Executive Education Certificate in Health Care Management

Executive Education Graduate Certificate in Health Care Management

Jointly sponsored by: Rice University and Baylor College of Medicine Friday and Saturday • Once a Month • Six Modules Beginning October 2010 through March 2011

Executive Education

business.rice.edu/healthcare

Learn Core Business Skills Leadership and Teams: Balancing Management and Clinical Skills Participants identify their leadership style—how it fits into their workplace climate and culture and influences decision making.

Strategy Formulation and Competitive Analysis: Health Care Perspective Participants learn to develop, evaluate and implement strategies to generate value and durable competitive advantage and growth in their organizations.

Strategic Marketing and Patient Management Participants identify key benefits that affect care and satisfaction issues for different patient segments. They also learn how to understand the financial issues involved in marketing.

Participating Institutions • MD Anderson

• The Methodist Hospital

• Kelsey-Seybold Clinics

• Memorial Hermann

• Clear Choice Orthodontic Associates

• St. Luke’s

• Physicians Medical Billing Service

• TIRR-The Institute for Rehabilitation and Research

• Mansoor Pediatrics

• Texas Children’s Hospital

Participants read and evaluate health care-related financial statements, as well as discover tools used to evaluate individual operating unit performance.

Health Care Process Mapping and Quality Improvement Participants learn to understand, analyze, standardize and improve critical hospital-based health care processes, while improving efficiency and maintaining patient safety and satisfaction.

Negotiating with and Influencing People Participants sharpen relevant skills and practice techniques that can improve negotiated outcomes in a health care context.

They diagnose their negotiation competencies and styles and also prepare systematically and efficiently to influence colleagues and subordinates through negotiation.

Program Co-Directors Stephen J. Spann, M.D., M.B.A.

• Baylor College of Medicine

• UTMB-Galveston

Financial Decision Making and Reporting for Health Care Organizations

Senior Vice President and Dean of Clinical Affairs Baylor College of Medicine

Vikas Mittal

J. Hugh Liedtke Professor of Marketing, Faculty Director of Health Care Initiatives Executive Education Jones Graduate School of Business

Class of 2009-2010 Above image from left to right: Sunjeev Patel: Texas Children’s; Shannon McCord: Texas Children’s; Charles Jay Morris:

United Health care; Thomas Aloia: Methodist; Nandita Gupta: Private Practice; Trevor Snow: Texas Children’s; Carlos Hamilton: Memorial Radiology Associates; Susan McCammon: UTMB-G; Robert Turner: Texas Children’s; Shyamsunder Subramanian: Baylor; Nielo Chow; James Versalovic: Texas Children’s; Karin Price: Texas Children’s; John Bauer: UTMB-G; Mukaila Raji: UTMB-G; Carla Giannoni: Baylor; Douglas Koch: Baylor; Cedela Abdulla: Memorial Hermann; Sean J. Funston: UTMB-G; Colleen H. Silva: UTMB-G; Jayshri Chasmawala: Pure Health Family Practice Clinic; Not pictured: Jochen Profit: Baylor College of Medicine; Marcela Ramirez: Suzanne Bruce & Associates

Pricing Certificate Cost: (12 days)

Individual Modules: (2 days)

Sponsorship Opportunities:

$9,995/person

$2,500

5 participants: 10% discount ($8,995 /person) 6-10 participants: 20% discount ($7,996/person)

Tentative Schedule

Who Should Enroll?

• Leadership and Teams: Balancing Management and Clinical Skills October 8-9, 2010

• MDs and DOs in significant management and policy positions in health care institutions, including senior medical staff officers

• Strategy Formulation and Competitive Analysis: Health Care Perspective November 5-6, 2010 • Financial Decision Making and Reporting for Health Care Organizations December 3-4, 2010 • Strategic Marketing and Patient Management January 14-15, 2011 • Health Care Process Mapping and Quality Improvement February 11-12, 2011 • Negotiating with and Influencing People March 4-5, 2011

• PharmDs and pharmaceutical benefit managers • Nurse executives (VPs, Directors, CNOs) • Division and department leaders and senior administrators in health care institutions • Health care service-line leaders • Corporate medical directors and senior staff • Senior leadership in large multi-specialty group practices • Managed care medical directors and senior staff

Accreditation/Credit Designation

This activity has been planned and implemented in accordance with the Essential Areas and policies of the Accreditation Council for Continuing Medical Education through the joint sponsorship of Baylor College of Medicine and Rice University. Baylor College of Medicine is accredited by the ACCME to provide continuing medical education for physicians.

