Catering@Booker Issue 12 - November 2023

CATERING @ BOOKER SUCCESS IS CHILD'S PLAY NORTHAMPTON FAMILY ENTERTAINMENT CENTRE RAISES THE BAR

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C AT E R I N G T R A D E S H O W R E V I E W , B R I TA I N ’ S B E S T S A U S A G E , G E T R E A D Y F O R C H R I S T M A S

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HIGHLIGHTS l CONTENTS

11

Catherine Martson, Sustainability Manager, Booker

“Working with our customers, we have raised over £147,000 for Fairtrade through a scheme that pays extra money direct to Fairtrade farmers and workers to let them invest in projects such as improving their farming and income, or protecting their environment.”

25

Jack Gough, Fat Jack’s, Colwn Bay

“We’re introducing things like Tomahawk steaks in buns that have a massive wow factor. It’s all about the look. We serve great big whacking portions that look amazing on Instagram. I may over-portion but it’s worth it because no customer ever leaves unhappy.”

44 COVER SHOT

20

Keith Ashworth, HGV Driver, Booker

“I was named Driver of the Year at this year’s Driver of the Year Awards, ahead of 240,000 other drivers! I’m supported by an amazing team at Booker. I try to return that support by giving 100% every day. I know many people rely on me so I make sure I never let them down.”

Ellis and Valentina Potter have raised the bar for family entertainment centres – and they’ve not stopped climbing.

CATERING@BOOKER SHARE YOUR NEWS If you've got news, tips or feature ideas, get in touch with Catering@Booker Email:Catering@booker.co.uk DISCLAIMER All rights reserved. Prices and information are correct at time of going to press, but may be subject to change.

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NOVEMBER 2023

CONTENTS

34

28 RANGE FOCUS

63

NEWS

PRICE

9

40

11

Quality Food Awards Booker own

Biggest ever Price Lockdown

brand products shine bright once

Pricing on over 700 products locked

more at the Quality Food Awards.

down until January.

Doing the right thing Booker raises over £147k for Fairtrade and adds

S ERV IC E

100,000 bees to its Hatfield apiary.

51

New own brand lines Drive costs down and profits up with the latest

PROF I LES 16

Metal Bridge Inn Derelict Carlisle

own brand lines.

55

landmark transformed into bustling inn and restaurant.

The exceptional quality and great value

20

offered by Booker’s Blackgate own brand meat range was recognised once

Make more of wine Maximising your festive profits with wine.

60

Booker Marketplace Build a

Riverside Hub Success at

premium beers, wines and spirits

Northampton family entertainment

range – the smart way.

centre is child’s play.

again at this year’s Meat Management

Fat Jacks Gourmet burger bar in

REGULARS

Premium Pork & Caramelised Red Onion

Colwyn Bay keeps them coming

44

Sausages claiming the Britain’s Best

back for more.

25

Awards with the Blackgate Signature

Meet The Team HGV driver Keith Ashworth is named the UK’s best driver, beating 240,000 competitors.

Sausage crown. There were also Highly Commended Awards for Blackgate

F EATURES

Signature Aberdeen Angus Burgers,

28

63

Range review Fast serves, fast

Booker Catering Show 2023 A look

profits with new Chef’s Larder

Blackgate On The Bone Tomahawk Steak,

back at the recent show as appetites

Bratwurst and Frankfurter range.

Blackgate Signature French Trimmed

are already whetted for next year.

Pork Rack and Blackgate Signature Welsh Lamb French Trim Racks.

9

34

Get ready for Christmas Top tips on maximising profits over the vital festive period.

NOVEMBER 2023

5

C.a.r.e IN everY drop †

*Cravendale is filtered so it lasts for 7 days when opened and 21 days unopened. †Arla Cravendale milk is segregated on farm and is then filtered for purity. **Nielsen, value sales, 52we, 15th July 2023.

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BOOKER NEWS

BOOKERNEWS NEWS, ACHIEVEMENTS AND OPINIONS FROM ACROSS BOOKER

OWN BRAND LINES SHINE AT QFA 2023 Booker’s own-brand ranges shine brightly at this year’s Quality Food Awards judging, picking up several nominations.

INBRIEF NOMINATIONS CAKES & DESSERTS l Chef’s Larder Belgian Style Waffles

l Chef’s Larder Premium Honeycomb & Salted Caramel Ice Cream

Booker’s outstanding own-brand ranges have once again been celebrated at this year’s Quality

FISH

Food Awards, with judges nominating them in a

l Chef’s Larder Premium Scottish Salmon Fillets

string of categories.

HOT BEVERAGES

The exceptional quality and value of Booker’s range

l Lichfields Fairtrade

has been consistently recognised at the Quality

Gourmet Espresso

Food Awards and this year sees eight products

Beans

reach the final stages, cementing the reputation of

l Lichfields Italian

Booker’s own brand products for delivering fantastic

Style Espresso

value without compromising on taste.

Beans MEAT

Now in their 44th year, the Quality Food Awards are

l Blackgate Signature

renowned in the food sector as being among the

French Trimmed Lamb

most prestigious awards to win. Products from every

Rack

sector are judged against a 10-point list of criteria,

product has been independently judged and

including aroma, flavour, texture, value for money,

made it – at the very least – to the nominee stage.

ingredients and – most importantly – taste.

Booker’s nominations cover key catgories categoBeing nominated for a Quality Food Award is

ries including Meat, Fish, Cakes & Desserts, and

in itself a huge achievement and a mark that a

Hot Beverages.

l Blackgate Signature French Trimmed Pork Rack l Blackgate Signature Premium Cumberland Pork Sausage Whirls

What are you doing different to stand out in your local market?

Share it with us and your fellow Booker colleagues at catering@booker.co.uk

NOVEMBER 2023

7

IN THE BUSINESS Tom Kerridge Knorr Professional Creative Director

Knorr Professional Bouillons are built on decades of culinary experience and we’re proud to work with the best chefs in the business.

G E T TO M’ S R E C I P E S AT U F S .C O M / B I T B

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BOOKER NEWS

ROLLCALL BRITAIN’S BEST SAUSAGE AWARD l Blackgate Signature

Premium Pork & Caramelised Red Onion Sausages

HIGHLY COMMENDED BEST BEEF PRODUCT l Blackgate Signature

Aberdeen Angus Burgers l Blackgate On The

Bone Tomahawk Steak

BLACKGATE SUCCESS AT MEAT MANAGEMENT AWARDS 2023

Booker’s Blackgate own brand range of meat products once again scores high at this year’s Meat Management Industry Awards.

BEST PORK / PIGMEAT PRODUCT

The quality and value of Booker’s outstanding

best manufacturers and producers, suppliers,

range of Blackgate own brand meat products

retailers, individuals and organisations in the UK

l Blackgate Signature

has once again been recognised at this year’s

meat sector. The awards are voted for by the

Meat Management Industry Awards with Booker

readers of Meat Management magazine and

products collecting five awards on the night,

meatmanagement.com as well as being judged

including the coveted Britain’s Best Sausage

by a panel of industry experts.

French Trimmed Pork Rack

Award for the Blackgate Signature Premium Pork & Caramelised Red Onion Sausages.

In addition to winning the Britain’s Best Sausage Award, Booker also secured Highly Commended

Freddie Brisbane, Trading Controller at Booker,

awards in the Best Beef Product category for both

BEST LAMB PRODUCT

commented: “We are delighted to have won

the Blackgate Signature Aberdeen Angus Burgers

l Blackgate Signature

a Meat Management award for our Blackgate

and the Blackgate On The Bone Tomahawk Steak.

Welsh Lamb French Trim Racks

Signature Premium Pork & Caramelised Red Onion Sausage. At Booker, we pride ourselves

The Blackgate Signature French Trimmed Pork

on quality and winning this award proves we have

Rack also secured a Highly Commended Award

achieved this.”

in the Best Pork / Pigmeat Product category while the Blackgate Signature Welsh Lamb French Trim

NOVEMBER 2023

Held in Birmingham on 12 September, the Meat

Racks collected a Highly Commended Award in

Management Industry Awards recognise the

the Best Lamb Product category.

9

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BOOKER NEWS

HEADING IN THE RIGHT DIRECTION

Booker continues to make major strides in its sustainability and ethical sourcing journey, benefitting catering customers along the way and building a better future for us all.

Booker has announced that, working

This means that there will be four active

closely with its customers, it has raised

occupied hives in the Hatfield apiary.

£147,050 in what is known as ‘Fairtrade

CRUCIAL ROLE

Premium’ in the last year alone.

Bees play a crucial role in pollinating plants, The Fairtrade Premium is an extra sum

which contributes to the production of

of money paid to Fairtrade farmers and

foodstuffs that are essential in human and

workers that allows them to invest in

animal diets. Bees regularly suffer habitat

projects of their choice to help reach their

loss from development, abandoned farms,

goals such as improving their farming and

and the lack of bee-friendly flowers, so

income, investing in health and educa-

it’s important to protect and manage

tion for their community or protecting

bee-friendly habitats.

the environment around them. Booker Fairtrade Tea, for example, supported

Catherine Marston said: “This is a fantastic

some 61,259 farmers – who have, on

project and I’m proud of the beekeeping

average, 43% of workers that are female.

team at Hatfield. The volunteers work hard

Rosine Bekoin of the CAYAT cocoa and coffee farming co-operative in the Ivory Coast said: “The Fairtrade Premium has enabled us to do many things, especially for women. It has enabled us to advance our children and we also use the Fairtrade Premium to build for the future.”

