schools. Students and ware such as pots, pans and utensils.” administrators are very thankful.” The 46 tables and 158 chairs and the Adelphi’s Perrino added, “The site of dining service equipment will be deliv- the Panthers’ Den will be restored to its ered to the school district in batches, original beauty. This includes the removwrapping up this week. al of fencing and asphalt, and restoration “The HUFSD greatly appreciates Adel- of the lawn, gardens and walkways.”

Hempstead Beacon

JOURNAL

RecoRD

Since 1883

www.liherald.com

NOVEMBER 26 - DECEMBER 2, 2020

$1.00

Serendipity unearths Vietnam memento By JEFFREY BESSEN jbessen@liherald.com

A Vietnam Prisoner of War bracelet that was bought in the early 1970s to honor the servicemen that were captured and found in a box of memories will be given to the family of Donald Randner who survived his imprisonment but died of lung cancer in 2005. Bonnie Sperry, the section administrator of the Lawrence-based National Council Jewish Women-Peninsula Section, unearthed the silver metal bracelet and after watching a documentary this summer on the women who went to Paris in 1969 during the peace talks to lobby for the release of their husbands she Googled Rander’s name. Fortuitously, the NCJW was hosting a virtual talk on Nov. 3 with Heath Lee who wrote the book “The League of Wives: The Untold Story of the Women Who Took on the U.S. Government to Bring Their Husbands Home.” Sperry shard her story and Lee agreed to put Sperry in contact with Rander’s former wife Andrea, the couple divorced in 1993, who was one of the spouses whose story is part of the book. “I think that right now in our world in our country there is such sadness and such uncertainty this to me brightened my spirits,” Sperry said about giving the bracelet to Rander and her daughters, Lysa and Page. Sperry mailed the bracelet this week. Sperry said her parents, Rita and Ben, bought the bracelet to support an organization. She said she remembers the talk around the family’s dinner table in Massapequa, especially with older brothers David and Michael eligible for the military draft. “I am so excited that I tracked down the family and it’s all because of NCJW,” Sperry said. Rander, originally from the Bronx, attended Adelphi University before working for First National City Bank of New York, Capitol Airlines and British Overseas Airlines. Drafted in 1961, he was a military policeman and served in France and the United States. Four years later Rander went into army intelligence, became an instructor and volunteered for duty in Vietnam in 1967. He was taken

Seaford

Nassau (Five Towns)

Valley Stream

Oyster Bay

Wantagh

South Shore

Rockaway

INCORPORATING THE WEST HEMPSTEAD BEACON

Merrick

November 26 - December 2, 2020

VOL. 66 NO. 48

$1.00

Paul Critti steps down

STORY PAGE 5

giving thanks, helping business Two editorials PAGE 4

Courtesy Bonnie Sperry

THE VIETNAM PRISONER of War bracelet that honored Donald Rander and Bonnie Sperry gave to the Rander family. were in the same predicament and would search for answers we could not answer ourselves, especially when news and information was not forthcoming for what seemed like an eternity.” Sperry said when she told Lee her story it gave the author goose bumps. She just finished her first book on a post-Civil War woman when Lee found the papers of family friend Phyllis Easton Galanti, a Vietnam War POW/MIA (missing in action) activist. “There was such serendipity in that happening,” Lee said about Sperry retur ning the Rander bracelet. “The topic of the POW/MIA cause often reminds people to look in

Rockaway Journal

What does this mean for advertisers? Their messages appear beside content readers want and need — and can’t get anywhere else.

A Hewlett-Woodmere trustee says goodbye

Inside

prisoner Feb. 1, 1968 and released March 27, 1973. Involved in the National League of Families, Andrea said she was the only African-American woman on the board and was sought out by Lee for her work. “We worked diligently and endlessly to finally achieve our goal … to bring our husbands home,” Andrea said about joining forces with other Air Force, Army and Navy wives. She said loneliness was a huge part of her life the five years Donald was a prisoner, and it was difficult to work full-time and be both a mother and father to her daughters. “Much of the survival mode came from the strength that the wives drew from each other,” Andrea said. “We knew we could keep in touch because we

You name it, we cover it — community controversies, triumphs and tragedies, schools, sports, personalities and events — all with a dedicated, award-winning staff.

their jewelry boxes for those metal POW/ MIA they may have always had but have forgotten.” A wider audience will be able to know the wives’ story as Lee’s book was optioned by actress Reese Witherspoon’s production Hello Sunshine and Sony 300. Lee is an executive producer and consultant on the movie. Filming is yet to begin.

Jeffrey Bessen/Herald

The Hicks are remembered PAGE 3

a small group of children and teenage and adult mentors who gathered on the Five Towns Community Center field in Lawrence on nov. 21 to learn and teach a few basics of the game with a larger goal in mind. inwood resident ilyssha

Learning THe game

Shivers who oversaw the Lawrence High School tent water breaks during Saturday clinic is aiming varsity football players ran the clinics. above, John to resurrect a local youth through an assortment of Calderón, center, taught football program similar agility drills with intermit- the children blocking. to what the inwood Buccaneers athletic Club offered young people until the organization went dormant in 2018. Five children and three

South Shore Record

Uniondale

The Riverdale Press

The Jewish Star

And we have the ability to customize your message, with in-house graphic design and expertise in ad placement, in our publications, online and on social media.


