LOLA media kit 2017-2018

Media Kit

2018

A Women’s Lifestyle Publication Celebrating Fashion, Health, Beauty, Motherhood, Entertaining, Friendships, and so much more www.ReadLola.com

DISTRIBUTION ONLINE Articles are published in full as blog posts on ReadLola.com, accompanied by photography and bonus images and features Full Page Advertisements are also featured on ReadLola. com and include a link to the advertiser’s webpage of choice Social Media shares of both content and advertiser spotlights reach readers all over the south

IN PRINT

9,000+ Printed

and distributed to over 200 locations in North Louisiana

Each issue is available for FREE pickup six times per year at all retail locations We also offer a paid subscription, which mails out to over 250 households www.ReadLola.com

READERSHIP In Every Issue: Louisiana Ladies Community Fashion Health and Beauty Home and Entertaining Kiddos

ReadLola.com Reach: Over 4,000 pageviews per month Demographics: 81% Female, 70% in the 18-54 age group 71% viewed on a mobile device Top 10 Locations: Shreveport Houston Baton Rouge Dallas Ruston Memphis Bossier City & Monroe Vicksburg Surrounding Areas New Orleans

Facebook.com/ReadLolaMag Reach: 10,000+ Post Engagements: 3,600 Page Likes: 2,922 (majority organic, not paid) Demographics: 91% female, 64% in the 25-44 age group Top 10 Locations: Shreveport, LA Ruston, LA Baton Rouge, LA Caddo, LA Benton, LA Stonewall, LA Bossier City, LA Monroe, LA Dallas, TX West Monroe, LA

Monthly Email Blasts List total: 850+ Open rate: 43.8% Click through rate: 5.1%

www.ReadLola.com

SPECIFICATIONS Rates

Purchase Deadline - April 1 Artwork Deadline - April 10

July/August Purchase Deadline - June 1 Artwork Deadline - June 10

September/October Purchase Deadline - August 1 Artwork Deadline - August 10

Art Requirements Need help designing your ad? We love to help our advertisers and simply pass along a flat $50 ad design fee for those who aren’t able to submit camera ready artwork.

(Full Color/minimum 300dpi)

FULL PAGE TRIM SIZE:

8.5 x 10.8125"

BLEED SIZE: 8.75 x 11.0625" (Use .125” bleed on all four sides)

SAFE IMAGE AREA: 8 x 10.3125"

November/December Purchase Deadline - October 1 Artwork Deadline - October10

½ PAGE

HORIZONTAL

(Use .25” margins on all four sides)

AD SIZE:

7.25 x 4.6563" (NO BLEEDS)

www.ReadLola.com

3.5 x 9.5625"

May/June

(NO BLEEDS)

March/April Purchase Deadline - February 1 Artwork Deadline - February 10

FULL HALF COVERS Inside Front + Page 1 PAGE PAGE 1x.......$1500 1x....... $1175 1x......... $750 6x.......$1300 3x.......$1025 3x......... $675 Inside Back 6x......... $900 6x......... $550 1x.......$1400 6x.......$1250

AD SIZE:

Purchase Deadline - December 1 Artwork Deadline - December 10

VERTICAL

January/February

½ PAGE

Deadlines

PRINT is alive and well

D

espite statistics supporting the movement to digital marketing, print media is alive and well!

Local high-end publications are developing a new and creative presence in local economies and have huge impact of the buying decisions of their readers. Nostalgia has much to do with the strong stand that local publications have on local readers. People want to feel connected to their community. Our community of North Louisiana especially longs for a sense

92%

of women ages 25-44 say that they read print media for inspiration and buying decisions.

of culture and belonging. This connection is not found on a screen, it is felt with a tangible publication filled with familiar faces, and places. Lola Magazine is created just for that- to connect the women in our little part of the world, to give them a little piece of who we are and what we hold dear.

Thank you for teaming up with us and letting us help you grow your business. We look so forward to shining a bright light on what makes you unique and sharing it with our fabulous readers.

www.ReadLola.com