TGFA
Canada’s Voice for the Luggage, Leathergoods, Handbags and Accessories Industry Winter 2011 • Vol. 2 Number 3
Travel Goods, Fashion & Accessories Magazine
Virtual Retailing and e-Commerce Success It’s Just a Click Away!
Hot Products for 2011 LLHA Show: Exhibitor Preview Handbags: It’s in the Bag LLHA News Industry News & Views
Buyers:
PM 40063056
April 10-12, 2011
Your LLHA
Show Badge and Exhibitor Preview are inside!
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EDMONTON (Booth # B 08), Edmonton, 3rd – 5th Feb 2011. Ottawa Boot and Shoe Show, Ottawa, 13th – 15th Feb 2011. Toronto Shoe Show (Booth# BT N01 & N02), Toronto, 26th – 28th Feb 2011. Vancouver Show, Vancouver, 4th – 6th Mar 2011. OFE Show (Booth # W719), Toronto, 6th – 9th Mar 2011. Sudbury Shoe show, Sudbury, 25th – 27th Mar 2011. LLHA (Booth # 211-213), Toronto, 10th – 12th Apr 2011.
Big Business in China
contents
TGFA
Travel Goods, Fashion & Accessories Magazine
Volume 2 Number 3 • Winter 2011
LLHA Show Special Insert:
Exhibitor Preview
Publisher | Richard Swayze richards@mediaedge.ca 416.512.8186 ext. 246 Senior Graphic Designer | Annette Carlucci annettec@mediaedge.ca Production Manager | Rachel Selbie rachels@mediaedge.ca
DEPARTMENTS
FEATURES
6
8
A Word Before
14 LLHA News 22 Industry News & Views
Product Feature: Handbags It’s in the Bag
12 Cover Story: Virtual Retailing and e-Commerce Success: It’s Just a Click Away! 16 Hot Products for 2011
e ee A Word Before
Plant new seeds of opportunity this Spring! It may not quite look like it outside yet, but Spring is on its way, and with the winter chill retreating it’s time to turn our focus to the excitement and promise of a new season! Of course, one of the best ways to plant these seeds of opportunity is with a visit to the 31st annual LLHA Show on April 10th - 12th at the Toronto Congress Centre. TGF&A is thrilled to play an active role within the event and I look forward to meeting you in person on the trade show floor. If you’re an industry buyer, we’ve included your show badge and a special show insert inside this issue. Thinking of taking your business online? Itching to increase your internet sales? This month’s cover story, Virtual Retailing and e-Commerce Success by Lisa Kopochinski, is a must-read for all future-minded fashion stakeholders who are committed to taking full advantage of the growing online trends. Speaking of the big show, we’ve included a Hot Products for 2011 feature to give readers a sneak peak at some of the popular items you’ll comes across in the aisles, including the latest rough and tumble luggage, innovative and stylish travel bags and vibrant accessories and apparel. Thank you to everyone who contributed the terrific visuals as well as their take on what’s hot this season. The preview continues in our Handbag feature, where Lucie Grys highlights some of the industry’s hottest new styles, trends and collections with input from fashion experts. Also see the LLHA News section featuring important LLHA Association announcements for members, and key LLHA show information such as contests, guest speakers and special events. As always, I invite you to contact me any time with your feedback, suggestions and story ideas. And if you haven’t yet booked your booth space, or you want to be part of the upcoming Spring issue of TGF&A, which is our special Show Edition, please contact our publisher and show manager Richard Swayze at 866-216-0860 x 246 or richards@ mediaedge.ca. Enjoy the issue and I’ll see you in April! Matthew Bradford Editor matthewb@mediaedge.ca 6 Travel Goods, Fashion & Accessories Magazine
Circulation Manager | Lina Trunina circulation@mediaedge.ca Contributing Writers Lucie Grys Lisa Kopochinski Editorial Advisory Board Christine Beben Pierre Calestagne Sandra Cassivi Catherine Genge Paul Hanley Ken Maxwell Perry Mogus Harry Restoukian Thelma Watts Jeff Williams Published by
President | Kevin Brown kevinb@mediaedge.ca Vice President | Chuck Nervick chuckn@mediaedge.ca 5255 Yonge St., Suite 1000 Toronto, Ontario M2N 6P4 Tel: 416.512.8186 Fax: 416.512.8344 www.mediaedge.ca Travel Goods, Fashion & Accessories is published four times a year by MediaEDGE Communications Inc. Subscription Rates (Canada) + hst: 1 year $39.50, 2 years $69.25, single copy $10.75. For all subscription inquires or changes of address: circulation@mediaedge.ca 416.512.8186 ext. 232 Reprints: No part of this magazine may be reproduced in any form – print or electronic – without written permission from the publisher. Requests for permission to reprint any portion of this magazine should be sent to richards@mediaedge.ca. Copyright 2011. Canada Post Canadian Publications Mail Sales Product Agreement No. 40063056 ISSN 1920-5368
Official Publication of the LLHA Association of Canada and the LLHA Show.
