Marketing Brochure 2009

Marketing Excellence

Connect with Rice

Message from the dean The Jones Graduate School of Management at Rice University prides itself in fulfilling its mission of developing principled, innovative thought leaders in global communities. In recent years, the Jones School has gained international prominence through its innovative programs taught by world-class faculty that bring their groundbreaking research and unique experience to the classroom.

Within the past three years, the school graduated its first class from the MBA for Professionals program, introduced the first undergraduate minor in business, and launched a Ph.D. in Management.

These additions, along with the already successful Rice MBA Full-Time and MBA for Executives programs, have greatly enriched our offerings.

Consistently identified as offering leading MBA programs by publications such as Financial Times and The Economist, the Jones School delivers outstanding career results for its students.

The excellence of our faculty is illustrated by our marketing group. We have consciously invested in developing current faculty while aggressively recruiting both junior and experienced faculty from prestigious research universities globally. As a result, we now have one of the strongest marketing groups in the world in terms of both research and teaching. The quality of the group makes the Jones School an exciting research environment for marketing faculty and Ph.D. candidates.

The faculty’s research informs their teaching and creates a rich learning experience on the cutting edge of new industry developments. Our marketing faculty members receive frequent praise from students in our degree programs and from executives participating in our varied non-degree executive education programs.

I invite you to read on, meet our faculty and alumni, and get a sense of the marketing group’s high-impact research on a wide-ranging host of topics. Marketing excellence is an integral part of the Jones School at Rice University.

Warm regards,

Bill Glick

Dean H. Joe Nelson III Professor of Management Jesse H. Jones Graduate School of Management Rice University (713) 348-5928 Bill.Glick@rice.edu

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Dean

Marketing excellence at Rice University’s Jones Graduate School of Management is at the forefront of global management education.

We have added new faculty, courses, and a Ph.D. program. An impressive number of recruiters from major marketing-oriented corporations across the country reflects our growing reputation and our faculty’s influential research.

The Houston Connection • Fourth-largest city in the United States

Rice’s marketing faculty have detected an industry trend toward corporations refocusing on organic growth instead of financial

• 2008 No. 1 Best City to Live, Work and Play according to Kiplinger’s Personal Finance

maneuvering and acquisitions. MBA students

• Houston boasts more Fortune 500

are becoming more interested in marketing,

headquarters than any other U.S. city except New York and Chicago.

and companies are relying more on marketing professionals who can offer companies

• Of the world’s 100 largest non-U.S.-

guidance in better serving both current

based corporations, more than half have operations in Houston.

and targeted customers.

• Foreign governments have established There’s never been a better time to connect with the marketing program at Rice.

89 consular offices in metropolitan Houston, ranking Houston third behind New York and Los Angeles.

Houston

Message from the Marketing Area Coordinator This is the most exciting time, ever, to be a Marketing faculty member at Rice University.

When I joined the Jones School in 1980, we were a very small graduate school. For five years, I was the only Marketing faculty. Progress was being made, but when Gil Whitaker—an exceptional leader and Rice alum—accepted the appointment of dean, everything changed.

Having already transformed the University of Michigan from a good business school to a great business school, Whitaker embarked on the same trajectory for Rice.

A state-of-the-art new building tripled the capacity, the new MBA for Executives program helped fill it, and, for the Marketing Group, a world-class addition occurred.

Working with Associate Dean Robert Westbrook, the dean convinced Rick Bagozzi to join the faculty. With Bagozzi at Rice we were able to attract Seethu Seetharaman, Utpal Dholakia, Sharad Borle, Siddhartha Singh and Andrew Perkins.

Despite Whitaker’s retirement and Bagozzi’s return to Michigan for personal reasons, by 2005 the Marketing Group was sufficiently anchored in research and able to continue its positive momentum with the support and vision of the Jones School’s new dean, Bill Glick. With the help of the current associate dean, Jeff Fleming, and the Marketing faculty, Dean Glick hired Amit Pazgal, Vikas Mittal, and Ajay Kalra—and, joining us in 2009, Dinah Vernik, a new Ph.D. from Duke.

To reflect the impact of the hires over the last few years, the graph below gives the cumulative publication numbers of full-time Marketing faculty at Rice. The impressive increases come from the existing number of publications of the faculty as they were added, as well as increasing publication rates of all the faculty going forward.

Along with these advancements, the Jones School has now launched its first Ph.D. program—in the area of Marketing— and we celebrate together this excellent growth and growth in excellence. And so I join the dean in inviting you to read on and meet the Marketing faculty and alumni of Rice University.

Richard R. Batsell

Marketing Area Coordinator Jesse. H. Jones Distinguished Associate Professor of Marketing

Cumulative Number of Publications in Refereed Journals for the Full-Time Faculty in Marketing at Rice University in Each Year Since 2004 200

number of Publications

180 160

143

140 120

103

100 80

175

70

82

60 40 20 0

2004

2005

2006

2007

Faculty

2008

Rice Advantage:

Excellence

“We have an outstanding young faculty group that is regarded as one of the best in the field. They have diverse interests within marketing and are all pursuing cutting-edge research. What is unusual is that they’re equally committed to teaching their students.They meet the standard of excellence.”

Robert A. Westbrook William Alexander Kirkland Professor of Management Education: A.B. (Honors Psychology); M.B.A. and Ph.D. (Marketing), University of Michigan Joined Rice: 1989 Prior Faculty Appointments: Duke University, University of Arizona Research Interests: Customer Satisfaction and Loyalty, Customer Complaining Behavior, Product/Consumption Emotional Experience Dr. Westbrook’s research is broadly focused on understanding the nature of customer experience. The psychology of consumption, or the study of how customers experience and derive meaning from their marketplace behavior, has long held a fascination for Westbrook. His studies of customer satisfaction, complaining and consumption-based emotion over the past 30 years have had a major impact on both academic and applied research in marketing. He is currently working on the question-behavior effect in relation to customer satisfaction measurement, and his emerging interests concern the evolution of customer focus in organizations.

Teaching Interests: Strategic Marketing, Customer Satisfaction and Loyalty, Market Research Dr. Westbrook teaches in the school’s MBA for Executives and MBA Full-Time programs. He particularly enjoys teaching the executivestudents,whoseexperienceandseasoningprovokedeep discussion of core marketing concepts. Westbrook also finds it highly gratifying to teach his customer analytics elective to the weekday students, which applies experiential learning methods to the analysis of customer segmentation, satisfaction and loyalty. westbro@rice.edu

Faculty

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Rice Advantage:

Community

“Rice has a great community feeling. Some other business schools get lost in huge departments. Our faculty members research a diverse set of topics and blend their research with classroom teaching.”

Sharad Borle Assistant Professor of Management Education: B.Tech. (Electronics Engineering), Banaras Hindu University, Varanasi, India; M.B.A., XLRI Institute of Management, Jamshedpur, India; M.S. (Marketing) and Ph.D. (Marketing), Carnegie Mellon University

companies can attach dollar values to their customers and forecast the “value” of their customers and how retailers decide the breadth and depth of merchandise to carry. He has also researched the bidding and selling behavior in electronic auctions.