“THE FAIRTRADE PREMIUM HAS ENABLED US TO DO MANY THINGS, ESPECIALLY FOR WOMEN. IT HAS ENABLED US TO ADVANCE OUR CHILDREN AND USE THE FAIRTRADE PREMIUM TO BUILD FOR THE FUTURE.”

to keep the bees healthy, and it is great that we are expanding. We are also looking for other suitable sites across our estate and will offer beekeeping training to interested colleagues so we can continue to have a positive impact on the environments we operate in.”

Catherine Marston, Sustainability Manager at Booker, added: “We are delighted to

ROSINE BEKOIN, CAYAT COCOA

support Fairtrade. Despite the cost-of-living

AND COFFEE FARMING CO-

crisis, research shows that many shoppers

OPERATIVE, IVORY COAST

are still making thoughtful choices while shopping and choosing products that

its Hatfield Distribution Centre. Booker has

align with their values. It is great to see the

been keeping bees at Hatfield for almost

positive impact we are having, and I’d like

five years. Since then, the success of the

to thank our customers for their support.”

colonies has been phenomenal. Booker Hatfield is now in the process of purchasing

Closer to home, Booker is also helping

another new ‘nuclear’ swarm of bees raised

drive sustainability by increasing the

from an existing hive, which will grow to

number of beehives filled with colonies at

another colony of up to 100,000 bees.

NOVEMBER 2023

11

BOOKER NEWS

INDUSTRYNEWS NEWS, ACHIEVEMENTS AND OPINIONS FROM ACROSS THE INDUSTRY

PUB, CLUB AND BAR SPEND ‘UP 6.1%’ IN SEPTEMBER

Spend in pubs, clubs and bars grew more than 6% YOY in September thanks to sporting events like the Rugby World Cup.

INBRIEF SHORT-TERM VISA PLAN FOR HOSPITALITY INDUSTRY The UK government is considering a short-term

growth, in particular the Rugby World Cup. The

visa plan to help the

report also noted growing consumer awareness

hospitality industry in

of ‘surge pricing’ where businesses charge more

recruiting staff.

at peak times or when demand is higher.

Barclaycard said that, while some pubs and bars may be charging more when trade is busier, only

The deal would allow people aged 18-30 from a select list of countries to apply for a visa that

8% consumers say they are willing to pay more to

would let them work in

eat and drink out at popular times.

the UK for two years

Total consumer card spending grew 4.2% YOY

without the needs

in September but spend in pubs, clubs and bars

Meanwhile, the rising cost-of-living continues to

for sponsors or salary

grew far quicker over the month, up 6.1% YOY, a

impact on spending with 44% of survey respond-

thresholds.

significant improvement on the growth levels of

ents saying they are planning to reduce discre-

While the number of

2.8% recorded in August. The data from Barclay-

tionary spending over the next month to save

job vacancies has fallen

card, which has access to data from hundreds of

money for the upcoming festive period. Around

significantly since its peak,

millions of customer transactions, suggested that

40% of respondents say they expect that this year’s

trade body UKHospitality

major sporting events played a large part in the

festive period to be more expensive than last year.

says vacancies are still 48% higher than pre-

GOVERNMENT URGED TO KEEP RATES RELIEF Trade body UKHospitality has

lated that restaurants, pubs, bars

UKHospitality, said: “We need

strongly urged the Government

and hotels could face a £630m

urgent action to avoid these

to continue offering rates relief

bill when current rate relief ends,

upcoming bills with firm commit-

to hospitality businesses beyond

while UKHospitality says an

ments that there will be no infla-

next April when the current

additional £200m of costs could

tionary increase to the total

scheme is scheduled to end.

arise through inflation.

sum of business rates, and that

pandemic levels.

business rates relief will continue The Sunday Times has calcu-

NOVEMBER 2023

Kate Nicholls, Chief Executive of

for hospitality businesses.”

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PROFILE l THE METAL BRIDGE, CARLISLE,

BRIDGING THE GAP

Roger Boardman and his family have transformed a derelict local landmark into a destination for good, honest food.

Named after the original 1820s bridge that linked Scotland to England, The Metal Bridge in Carlisle, Cumbria, is a local landmark that is deeply steeped in history and nostalgia. Just over a decade after the old inn was rescued from near ruin by its new owners, The Metal Bridge is once again playing a crucial role in the local area, helping to link local lives and forge community connections, just as its namesake bridge did many years ago.

Owner and head chef Roger Boardman explains: “We bought the Metal Bridge back in 2013 from The Highways Agency. At that point the old inn had lain derelict for almost a decade.

THE LOWDOWN

THE METAL BRIDGE Location Carlisle, Cumbria Format Inn and Restaurant Caterer Roger Boardman Covers 94 inside Staff 14 Food Service Hours Mon-Tues 5pm – 7.30pm Wed-Sun: 11.30am – 7.30pm

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NOVEMBER 2023

PROFILE l THE METAL BRIDGE, CARLISLE,

TRENDWATCH THE METAL BRIDGE

Changing Tastes “Food and flavour trends have changed dramatically since the pandemic. Customers want much more variety now and we’ve responded. Prawn Cocktail used to be our biggest seller but now it’s things like duck spring rolls or mini combo platters – which we buy through Booker.

“Customers are being more adventurous with flavour - and that applies right across the generations. Many of our older customers will now routinely order things like Thai Sweet Chili Chicken.”

“It was in a really sorry state but as soon as I saw that it was up for sale, I knew we had to take it on. Everyone around here knows The Metal Bridge – it’s a real local landmark which for me personally holds a lot of nostalgia and it would have been such a shame for it to have been demolished.”

Over the course of a year Roger and his family lovingly restored the old inn, resurrecting its many traditional features and bringing some of its more modern additions back to life, such as a stunning riverside conservatory.

The Metal Bridge as it stands today is now a destination for customers seeking quality cuisine and a convivial welcome. Great value menus, combined with fast, friendly service and attractive views of the River Esk have helped it build up a thriving lunchtime trade.

The inn is also fully booked on most evenings, thanks to its first-class motorhome facilities including space and services for up to 17 vehicles, five wooden glamping pods and five letting rooms.

Roger Boardman

“Everyone around here knows The xxx Metal Bridge. It’s a local landmark.”

“The older generations are our biggest clientele, especially at lunchtimes and we often serve 80 customers at lunch and never less than 50. We have a very regular local clientele. Value for money is so important for these loyal and very regular customers. We’ve recently introduced a new two course menu for just

NOVEMBER 2023

17

PROFILE l THE METAL BRIDGE, CARLISLE, CUMBRIA

tomatoes and onion rings. “The vast majority of my stock comes from Booker,” says Roger. “I get one big

ROGER'S SPECIAL BOARD

delivery a week but I also tend to visit the Carlisle branch in person around four time a week to top up.

Everyone knows me in the branch and there’s always

WASTE NOT WANT NOT I butcher my own meat to make the best possible use of great quality off-cuts.

VALUE OFFERING A new ten pound, two course menu between 5pm – 6pm offers great value for money.

HOMEMADE HEROES

a great atmosphere there.

“The branch is also a great place to learn about new trends. The teams have so much insight into new products and flavours and some of the new Christmas products for 2023 are very exciting.”

Talking of Christmas, The Metal Bridge has been fully booked for Christmas Day lunch since early September with all deposits paid in advance and a long waiting list of hopeful customers.

Most of our customers drive to us so having

“I’m so proud of what we’ve done here,” Roger

really important.

lovely old building to its former glory and turn it into

a strong range of best-selling soft drinks is

concludes. “My vision from day one was to restore this a place that would bring people together for good honest food at good honest prices and I feel that we’ve really achieved that.”

£10 between 5pm and 6pm on weeknights which holds really strong appeal too. Our menus started out with a traditional focus but since the pandemic, food and flavour trends have changed. Our customers want more variety now and we’ve responded. Prawn Cocktail used to be our biggest seller but now it’s things like chicken and haddock goujons, duck spring rolls or mini combo platters – all of which we buy through Booker.”

No matter the dish, one element has remained constant and that’s quality. “Quality is everything and as a chef and food lover I’m passionate about buying it and delivering it to my customers,” Roger adds.

“We do all our own preparation and we even hand cut all our own chips. I also butcher all the meat myself which allows me to get the most out of each product.”

Steak is extremely popular at The Metal Bridge.

Roger buys Ribeye and Sirloin from Booker’s Blackgate Signature range and sells each steak for £15.95 and £14.50 respectively, which includes mushrooms,

NOVEMBER 2023

19

PROFILE l THE RIVERSIDE HUB, NORTHAMPTON

SOFT FOCUS

Ellis and Valentina Potter have raised the bar for family entertainment centres – and they’ve not stopped climbing.

It’s been 10 years since entrepreneur Ellis Potter and his wife Valentina took a leap into the bright, bustling and very bouncy world of soft play and family entertainment – and they’ve been on a roll ever since.

“We went for it in a really big way – hiring a large “I’d not worked in catering directly before but after my

empty unit in the middle of Northampton’s Riverside

wife and I had children and started to visit local soft

retail park back in 2013 and filling it with a vast array

plays we decided that there was a massive opportunity

of play and sensory facilities that could be enjoyed by

to raise the play centre bar and open a new type of

the whole family. We’ve continuously invested in the

facility that offered first-class entertainment, experi-

business, adding new zones and concepts each year to

ences and food,” Ellis explains.

keep the offer as fresh and exciting as possible.