Baylor College of Medicine designates this educational activity for a maximum of 72 AMA PRA Category 1 Credit(s)TM. Physicians should only claim credit commensurate with the extent of their participation in the activity.

Notices

In order to meet the requirements of the Accreditation Council of Continuing Medical Education, it is the policy of Baylor College of Medicine that all individuals who are in a position to control the content of a CME activity (activity director, planning committee member, and faculty) disclose relevant financial relationships with commercial interests. All identified conflicts of interest are managed to help ensure that the educational material is scientifically based, accurate, current, and objectively presented. Specific disclosure will be made to the participants prior to the educational activity.

Faculty, topics, program schedule, and credits are subject to change. Audio or videotaping is prohibited without written permission from the Office of Continuing Medical Education, Baylor College of Medicine, Houston, Texas.

Class of 2008-2009 Above image from left to right: Lisa Wylie, MPAS: MD Anderson Cancer Center; Terry Cox, MA, MS, CMRP:

Texas Children’s; Dr. Alfredo Gei: Methodist; Ruth Palmer: Physicians Medical Billing Service; Dr. Evan Collins: Methodist; Dr. Lois Killewich: UTMB-G; Dr. William Lunn: Baylor; Dr. Allen Milewicz: Baylor; Dr. Alice Obuobi: Texas Children’s; Judy Howell: Baylor; Dr. Gary Clark: Texas Children’s; Dr. Angelo Giardino: Texas Children’s; Dr. Catalin Jurnalov: UTMB-G; Dr. Raymond McClendon: Clear Choice Orthodontic Associates; Dr. Vicente Resto: UTMB-G; Dr. Michael Wilkerson: UTMB-G; Christopher Smith, M.B.A.: Chevron; Dr. Elizabeth Nelson: Baylor Not pictured: Bert Gumeringer, M.B.A., C.H.F.M.: Texas Children’s; Dr. Ewan Johnson: MD Anderson; Dr. Phong Luu: Baylor; Dr. Shahid Mansoor: Mansoor Pediatrics; Dr. Vadim Sherman, F.R.C.S.C.: Baylor

What Participants Are Saying Elizabeth A. Nelson, M.D., Senior Associate Dean of Medical Education, Office of Undergraduate Medical Education; Associate Professor, Department of Medicine Baylor College of Medicine Graduate Certificate in Health Care Management, Class of 2008-2009

Shannon McCord, R.N., Director, Patient Care Services, West Campus, Texas Children’s Hospital Graduate Certificate in Health Care Management, Class of 2009-2010

Q. How convenient is the program in your opinion?

A. Dr. Nelson: The organization and scheduling of the program make it possible to incorporate it into our already busy schedules with minimal disruption.

Shannon McCord: The Friday/Saturday once-a-month schedule was very convenient.

Q. How has the certificate program changed your perspective on what you are currently doing?

A. Dr. Nelson: Because of the program I am much more strategic in my thinking when negotiating, managing change, and navigating the organization’s infrastructure.

Shannon McCord: The program has broadened my perspective and given me new tools and resources to use in my new role.

Q. What was the most useful aspect of the program?

A. Dr. Nelson: I use the skills learned in almost every administrative interaction. The program helped me think about my leadership and management style in a different way.

Shannon McCord: The instructors were top notch with real world and academic experience in their field. The case studies made class discussions engaging.

Q. What part of the program did you feel provided the most value for your time and money?

A. Dr. Nelson: Interacting with experts in the business world was invaluable but the networking among the participants was also a real plus.

Shannon McCord: Leadership and Teams taught me to understand myself – how I lead and how I can become better. The module is applicable to every leader at almost any level.

For more information visit us at business.rice.edu/healthcare or call 713-348-6060