Richard Donovan Creative Portfolio 2024

Valneva: Ixiaro vaccine.

Travel awareness digital and print campaign highlighting the dangers of Japenese encephalitis caused by mosquito bites in the Asia-Pacific Region.

No Filter: How well are your kidneys really working?

No Filter: How well are your kidneys really working? The

Look at your kidneys with No Filter to avoid having kidneys that offer No Filter in the future. DISCOVER THE TRUTH ABOUT YOUR KIDNEY HEALTH PATIENT INFORMATION BOOKLET

Help transform chronic kidney disease management across your market with our new ‘No Filter’ campaign!

No Filter: Discover the truth about your patient’s kidney health

Don’t take your kidney health for granted.

What is chronic kidney disease (CKD) and why is it important to know the facts?

It is estimated that 9 out of 10 people with CKD don’t know they have it.2 Know your risks and safeguard

AstraZeneca: No Filter: CKD awareness campaign.

Digital and print campaign to highlight awareness of chronic kidney disease.

Included printed patient booklets and editable social media assets.

AstraZeneca: forxiga times magazine homepage. Digital development for client who requested a move from standard infographic pdf shared on email to a newsletter style landing page to create more engagement. Landing page and supporting pages were designed and supplied in XD enabling the client to understand the user journey.

Alpharmaxim: Dementia Action Week social campaign 2023. Motion video and flat posts to raise awareness of the cognitive and physical effects of dementia on the lives of both individuals and their loved ones.

Features AI generated images via Midjourney.

EXAMPLE ON VIMEO

What is hyperkalaemia, and what causes it?

Understanding the condition and approaching potential solutions with No Filter can protect your kidneys now and in the future

High levels of potassium in the blood may be due to kidney problems or medications that affect the body’s ability to remove potassium from the blood1

Kidneys work as a filter to remove excess potassium, which may rise to dangerous levels if the kidneys are not working properly.1 Nearly 25% of patients with advanced stages of chronic kidney disease have hyperkalaemia2

Remember: staying on a prescribed dose of heart and blood pressure medication is key to maintaining a healthy heart and kidneys

A diet rich in fruits and vegetables is also recommended to help with heart and kidney health3,4

Modifying your diet, with a focus on low-potassium foods5

Using a long-term treatment for high levels of potassium6

Discuss

your

dialysis treatment5

Here are some of our 2023 highlights!

8 International markets contributed a significant of all clinical trial participants

If you have high potassium, create a daily routine to plan and manage the diet and/or medication prescribed to you by your healthcare provider To learn

40+ 12 26 experts engaged by network countries attending the 5th quarterly CoVEEN meeting with from experts

RSV Nurse Education Programme

Combines traditional online learning platforms with interactive gamification of education content for RSV.

1,300+ 25

registered users from countries

76% to 89%

increase in awareness of disease burden and methods of disease prevention by the end of the second month

AstraZeneca: Infographic creative and production. Departmental infographics created for sharing with internal AstaZeneca comms teams on social media and email.

Docquity HCP Education Project

Leveraging Docquity, Asia’s largest digital network, to provide targeted medical education and disease awareness materials beyond Asia.

INTERNATIONAL WOMEN’S DAY

For International Women’s Day, Alpharmaxim is highlighting the dynamic relationships between our male and female colleagues. This is how we #EmbraceEquity with Jess and Dan…

ESSENTIAL COOPERATION

What’s fantastic is that Favi and I try to collaborate as much as possible on projects. We bounce ideas off each other exceptionally well and really value each other’s input. Our differing design thinking and perspectives offer real variety in our approach, providing clients greater depth in project output.

Our backgrounds and experiences are diverse too, as we’ve trained and worked in different countries and environments. It’s an engaging mix that provides great scope for our work together, and strengthens the wider workplace. Creative

EMBRACING DIFFERENCES

From my first conversation with Ben, I could tell that he is a very empathetic person who values talent and creativity regardless of gender or background. I was initially a little uneasy, as in previous jobs I’d mainly worked in teams led by strong women.

Ben and I established a healthy working relationship by understanding and embracing our differences, and recognising our strengths (and weaknesses) based on mutual respect and team-centred goals. This undoubtedly gives us opportunities to thrive. We have built a solid alliance founded on trust and professionalism. Senior Creative

SHARED LEARNING

Adrian and I have a working partnership that allows us both to bring our strengths to the forefront. He has been instrumental in supporting me through my first years in MedComms. He’s been a guide, sharing knowledge and helping me navigate solutions calmly and professionally, but he’s also welcomed my ideas and the different perspective and approaches I have been able to bring.

