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APPENDIX 4: FAY BRAND HISTORY Taken over in the late seventies by the Tod’s Group, Fay was originally developed in the United States as a brand specialised in the production of outerwear inspired by the uniforms of American firefighters, with a four hook closure. The evolution of the brand, which now includes men’s and women’s lines, complete with accessories, is characterised by the double-life philosophy: each piece is designed to be worn on different occasions – from business to leisure, from the city to dynamic outdoor experiences. The “Fay code” is synonymous with casual elegance and a sophisticated, modern and versatile expression of an Italian taste that perfectly and timelessly combines quality, innovation and luxury. It’s the perfect balance between British flavour and local craftsmanship.

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Source: http://www.italiantouch.com/en/project/fay-online-store/

Profile for Richard

Elevation Capital Research Annual 2018  

Elevation Capital Research Annual 2018