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e ee Product Feature: Handbags
It’s in the Bag Ask any fashionista what she can’t live without and you’ll likely hear handbags and shoes. Today’s consumers don’t just buy one handbag per season; they might buy one handbag for each outfit. While the choice in the marketplace is always evolving, one thing remains true: buyers want quality with affordability – and style with functionality. The perfect marriage of purpose and panache…with their pocketbooks! By Lucie Grys
Hands-free equals Hassle Free Lynn Spence is a recognized and respected stylist, and a regular in the media and at fashion shows. Known for her no-nonsense approach to style, Spence understands what women want in their clothes and their accessories – especially handbags. “A woman can slip into an old pair of jeans, tie her hair up in a ponytail and throw on an old t-shir t, but if she doesn’t have a great handbag to carry it off, she won’t look as great as she could,” says Spence. Always on the lookout for what’s on the fashion horizon, Spence says a hot trend for
Spring will be “oversized shopper bags and cross-body bags that are smaller but still fairly substantial. We are living a more hands-free lifestyle and the handbags this season reflect that.” Benchmade Leatherworks’s Ben Farber notes, “The postman bag is coming back in distressed leather because of the room for laptops.” Farber also agrees with the move to more hands-free cross body bags as consumers switch from larger to smaller pieces that are easier to wear.
Distressed leathers in both messenger and brief bags are becoming popular, such as this Benchmade offering.
Fossil, always inspired as a modern vintage brand, relies heavily on vintage design in their new ‘hands-free’ line. “Inspired by the iconic bags of yesterday, our Vintage Re-Issue messenger bags and backpacks are made of rich leather and polished hardware,” says Lori Petteplace, PR & Marketing Manager at Fossil Canada.
Fossil’s retro-inspired backpacks meet the need for a more hands-free lifestyle.
Timelessness and Quality “My mother still carries the purse she bought in Paris thirty-five years ago,” says Linton Drummond, a Toronto-based stylist who works with private clients. “It’s black crocodile and she’s had it repaired many times over the years, but its timeless shape and understated elegance gives one the impression that she could have bought it yesterday. I think it was quite expensive at the time, but it was so worth it.” Consumers are always on the hunt for a classic handbag that will stand the test of time. Vivi Elo, Managing Director of Jouni Heinonen Design Finland, represented in Canada by Moda Scandinavia, says, “Today’s educated consumer often has a budget and they are looking for the best combination of practicality, style, workmanship and hardware in their price range. Consumers are more careful spending their money and may take longer to decide what and where to buy, but they are also willing to pay more for better quality, long lasting products with a good warranty.” 8 Travel Goods, Fashion & Accessories Magazine
Quality and craftsmanship are important elements to Jouni’s collection.
Product Feature: Handbags e ee
Classic styling is always in fashion at Louies Berry.