THE LOWDOWN

THE RIVERSIDE HUB, NORTHAMPTON Venue The Riverside Hub, Northampton Established 2013 Caterers Ellis and Valentina Potter Format Family entertainment centre Covers Up to 700 Staff 100 on site – 20 in the kitchen Opening hours 9am-7pm

20

NOVEMBER 2023

PROFILE l THE RIVERSIDE HUB, NORTHAMPTON

the start we also wanted to fight the many negative preconceptions that exist around soft play food and drink offers,” Ellis says. “We wanted to prove that food for kids could be fun and full of flavour without being unhealthy.”

The Riverside Hub offers a ‘kids’ and a ‘grown ups’ menu, with all items on the kids menu costing just £3.95, including sausages, pizzas and pasta dishes. These are all garnished with fresh sticks of carrot, cucumber and pepper – all of which come from Booker.

“Everything is oven baked, and we only buy great quality ingredients from trusted suppliers such as Booker,” Ellis says. “We now have a reputation as a place that serves great quality, healthy food.”

The ‘grown ups’ menu includes a selection of quality homemade pizzas for £7.50, wraps for £6.50, paninis for £5.95 and generously filled jacket potatoes for £6.95.

Seating up to 700 people, the Riverside Hub has 200 tables dotted around its vast interior. Customers place their food and drink orders at the main ground floor “This year alone, we’ve invested £1.5m in new facilities,

café before the hub’s well-oiled team of kitchen and

including a new woodland-themed roleplay setting,

service staff prepare it to order and deliver to their table

which will really come into its own over Christmas.”

within 20 minutes.

Ellis’ bid to re-imagine the play centre experience

Pizzas are the Riverside Hub’s bestselling product and

extends well beyond facilities, including a fresh

a “big growth area,” according to Ellis. “A couple

approach to the food and drinks served. “Right from

of years ago we invested in a proper pizza oven so

NOVEMBER 2023

21

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PROFILE l THE RIVERSIDE HUB, NORTHAMPTON

ELLIS' SPECIAL BOARD BAKED BEAUTIES All our food is fresh or oven-baked, absolutely nothing is fried.

PREPARATION STATION Organisation is key to ensure speed of

service and our chefs part-prepare many

products to help deliver healthy foods fast.

HOMEMADE HEROES that we could establish a quality stone-baked pizza offer. We buy frozen Chef’s Larder pizza pucks from Booker which we hand-stretch and then top and cook to order – producing delicious homemade pizzas for

Pizzas are our top-selling product and we

make each one to order, using Chef's Larder

pizza pucks which we then stone-bake in our dedicated pizza oven.

our customers in under seven minutes. Customers love them. They can see that they are handmade and taste the quality; we sell around a thousand pizzas a week.

“We also make a great margin on them. Our adult

top-quality coffee offer. “We recently switched from a

pizzas have an RSP of £7.50 each and, ironically, the

premium local coffee importer to Booker’s Litchfield’s

most popular one is the cheapest to make – a basic

brand after having sampled it at Booker’s Catering

Margherita which is just cheese and tomato.”

Trade Show,” Ellis explains. “We were blown away by the quality and the fact that it also costs much less

The Riverside Hub sets itself even further apart with a

than our old supplier. Our customers love it too, so the switch has been a big win-win for us.”

TRENDWATCH THE RIVERSIDE HUB

Milkshakes, a new addition to the menu, were also a “big hit” over the summer. “We buy Comelle Ice Cream mix through Booker, and add interest with extras such

Quality cCoffee offer Coffee is big business and something we now have a great reputation for,” Ellis says. “We grind more than eight tonnes of beans a year and recently switched from a premium local

as Oreo cookie bits or Lotus Biscoff crumbs,” Ellis said.

“Just over 90% of all our stock comes through Booker.

We get three deliveries a week and the Northampton branch is only a five-minute drive away if we ever need to

coffee importer to Booker’s Litchfield’s brand after sampling it

top up. We’ve got a great relationship with our RDM and

at Booker’s Catering Trade Show. We were blown away by the

all the in-store branch staff, which counts for so much.

quality and the fact that it costs much less than our old supplier.

Our customers love it too, so the switch has been a big win for us.

“Ten years on from launch, The Riverside Hub is in its

We also offer free Wi-Fi throughout the hub so that our customers

best ever place and we can’t wait for Christmas 2023

can enjoy the perfect cup of coffee and get online too.”

and all the fun and excitement that will include,” Ellis concludes.

NOVEMBER 2023

23

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PROFILE l FAT JACK’S, RHOS ON SEA, COLWYN BAY

CHEWING THE FAT Jack Gough’s Fat Jacks concept is blazing a trail in the gourmet burger scene.

It was a hot and sticky night in August 2022 when catering entrepreneur Jack Gough powered up his ‘Just Eat’ machine for the very first time and unleashed his new Fat Jack’s gourmet burger concept on the good people of Rhos on Sea, Colwyn Bay. The self-proclaimed “foodie” had not yet invested in any form of advertising for his new takeaway offer and he was the only chef in the kitchen that night. “I’ll never forget that first night,” Jack recalls with something of a tremor. “I started accepting orders at 5.04pm and I had to turn them off at 5.27pm because the demand was so astronomical that I sold out of all my stock in just 23 minutes. The following evening I doubled my stocks but exactly the same thing happened – although

TRENDWATCH FAT JACKS, RHOS-ON-SEA, COLWYN BAY

THE LOWDOWN

FAT JACKS Venue Fat Jacks, Rhos on Sea, Colwyn Bay Established August 2022 Caterer Jack Gough Format Burger bar and takeaway Staff 24 Covers 48 for dine in

this time I sold out in 45 minutes. The demand was overwhelming. In just one week, the business went from just me cooking, with the help of my family, to

The Power of Social Media Social media promotions are a really powerful way of driving footfall and sales. Every single day we pick a different burger from our menu and slash the price

employing 14 staff. It was clear from that very first night that we were on to a real winner and it’s just grown from there,” Jack explains.

to £5.30 as part of our ‘Discount Burger of The Day’

Jack’s winning gourmet burger concept had originally

offer. We push the deal across all our social channels

taken root in his mind around six years ago when he

and it’s a great way of driving sales and prompting

was managing a chain of restaurants in Spain. “The

customers to try different products. We also do a

gourmet burger scene wasn’t at all established in

‘Mad Monday’ offer of 50% off selected takeaway

Europe back then and I was keen to launch something

products and a ‘Thirsty Thursday’ dine-in offer.

over there. However, then Covid hit and I ended up coming home. I then met my partner and once all the

NOVEMBER 2023

25

Jack Gough on Fat Jacks

The concept centres around a super-premium, mega-indulgent, gourmet burger offer with products that looked as good as they tasted.

“It was gourmet burgers but as you’d never seen them before restrictions had eased, I thought, ‘Right,

‘You Bacon Me Crazy’ to ‘I Just Camembert

like mad” all night while in the day he

now’s the time to go for it.’ I found a prime

It’ (a double cheeseburger topped with a

renovated the front of house space. In

site in Rhos on Sea, which had a fantastic

wheel of breaded camembert and bacon

May 2023, he was able to complement his

delivery radius and I initially opened Fat

jam) each patty on the Fat Jack’s menu has

showstopping takeaway offer with a new

Jack’s purely as a takeaway.”

been designed to pack a massive flavour,

dine-in experience. “The new restaurant

theatre and fun punch.

can comfortably seat 48 customers, but

The concept centred around a super-pre-

we can also do private events for up to 70

mium, mega-indulgent, gourmet burger

“There was space at the front of the new

offer with products that looked as good as

site for a dine-in offer, but I wanted to get

they tasted. “It was gourmet burgers but

the takeaway really well established first

Whether dining in or taking out, all

as you’d never seen them before,” Jack

before I developed that,” Jack explains.

customers are guaranteed the same

explains. From top-selling products such as

The following months saw Jack “cook

top-quality offer and premium experience.

26

inside,” Jack explains.

NOVEMBER 2023

PROFILE l FAT JACK’S, RHOS ON SEA, COLWYN BAY

“We take so much pride in our food. Quality

gear as we approach Christmas. From

is everything,” Jack explains. “Our patties

December we’re planning to introduce

are made fresh every day. Nothing apart

lots of new table theatrics, such as huge

from our fries is frozen. We simply wouldn’t

wheels of melting cheese which we’ll carve

be able to keep up with the demand if we

at customers’ tables. We’ll also be adding

offered fresh fries.”

a number of new things to the menu including beef brisket donuts, which sound

The past year has also seen Jack’s offer

bizarre but taste incredible. I get inspiration

develop beyond burgers into chicken

from everywhere. I’m a massive foodie so

products, and ultra-indulgent desserts such

I’m always on the lookout for new trends,

as homemade loaded brownies.

flavours and ideas. Booker, my key supplier, also plays a massive role. The Catering

“We’re introducing things like Tomahawk

Trade Show was fabulous this year..

steaks in buns that have a massive wow factor. It’s all about the look. We serve great

“The rise in Fat Jack’s popularity meant

big whacking portions that look amazing

that a lot of people were fighting for my

on Instagram. I may lose a bit of GP on

business but no one could beat Booker.

over-portioning but it’s worth it because

The team at Llandudno Junction did such a

no customer ever leaves unhappy. Repeat

good job, the butchery department helped

custom is more profitable than scrimping

me develop the perfect mix for my patties

and scraping for a few pounds,” Jack says.

by trialling more than 15 different recipes and grinds, and my CDM is fantastic.