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LIVING LARGE Size does matter, does too

Living Large is unlike any other publication available in the marketplace. Its size is gargantuan, yet its price is something that even the smallest business can afford. A truly unmatched value!

Living Large, is published monthly and mailed via USPS to over 10,000 homes and businesses in the communities it services. Living Large is a huge and elegant “broadsheet” size (like the New York Times and Wall Street Journal) and it’s printed with stunning, bright white covers.


Make an impact with online ads Halstead Real Estate chose a 300 x 250 rectangle at our riverdalepress.com website, where they’ve been advertisers for more than 15 years, but we offer many possibilities to reach up to 100,000 visitors to our websites every week.

Here are just a few: Leaderboard: 728 x 90 unit displayed in LIHerald.com header and footer positions onall pages, as well as in-content positions. Medium rectangle: 300 x 250 unit ad displayed in right rail. Custom sizes, including homepage takeover.

“

The Press has been invaluable to us in building our brand. Since we began our relationship with them our business has more than quadrupled.” Sonja Tidke (pictured with her Halstead team)


Be the go-to expert with native content What’s native content? It’s an opportunity for advertisers to boost brand equity by delivering information our audiences wants and need. Often designed with a question and answer format, Richner’s ‘Ask the Expert’ columns on our websites give readers the chance to interact with professionals — from doctors, to lawyers, to architects, to financial planners, you name it.

“

I was skeptical at first, but the very first time I posted a column about the kinds of hearing issues I deal with I got an overwhelming response. That has continued to this day.” — Dr. Lawrence Cardano

SPONSORED CONTENT ASK THE AUDIOLOGIST

Q: How can I make family gatherings more enjoyable for family members who have hearing difficulty? A: The family is gathered for Thanksgiving dinner. Young and old are laughing, sharing fond memories and catching up on the latest. It is a warm, joyful scene - unless you notice Uncle Bob. He's smiling weakly, nodding occasionally, but not participating in the conversation because of his hearing difficulty. Dr. Lawrence Cardano, Au.D

Scenes like this play out in many families during the holiday season. Hear ing difficulty can lead to isolation and depression - the opposite of what family gatherings and celebrations at this time of year are meant to encourage. Whether you have a family member with hearing difficulty, or you have hearing difficulty yourself, here are some ways to help make this holiday season more joyful.


2022 HIGH SCHOOL SPORTS PREVIEW

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My partner, Tony Gigante, and I were struggling to get noticed in a crowded field, then we tried special section advertising in the East Meadow Herald Home & Garden section. Almost overnight our business doubled. Now we take a full page every time the section runs.” — Arthur Bralter of Gibraltar Home Improvements


Targeted emails for up to 1,000,000 — yes 1,000,000 — pairs of eyes Our state-of-the-art database offers one million verified long island email addresses and over 170 million nationwide sortable by hundreds of demographic and interest categories such as age, behavior, career, family, gender, geographical, income, lifestyle, etc. Our trusted Richner Communication brands have some of the highest opening rates in the industry. Also available over 30 million business-to-business emails.

“

We were able to send email messages to every household in South Nassau with members over 55-years-old. The response was very gratifying. And we were able to place complimentary ads in Richner’s network of newspapers and websites, too.What a way to introduce ourselves!” — South Nassau Gerontological Care Facility Managing Director Dr. Steven Pluplus


‘Living In...’ magazines — essential guides to our communities We publish popular annual compendiums of everything you need to know about all of our towns, including elected officials, organizations, schools, religious institutions, recreation and businesses. Articles about local history, famous (or infamous) neighbors, changes in the community, and more, make these guides “must read” publications, but the comprehensive listings keep them on coffee tables and kitchen counters throughout the year.

“

Our firm may be small, but the Herald’s “Living In” guides give us a big presence. They’ve helped us build our business by more than 150% even during these trying times. We haven’t found a better way of connecting with people seeking commercial or residential properties in our area.” — Nicholas Battaglia


RICHNER Live events mean business In-person special events are now more important than ever. Whether you’re interested in hosting a business-tocommunity program for a few hundred visitors or a more intimate business-tobusiness program, our experts can handle every detail to burnish your brand and build your customer base.

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Richner Printing — quality and versatility We’ve paired old-school craftsmanship with state-of-the-art printing facilities to offer printing and mailing for jobs big and small. Dozens of publishers of newspapers, magazines, circulars, flyers, catalogue sheets, and more, rely on us every week to get the job done right.

“

I’ve been printing all of my publications with Richner for many years, now, during that time the Richners have become more than suppliers to me, they’ve become good friends.” — Deborah White, publisher of The Rivertowns Enterprise, the Scarsdale Inquirer and the Bedford Record Review


for you Richner Communications prides itself on customer service as well as creative solutions for your organization’s needs.

Stuart Richner

Rhonda Glickman

Lori Berger

Publisher

Vice President, Sales

Sales Director, Digital & Specialty

srichner@liherald.com 516-569-4000 ext. 230

rglickman@liherald.com 516-569-4000 ext. 250

lberger@liherald.com 516-569-4000 ext. 228

Ellen Reynolds

Amy Amato

Linda Engel

Sales Director, Inside Sales & Xpress Coups

Executive Director Corporate Relations & Events

New Business Development

ereynolds@liherald.com 516-569-4000 ext. 286

aamato@liherald.com 516-569-4000 ext. 224

Find out how you can use one of our trusted brands to build your business.

Call or email today.

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