E m b e l l i s h m e n t s a n d h a rd w a r e a r e m o r e classical this season, and Tony Liang of Louies Berry believes that the 2011 Spring and Summer styles do echo a more classic trend. “People are reminded of a more romantic time, and this is reflected in specific styles and collections. He also feels that, “Consumers are now more aware of natural materials and colours, and tend to be more price-conscious than they were in the past.”
Move Over Neutrals Vogue, Elle, Chatelaine – whichever magazine you read, are all saying the same thing: big, bold colours are in. Sandra Cassivi, Director of Sales and Marketing with Sac O Grande, says, “Our clients have been loving the colourful palette of our big and fun Emma handbags. The Sac O Grande collection has been attracting new clients with its unique designs and different shapes for Spring in trendy colours like honeysuckle pink, coral oranges, beeswax yellows, regatta blues, silver cloud greys and lovely lavenders.” Emma handbags by Sac O Grande in hues like bright yellows are a breath of fresh air this season.
Distributed By
COLOMBIAN LEATHER HOUSE T: 905-607-1616 Toll Free: 1-800-818-7123 www.colombianleatherhouse.com Visit us at BOOTH 314-316 in the LLHA Show!
Winter 2011 9
e ee Product Feature: Handbags
Smaller, lady-like shapes, feminine ruffled detailing and softer hues from Cabrelli are on trend for Spring and Summer.
Scaled Down Beauty As a stylist, one of the things Linton Drummond likes about the smaller bags this season is that, “It forces me to edit what I carry around with me. Some of my larger bags get so heavy as a result of all the stuff I put in – and forget about.” Feminine detailing is matched with smaller purse sizes, and Drummond notes, “Sof ter shades are huge for Spring and Summer. The ‘ballet’ palette from the hit movie, Black Swan, is more subtle than the oranges and neonpinks, but very beautiful and feminine.”
Johanne Boivin, President and Designer at Joanel, sees a combination of matte and shiny materials, shimmering golds, classic black and white combos as well as silk y and d re s s i e r m a te r i a l s fo r t h e c o m i n g s e a s o n. S h o p p e r s a re l o o k i n g fo r “designs that are more modern and sophisticated,” says Boivin.
Just back from Fashion Week in New Yo r k C i t y, F a s h i o n I m p o r t w a s i m p re s s e d w i t h t h e re s u rg e n c e of beautifully handcrafted Italian leathers with a supple and luxurious feel. They also saw handbags with chain handles in vibrant neons, pinks, oranges and kelly greens. Tasha Deane, Product Manager notes, “Date bags and clutches are definitely making a statement on the runways. With various materials, shapes and looks, they have ex ploded and aren’t slow ing dow n anytime soon.”
Joanel is showcasing pieces with brighter, flashier hues as well as a wide selection of more traditional palettes.
A Place for Everything and Everything in its Place We’ve all seen it: the frantic dig for the ringing cell phone or the shaking of a bag to hear the long lost car keys. Ma nufacturers a nd designers have heeded the call and have designed bags w ith a flur r y of p o c kets a nd zippered compartments. Colombian Leather House’s Lady’s Tote Bag is an example of a piece that can be quickly thrown over the shoulder, yet you can easily access your cell phone and car keys from any of the zippered outside pockets. Their popular Belt Bag follows last year’s casual fashion trend, and is a daytime-wear accessory. Made in the softest ‘Flotter’ cow hide, the Belt Bag has lots of easily accessed and secure pockets as well.
10 Travel Goods, Fashion & Accessories Magazine
Jennifer Khan, Product Manager at Cabrelli agrees. “Bags are generally smaller and more ladylike with touches of studs, zippers and chains. They are smar t and elegant, but casual and refreshed by romantic inspirations.” Khan adds, “Floral and geometric prints are very important for Spring as well as metallics, vivid brights, timeless neutrals and as al ways, black a nd white. What is new is more textured PVC materials, metallic finishes, ornamented nylon and textured canvas.”