“We’re stepping things up yet another “The branch is also a massive source of inspiration and the butchers are great at

JACK'S SPECIAL BOARD

showing me new products and ideas. That personal interaction and those relationships are crucial to a business like mine.

NO SCRIMPING I'm a firm believer that bigger is better when it comes to portion sizes.

I get all my chicken products from Booker plus the meat for my patties, fries and vast amounts of store cupboard ingredients.”

Since opening, the Fat Jack’s concept

QUALITY IS KING

has also expanded to a second site at Llandudno Rugby Club – and plans are

Quality is everything at Fat Jacks. We take so much

pride in our products and mince, and make all our patties by hand.

currently afoot for a third in Wrexham.

“We’re also introducing a new breakfast offer which I’m really excited about,” Jack adds. “It’s going to be very experi-

IDEAS MAN

mental with lots of cool things like giant multi-coloured pancakes. It will all be very

I get inspiration from everywhere – the US, other caterers,

creative and crazy.”

in-branch and at trade shows such as Booker's Catering Trade Show.

If Jack’s burger offer is anything to go by, we’re sure his pancakes will be a flipping great success too.

NOVEMBER 2023

27

FEATURE l 2023 FEATURE CATERING TRADE SHOW

BRING IT ON The 2023 Catering Trade Show was a rip-roaring success and caterers are already looking forward to next year’s event.

28

NOVEMBER 2023

FEATURE l 2023 CATERING TRADE SHOW

Wednesday 27 September 2023 saw thousands of caterers from across the hospitality spectrum race to Silverstone for one of Booker’s most thrilling Catering Trade Shows yet.

With more than 200 key suppliers, showstopping demonstrations and mouthwatering samples, visitors to the 2023 Catering Trade Show are already revving up for 2024!

The hotly anticipated 2023 show included five halls bursting at the seams with innovation, inspiration and literally hundreds of

CATERER VIEW:

ALFONSO LA CAVA

ST JAMES RESTAURANT, BUSHEY, HERTFORDSHIRE

“Our restaurant offers the residents of Bushey village a modern, fine dining experience created with fresh, quality ingredients and a menu designed to create a memorable experience. I come to the Catering Show every single year and I always have a fabulous time. The 2023 show has certainly been no exception. I’m here with a number of my team members and we’ve been bowled over by all the fantastic new products and deals on offer. It’s also a fantastic place to come for inspiration. We’ve loved the cookery and butchery demonstrations, especially some of the fabulous desserts we saw being created in the Make More from Desserts demonstration areas.”

exclusive show deals.

The show also provided the industry with a unique opportunity to gather together, gain valuable insight and share experiences with industry colleagues.

In response to feedback, the 2023 show also included a number of new zones, including a dedicated Christmas zone, where visitors were able to sample a wide range of Christmas and festive products.

Designed like a German-style Christmas market, the zone featured everything from bratwursts and mince pies to mulled wine.

An own-brand showcase also allowed attendees to sample and find out more about the Chef’s Essentials, Chef’s Larder, Chef’s Larder Premium and Blackgate Signature ranges.

There was also an opportunity to taste the brand-new range of Food To Share products.

READY STEADY COOK Customers visiting the Make More From Desserts stand and cookery demonstration spaces were also treated to a melange of

NOVEMBER 2023

CATERER VIEW:

SIMON BARKER

CHARTER 1227 CATERING, SALISBURY “Our company provides catering for a wide variety of special events from weddings to informal lunches including BBQs and buffets. We can also offer hog roasts, big pan paellas and much more.

We are big fans of the Catering Trade Show, it’s a huge highlight of the calendar year for us and we’re already looking forward to next year!

The 2023 show provided a great opportunity to see all our key suppliers under one roof. We were also able to sample so many exciting new products plus learn about exciting new ways to use or elevate old classics.

The show was also a fantastic opportunity to catch up with fellow caterers and discuss trends and innovations. Bring on 2024!

mouthwatering tips on how to elevate their dessert offerings.

Engaging demonstrations and sampling stations brought Booker’s comprehensive range of dessert solutions to life, revealing how indulgent toppings, sauces and techniques could transform everyday products such as croissants, waffles, brownies and cheesecakes into showstopping desserts.

Visitors to the Booker Cook Zone meanwhile, were able to watch fantastic chefs, including TV stars Cyrus Todiwala and Mark Aisthorpe, offer top tips on how to make the very most of Booker’s comprehensive range.

MEAT MATTERS Visitors to the Booker Butchery Skills zone in Hall 2 were enthralled by the skill and passion exhibited by Booker’s fully accredited and qualified butchers, who demonstrated a variety of impressive techniques and ideas that caterers could use to make more from their meat offers. The zone also allowed Booker butchers to highlight

29

NEW

TO BOOKER

FEATURE l 2023 CATERING TRADE SHOW

CATERER VIEW:

RAM MUTYALA

FRIMLEY HEATH NHS TRUST

“I work for Frimley Heath NHS Trust which runs a number of hospitals in the South-East of England. We buy large volumes of cleaning products plus food other non-food products through our key supplier Booker.

The 2023 Catering show has been a spectacular success and I’m already looking forward to 2024! It was wonderful to see and sample so many fantastic products and ranges, especially Booker’s meat offer and the Blackgate Signature range.

I also loved watching the butchery demonstrations from Booker’s skilled master butchers. It was also very good to see some of the many software and IT suppliers who were also exhibiting, and I’ve been able to have some very xxxproductive conversations.” .”

nity and planet better. Four key zones

CATERER VIEW:

highlighted the progress that Booker

KAYA DESBOROUGH

has made on Responsible Sourcing, Zero Deforestation, Ethical Sourcing and Responsible Packaging.

THE STOP GAP, RUSHTON LAKES

DRINK IT IN

“I work in my family business The Stop Gap which sells quality hotdogs, donuts, drinks and ice creams to the shoppers at Rushton Lakes.

We really loved the 2023 Catering Show, there were so many fantastic suppliers here and so much inspiration, especially when it came to desserts and ice creams.

We also loved watching the many cookery demonstrations that happened throughout the day and there were also some fantastic deals to take advantage of. We’ll be back next year for sure!”

Hall 5, the drinks hall, was another popular destination, with a huge array of branded and own-brand products available for sampling. some of the many new products available

Booker’s drinks team were also on hand to

to caterers, including great-value pork and

offer advice and support on all aspects of

lamb products – with Booker pledging to

caterers’ drinks offers, as well as sharing the

help caterers “put lamb back on the menu”

latest trends, innovations and fresh ideas.

this Christmas.

A further feast for the senses was also provided

SUSTAINABLE MOVES

in the street food zone, which was expanded

Caterers were also treated to an inspiring

for 2023 to feature even more exhibitors, plus

showcase of Booker’s sustainability initia-

a lively steel band. Overlooking Silverstone’s

tives in the Booker Planet exhibit.

pit lane and finishing straight, visitors were also treated to exhilarating views to match

An eye-catching stand, built using FSC using recycled materials, showcased

Incredibly, plans are already afoot for

the many ways in which Booker is

the 2024 show – so all that remains is for

working to serve its customers, commu-

NOVEMBER 2023

the thrilling offer inside.

wooden crates and products made

caterers to get set and go!

31

FEATURE l 2023 CATERING TRADE SHOW

SUPPLIER VIEW

KELLY BRODIE PRO FORMULA

“Booker’s 2023 Catering Trade Show was another smash hit, allowing us to engage with a wide range of customers from across the catering and hospitality sectors and talk to them about their needs and how we are meeting them. When it comes to laundry, hotels and bed & breakfast operators need brands that they can trust to deliver.

This year our focus was on providing our customers with new pack formats that offer them more washes and less plastic, and we’ve got some new pack formats to come that provide 140 washes using the same formula and for the same price.”

SUPPLIER VIEW

STEVE WOOD

NESTLÉ PROFESSIONAL

Booker’s Catering Trade Show 2023 once again provided a not-to-be missed opportunity to engage with our key customers. We were able to showcase our core coffee offer and also to demonstrate the many ways in which customers can create show-stopping yet simple desserts with our branded confectionery products including Kit Kat and Smarties. Indulgent dessert toppings have been a huge trend in 2023 and will continue to be in 2024, as will plantbased alternatives. We’re looking forward to next year’s show already!

SUPPLIER VIEW

JO BRIGGS UNILEVER

“The 2023 Catering Trade Show provided yet another fantastic opportunity to engage with key customers and showcase some of our new initiatives for the year ahead. With speed of service key for many of our customers we used our Knorr brand and fantastic development chefs to demonstrate a number of quick, easy recipes that also deliver maximum flavour. The response we received from caterers was great!"

NOVEMBER 2023

33

FEATURE l GET READY FOR CHRISTMAS

ARE YOU READY FOR A

BUMPER CHRISTMAS?

The entire festive period presents one of the biggest opportunities of the year to grow footfall, sales and profits – so are you ready to cash in? Catering@Booker offers some top tips on delivering a bumper Christmas.

Christmas and the entire festive and new

most of the festive period this year takes

profits over the next couple of months,

year period is always a key opportunity

on some added significance. To help you

Catering@Booker offers some simple tips

in the annual calendar but in the wake of

make sure you are ahead of the game and

and advice to help you make sure you have

a very challenging year, making the very

ready to drive maximum footfall, sales and

all your festive ducks lined up.

1. PLAN FOR PROFIT Maximising footfall and sales over the festive period is clearly critical – but the most important goal of all is to maximise profits. As we all know, the key ways to do just that are to cut costs and grow sales.