I enjoy working with Adrian as he’s great at utilising his expertise to challenge a client’s thinking, to ensure their proposed plans align with their overarching story. We work together effectively because we both want the best for our clients and the rest of our internal team.

Account Manager Robyn

Alpharmaxim: International Women’s Day campaign 2023.

Flat carousel posts including photography featuring the Alpharmaxim internal team.

Lupin: NaMuscla Mexiletine Detail Aid. Creative front cover concepts for HCP detail Aids.

Lupin: NaMuscla Mexiletine Dosage card.

A4 print and interactive digital PDF.

Patients with renal or hepatic impairment1

Dose adjustment is not required for patients with mild or moderate renal impairment. Use in patients with severe renal impairment is not recommended

Caution should be used in patients with mild or moderate hepatic impairment. In these patients, it is recommended that the dose should only be increased after at least 2 weeks of treatment. Use in patients with severe hepatic impairment is not recommended

Effects on ability to drive and use machines1

Mexiletine may have a minor influence on the ability to drive and use machines. Fatigue, confusion and blurred vision may occur following administration of mexiletine

Intake of caffeine1

Clearance of caffeine is decreased following the administration of mexiletine. Caffeine intake should be reduced during treatment with mexiletine

Smoking1

Total clearance of mexiletine is significantly increased in smokers due to induction of CYP1A2. Mexiletine dose may need to be increased if a patient starts to smoke during treatment and decreased if they stop smoking

Precautions

Alpharmaxim: World Alzheimer’s Day campaign. (Social Media)

This video won a Viddy platinum award 2023.

AstraZeneca: CVRM Highlights Video. (Internal Social Media) CVRM Townhall 2024.

AstraZeneca: A Catalyst Manifesto (Internal Social Media) Internal Promotional video.

Alpharmaxim: International Med Comms Day. (Social Media)

Feel good video explaining the process of a creative project in a Med Comms Agency.

Motion and video projects.

A small selection of motion and video projects I have worked on for both AstraZeneca and Alpharmaxim.

First blue Healthcare Your VR Therapy Landing page.

Initial branding and digital creative for supply to development team in XD.

First blue Healthcare Recruitment creative. Flat carousel posts.

LiQuid. (Next-GEN 360)

Promotional Autumn 2021 campaign for Nic Salts E-liquid.

Some say the 80’s was one of the best decades for music. They also brought us the Peugeot 205, winning ‘What car?’ of the year in 1984. What did you or your parents drive back in the 80’s? (some also say if you can remember the 80’s, you weren’t there... just ask Guns ‘n’ Roses).

The 90’s brought us every boy racer’s dream, the BMW E36 M3 available in coupé, sedan and convertible body styles. Were you ‘mad for it’ in the 90’s? Were you a rocker, a raver or even a shoegazer, what did you drive?

The ‘noughties’ may not seem that long ago, with girl bands at their peak and Craig David walking away, the Volkswagen Golf MKIV entered the fray. Do you remember the ad ‘why drive something like a Golf, when you can drive a Golf?’ Do you own one and do you love them or not?

wedelivercars.co.uk Social brand engagement campaign 2021. Creative and content.

We don’t just deliver cars, we love everything about them! Can you remember the name of the car from this famous TV series? We want the name of the car remember, not the series! Play ‘Can you name that TV car in one? every Friday

of France, gone a little crazy and even fallen head over heels. Can you name the lovable character? Extra points if you can name every

Some of you won’t remember this action comedy that ran from 1979 to 1985, but we can guarantee it was a family favourite ranking second only to Dallas! Can you tell us what the Duke boys called their car? There’s one extra point for every Duke family member you can name.

wedelivercars.co.uk

Social brand engagement campaign 2021. Creative and content.

wedelivercars.co.uk

Website, customer booking form and CRM integration into Active Campaign 2020.

PRINTED ADVERT CAMPAIGN :

A4 printed adverts for Optician’s magazine both printed and digital. Ad’s feature unique QR codes with tracking codes to collate data from both printed and digital publications in Pardot CMS.

RICHARD DONOVAN

Creative digital design

E-SHOT:

E-shot created in Beefree, integrated with Pardot CMS to follow up collected data from printed and digital advertising.

sOCIAL:

Content and imagery re-purposed for campaign on facebook, linkedin and Instagram.