Joined Rice: 2003

Teaching Interests: Marketing Research, Data Analysis, Marketing Models

Research Interests: Quantitative Models of Consumer Behavior; Bayesian Econometrics Dr. Borle’s research in the past five years has touched on three broad areas—customer lifetime valuation, product assortments and online auctions. He has built models to help retailers forecast sales, applied quantitative techniques to study how

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Dr. Borle enjoys teaching the required course on data analysis for first-year MBA students. He brings in areas from his research into the classroom to better convey and answer topics in data analysis. sborle@rice.edu

Faculty

Rice Advantage:

Thought Leadership

“Our goal is for our students to be thought leaders. Everyone here supports that goal from the dean on down.”

Ajay Kalra

Utpal (Paul) Dholakia

Professor of Management

William S. Mackey and Verne F. Simons Distinguished Associate Professor of Management Education: B.E. (Industrial Engineering), University of Bombay; M.S. (Industrial Engineering) Ohio State University; M.S. (Cognitive Psychology) and Ph.D. (Marketing), University of Michigan Joined Rice: 2001 Prior Faculty Appointments: Gastprofessor für Strategie und Unternehmensökonomik, University of Zurich (Junior Sabbatical at Rice); London Business School (Junior Sabbatical at Rice); Assistant Professor of Marketing, University at Buffalo, SUNY Research Interests: Consumer Behavior, Customer Satisfaction, DecisionMaking, Digital Marketing Issues, Motivational Psychology Most recently, Dr. Dholakia has studied consumers’ financial decision-making at the peer-to-peer loan auction site Prosper. com. He has also looked at how people decide how much money to save. His research was cited in a Business Week article on the savings habits of Americans. People are used to living paycheck to paycheck, so why not save paycheck to paycheck, he theorizes.

Dr. Dholakia’s goal is to write a book on how to get people to spend less, save more and be environmentally aware.

Teaching Interests: Pricing, Marketing in Hi-tech and Financial Services Industries, MarketingManagement,MarketingResearch,MarketingStrategy

Education: M.A. (Economics), Birla Institute of Technology and Science, Pilani; Fellow, Indian Institute of Management, Calcutta; Ph.D. (Marketing), Fuqua School of Business, Duke University Joined Rice: 2008 Prior Faculty Appointment: Carnegie Mellon University Research Interests: Analytical Modeling, Consumer Behavior Dr. Kalra’s recent research involves looking at why people buy extended warranties. Findings show that people purchase warranties more often on hedonic products such as game systems and home theater systems rather than on utilitarian products like printers. The reason is that fun and pleasurable products are valued more and the pain of the potential loss is much greater than for equivalently priced more practical products.

Another interesting finding: consumers buy more extended warranties with unadvertised in-store promotions than from advertised sales. This follows the logic that they weren’t expecting a sale and the resulting good mood makes consumers more risk averse.

Teaching Interests: Advertising Consumers have become savvy about marketing strategies because of the amount of information they can access nowadays. Dr. Kalra thinks teaching advertising is fun and unpredictable as the industry is constantly changing.

Ajay.Kalra@rice.edu

Dr. Dholakia enjoys seeing that spark of knowledge in his students. He finds it very fulfilling to know that his students will be successful in part because of what he taught them. www.ruf.rice.edu/~dholakia/ dholakia@rice.edu

Rice Advantage:

Diversity

“Our faculty have the bases covered when it comes to the types of research we do—behavioral, empirical, analytical—which is quite rare at many schools.”

Faculty

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Rice Advantage:

Investment

“The Jones School has made a substantial investment in its marketing faculty. Our group is conducting cutting-edge research that is published in the top-most journals of not only marketing but also economics and psychology.That means students receive cutting-edge knowledge that they can apply in their jobs and be at the forefront of their industries.�

Vikas Mittal J. Hugh Liedtke Professor of Management and Marketing Education: B.B.A., University of Michigan; Ph.D. (Business Administration-Marketing), Temple University Joined Rice: 2007 Prior Faculty Appointments: Joseph M. Katz Graduate School of Business, University of Pittsburgh; Kellogg School of Management, Northwestern University; School of Medicine, University of Pittsburgh Research Interests: Customer Satisfaction and Organizational Strategy, Consumer Decision Making, Stakeholder Analysis for Maximizing LongTerm Firm Value Dr. Mittal’s early research focused on understanding and linking customer satisfaction to firm financial performance. More recently he has also examined perceptions of stakeholders such as

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employees, suppliers and NGOs in an attempt to understand the complementary and competing nature of their interests.

With his doctoral students, he has examined various aspects of consumer decision-making such as donation behavior, impulsive buying, financial risk taking, and word-of-mouth activity.

Currently he is conducting a three-year study that follows the high turnover rate of direct patient care workers.

Teaching Interests: Marketing Research, Market-Driven Organizational Strategy Dr. Mittal views his class as an experience center where students learn by doing and participating rather than by listening. Thus, the emphasis is on cases and projects for client companies, supplemented by lectures. vmittal@rice.edu

Faculty

Rice Advantage:

Resources

“The marketing program at Rice is on the cutting edge of research. Anything you want to know about marketing, there is someone on the faculty who knows a lot about it. This will be especially invaluable for students entering our Ph.D. program.”

Amit I. Pazgal Associate Professor of Management Education: B.S. (Physics & Mathematics) and M.S. (Mathematics & Operations Research), Tel Aviv University; Ph.D. (Marketing), Kellogg School of Management, Northwestern University Joined Rice: 2006 Prior Faculty Appointments: John M. Olin School of Business, Washington University, St. Louis

Andrew Perkins Assistant Professor of Management Education: B.S. (Environmental Science) and M.B.A., Washington State University; Ph.D. (Business Administration – Marketing), University of Washington Business School Joined Rice: 2003

Research Interests: Optimal Pricing Mechanisms; Internet Institutions and Competition; Competitive Marketing Strategies; Dynamic Consumer Choice Dr. Pazgal likes to use his math background and apply economic theory to the real world of marketing. His research looks at the strategic reasoning behind a company’s marketing program, not only asking the questions of what effect the strategy will have on consumers, but also what competitors will do. His work also looks at pricing of seasonal items for more sophisticated consumers who have become better bargain hunters these days.

Teaching Interests: Pricing, Marketing Channels, Marketing Strategy, Internet Marketing and Electronic Commerce, Game Theory, Statistical Modeling, Marketing Models Dr. Pazgal likes the variety of teaching marketing classes to different levels of students. He enjoys introducing the world of marketing to undergrads and relishes the challenge to get executives thinking more strategically about marketing focused on competitive advantages.

Research Interests: Consumer Identification with Brands Dr. Perkins primarily explores the confluence of self-identity, brand information, brand attitude and behavior, especially at the unconscious level. He serves as director of the Jones School Behavioral Lab, where he and other faculty conduct focus groups and other observational experiments.