GET THE BEST PRICES Step one is to ensure that you take full advantage of Booker’s biggest ever price lockdown. More than 700 prices have been locked down all the way through to 2 January 2024 so you can plan your festive menus knowing that your margins are safe.

LEVERAGE OWN BRAND Step two is to make sure that you are staying firmly in control of the prices you pay for important products you use every day. One of the easiest ways to do this is to leverage the power of Booker’s extensive own brand ranges which deliver that all important combination of great quality and fantastic value. That in turns lets you reduce cost and increase profits while proving great quality dishes to your customers.

34

NOVEMBER 2023

FEATURE l GET READY FOR CHRISTMAS

2. FOCUS ON EFFICIENCY One of the key challenges over the busy festive period is serving the maximum number of customers in the shortest period of time. Reducing the workload for both your kitchen team and your front-of-house service team is critical in maximising table turnover and optimising sales and profits.

REMOVE THE PREP Booker is well aware of the need to lighten the load for your hard-pressed kitchen team and offers a huge array of products and solutions that require no, or very little, preparation time. From a range of delicious sous-vide main

course options and pre-sliced and pre-portioned cakes to ready-to-use tempura batter mix, thawand-serve desserts and ready-prepared herbs, there’s a solution that can take the hard work out of every step of almost every dish. Why not take a little time to see where you can remove some of the work for your team?

SLIM DOWN SERVICE TIMES Just as important is focusing on how you can reduce the workload of your service team. There are endless ways to make serving food and drinks quickly and efficiently much easier for your team, from opting for sharing platters rather than individual plated dishes through to offering buckets of beer instead of timeconsuming draught pints. These little improvements add up to a big increase in serving efficiency.

3. ADD VALUE, ADD MARGIN Having cut kitchen prep time and reduced serving time, another quick way to add profits is by adding value to as many dishes on your menu as possible. That needn’t be a time-consuming job but a little thought can elevate simple dishes to something a little more special – which lets you charge a little more.

QUICK FIXES Why not liven up traditional simple dishes with some easy twists that will help enhance the customer experience and grow your profits?

Instead of a simple bowl of chips, you could offer loaded fries by adding a portion of Chef’s Larder squeezy sauce. The additional cost is only around 5p, but you could then charge £1 more. Or add cheese, chillies, guacamole or whatever else you have around which could justify an extra couple of pounds on the bill.

MOVE UP A LEVEL Similarly, why not shake up some classic dishes with a fresh and easy upgrade? Instead of chicken and chips, how about Tempura Chicken With Chips? Using Chef’s Essentials Chicken Breast Fillets, Chef William Tempura Batter Mix, some Chef’s Larder Premium Skin-On Gourmet Fries and a little bowl of Chef’s Larder Sweet Chilli Dipping Sauce, you’ve created an exciting take on a classic dish and, if you sell it for just £5, you’ll make £2.67 cash profit.

NOVEMBER 2023

4. STAND OUT Christmas is a time when customers often loosen the purse strings a little which often means trading up to more premium brands. Why not set yourself apart from the competition with a range of premium beers, wines and spirits that your customers won’t find anywhere else in the area?

PREMIUM PRODUCTS, PREMIUM PRICES Booker’s direct delivered Marketplace solution gives you access to an enormous range of thousands of premium drinks options that you won’t find in a Booker branch. You can order by the single bottle and your order will be delivered to your door. It’s the perfect way to build a specialist premium range just for the festive period with minimum outlay.

35

O C T O B E R 20

2

4T H

-

1

ST

3

3

METICULOUSLY SOURCED. ETHICALLY TRADED. DELICIOUSLY SAVE GRUMPY. £1.50 PER BAG

GRUMPY MULE MILESTONE BEANS 1KG M270845

KICKING OUT UNETHICAL COFFEE.

WWW.GRUMPYMULE.CO.UK

WAS £13.99 NOW £12.49

FEATURE l 2023 CATERING TRADE SHOW

5. CREATIVE DESSERTS Desserts offer another opportunity to simplify your workstream while increasing margins. Yes, you can offer an enormous range of options on your dessert menu, but why not focus on just a few products that can be served in countless different ways?

ONE PRODUCT, MANY OPTIONS You could buy, for example, just a couple of products and literally build a dozen different dessert options around these simple bases. Using the Chef’s Larder Belgian Waffles or Chef’s Larder New York Cheseecake as base, your kitchen team has endless options using a vast array of garnishes and dips to add value, increase the sale price and boost your cash profits. From Hazelnut Chocolate Spread, Peanut Butter and Chocolate Syrup to Lotus Biscoff Crumb, Blue Bubble Crunch Topping and Mini Fudge Cubes, there’s more than enough to create s howstopping dessert menu, all from a single base or two.

DRINK IT IN Christmas is also the perfect time to add value to standard drinks like latte and hot chocolate. At just 30p a serving, you could for example add a dash of Lichfields Vanilla, Hazelnut or Caramel Syrups to take the humble latte to an entirely new – and more profitable – level.

FESTIVE FAVOURITES Christmas wouldn’t be Christmas without some traditional favourites on the menu – and Booker has just what you need with prices locked down until 2 January 2024. Visit booker.co.uk for the full range, but here are some examples to whet your appetite: MIDAS

PRODUCT

PRICE

M288064 / M288065

Chef’s Larder Christmas Pudding 4x1.25kg 1.25kg

£26.99 per case | £7.49 single

M256011

Chef’s Larder Mini Christmas Puddings 24x100g

M272077/ M272078

Chef’s Larder Mincemeat 2x2.72kg / 2.72kg

£21.99 per case £17.69 per case | £9.99 single

M081168/ M081169

MacPhie Brandy Sauce 12x1ltr / 1ltr

£43.59 per case | £4.39 single

M284804 / M284805

Glacé Cherries 6x1kg / 1kg

£34.89 per case | £5.99 single

M117443/ M117444

Curtis Cut Mixed Peel 6x1kg / 1kg

£32.49 per case | £5.49 single

M275166

Chef’s Larder Cranberry Sauce 2.5kg

£12.99 per pack

M194109

Chef’s Larder Sage and Onion Stuffing 2kg

£6.49 per pack

Prices and products are correct at time of going to print and are not guaranteed unless stated, errors expected. Subject to changes without prior consultation.

Recipes, serves and idea are suggestions only and for illustration only. Please note products will be subject to availability and local listing, please check with your branch for details.

NOVEMBER 2023

37

FEATURE l LOCKED DOWN PRICING

LOCK DOWN FESTIVE PROFITS WITH

BIGGEST-EVERPRICE FREEZE Booker has capped the pricing on over 700 products until 2 January 2024 so you can plan your menu in complete confidence.

Ahead of the busy and all-important festive season, it is imperative you can plan your menu with confidence safe in the knowledge that your profits are locked in. To help customers plan for this vital period, Booker has frozen the prices of over 700 products – the biggest price lockdown ever – until 2 January 2024, covering key categories including meat, fish, dairy and many more. Get ready to prepare mouth-watering dishes safe in the knowledge that your margins are protected by stocking up on a wide range of ingredients of the highest quality and minimum cost.

BLACKGATE ON THE BONE TOMAHAWK STEAKS M288937 £15.99

BLACKGATE ON THE BONE T-BONE STEAKS M288932 £18.99

BLACKGATE ON THE BONE CÔTE DE BOEUF M288939 £17.99

BLACKGATE SIGNATURE RUMP M217205 £9.99

BLACKGATE SIGNATURE FILLET M217206/M220433 £29.99

KETTYLE MARROWBONE MELTS 200G M233048 £4.99

CHEF’S ESSENTIALS CHICKEN THIGHS 2.5KG M150168 £11.99

CHICKEN SUPREMES 5X200-230G M270055 170-200G M270053 £5.99

PER KILO

PER KILO

40

PER KILO

PER KILO

PER KILO

NOVEMBER 2023 2022

FEATURE l LOCKED DOWN PRICING

COOKED DUCK 585-685G M270053 £4.85

ARIZTIA CHICKEN FILLETS 10KG M285993 £37.99

CHEF’S LARDER PREMIUM BURGERS 30X170KG M195771 £25.99

TENDERFILL BURGER 54X85G M286605 £26.99

CHEF’S LARDER CHICKEN BREAST FILLETS 200G-230G/170G200G/230G+ 2KG M071783/M071785/M328921 £11.99

CHEF’S ESSENTIALS CHICKEN BREAST FILLETS 5KG M147180 £24.99

CHEF’S ESSENTIALS FRESH DICED CHICKEN BREAST 5KG M233772 £26.99

CHEF’S LARDER COOKED SMALL DICED CHICKEN 2.5KG M122692 £18.99

CHEF’S LARDER 24 AMERICAN CHICKEN FILLETS 2.16KG M129982 £19.49

CHEF’S ESSENTIALS BATTERED CHICKEN NUGGETS 1X2KG M232919 £10.99

CHEF’S LARDER SMALL CRISPY CHICKEN FILLETS/ SOUTHERN FRIED CHICKEN FILLETS 1X2KG M129988/M129986 £17.99

CHEF’S LARDER HOT & SPICY CHICKEN FILLETS 1X2.16KG M129988 £19.99

MORE THAN

700 PRICES LOCKED DOWN

*Prices and products are correct at time of going to print and are not guaranteed unless stated, errors expected.

Subject to changes without prior consultation. Recipes, serves and idea are suggestions only and for illustration only. Please note products will be subject to availability and local listing, please check with your branch for details.

