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APPENDIX 4: FAY BRAND HISTORY Taken over in the late seventies by the Tod’s Group, Fay was originally developed in the United States as a brand specialised in the production of outerwear inspired by the uniforms of American firefighters, with a four hook closure. The evolution of the brand, which now includes men’s and women’s lines, complete with accessories, is characterised by the double-life philosophy: each piece is designed to be worn on different occasions – from business to leisure, from the city to dynamic outdoor experiences. The “Fay code” is synonymous with casual elegance and a sophisticated, modern and versatile expression of an Italian taste that perfectly and timelessly combines quality, innovation and luxury. It’s the perfect balance between British flavour and local craftsmanship.



Profile for Richard

Elevation Capital Research Annual 2018  

Elevation Capital Research Annual 2018