Teaching Interests: Consumer Behavior and Brand Management Dr. Perkins currently teaches Introduction to Consumer Psychology, Consumer Behavior, and Brand Management.

His goal is to merge cutting-edge research in these areas with managerial applications for his students so they not only have the skills to apply their learning to real-world situations; they also understand why those academic theories were created. andrewperkins.com aperkins@rice.edu

Amit.Pazgal@rice.edu

Rice Advantage:

Enhanced Recruiting

“More recruiters have started to take notice of the marketing talent at Rice, exposing our graduates to very good, strong, interesting jobs in Houston and all over the world.”

Faculty

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Rice Advantage: Asian

Business Connections

“Through the creation of the Asian Business Research and Education Center, our marketing faculty collaborates with the faculty of the Indian School of Business in the city of Hyderabad. We recently hosted a two-day program on marketing strategy for Indian oil and gas execs and will send MBA students there.”

P.B. (Seethu) Seetharaman Professor of Marketing Director of Asian Business Research and Education Center Education: B.Tech. (Chemical Engineering), Indian Institute of Technology (Madras); M.S. (Chemical Engineering), University of Utah; M.S. and Ph.D. (Management), Cornell University Joined Rice: 2004 Prior Faculty Appointment: John M. Olin School of Business, Washington University, St. Louis Research Interests: Econometric Analyses using Scanner Data; Modeling Inter-temporal Dynamics in Consumers’ Choices and Firms’ Marketing Decisions; Empirical Testing of Micro-Economic Theories; Modeling Customer Lifetime Value using In-House Databases of Firms Dr. Seetharaman’s research contributions mainly lie in the domain of empirically estimating state dependencies in consumers’product

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choices over time. While he has extensively looked at the consumer-packagedgoodsindustryinthepast,Dr.Seetharaman’s recent markets of interest include pharmaceuticals, energy, movies, automotive and online auctions. He is currently co-writing a book on Scanner Data Analysis.

Teaching Interests: Marketing Management, Marketing Research, Database Marketing, Data Analysis for Brand Management, Business Statistics Dr. Seetharaman appreciates the generous amount of time he has available for research. He brings that research to life in the classroom, helping students gain an advanced understanding of marketing. www.ruf.rice.edu/~seethu/ seethu@rice.edu

Faculty

Rice Advantage:

Open Atmosphere

“Being able to walk in and chat with other faculty members about research projects is an attractive feature. We have excellent researchers who are willing to collaborate on projects and offer encouragement. This same atmosphere is available to our students as well.�

Siddharth S. Singh Assistant Professor of Management Education: B.Tech., Institute of Technology, Banaras Hindu University; M.B.A., University of Illinois; Ph.D. (Marketing), Kellogg School of Management, Northwestern University

and its implications for customer lifetime value, and the effect of community participation on purchase behavior and subsequently on customer lifetime value.

Joined Rice: 2003

Teaching Interests: New Products, Marketing Research

Research Interests: Customer Lifetime Value, Customer Loyalty Programs, Database Marketing, Financial Implication of Marketing Actions, Customer Segmentation, Product Returns, Multichannel Marketing Dr. Singh did his thesis on customer lifetime value analysis and it continues to drive his research. He is currently involved in developing models to estimate customer lifetime value in various contexts. He is also investigating product returns

Dr. Singh finds it satisfying to boil down the challenging issues in new product development and marketing to explain the concepts to his students. He likes to use a mix of case studies, lectures and exercises to convey very useful ideas to students and sees classroom interaction as helpful to his research. sssingh@rice.edu

Faculty

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Rice Advantage:

Energy

“From the moment I met the marketing faculty at Rice, I knew that I would thrive in this environment. The atmosphere here has a distinct positive energy fostered by highly intelligent, motivated and enthusiastic researchers.�

Dinah A. Vernik Assistant Professor of Management Education: M.S. (Applied Mathematics) and M.A. (Linguistics and International Communication), Ulyanovsk State University, Ulyanovsk, Russia; Ph.D. (Business Administration), Fuqua School of Business, Duke University Joined Rice: 2009 Research Interests: Marketing of new technologies, pricing, competition of digital and traditional distribution channels, decision analysis with multiple objectives With a strong mathematical background, Dr. Vernik is interested in quantitative marketing modeling. She applies economic concepts and a game theoretic approach to real-world marketing problems in order to provide insight and intuition about optimal pricing and distribution channel strategies.

Dr. Vernik’s current research focuses on digital movies and

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music downloads. The ability to digitize information goods such as music and movies, and the growing accessibility of the Internet, has led to online piracy and the emergence of a new class of retailers that specialize in digital downloads.

Both online piracy and digital retailers have changed the dynamics of information goods distribution channel, and Dr. Vernik explores issues related to this change.

Teaching Interests: Marketing management, marketing research, pricing, marketing channels As the newest member of the Jones School marketing group, Dr.Vernik brings a fresh perspective and sophisticated approach to the area of digital distribution, specifically related to movie and music downloads. She looks forward to the energetic atmosphere and making connections with both students and colleagues.

Faculty

Rice Advantage:

Collaboration

“I have had the unbelievably reinforcing opportunity to collaborate with mathematicians, statisticians and scientists across the Rice campus. That is one of the most enduring benefits of being on the faculty of Rice University.”

Richard R. Batsell JesseH.JonesDistinguishedAssociateProfessorofManagement Education: B.B.A. (Statistics and Operations Research); B.A. (Mathematics); Ph.D. (Marketing), University of Texas Joined Rice: 1980 Prior Faculty Appointments: The Wharton School Research Interests: Mathematical Models of Choice Behavior Dr. Batsell’s research has focused primarily on models of choice. His stream of research, published with a variety of different co-authors, has developed models and methodologies for predicting individual choice; the first completely general model of market share; and a parameter estimation methodology that allowed the first real application of Tversky’s Elimination-by-Aspects model.

Companies such as General Foods, Procter & Gamble and Schlumberger have successfully applied Dr. Batsell’s models and methodology to actual business decision-making.

Teaching Interests: Data Analysis and Marketing Research With respect to learning, I believe the following is true: I hear and I forget, I see and I remember, I do and I understand. In every course I teach, the student has the opportunity to apply the material. batsell@rice.edu

Faculty

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Across a myriad of industries, enterprises, and locations, the Jones School marketing alumni have excelled as leaders in thought, practice, and principle.

As highlighted on the following pages, the impressive contributions made by our alums increase the momentum of the Marketing Group within the school and the pursuit of a career in marketing outside the school.

We celebrate their accomplishments and innovative approach to marketing in the real world.

Alumni

Lindy Rawlinson, ’00

Vice President, Web Operations and New Business, Neiman Marcus Direct, Dallas

Marketing Luxury Online Lindy Rawlinson loves retail. Originally from Norman,Oklahoma,Lindyreceivedherundergraduate business degree from SMU in Dallas. She then went to work as a financial analyst at Harold’s Stores, a chain of upscale specialty apparel stores.It was here that she decided to pursue an MBA and started her search for schools.“I was interested in a smaller school program.

