'(6,*1,1* 7+( )8785( 3$571(56+,3 2) '(6,*1(56 $1' $,
,PDJLQH GHVLJQHUV WHDPLQJ XS ZLWK VXSHU VPDUW URERWV WR FUHDWH PLQG EORZLQJ PDVWHUSLHFHV 7KDW V WKH PDJLF ZKHQ GHVLJQ PHHWV $, $, LV MXVW OLNH D JHQLXV FRPSXWHU EXGG\ KHOSLQJ GHVLJQHUV LQ FUDIWLQJ DZH LQVSLULQJ FUHDWLRQV ,W VXSHUFKDUJHV WKH FUHDWLYLW\ RI HYHU\ GHVLJQHU LW FROODERUDWHV ZLWK H[SDQGLQJ WKHLU YLVLRQ FUHDWLYLW\ DQG H[FLWHPHQW WRZDUGV DUFKLWHFWXUH $, LV H[FHOOHQW DW FRQFHSWXDO YLVXDOL]DWLRQ H௺RUWOHVVO\ EULQJLQJ LGHDV WR OLIH LQ ZD\V WKDW ZHUH RQFH RQO\ SRVVLEOH LQ GUHDPV ,W FDQ ZULWH YLVXDOL]H H[SODLQ DQG GR PDQ\ VXFK WKLQJV PDNLQJ WKH GHVLJQ SURFHVV VPRRWKHU DQG PRUH IXQ 7KH IXWXUH RI GHVLJQ ZLWK $, LV OLNH VWHSSLQJ LQWR D VFL ¿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µ
352037 *(1(5$7,9( ,0$*(6 )25 02'(51 '(6,*16 2) *$7( 2) +$180$1 -,¶6 7(03/( *$7( '(6,*16 '(3,&7,1* +$180$1-,¶6 /,)( 1(*$7,9( 352037 +$1806-,¶6 ,'2/6 21 '(6,*16
2 )
$ 5 7 , ) , & , $ /
, 1 7 ( / / , * ( 1 & (
5HTXLUHPHQWV 0DQGLU VL]H [ 6KLYDOLQJ QRW WR EH PRYHG PDLQ 6KLNKDU WR EH GHVLJQHG ZLWK WZR VDPDUDQ EHVLGHV PDLQ J D U E K D J U L K D V D P D U D Q I R U V D E K D P D Q G D S D W R E H G H V L J Q H G
352037 *(1(5$7,9( ,0$*(6 )25 '(6,*1 2) 6+,.+$5$ )25 0$+$'(9$¶6 7(03/( :,7+ $1 +,6725,&$/ /22.
0 $ * , &