WEB ADVERTISING BANNERS :

Animated gifs created for landing pages for the Oil and Gas industry featuring the key messages from the campaign.

RICHARD DONOVAN

PRODUCT CAMPAIGN:

Another light hearted social media campaign to raiseGlobus Group’s progression over the decades using the concept: ‘Have you seen our products on the telly?

- Just like Globus Group, things have progressed.

Platform: Linkedin

Art direction/CONTENT creation

ONE OFF POSTS:

A mix of flat posts under the Globus Group banner:

Platform: Linkedin

PRODUCT LAUNCH CAMPAIGN

THE BRIEF:

To provide creative support to aid the launch of the C.K Magma Pro Tool Case Plus primarily designed for professional electricians. The leading USP of this product is the fact that it features multiple vertical storage pockets, offering easy access to tools and perfect organisation.

“A PLACE FOR EVERY TOOL AND EVERY TOOL IN IT’S PLACE”

The product is to launch online, through our UK and International Sales Teams and through social media, with an estimated revenue of 189k over two years. Sectors include: Commercial, domestic and Industrial.

MARKETING REQUIREMENTS:

International packaging, product and in-use photography, International sales collateral, wordpress web page, promotional video and social media campaign.

Creative direction:

Briefing our photographer based in Dorset. Sourcing models and shoot locations. Shots are required as in-use, for packaging, promotional materials and social media.

Industrial photography :

The Pro Tool Case Plus in-situ in an industrial location. This will also be chosen for the cover of a printed trade promotion aimed at the Electrical and Industrial sector, ‘Fusion’.

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Consumer video:

The brief required something different, to create disturbance in the product field, but still stay true to the ‘every tool’ strap line. To break the format of current storage videos seen in the market place. The concept evolved into a stop motion scene where an electrician calls his tools to take their place in the case after he had finished his job.

Please have a look at the video, we’re very proud of it!

Creative digital design

Promotional sales collateral design :

In-house product photography of features and benefits in focus, created in English, German, Spanish and French.

A4 printed 50,000. Mobile e- campaign to trade using a database of 24,000, monitoring click through rates and demographics.

DIGITAL AND PRESS AD CAMPAIGN (creative) :

Design of impactful adverts to convey the benefit of SPIRA-FLEX based on the ‘REACH FURTHER’ strap line.

Consumer video:

The brief required the draw tapes to be shot in an industrial location highlighting the benefits of a SPIRA-FLEX draw tape vs standard steel and nylon draw tapes.

We built a perspex run, to show how the flexible draw tape handled corners and tight turns. This was then highlighted with animation for the key points.

RICHARD DONOVAN

Creative digital design

Promotional sales collateral design :

A4 landscape Pixsell presenter of features and benefits in focus, created in English, German, Spanish and French.

Mobile e-campaign to trade using a database of 24,000, monitoring click through rates and demographics.

QUANTUM TRADE AND CONSUMER PROMOTION

TRADE AND CONSUMER PROMOTION

Gripper Gloves

Provide protection for all manual handling tasks. Non-slip criss cross pattern provides grip in all conditions.

Rigger Gloves

Full palm cowhide split leather for durability. Lined palm for enhanced comfort. Rubberised cuff for increased wrist protection. Heat resistant up to 50°C.

THE BRIEF:

To build business development with Carl Kammerling international through a measured approach. The scheme provides access to new products, range deals, a price promotion and a consumer sell-out promotion.

Creative direction:

To provide a fresh look at new products and layout of the whole campaign. New product photography, in use photography and a fresh look at typography.

There is a light that never goes out...

THE BRIEF:

To re-fresh a range of packaging including the C.K Dextro VDE Slim Glo Screwdriver set. The design should stand out on fixture, with clear messages to engage the end user. Packaging is to be translated into French, German and Spanish.

To support the launch, a press and social media campaign is required to raise awareness, create desire and increase social engagement.

PRESS AD CAMPAIGN (creative) :

Examples of the press campaign featuring in house photography. Strong headline and copy, with image showing the Dextro Glo and featuring the new packaging. Mock ups awaiting final sign off.

Social media CONSUMER Push:

With video being the most consumed form of media on social platforms, an animated campaign is required to increase consumer engagement.

The ads need to be eye catching and suit the social media format, but need to be cost effective within the studio to create a campaign.