When I visited Rice I was impressed by the program and the unique curriculum.”

BergdorfGoodman.com and nine e-commerce Web sites for designer partners along with operations, functionality, and usability for all Web sites.

Lindy says the Rice MBA program provided her with a solid foundation upon which to build her career. “The marketing professors encouraged broad experience from marketing research to brand management. Specifically, the classes in Internet marketing and e-commerce and consumer behavior guided my path to Internet retailing. Outside of marketing, my finance and strategy classes helped in building that foundation.”

It was not only cool to graduate at the turn of the century, but opportune as well. The Internet was booming and Neiman Marcus, a leader in luxury merchandising based in Dallas, was just starting its Web site. Lindy joined Neiman Marcus Direct as manager of Web marketing.

With $500 million in online sales, Neiman Marcus Direct is the No. 1 luxury brand online and the 37th-largest online retailer, according to the Internet Retailer Top 500 Guide.

Lindy currently serves as vice president of Web operations and new business for Neiman Marcus Direct where she manages

She likes sharing her experiences at the Jones School and in the retail industry with current and prospective students. “The education I received at Rice was unbelievable for me. The access I had to the professors was unlike anything I had experienced. They genuinely took an interest in the students. The personal attention was fabulous and the whole Rice experience has been invaluable to me in my career.”

Alumni

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Christine Mei, ’91

Director, Strategic Planning – Coca-Cola North America, Houston

Christine’s Excellent Marketing Journey Christine Mei’s professional odyssey has taken her from Procter & Gamble to Nike, to Dow Chemical and finally to Coca-Cola—not a bad journey for an undergraduate in chemical engineering.

With The Coca-Cola Company in Houston since 2004, Christine is responsible for creating the long-term strategic direction for the company’s juice portfolio in the Minute Maid Business Unit. What’s ahead for brands like Minute Maid and Simply Orange in three, five, even 10 years down the road? She wouldn’t share but says companies are discovering the benefits of long-range planning. “While brand managersarefocusedonday-to-dayoperationsanddeliveringbusiness plan results, it’s important to have someone taking a longer look. I partner with all the cross-functional teams to develop a plan that will deliver a longer-term vision.”

Originally from Beaumont, Christine earned an undergraduate degree in chemical engineering from the University of Texas. She began her career as a process engineer with Procter & Gamble at its Folgers Coffee Plant in Sherman, Texas. It would lead to a 10-year relationship with P&G including a summer internship in China while at Rice. After receiving her MBA, Christine returned to P&G in Hong Kong and China, working her way up from brand assistant to brand manager of products such as Whisper feminine products, Safeguard and Zest soaps, Ariel laundry detergent and Rejoice shampoo.

Christine then spent two years at Nike as the regional marketing director for Greater China and Southeast Asia in what she calls her right-brain marketing period. “Athletes are inspired by authenticity and passion for sport. Our consumer insights led us to advertising, public relations and sports marketing efforts which worked to elicit a visceral, emotional connection to the brand.”

Next came her industrial marketing period: The Dow Chemical Company and a move to the world headquarters in Midland, Michigan.

She served as Dow’s global new business development manager for a year before being lured away “to do the dot.com thing” for Click2Asia. com in Los Angeles. As senior vice president of marketing, she developed and drove strategic brand direction and corporate communications across all the company’s Web sites in the U.S., China, Korea and Japan.

After a year in LA, Christine returned to Michigan where Dow welcomed her back, first in eBusiness, then as global director of corporate brand management. A return to Houston to be near family brought her back to consumer packaged goods—her real passion—with Coca-Cola. She was responsible for establishing

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strategic direction for The Beverage Institute for Health and Wellness, part of The Coca-Cola Company’s ongoing commitment to beverage innovation and nutrition education. When the group moved to the company’s world headquarters in Atlanta, Christine chose instead to stay in Houston and join Coca-Cola North America as part of the Minute Maid Business Unit.

Christine says it’s been an excellent adventure and credits her “rich” experience at Rice for setting her on a marketing path. “The classes were a wonderful combination of classical marketing basics—theory supplemented with case studies, along with an appreciation for practical application. We learned fromprofessorswhohaddeepexpertiseandknowledge and then tested the models with real field work assignments—weliterallystoodatgrocerystorecheckout lines asking questions of consumers. ”

Alumni

Scott Grzybek, ’00

Founder/CEO, Zukay Live Foods, LLC, Elverson, Pennsylvania

Marketing Fermentation Although beginning on a corporate career path after completing his MBA from Rice, Scott Grzybek had too much of an entrepreneur spirit in him to last very long.

Whileworkingfull-time,hewasdevelopinghis idea for a non-dairy, probiotic food line.

Loyal natural food shoppers, Scott and his wife, Cathy, took it to the next level by buying the family’s beef, poultry and eggs from local farmers. They also started raising their own vegetables. After reading about lacto-fermented vegetables in the book, Nourishing Traditions by Sally Fallon and Mary Emig, the idea for their own product line was born. “We loved the fact that the fermentation process actually made the vegetables healthier than they had been and we loved the taste, which was important to me, since I don’t like most raw vegetables.”

The Grzybek family saw the food line as a way to connect with theirancestorswhokeptthemselveshealthybyeatingfermented foods through the cold winters in Eastern and Northern Europe.

Scott traveled to Japan to learn more about that country’s methods for pickling vegetables. He named the company Zukay after the Japanese word for “pickled.” The Japanese term is actually spelled “tsuke,” but Scott used the Americanized pronunciation.

Launched in 2008 and still stored in the basement office of his wife’s grandfather’s farmhouse in Elverson, Pennsylvania, Zukay Live Foods has established a presence in the health food market in just a few months.“We have two employees — me and my best friend from high school who handles the financial side of the business. We have two desks, two computers, a printer and a fax machine. It’s a virtual company with a very grassroots marketing program,” he says, noting that they contract out the

food production at a local processing plant. The line consists of Salsa Viva in hot and mild, Garlic Dill Relish (Scott’s favorite), Horseradish Dill Relish and Ketchup (his three-year-old son Jacob’s favorite).

Zukay products are available in Whole Foods Markets and other stores in 12 states, mostly on the East Coast. Scott hopes to expand the offerings to the West Coast and eventually Texas.

Products are available through his Web site www.zukay.com.

A Pennsylvania native, Scott earned his undergraduate degree in chemical engineering from Penn State. He worked for three years at C&D Technologies in Pennsylvania, a leading industrial battery manufacturer for the telecom and power generation industries.

Scott says one of his best career decisions was to pursue an MBA at Rice University. “The education I received there was tremendous. The teaching level was magnificent. Those were two of the best years I ever had.”

In the years since he graduated he has held brand manager positions with Hormel Foods Corp. in Minnesota, McCormick & Co. in Maryland and BC-USA in Pennsylvania. He says there were two classes in particular that helped him throughout his career.