A return to the feminine is evident in this Sisley piece by Fashion Import, with its more delicate studded detailing and chain strap.
JAKS Ready-to-Dare™ collection celebrates “originality with a blend of overlays and pleats mixed playfully with the use of textures and touches of perfectly placed details.” Lynn Spence agrees, and is excited to see a lot of wonderful stitching and quilting on handbags, woven leathers and a mixing of materials to create interesting tapestries. JAKS collection also includes shoe and boot bags, wallets, laptop bags, iPad or PC tablet cases and a sports bag that can double as a weekender too. The Ready-to-Dare™ collection by JAKS features creative detailing in both woolen and nylon bags this season.
The Belt Bag by Colombian Leather House shows the move to more organized interiors and exteriors.
Product Feature: Handbags e ee Holiday Group also sees the demand for clever storage ideas, and its handbags have more side pockets and organizational features for items like cell phones, keys or wallets, to help consumers find their personal belongings quickly when out and about. Versatility is equally important, and the labels David Jones and Foxy Jeans from Holiday offer structure, sophistication and stylish practicality with a wide palette of colours and detailing.
An Original Statement The handbag that one carries can make a statement. The Basu Group has launched a new brand in Canada called ANNA by Anuschka. Bhaskar Basu, Designer and President, believes, “In the world of art, one must appreciate the new artists as well as the legendary ones like Vincent van Gogh and Claude Monet. From butterflies to flowers, from peacock feathers to animal prints, ANNA allows the artisans to explore their creativity and express their love for the art through handbags.” Originality and artistry are celebrated in a new line called ANNA by Anuschka.
Holiday Group’s versatile and stylish Foxy Jeans product line can go from the boardroom to the cocktail lounge.
The quilted bag is a hit this season in the La Diva collection by Papillon, and st ylists like Spence and Drummond both agree that the textured handbag is a big trend this year. When it comes to hardware, brighter metallics are making a comeback and consumers are asking for quality buckles, zippers, tassels and snaps. Peek-a-boo interiors with contrasting lining continue to be popular, and consumers enjoy opening their handbags to reveal the unexpected.
La Diva handbags are bringing back metallic accents and quilted designs.
With so many options in such a rich variety of colours, sizes and styles, consumers have been trained to want one of everything. According to Drummond, “We want the tote, the hobo, the clutch, the lady purse, the evening bag…but economies have to be made somewhere!” Currently, price points are reflecting the latest market trends, there is greater attention to manufacturing and craftsmanship, and a varied range of both timeless neutrals, racy colours and pockets for every purpose. But at the end of the day, if it’s a great match for the buyer, then the deal is in the bag. e
Winter 2011 11
e ee Cover Story
Virtual Retailing and e-Commerce Success It’s Just a Click Away! By Lisa Kopochinski
With virtual retailing becoming more pervasive these days, purchasing your favourite item can literally be done from the palm of your hand—anytime, anywhere. Virtual retailing, e-tailing, e-commerce, e-business — whichever term you prefer, there exists a great buzz around buying and selling goods online. And while one can discuss the different subsets of each (vir tual retailing being a subset of e - commerce, which is a subset of e-business, etc.), it all comes back to the undisputed fact that the Internet has truly changed the way we shop. “Most retailers have a physical location and are limited by how many people see their store,” says Mitch Joel, owner of Twist Image, an award-winning digital marketing agency with offices in Toronto and Montreal. “When you elevate the notion of retail to being able to basically sell to anybody who is interested in the product, it becomes a phenomenal game changer.” And what a game changer virtual retailing has become. While it’s difficult to know the exact percentage of people who do online research before they buy, it’s safe to say that this figure is constantly increasing as technology continues to progress. “Start with the common supposition that there’s a need—in virtual retailing, as well as other businesses that were formerly only brick-and-mortars—for some kind of web 12 Travel Goods, Fashion & Accessories Magazine