NOVEMBER 2023 2022

41

FEATURE l LOCKED DOWN PRICING

CHEF’S ESSENTIALS 10 PACIFIC SALMON FILLETS 1X1KG NET WEIGHT M280684 £24.99

CHEF’S ESSENTIALS WHITE FISH FILLETS 1X800G M156658 £5.99

CHEFS LARDER BATTERED COD FILLET (110-140G) 15S 1X6S M260742 £14.49

CHEF’S LARDER MEDIUM BATTERED COD FILLETS (140-170G) 1X12S M260743 £14.49

OCEAN PEARL PEELED & DEVEINED KING PRAWNS 1X700G NET WEIGHT M131475 £10.99

BOSTON SEAFOOD CO CRISPY SQUID 1X1KG M285318 £10.99

BOSTON SEAFOOD CO FLAMING SHRIMP 1X800G M281596 £10.99

OCEAN PEARL SALT & PEPPER SQUID 1X1KG M272635 £10.99

CHEF’S LARDER SMALL NORTH ATLANTIC PRAWNS 1.3KG NET WEIGHT M180028 £18.79

CHEF’S LARDER BREADED SCAMPI 1X1.8KG M201011 £23.19

CHEF’S ESSENTIALS BREADED SCAMPI BITES 1X1.8KG M210399 £17.19

CHEF’S LARDER PREMIUM SCAMPI BREADED WHOLETAIL 1X1KG M200991 £15.99

*Prices and products are correct at time of going to print and are not guaranteed unless stated, errors expected.

Subject to changes without prior consultation. Recipes, serves and idea are suggestions only and for illustration only.

Please note products will be subject to availability and local listing, please check with your branch for details.

NOVEMBER 2023

43

SERVICE l MEET THE TEAM

SAY HELLO TO...

KEITH ASHWORTH KEITH, TELL US A LITTLE ABOUT YOURSELF...

AND YOU ARE THE BEST HGV DRIVER IN THE UK?

I’m Keith Ashworth and I’m an HGV Class 1

Apparently! I was named Overall Driver of

driver with Booker. I’m based at the Hatfield

the Year at this year’s Microlise Driver of

Regional Distribution Centre and I’ve been

the Year Awards, having also won the Long

with Booker for more than 27 years. I’ve

Distance category earlier in the compe-

been an HGV driver since March 1978!

tition. Everyone that won a category was eligible to win the big prize. I was lucky

ABOUTKEITH HGV CLASS 1 DRIVER

HOW MANY MILES DO YOU COVER IN A YEAR?

enough to come out on top!

At the moment I do around 50,000 miles a year but the total distance depends on the

HOW ARE THE AWARDS JUDGED?

runs that I’m on. At the moment I service

Microlise, the company that organises

mainly Eastbourne and Gloucestershire. I

the awards, is the company that makes

used to do the Weymouth run and I did that

the telematics software that Booker uses

for about six and a half years. I calculated

to track, monitor and analyse the perfor-

that, in that time, I covered almost half a

mance of its vehicles and its drivers.

million miles!

It’s very sophisticated software and it measures everything: fuel consumption, braking patterns, acceleration trends, use

Driver and has been with Booker for

SO YOU’RE DELIVERING STOCK TO BOOKER BRANCHES?

more than 27 years. He had his first

Exactly. I leave Hatfield every morning

then analysed to draw up a list of 500 of the

job as an HGV driver back in March

with a full load and I take it to a Booker

best drivers, according to their telematics

1978 before joining Booker in 1996.

branch, then I come back. Then I do it all

data. Then we moved onto the shortlist

over again.

stage and then to the finals at The Ricoh

Keith Ashworth is an HGV Class 1

Arena in Coventry. I won the Long Distance

He proudly says he has “never once and says he “loves his job as much as

WHAT TYPE OF STOCK ARE YOU TRANSPORTING?

he always has”. He is based in the

Everything. We have tri-temperature

been late for work” in all those years

Booker Regional Distribution Centre in Hatfield and typically covers over 50,000 miles every year, delivering to depots in Eastbourne and Gloucestershire.

44

of cruise control, you name it! This data is

category on the night and went forward to the grand final the following day.

vehicles, so we’re moving frozen, chilled

WERE YOU NERVOUS?

and ambient stock all in the same delivery.

Absolutely! Only category winners could

The front of the truck, nearest the cabin, is

attend the final day and there was only

frozen then in the middle we have chilled

one award being handed out that day: the

then at the back we have ambient. It’s very

Overall Driver of the Year Award. We were

efficient and it means we can provide an

all sitting looking at the trophy wondering

excellent service for the branches.

if it could be us. It was an amazing feeling

NOVEMBER 2023

SERVICE l MEET THE TEAM

I was named Overall Driver of the Year at this year’s Microlise Driver of the Year Awards, having also won the Long Distance category earlier in the competition.

Keith Ashworth

“Only category winners could attend the final day and there was only one award being handed out that day – the Overall Driver of the Year Award. We were all sitting looking at the trophy wondering if it could be us. It was an amazing feeling because winning that award would put you at the top of the pile of more than 240,000 drivers. Then they read out my name and I just couldn’t believe it!”

NOVEMBER 2023

45

SERVICE l MEET THE TEAM

I’m supported by an amazing team at Booker and I try to return that support by giving 100% every day. I know so many people rely on me so I’m passionate about making sure I never let them down.

because winning that award

I didn’t think I was up to it but

would put you at the top of

he pushed me, so I went for it.

the pile of more than 240,000

It cost me £370, which was a lot

drivers. Then they read out

of money at the time, but it’s

my name and I just couldn’t

the best investment I’ve ever

believe it!

made. I’ve never been out of a job and I’ve loved every

HOW DID YOU FEEL?

minute of it. I still love my job.

It was an honour, it truly was.

I’m supported by an amazing

And it reminded me of sitting

team at Booker and I try to

in the pub with my dad all

return that support by giving

those years ago. He had been

100% every day. I know so

a lorry driver and encouraged

many people rely on me so I’m

me to do my Class 1 test.

passionate about making sure I never let them down.

NOVEMBER 2023

47

MAXIMISE YOUR SALES OPPORTUNITY THIS CHRISTMAS WITH LEADING MALT WHISKIES FROM WILLIAM GRANTS

1020652

M818360 M818370

1020649

1020651

1008816

1020663

Glenfiddich 12yo is still the #1 most valuable malt whisky in the on-trade.

See the new range of Glenfiddich now available to order in-store and online @ Booker Market Place

Balvenie DoubleWood 12yo is the #1 ultra premium malt whisky by volume in the GB on-trade.

Balvenie Caribbean Cask 14yo now available to order online

Available via Booker Market place CGA by Nielsen IQ OPMS QTR Data to P06 2023 (17.06.2023) vs YA CGA by Nielsen IQ BrandTrackData to Q2 2023

Ranging in branch from October also available online LOVINGLY MADE SINCE 1616

#MIXUPTRADITION

M620906 M620914

FEATURE l NEW OWN BRAND LINES

INCREASE PROFITS Booker’s fantastic range of own brand products help you cut cost and drive up profits, all without compromising on quality – and a selection of new own brand products make that easier than ever.

Saving money and increasing profits as a result has never been

for your kitchen team.

more important, a fact that Booker has recognised. One of the most effective ways of reducing cost without compromising on quality is

Best of all, at just £1 per sausage, there’s plenty of room for adding

taking advantage of Booker’s extensive and growing range of own

margin. Booker has also added two new gammon joint and bacon

brand products.

chops lines that are perfect for livening up a carvery menu, adding some fresh choice to your à la carte menu or creating some enticing

The highly regarded own brand range continues to expand,

new specials.

offering you more opportunities to remove more cost from your business, make more profits and continue to deliver great quality

The gammon joint is available for just £4.50 a kilo while the bacon

dishes for your customers.

chops are available in cases of 4 x 227g at just £4.99 – or just £1.25 per chop.

MORE CHOICE With the cooler winter months upon us, a fantastically easy way to add choice to your menu over the next few months is with the new range of German-inspired jumbo Bratwursts and Frankfurters from Chef’s Larder.

Exceptionally quick and easy to prepare, the new products are hugely versatile and can be tailored to meet the specific needs of your customer base with the addition of a range of sauces and accompaniments. The options are limited only by your creativity.

From a splash of traditional ketchup or mustard to creating a full-on Currywurst, the new lines offer a simple way to add some fresh excitement to your menu with minimal prep-time

NOVEMBER 2023

51

FEATURE l NEW OWN BRAND LINES

DO YOUR WURST! Quick and easy to prepare, delicious and filling, Booker’s new range of Bratwursts and Frankfurters helps you add great new options to you menu: M289814

Chef’s Larder Jumbo Bratwurst

5s

£4.99

M289816

Chef’s Larder Jumbo Frankfurter

5s

£4.99

SWEET STARS

waste and at just £9.49 for a case of 24 – or

At the other end of the menu, Booker has

39p a serving – they are a quick and easy

added some new own brand sweet treat

way to add value for your customers as well

lines that can be used on the dessert menu

as boosting profits.

THEY’RE BACK!

Booker’s popular range of Chef’s Larder Squeezy Sauces is back!

6x1ltr Varieties as Stocked

£14.99

1x1ltr Varieties as Stocked

£2.99

or simply as tasty accompaniments to a cup of freshly brewed coffee.