“The basic marketing class inspired me to become a brand manager and I have taken things I learned in a hands-on brand manager class and applied them in all of my jobs. The MBA program changed me from beinganinexperiencedengineertoaconfidentbusiness person. I left Rice a different person, and that’s what I was looking for.”

Alumni

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Alejandro Bethlen, ’06

Assistant Brand Manager, Procter & Gamble, Cincinnati

From Febreze to Tide

Candles? It even beat out the Domino’s Oreo® Dessert Pizza. “P&G’s first product 170 years ago was candles. They got out of candles about 70 years ago, so it was an honor to launch a product that was getting us back to our roots,” says Alejandro Bethlen, who was assistant brand manager for Febreze at the time.

Now a candle-making expert, Alejandro has since moved on as assistant brand manager for Tide®, P&G’s largest brand in North America with $3.5 billion in sales.

He says it’s humbling to work on a product so well-known for the past 50 years. “If one of the company’s premier products starts slipping in sales, that’s when you’ll be getting a call from the CEO,” he says.

Alejandro joined P&G after receiving his MBA from Rice. After passing the company’s online assessment, he was one of 50 job hopefuls interviewed by phone.

He then attended the National Society of Hispanic MBAs Conference held that year in Anaheim, California. He was one of 8,500 people in attendance and one of 30 that P&G wanted to interview in person. (About 70 major companies including P&G attend the annual conference to recruit employees.)

After the conference, Alejandro was invited to P&G headquarters in Cincinnati for additional tests and interviews. Out

of 40 to 60 Hispanic MBA applicants interviewed each year, P&G hires five to 10. Alejandro is now in charge of Hispanic recruitment for the marketing function at P&G, combing through 500 resumes at any given time.

Alejandro likes the career progression track offered at P&G. “Every two years, you rotate from one brand to another as you gain experience. I like to work for a company like P&G that treats employees as a competitive advantage.”

Originally from Argentina, Alejandro earned his undergraduate degree in business from the University of Houston’s Bauer College of Business. He returned to Buenos Aires where he worked as a business analyst for Arcor Group, one of the largest edible goods manufacturers in South America. He also worked as a business development manager for an advertising/media firm and a technology consulting firm.

In 2003, when the Argentine economy began to falter, Alejandro returned to Houston.

He worked for four years at Waste Management, the last two as sales and marketing manager. It was during this time he decided to join the MBA for Executives program at Rice.

It was the intellectual stimulation he was looking for. “It was great to be with a bunch of smart people and take rigorous courses.”

Alumni

Name the top three most memorable new product launches in 2007. Not surprising, the top spot went to the Apple iPhone™. No. 2 was Microsoft Windows Vista®.

The third most memorable among the 1,024 people polled was Febreze® Candles.

Alejandro credits two of his professors with peaking his interest in a marketing career.

“Professor Westbrook helped me envision the generalist nature of marketing. A marketer is not just someone who comes up with commercials.

He’s really a general manager who interacts with finance, supply and other company functions.

Professor Perkins stimulated my interest in brand management and brand equity.”

Alumni

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The Jones School offers degree tracks in MBA Full-Time, MBA for Executives, MBA for Professionals, a Ph.D. in Management, and undergraduate minor in business.

Degree Program

New Programs

MBA Full-Time The Rice MBA is earned in an intimate, focused and interactive environment that encourages both independent thinking and strong relationships. As a result, the Rice MBA program meshes with today’s business world—and fosters thinking that can shape the future. Rice’s MBA program combines three essential elements: (1) a comprehensive and challenging core curriculum provides you with a solid foundation of basic business disciplines; (2) a required Action Learning Project, a summer internship, and numerous field-project-oriented electives offer you ample opportunities for real-world practice; and (3) a host of specialized electives allows you to further integrate your knowledge and empowers you to achieve your career objectives. Throughout your Rice experience, you’ll cultivate your ability to articulate problems, explore alternatives and reach solutions. Leadership communications and ethics are integrated across the curriculum with instruction in strategic communications plus team and individual coaching in oral and written communication.

MBA for Executives

Ph.D. in Management The JGS doctoral program is intended for candidates aspiring to become faculty members at business schools in prestigious research universities. Students engage in both coursework and research as part of their doctoral training. Students close to graduation interview for faculty positions, hoping to start their careers as assistant professors at business schools around the world.

A prospective student chooses an area of study when applying to the doctoral program. Areas of study include: Accounting, Finance, Marketing, Organizational Behavior and Strategy. Each of these areas is supervised by a faculty advisor, a member of the faculty specializing in that area.

Business Undergraduate Minor The Jones School undergraduate business minor enables students to pursue any of the excellent majors on campus, while enhancing their education with select business courses.

The integrated curriculum emphasizes knowledge in functional business areas that support the development of core skills: communication, globalization, innovation, leadership, team work and technical business knowledge.

The MBA for Executives program draws experienced managers, professionals and executives from the Houston area. Houston boasts more Fortune 500 company headquarters than any other U.S. city except New York and Chicago. MBA for Executives students have the opportunity to form lasting relationships with a locally-based faculty and fellow students who are active in the Houston business community. The top-ranked Rice MBA for Executives allows experienced professionals to acquire a Rice MBA valuable education without career interruption. You will be able to apply classroom knowledge to the workplace l Best in Texas: The 2008 Economist ranks the Jones immediately. Our rigorous curriculum emphasizes School 1st in Texas and 25th in the U.S. strategic management skills as well as a solid foundation in general business knowledge. You l Top 10 in the World: •The Rice MBA for Executives ranked 4th worldwill benefit from outstanding faculty, small wide for ‘Top Salaries in Finance’, and 15th overall in the U.S.A., according to the 2008 classes and opportunities to interact and network with a diverse group of experienced Financial Times Executive MBA rankings. •The Rice MBA Full-Time program ranked 7th executives. In addition, you will have access to our state-of-the-art facility, including the worldwide for ‘Best in Finance’. Overall the program was ranked 2nd in Texas and 25th in the El Paso Corporation Finance Center. Classes U.S.A., according to the Financial Times 2009 full time Global MBA rankings. are held every other Friday and Saturday for 22 months. l Top in Research (Intellectual Capital): The Financial Times 2009 full time Global MBA

MBA for Professionals

survey ranked the Rice MBA Full-Time program 20th worldwide in faculty research.

The Rice MBA for Professionals offers l Top in Jobs: Among U.S. schools, the 2008 U.S. News and World Report ranked the Rice MBA women and men who want to accelerate Full-Time program at 20th for job placements three months after graduation. their careers a unique opportunity to earn a Rice degree while continuing to work. l Entrepreneurship Recognition: The Princeton Review and Entrepreneur Magazine recogThe Rice MBA for Professionals students nized the Jones School as a top entrepreneurial graduate school, placing it 16th in the nation. have the same rigorous learning experience, faculty and facilities, as our MBA Full-Time l Top in ROI: The Wall Street Journal 2008 Executive MBA survey placed the Rice MBA and MBA for Executives students. Classes are for Executives at 11th in the U.S. for Return on Investment. held on Monday and Wednesday evenings or alternating Friday evenings and Saturdays, both l Diversity Recognition: Expansión 2009 ranked the Rice MBA for 22 months.

