T I F FA N Y & C O [ T I F : U S ]
BUSINESS SEGMENTS – FASHION JEWELLERY ■
Fashion jewellery, which represented 33% of Tiffany’s FY2016 sales, primarily consists of non-gemstone gold and silver jewellery. This category has relatively higher margins than Tiffany’s other categories.
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This category has outperformed Tiffany’s other categories for the last three quarters, driven partly by demand for gold jewellery and items from the “Tiffany T” collection (introduced in 2014).
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The Company has been able to improve the average price sold under this category from US$310 in FY2014 to US$350 in FY2016 (an increase of 13%).
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We see this category continuing to grow in importance for Tiffany. However, we do recognise the challenge of expanding this category without potentially cheapening the Tiffany brand.
Source: Tiffany 2016 Annual Report
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