VEGAN VARIETY With ever more customers opting for vegan

The Classic Cakes Salted Caramel Brownie

options these days, Booker has responded

and Iced Fruit Cakes come pre-sliced into

with the launch of new Chefs Larder Vegan

12 servings, ready to go, eliminating prepa-

Mayonnaise. A hassle-free way to meet

ration time and waste. Both are available

growing demand, the mayonnaise is avail-

in cases of four or as individual packs with

able in 5ltr tubs at just £13.49 and could

cost per slice as low as 48p, leaving plenty

help you grow your vegan offering and

of scope for strong cash profits.

drive new footfall.

This year, Booker has also launched a

SQUEEZE THE MARGINS

special limited edition seasonal Mixed

And, while they’re not new, Booker has

Muffin case at just £8.99 for a case of 12,

recently announced that the hugely popular

perfect for freshening up your offer and

range of Chefs Larder Squeezy sauces is back.

adding some new excitement.

At just £14.99 for a case of six or £2.99 when Two new Lichfield’s mini jar products can

bought individually, the extensive range

also help elevate your customers’ experi-

is ideal for quickly and easily taking many

ences, as well as elevating your profits on

popular dishes to another level, allowing

every serve. The mini Honey and Raspberry

you to squeeze more profits from every

Jam jars help manage portion control and

serve.

52

SWEET AND SPEEDY! To help you offer fuss-free, treats to your menu, Booker has added three new preprepared sweet options, including a limited edition seasonal muffins option:

NOVEMBER 2023

FEATURE l NEW OWN BRAND LINES

SMALL AND MIGHTY!

Two new mini jars are available from Lichfields, perfect for elevating your breakfast and lunch offerings: M286935 Lichfields Honey Mini Jars 24x28g £9.49 M286934 Lichfields Raspberry Jam Mini Jars 24x28 £9.49

MEAT FEAST!

Booker has added two new options to its already extensive range of gammon and bacon lines.

M289174 Gammon Joint Ave 8kg

£4.59/kilo M289176 Bacon Chops 4x227g

£4.99

M289577

Classic Cakes Salted Caramel Brownie

4x585g

£22.99

M289578

Classic Cakes Salted Caramel Brownie

585g

£5.79

M289574

Classic Cakes Iced Fruit Cake

4x585

£24.49

M289575

Classic Cakes Iced Fruit Cake

585g

£6.15

M289732

Mixed Muffins

12s

£8.99

SEE ALL OF BOOKER’S NEW OWN BRAND LINES AT BOOKER.CO.UK NOVEMBER 2023

53

GROW YOUR MARGINS THIS CHRISTMAS WITH THREE BARRELS VS OTHER BRANDIES & DE KUYPER TRIPLE SEC VS OTHER WELL KNOWN ORANGE LIQUEURS. THREE BARRELS BRANDY VSOP*

DE KUYPER TRIPLE SEC*

BUY

£13.99

£12.29

25ML RECOMMENDED SELL PRICE

£3.70

£3.40

CASH PROFIT

£72.34

£55.71

GP

84%

82%

NOW JUST

THREE BARRELS VSOP IS BRITAIN’S FAVOURITE FRENCH GRAPE BRANDY

£12.99

NOW JUST

£10.99 SIDE CAR 1 PART DE KUYPER TRIPLE SEC 2 PARTS THREE BARRELS VSOP BRANDY 1 PART LEMON JUICE 1 BARSPOON SUGAR SERVE WITH A DRIED ORANGE SLICE OR A LEMON TWIST. FILL A COCKTAIL SHAKER WITH ICE CUBES AND COMBINE ALL THE INGREDIENTS. SHAKE WELL AND STRAIN INTO A COCKTAIL GLASS ‘STRAIGHT UP’ (NO ICE).

SIDE CAR COCKTAIL*

THREE BARRELS BRANDY VSOP 6 X 70CL 185552 - 1 X 70CL 185554 *

COST TO MAKE

£1.70

SELL

£10.00

CASH PROFIT

£8.30

DE KUYPER TRIPLE SEC 6 X 50CL 545710 - 1 X 50CL 545720

PRICES CORRECT AT TIME OF PRINT.

SERVICE l MAKING MORE OF WINE

WINE FOR ALL OCCASIONS

AND BUDGETS

Whether your customers are on a tight budget or are looking to splash on something special, Booker’s range of wines delivers exceptional quality and value at every price point.

PROFIT FROM WINE

NOVEMBER 2023

55

SERVICE l MAKING MORE OF WINE

Christmas is coming and with it the opportunity for your customers to put the cost-ofliving challenges of the past year behind

£4-£5 PER BOTTLE

them and focus on having a great time with friends, family and colleagues. For many, that will involve a glass or two of wine, either as a leisurely drop at lunch time, an aperitif before dinner or the perfect accompaniment to some great food. After a tough year for many customers, it seems clear that it will be important to offer a broad range of wines to suit all tastes and, importantly, all budgets. Great value has never been more important to many of your customers but experience shows that they don’t want to sacrifice quality to get it. Thankfully, Booker’s

McGuigan Lot 92 Shiraz 6x75cl

£26.99 per case

M279079 Quirky Bird Chenin Blanc 6x75cl

£28.69 per case

value, helping you delight your customers

M245442 Previata Blush Pinot Grigio 6x75cl

£28.99 per case

while also maximising profits.

M245439 Previata Pinot Grigio 6x75cl

£28.99 per case

M181599 Señorío de Chical Tempranillo 6x75cl

£24.99 per case

M283033 Highbridge White Zinfandel 6x75cl

£29.99 per case

range of delicious wines is designed to deliver both great quality and fantastic

QUALITY AND VALUE

M266638

The range offers something for every budget, starting from just £4 per bottle for inexpensive, solid wines that provide a great entry point into wine for customers

£5-£7 PER BOTTLE

on a tight budget all the way through to premium wines that are perfect for appealing to the wine afficionados among your customer base. In the £4 to £5 price bracket, there’s an extensive selection of wines from trusted brands like the McGuigan Lot 92 Shiraz, Quirky Bird Chenin Blanc, Previata Blush Pinot Grigio, Previata Pinot Grigio, Señorío de Chical Tempranillo and Highbridge White Zinfandel. All of these wines fall in the £26.99 to £29.99 a case bracket allowing you to deliver value and quality with every glass.

M268486 Jack Rabbit Signature Malbec 6x75cl

£34.49 per case

M252293 Jam Shed Shiraz 6x75cl

£32.49 per case

M276598 Casa Roscoli Organic Pinot Grigio 6x75cl

£32.99 per case

more to help elevate their dining experi-

M247132 Don Pavral Rioja Crianza 6x75cl

£36.99 per case

ence with you, Booker’s mid-range of wines

M248107 Los Picos Distantes Mendoza Malbec 6x75cl

£36.99 per case

is a great way to drive up sales and profits

M247109 Paterson’s Grove Marlborough Sauvignon Blanc 6x75cl

£36.99 per case

MID-RANGE MARVELS For customers looking to spend a little bit

margins.

56

NOVEMBER 2023

SERVICE l MAKING MORE OF WINE

In the £5-£7 a bottle range, there’s something for every taste. Available at just

£5 PER BOTTLE

£29.99 a case, why not take a look at the El Mestengo Malbec or the San Andres range which includes Merlot, Sauvignon Blanc and Cabernet Sauvignon variants? Or, at the same price, there the Scenic Ridge Shiraz, and the Scenic Ridge Chardonnay.

Step it up a little further, up to around £36.99 a case, and you are in upper middle range territory with much-loved wines like Jack Rabbit Signature Malbec, Jam Shed Shiraz, Don Pavral Rioja Crianza, Los Picos Distantes Mendoza Malbec and Paterson’s Grove Marlborough Sauvignon Blanc.

M283032 El Mestengo Malbec 6x75cl

£29.99 per case

M223565 El Mestengo Malbec 6x75cl

£29.99 per case

M223563 San Andres Sauvignon Blanc 6x75cl

£29.99 per case

M223567 San Andres Cabernet Sauvignon 6x75cl

£29.99 per case

and the festive season is the perfect excuse

M144773 Scenic Ridge Shiraz 6x75cl

£29.99 per case

to go the whole hog and trade up to some

M144775 Scenic Ridge Chardonnay 6x75cl

£29.99 per case

truly premium wines to help make sure

PREMIUM INDULGENCE For many customers, however, Christmas

that their night out is one to remember. In and around the £40 a case mark, you are

£6-£9 PER BOTTLE

entering premium territory with some very special wines available like the Undivided Pinot Noir, the Picpoul De Pinet Carte Noire, the Barossa Ink Shiraz and the Wise Wolf Cabernet Sauvignon.

And for something truly remarkable that may appeal to wine customers who really want to push the boat out, how about the Cantine Di Ora Amicale at £45.49 per case or the Fleurs de Prairie Côtes de Provence at £52.29 per case? The Booker range has everything you need. Why not check the full range out now at booker.co.uk?

M182414 Cantine Di Ora Amicale 6x75cl

£45.49 per case

M231245 Barossa Ink Shiraz 6x75cl

£41.99 per case

M260028 Fleurs de Prairie Côtes de Provence 6x75cl

£52.29 per case

M280528 Wise Wolf Cabernet Sauvignon 6x75cl

£42.99 per case

M224057 Undivided Pinot Noir 6x75cl

£38.99 per case

M211543 Picpoul De Pinet Carte Noire 6x75cl

£40.99 per case

NOVEMBER 2023

Prices and products are correct at time of going to print and are not guaranteed unless stated, errors expected. Subject to changes without prior consultation. Recipes, serves and idea are suggestions only and for illustration only, subject to change without notice. Please note products will be subject to availability and local listing, please check with your branch for details.