Full-Time program 14th in the U.S. and 26th globally. Expansión is the leading business school reference for ambitious young managers located in Mexico.

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Degree Program

the-art behavioral lab and the Asian Business Research and Education Center. We can draw from other well-respected colleges and initiatives at Rice such as the Baker Institute and the Rice Alliance with its annual Business Plan Competition—the largest in the world.

Resources

Our program has the presence of a state-of-

Strong foundation in marketing, finance, accounting, strategy, organizational behavior and entrepreneurship with areas of excellence in energy, health care and real estate l Nine to one student-to-faculty ratio creates a small, interactive classroom experience l Unsurpassed teaching, path-breaking research l High-ranking MBA program among the world’s business schools l Excellent placement services through our career management center l

The Behavioral Lab at the Jones School provides researchers

with the latest in audio/visual equipment and editing software to conduct both individual projects and focus groups.

About Rice University Rice University is consistently ranked one of America’s best teaching and research universities. It is distinguished by its: l Small size: 2,995 undergraduates and 2,013 graduate students l Undergraduate student-to-faculty ratio of five to one l The eighth-largest endowment per student among American colleges and universities l Residential college system which builds communities that are both close-knit and diverse l Interdisciplinary, collaborative culture which integrates both teaching and research, and both undergraduate and graduate work

About Jesse H. Jones Graduate School of Management The Jesse H. Jones Graduate School of Management is one of the world’s leading business schools. One of seven academic units of Rice University, it is named in honor of the late Jesse Holman Jones, a prominent Houston business and civic leader. He was appointed chairman of a government agency, the Reconstruction Finance Committee (RFC), that invested in loans to banks and businesses which kept those institutions afloat. By directing the RFC to purchase stock in troubled financial companies, he effectively infused capital back into the markets and brought many of the banks and businesses back to solvency. The Jones School is distinguished by its:

James A. Baker III Institute for Public Policy has established

itself as one of the leading nonpartisan public policy think tanks in the country since its inception in 1993. The Baker Institute has a strong track record of achievement based on the work of Rice University faculty and the institute’s endowed fellows and scholars. They do important research on domestic and foreign policy issues with the goal of bridging the gap between the theory and practice of public policy. The institute also collaborates with experts from academia, government, the media, business, and nongovernmental and private organizations. Results of research programs and studies with specific recommendations are then presented to those involved in the formulation and execution of public policy.

The Rice Alliance supports entrepreneurs and early-stage technology ventures in Houston and throughout Texas through education, collaboration and research. Since inception in 1999, the Rice Alliance has assisted in the launch of over 230 technology companies that has raised more than $500 million in funding.

The Rice University Business Plan Competition has become the largest and richest intercollegiate business plan competition in the world. In 2009, more than $800,000 in cash and prizes will be awarded.

Resource

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The marketing faculty at the Jones School have published an impressive number of papers on a variety of research topics such as consumer behavior and satisfaction, database marketing, applied econometrics, mathematical models of choice, social psychology, employee behavior, and e-commerce. The faculty’s distinguished reputation in the marketing industry is also defined by awards, honors and affiliations.

Publications

The Cumulative Total Number of Publications in the Top Five Marketing Journals 80

number of Publications

70

72

60 50

50 40 30 22

20

26

30

10 0

2004

Sharad Borle, Siddharth Singh and Dipak Jain. 2008. “Customer lifetime value measurement.” Management Science 54(1), 100-112.

Peter Boatwright, Ajay Kalra and Wei Zhang. 2008. “Research note: Should consumers use the halo to form product evaluations?” Management Science 54(1), 217-223.

Ajay Kalra and Shibo Li. 2008.

“Signaling quality through specialization.” Marketing Science 27(2), 168-184.

Ajay Kalra and David Soberman.

2008. “The curse of competitiveness – How experienced advice and training can hurt market profitability.”

Journal of Marketing 72(3), 32-47.

Preyas Desai, Ajay Kalra and B.P.S. Murthi. 2008. “When old is gold: The role of business longevity.” Journal of Marketing 72(1), 95-107.

2005

2006

2007

Vikas Mittal, John W. Huppertz and Adwait Khare. 2008. “Customer complaining: The role of tie strength and information control.” Journal of Retailing 84(2), 195-204.

Xin He, J. Jeffrey Inman and Vikas Mittal. 2008. “Gender jeopardy in financial risk taking.” Journal of Marketing Research 45(4), 414-424.

Vikas Mittal, Lawrence Feick and Feisal Murshed. 2008. “Publish and prosper: The financial impact of publications in marketing journals.”

Marketing Science 27(3), 430-442.

Vikas Mittal, Matthew Sarkees, and Feisal Murshed. 2008. “The right way to manage unprofitable customers.” Harvard Business Review Boston 86(4), 94-102.

2008

*Aviv Y. and Amit Pazgal. 2008.

“Optimal pricing of seasonal products in the presence of forward-looking consumers.” Manufacturing and Service Operations Management 10(3), 339-359.

Iyer G. and Amit Pazgal. 2008.

“Procurement bidding with restrictions.” Quantitative Marketing and Economics 6(2), 177-204.

Amit Pazgal and Sonja Radas. 2008.

“Comparison of customer balking and reneging behavior to queuing theory predictions: An experimental study.” Computers & Operations Research 35(8), 2537-2548.

Hai Che and P.B. Seetharaman. 2008.

“Speed of replacement: Modeling brand loyalty using last move data.”

Journal of Marketing Research.

Forthcoming.

Publications

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P.B. Seetharaman and Hai Che. 2008.

“Price competition in markets with consumer variety seeking.” Marketing Science. Forthcoming.

Ganesh Iyer and P.B. Seetharaman.

2008. “Too close to be similar: Product and price competition in retail gasoline markets.” Quantitative Marketing and Economics 6(3), 205-234.

Rakesh Niraj, V. Padmanabhan and P.B. Seetharaman. 2008.

“A cross-category model of households’ incidence and quantity decisions.” Marketing Science 27(2), 225-235.

Siddharth S. Singh, Dipak Jain and Trichy Krishnan. 2008. “Customer loyalty programs: Are they profitable?”

ManagementScience54(6),1205-1211.

Sharad Borle, Utpal Dholakia, Siddharth Singh and Robert Westbrook. 2007. “The impact of survey participation on subsequent behavior: An empirical investigation.”

Marketing Science 26(5), 711-726.

Kirthi Kalyanam, Sharad Borle & Peter Boatwright. 2007.

“Deconstructing each item’s category contribution.” Marketing Science 26(3), 327-341.

Utpal M. Dholakia, Richard P. Bagozzi and Mahesh Gopinath. 2007.

“How formulating implementation plans and remembering past actions facilitate the enactment of effortful decisions.” Journal of Behavioral Decision Making 20(4), 343-364.

Richard P. Bagozzi, Utpal M. Dholakia and Lisa Klein. 2007.

“Antecedents and consequences of online social interactions.” Media Psychology 9(1), 77-114.

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Vikas Mittal, Jules Rosen, Rahul Govind, Howard Degenholtz, Sunil Shingala, Shelley Hulland, Yong Joo Rhee, Kari B. Kastango, Benoit H. Mulsant, Nick Castle, Fred H. Rubin and David Nace. 2007. “Perception gap in quality-of-life ratings: An empirical investigation of nursing home residents and caregivers.”

The Gerontologist 47(2), 159-168.

Yinlong Zhang and Vikas Mittal.

2007. “The attractiveness of enriched andimpoverishedoptions.”Personality and Social Psychology Bulletin 33(4), 588-598.

Xin He and Vikas Mittal. 2007. “The effect of decision risk and project stage on escalation of commitment.”

Organizational Behavior and Human Decision Processes 103(2), 225-237.

Kuksov D. and Amit Pazgal. 2007.

“The effects of costs and competition on slotting allowances.” Marketing Science 26(2), 259-267.

Nolan Miller and Amit Pazgal. 2007.

“Advertising budgets in competitive environments.”QuantitativeMarketing and Economics 5(2), 131-161.

Tat Y. Chan, V. Padmanabhan and P.B. Seetharaman. 2007. “An econometric model of location and pricing in the gasoline market.” Journal of Marketing Research 44(4), 622-635.

Hai Che, K. Sudhir and P.B. Seetharaman. 2007. “Bounded rationality in pricing under state dependent demand: Do firms look ahead? How far ahead?” Journal of Marketing Research 44(3), 434-449.

Sharad Borle, Peter Boatwright and Joseph B. Kadane. 2006. “The timing of bid placement and extent of multiple bidding: An empirical investigation using eBay online auctions.” Statistical Science 21(2), 194-205.

Joseph B. Kadane, Galit Shmueli, Thomas P. Minka, Sharad Borle and Peter Boatwright. 2006. “Conjugate analysis of the Conway-MaxwellPoisson distribution.” Bayesian Analysis 1(2), 363-374.

René Algesheimer and Utpal M. Dholakia. 2006. “Do customer communities pay off?” Harvard Business Review, November 84(1), 26-30.

Reprint Number F0611E. Utpal M. Dholakia. 2006. “How customer self-determination influences relational marketing outcomes: Evidence from longitudinal field studies.” Journal of Marketing Research 43(1), 109-120.

Richard P. Bagozzi and Utpal M. Dholakia. 2006. “Open source software user communities: A study of participation in Linux user groups.” Management Science 52(7), 1099-1115.

Utpal M. Dholakia, Mahesh Gopinath, Richard P. Bagozzi, and Rajan Nataraajan. 2006. “The role of regulatory focus in the experience and self-control of desire for temptations.” Journal of Consumer Psychology 16(2), 163-175.

Richard P. Bagozzi and Utpal M. Dholakia. 2006. “Antecedents and purchase consequences of customer participation in small group brand communities.” International Journal of Research in Marketing 23(1), 45-61.

Richard P. Bagozzi, Utpal M. Dholakia and Amit Mookerjee. 2006.

“Individual and group bases of social influence in online environments.”

Media Psychology 8(2), 95-126.

Publications

Timothy Bohling, Douglas Bowman, Steve LaValle, Vikas Mittal, Das Naryandas, Girish Ramani and Rajan Varadarajan. 2006.

“CRM implementation: Effectiveness issues and insights.” Journal of Service Research 9(2), 184-194.

Vikas Mittal and Matthew Sarkees.

2006.“Customer divestment.”Journal of Relationship Marketing 5(2/3), 71-85.

Jules Rosen, Vikas Mittal, Howard Degenholtz, Nick Castle, Benoit H. Mulsant, David Nace and Fred H. Rubin. 2006. “Pressure ulcer prevention in black and white nursing home residents: A QI initiative of enhanced ability, incentives and management feedback.” Advances in Skin and Wound Care 19(5), 262-269.

N. Miller and Amit Pazgal. 2006.

“Budget or target: The choice between input and output strategies.” RAND Journal of Economics 37(2), 391-415.

Andrew W. Perkins and Mark Forehand. 2006. “Decomposing the implicit self-concept: The relative influence of semantic meaning and valence on attribute self-association.”

Social Cognition 24(4), 387-408.

Murali K. Mantrala, P.B. Seetharaman, Rajeeve Kaul, Srinath Gopalakrishna and Antonie Stam. 2006. “Optimal pricing strategies for an automotive aftermarket retailer.” Journal of Marketing Research 43(5), 588-604.

Vikas Mittal, Eugene W. Anderson, Akin Sayrak and Pandu Tadikamalla.

2005. “Dual emphasis and the long-term financial impact of customer satisfaction.” Marketing Science 24(4), 544-555.

Galit Shmueli, Thomas Minka, Joseph B. Kadane, Sharad Borle and Peter Boatwright. 2005. “A useful distribution for fitting discrete data: Revival of the COM-Poisson.”

Journal of the Royal Statistical Society, Series C 54(1), 127-142.

Jules Rosen, Vikas Mittal, Howard Degenholtz, Nick Castle, Benoit Mulsant, Yong Joo Rhee, Shelley Hulland, David Nace and Fred Rubin. 2005. “Organizational change and quality improvement in nursing homes: Approaching success.”Journal of Healthcare Quality November/ December, 6-14.

Utpal M. Dholakia and Itamar Simonson. 2005. “The effect of explicit reference points on consumer choice and online bidding behavior.”

Marketing Science 24(2), 206-217.

René Algesheimer, Utpal M. Dholakia and Andreas Herrmann. 2005. “The social influence of brand community: Evidence from European car clubs.”

Journal of Marketing 69(3), 19-34.

Utpal M. Dholakia, Mahesh Gopinath and Richard P. Bagozzi. 2005. “The role of desires in sequential impulsive choices.” Organizational Behavior and Human Decision Processes 98(2), 179-194.

Utpal M. Dholakia. 2005. “The hazards of hounding.” Harvard Business Review, 83(10), 20-24 (Reprint Number F0510X).

Utpal M. Dholakia. 2005. “The usefulness of bidders’ reputation ratings to sellers in online auctions.”

Journal of Interactive Marketing 19(1), 31-40.

Amar Cheema, Peter T. L. Popkowski, Rajesh Bagchi, Richard P. Bagozzi, James C. Cox, Utpal M. Dholakia, Eric A. Greenleaf, Amit Pazgal, Michael H. Rothkopf, Michael Shen, Shyam Sunder, and Robert Zeithammer. 2005. “Economics, psychology, and social dynamics of consumer bidding in auctions.” Marketing Letters 16(3/4), 401-413.

Yinlong Zhang and Vikas Mittal.

2005. “Effects of procedural and outcome accountability.” Journal of Consumer Research 32(2), 465-472.

Nitika Garg, J. Jeffery Inman and Vikas Mittal. 2005. “Incidental and task-related affect: A re-inquiry and extension of the influence of affect on choice.” Journal of Consumer Research 32(1), 154-159.