57

GROW YOUR SALES WITH KP’S GROWING BRANDS

**

)

A massive 86% of customers purchase † bagged bar snacks , making it essential to stock a range of best sellers.

GROWING

28%

We also know that 52% of customers purchase snacks on impulse† – So at KP Snacks we want to help you turn these impulse opportunities into incremental snack sales and improved spend in your outlet!

YOY **

Gluten

FREE

M092492

4£713..359 % POR!

To turn snacking opportun into snack sales email usities at th

ebar@kpsnacks.com

WSP

/ 85p

GROWING

M275963 M275957

33% YOY **

STOCK UP ON FLAVOUR!

M275956

M275948

38%/ POR! £15.65 WSP

£1.16 RRP

RRP

NEW The UK’s

Nut Brand

*

15% YOY**

AND

GET 3 FREE PACKS M287965

21 PACKS

FOR THE PRICE OF 18 PUB CARDS

M256407

M256405

M273999

51%/ POR! £11.55 WSP

thebar@kpsnacks.com

£1.35 RRP

*NielsenIQ Bagged Snacks Total market 24.06.23, **NielsenIQ, CSN Total Impulse, Last 12 weeks to 24.06.2023 †CGA Pub snacking habits survey April 2020

NO.1

GROWING

SERVICE l BOOKER MARKETPLACE

PREMIUM OPPORTUNITIES WITH BOOKER MARKETPLACE Christmas is the perfect time of year to make the most of premium drinks and Booker’s direct delivered Marketplace solution is the quick and easy way to enhance your premium drinks offer.

It may have been a challenging year for many of your customers but if there is one time of year when they might look to stick the household budget planner in a drawer for a little while, it’s Christmas.

HOW IT WORKS  Order at booker.co.uk or on the Booker app

After a year of looking after every penny, the

 Free delivery on orders over £75

festive period offers a welcome chance to

 Delivered by courier to your door

splash out a little and enjoy some well-earned down time with friends and family and maybe a night or two out with work colleagues. For

 Order by the single bottle or by the case  Thousands of online-only products available

many, that will mean treating themselves by trading up to some premium drinks options to really make a festive night out feel special.

won’t find in a Booker branch and

regular supply and for emergency

you can order them by the single

top-ups.

Cashing in on that opportunity, however,

bottle, for instance. It’s the easy

means having a premium range available

way to quickly grow your offer, set

Whether you’re planning to get

behind the bar – and that’s exactly where

yourself apart from the competition

ahead of the festive curve by

Booker’s direct delivered Marketplace

and test the market to see which

creating an eye-catching range

solution could be just what you’re looking for.

products sell well in your business.

of premium and more unusual

Premium drinks offer premium margins and

Ordering couldn’t be easier as you

craft beer range, expanding your

can help drive footfall and sales into the

can order straight from the Booker

cocktail menu or building a malt

bargain but if you’re not keen on splashing

website or app – just look out for

whisky offer like no other in your

out big sums of money on cases of high-end

the Marketplace flash – and your

area, you’ll find everything you

beers, wines and spirits that might not sell

order will be delivered direct to

need at Booker Marketplace.

through, then Booker Marketplace could

your door. Deliveries are free on

Why not check the full range at

be just what you need. Marketplace offers

orders over £75. The Marketplace

the Booker website or use the QR

thousands of premium products that you

service is also great for ensuring

code below.

spirits, establishing an extensive

SCAN THE QR CODE TO SEE THE FULL BOOKER MARKETPLACE RANGE 60

NOVEMBER 2023

SERVICE l BOOKER MARKETPLACE

EXTENDED CHOICE

FAST & FREE

EASY TO ORDER

1,000’S OF PRODUCTS ONLY AVAILABLE ONLINE

1,000’S OF PRODUCTS ONLY AVAILABLE ONLINE

1,000’S OF PRODUCTS ONLY AVAILABLE ONLINE

HOXTON TROPICAL GIN 70CL 70CL 1020892 £31.99

PUERTO DE INDIAS STRAWBERRY SEVILLIAN GIN 70CL 1017413 £21.99

ENGINE ITALIAN ORGANIC GIN 70CL 1019497 £24.99

STARWARD LEFT-FIELD SINGLE MALT AUSTRALIAN WHISKY 70CL 1020963 £29.99

NIKKA JAPANESE WHISKY FROM THE BARREL 50CL 1020937 £37.99

KAVALAN SINGLE MALT TAIWANESE WHISKY 70CL 1020940 £26.99

DIPLOMÁTICO RESERVA EXCLUSIVA DARK RUM 70CL 1020934 £35.99

TANDUAY ESPECIA SPICED FILIPINO RUM 70CL 1020902 £23.99

BOUNTY SPICED RUM 70CL 1020981 £20.99

NOVEMBER 2023

61

LAUNCH REVIEW l CHEF’S LARDER BRATWURST AND FRANKFURTERS

DELICIOUS, EASY, PROFITABLE Offering menu options that are quick and simple to prepare could be key in the run-up to the year’s busiest period and a new range of Chef’s Larder Bratwurst and Frankfurters fit the bill perfectly.

confidence – safe in the knowledge that your bottom line is secure.

FAVOURITE CLASSIC UN

ARY 2024 TIL 2ND JANU

Delicious and warming, bratwursts and frankfurters can work well on most occasions and the pre-festive and Christmas season is no different. They’re guaranteed crowd pleasers – easy to prepare and extremely versatile. Simply add them to the roll of your choice and then add value and flavour by layering with various toppings, from

NEW

SERVING SUGGESTION

Bratwurst & Frankfurter in a Bun £4.99

Chef’s Larder Bratwurst

Quick and easy menu solutions requiring minimum effort and few ingredients offer a great way to minimise preparation time and could be crucial over the busy next few

750g M289814

months in helping serve as many people as quickly as possible.

With that in mind, Booker has launched a new range of Chef’s Larder Bratwurst and

Chef’s Larder Frankfurters 750g M289816

£4.99

Frankfurters as the perfect option to help you deliver delicious, great value meals while maximising your cash profits and

SELL PRICE: £5.99

minimising the workload for your kitchen

COST PER HOTDOG: £1.50

and service team. Even better, Booker has

PROFIT: 69%

locked down prices for the new lines until

CASH PROFIT: £3.49

2 January 2024, allowing you to plan with

NOVEMBER 2023

63

PLEASE ENJOY RESPONSIBLY

M135232

LAUNCH REVIEW l CHEF’S LARDER BRATWURST AND FRANKFURTERS

SERVING SUGGESTION

Currywurst

SERVING SUGGESTION

2 for £10

humble ketchup and mustard to onion, pickles, peppers and more.

As the weather gets colder and the mulled wine comes out, what could be tastier than a quick bite of filling, warming hot dog for hungry Christmas revellers? The new Chef’s Larder Bratwurst and Frankfurter packs of five cost just £4.99 – or £1 per portion - which you can then turn into crowdpleasing dishes that you can sell for £5.99 and deliver £3.49 in cash profit. And Booker offers everything you need to complete the dish from Chef’s Larder Jumbo Hot Dog Rolls for just £14.29 for a pack of 48 to a range of ready-to-use sauces including tomato ketchup, chipotle and garlic sauce

SELL PRICE: £6.00

SELL PRICE: £9.99

COST PER SERVING: £1.75

COST PER DEAL: £2.92

PROFIT: 65%

PROFIT: 65%

GO BIG

CASH PROFIT: £3.25

CASH PROFIT: £5.41

Value is at the forefront of everyone’s minds

for just £14.99 for six one-litre bottles.

especially with a challenging cost-of-living crisis still front of mind for many of your customers – so why not drive up spend and SERVING SUGGESTION

Moving Mountains Hot Dog

SERVING SUGGESTION

deliver value by offering two hot dogs for

Wicked Chorizo

a tenner? Add your own twist by getting creative with the toppings and you have a minimum prep, delicious winter dish that delivers £5.41 in cash profit with every sale.

THE VEGAN WIN It is always a good idea to include some vegan alternatives. The Moving Mountains Hot Dog is an excellent vegan option that costs just £2.50 per serving. Or how about the Wicked Chorizo which carries excellent margins of 68% and costs you just £2.13 a serving.

SELL PRICE: £7.99

SELL PRICE: £7.99

COST PER SERVING: £2.50

COST PER SERVING: £2.13

PROFIT: 62%

PROFIT: 68%

CASH PROFIT: £4.16

CASH PROFIT: £4.53

NOVEMBER 2023

Prices and products are correct at time of going to print and are not guaranteed unless stated, errors expected. Subject to changes without prior consultation. Recipes, serves and idea are suggestions only and for illustration only, subject to change without notice. Please note products will be subject to availability and local listing, please check with your branch for details.

65

No. 1 COFFEE BAGS BRAND*

25%

of people think in-room complimentary coffee is good.

Most wish it was better!

38%

think in-room drinks reflect a hotel’s overall catering offer.

WHAT IS #FAIRKITCHENS? A Fair Kitchen is a workplace with a sustainable and positive kitchen culture. One where staff happiness and mental wellbeing is as important as diner satisfaction.

#FAIRKITCHENS movement aims to open the

conversation around the unfairness of working conditions in foodservice and hospitality and help to build a better kitchen culture which attracts and encourages all to stay in the industry.

#FairKitchens needs you!

We need to work together to make the changes we want to see.

Share your support in 3 way:

1

Follow us on social media

/wearefairkitchens @wearefairkitchens #FairKitchens

here for tools, support 2 Scan and free leadership training

3

‘Become a Friend’ via our website and use the digital toolkit to spread the word further