Neil M. Morgan, Eugene W. Anderson and Vikas Mittal. 2005. “Understanding firms’ customer satisfaction information usage.” Journal of Marketing 69(3), 131-151.

Y. Aviv and Amit Pazgal. 2005.

“A partially observed Markov decision process for dynamic pricing.” Management Science 51(9), 1400-1416.

Nolan Miller and Amit Pazgal.

2005. “Strategic trade and delegated competition.”Journal of International Economics 66(1), 215-231.

Andrew Perkins and Mark Forehand.

2005. “Implicit assimilation and explicit contrast: The unconscious effects of celebrity voiceovers on brand attitude.” Journal of Consumer Research 32(3), 435-441.

Publications

Publications

Jules Rosen, Vikas Mittal, Howard Degenholtz, Nick Castle, Benoit Mulsant, Yong Joo Rhee, Shelley Hulland, David Nace and Fred Rubin. 2006. “Organizational change to reduce pressure ulcers in a nursing home.” Journal of American Medical Director’s Association 7(3), 141-146.

Sharad Borle, Peter Boatwright, Joseph B. Kadane, Joseph Nunes and Galit Shmueli. 2005. “Effect of product assortment changes on customer retention.” Marketing Science 24(4), 616-622.

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P.B. Seetharaman, S. Chib, A. Ainslie, P. Boatwright, T. Chan, S. Gupta, N. Mehta, V. Rao, and A. Strijnev. 2005.

“Models of multi-category choice behavior.” Marketing Letters The Netherlands Springer Science 16(3), 239-254.

Qin Zhang, P.B. Seetharaman and Chakravarthi Narasimhan. 2005.

“Modeling selectivity in households’ purchase quantity outcomes: A count data approach.” Review of Marketing Science 3, Article 2.

Steven P. Brown, Robert A. Westbrook and Goutam Challagalla. 2005.

“Good cope, bad cope: Adaptive and maladaptive coping following a critical negative work event.” Journal of Applied Psychology 90(4), 792-798.

Richard R. Batsell. 2004. “A new approach for capturing and portraying the competitive structure of a market: An application to the Bush-Kerry-Nader presidential contest.” Review of Marketing Science 2(1), Article 7. *Joseph R. Priester, Utpal M. Dholakia and Monique A. Fleming. 2004. “When and why the background contrast effect emerges: Thought engenders meaningbyinfluencingtheperception of applicability.” Journal of Consumer Research 31(3), 491-501.

Utpal M. Dholakia, Richard P. Bagozzi, and Lisa Klein Pearo. 2004.

“A social influence model of consumer participation in networkand small-group-based virtual communities.”International Journal of Research in Marketing 21(3), 241-263.

Utpal M. Dholakia and Debabrata Talukdar. 2004. “How social influence affectsconsumptiontrendsinemerging markets: An empirical investigation of the consumption convergence hypothesis.”PsychologyandMarketing 21(10), 775-797.

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Jules Rosen, B. Mulsant, M. Bruce, V. Mittal and D. Fox. 2004. “Actors’ portrayals of depression to test interrater reliability in clinical trials.”

The American Journal of Psychiatry 161(10), 1909-1911.

Peter Boatwright, Sharad Borle and Joseph B. Kadane. 2003. “A model of the joint distribution of purchase quantity and timing.” Journal of American Statistical Association 98(463), 564-572.

Michael Tsiros, Vikas Mittal and William T. Ross. 2004. “The role of attributions in customer satisfaction: A re-examination.” Journal of Consumer Research 31(2), 476-483.

Richard P. Bagozzi, Utpal M. Dholakia and Suman Basuroy. 2003.

“How effortful decisions get enacted: The motivating role of decision processes, desires, and anticipated emotions.” Journal of Behavioral Decision Making 16(4), 273-295.

Vikas Mittal, Wagner Kamakura and Rahul Govind. 2004. “Geographic patterns in customer service and satisfaction: An empirical investigation.”

Journal of Marketing 68(3), 48-62.

Richard P. McLean, Amit Pazgal and William W. Sharkey. 2004. “Potential, consistency and cost allocation prices.” Mathematics of Operations Research 29(3), 602-623.

Douglas Bowman, Carrie Heilman and P.B. Seetharaman. 2004.

“Determinants of product-use compliance behavior.” Journal of Marketing Research 41(3), 324-338.

P.B. Seetharaman. 2004. “The additive risk model for purchase timing.” Marketing Science 23 (2), 234-242.

P.B. Seetharaman. 2004. “Modeling multiple sources of state dependence in random utility models: A distributed lag approach.” Marketing Science 23(2), 263-271.

Siddhartha Chib, P.B. Seetharaman and Andrei Strijnev. 2004. “Model of brand choice with a no-purchase option calibrated to scanner panel data.” Journal of Marketing Research 41(2), 184-196.

Richard R. Batsell, John C. Polking, Roxy D. Cramer and Christopher M. Miller. 2003. “Useful mathematical relationships embedded in Tversky’s elimination by aspects model.”

Journal of Mathematical Psychology 47(5-6), 538-544.

*Utpal M. Dholakia and Richard P. Bagozzi. 2003. “As time goes by: How goal and implementation intentions influence enactment of short-fuse behaviors.” Journal of Applied Social Psychology 33(5), 889-922.

Ganesh Iyer and Amit Pazgal. 2003.

“Internet shopping agents: Virtual co-location and competition.”

Marketing Science 22(1), 85-106. *Ganesh Iyer and P.B. Seetharaman.

2003. “To price discriminate or not: Product choice and the selection bias problem.” Quantitative Marketing and Economics 1(2), 155-178.

P.B. Seetharaman. 2003.

“Probabilistic versus random utility models of state dependence: An empirical comparison.” International Journal of Research in Marketing 20(1), 87-96.

P.B. Seetharaman and Pradeep Chintagunta. 2003. “The proportional hazard model for purchase timing: A comparison of alternative specifications.” Journal of Business and Economic Statistics 21(3), 368-382. * Lead Article

Publications

Reviewing for Journals Jones School Marketing faculty serve on review boards and as ad hoc reviewers for many of the best journals in the field.

Energy Economics European Journal of Personality International Journal of the Economics of Business International Journal of Forecasting International Journal of Research in Marketing Journal of Business Journal of Business and Economic Statistics Journal of Consumer Psychology Journal of Consumer Research Journal of Consumer Satisfaction, Dissatisfaction and Complaint Behavior Journal of Econometrics Journal of Interactive Marketing Journal of Marketing Journal of Marketing Research Management Science Manufacturing and Service Operations Management Marketing Letters Marketing Science Psychology and Marketing Quantitative Marketing and Economics Society of Consumer Psychology Statistical Science The Statistician

Rice University www.rice.edu Jesse H. Jones Graduate School of Management www.jonesgsm.rice.edu Marketing Faculty www.jonesgsm.rice.edu/jonesgsm/Faculty Greater Houston Partnership www.houston.org

Information Connection

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