presence,” says Rob Neilly, a professor in the School of Fashion and Merchandising at Seneca College in Toronto. “Though not universally or instantly true, a brick-andmortar can complement its physical store with an online presence, and hopefully that will ultimately drive more traffic and sales. The reverse is also true; increasingly, people are letting their keyboards do the walking before physically walking into that brick-andmortar location to actually make the purchase.” Considering there is a seemingly endless array of goods available for purchase online (with some products selling better than others), it’s encouraging to know that fashion, travel, and accessories do very well in the virtual medium. Albeit, with a few exceptions. Tim Richardson, a professor of e-commerce, Internet marketing and international business at the University of Toronto and Seneca College, says that there may be some limitations with tactile products such as perfumes which require sampling. “[In the ads], there can be gorgeous images, but that doesn’t tell the purchaser what the perfume smells like,” he says. “Unless you’ve tried it already, the huge missing ingredient is you, and how that product looks or smells on you. You can’t
touch something on the Internet. You can’t taste it, and can’t feel it on your skin. So there will be fashion items that simply yell out for a physical sensory experience that won’t do so well online.” For items such as handbags, virtual imagery can be very helpful, especially if the site allows browsers to drag items such as cell phones, wallets and makeup bags into a virtual handbag to gauge how well they fit. “These constructs allow people to make a decision,” says Richardson. “Virtual retailing is a way that e-businesses are using image constructs to allow the purchaser to have a better idea of what the product looks like, as well as its features and benefits.” When buying clothing, particularly for someone else, virtual imagery can also be very useful. For instance, adds Richardson, “My wife had a website where she sold lingerie. She had a sizing chart where you clicked on the picture of a person, whether they be skinny, medium or portly. That gave the purchaser an idea of the sizing.” Considering the competitiveness of retailing, retailers know that the more they can help a person make a decision, the greater the chance they have of closing the sale. “What companies do is arrange their
Cover Story e ee imagery—be they static or moving images— to more closely approximate what their target market segment is,” offers Richardson.
e
Virtual Downsides
him,” insists Joel. “It’s just this perception that you don’t know where it’s going, but the security has gotten really good.” Still, identity theft remains a very real concern, and thieves are becoming more adept at using a variety of convincing techniques to lull consumers into a false sense of security, as well as mimicking real banking or other online e-commerce sites.
The pros of virtual retailing are obvious. An online store’s audience is potentially limitless, websites are almost always open for business, and the Internet makes for easy shopping and decision making. There are, however, definite cons to consider. The Next Wave “The virtual retailer has just about a single As for what the near future holds for chance to make a good impression,” notes virtual retailing, Richardson predicts Neilly. “This is perhaps more true for its Gen-Y that we may all be browsing for items using shoppers than anyone else. Millennials, holographics, explaining, “People create besides being the fastest growing segment of t e c h n o l o g y t o r e p l i c a t e t h e h u m a n today’s workforce, are also seriously plugged experience. For 20 years we have been into the online world.” looking at flat images on a monitor, but we Over the past decade, Neilly says the s e e i n m u l t i - d i m e n s i o n s . T h e n e x t anecdotal evidence and informal surveying he g e n e r a t i o n i s t h e h o l o g r a p h i c has conducted indicates that the tolerance representation. The only reason we haven’t level for poor websites can be measured in done it so far is that people are completely seconds. “For the students I’ve surveyed, ten content with the way things are at present.” seconds is about the maximum time they’ll As well, social media marketing is having spend visiting a new web page before nothing short of a colossal impact on all deciding if they’d like to stay.” kinds of commerce. The playing field is Technical glitches, such as a slow-loading truly being leveled. page, or a shopping cart or credit card “Become a fan of a company’s Facebook processing system that doesn’t work, can page or follow a company or vendor on often lead to a lost sale. Moreover, there are Twitter, and you’re likely to get in on the latest the ever-present concerns about electronic news, offerings, special deals or events,” transactions in that some people simply do no says Neilly. “What’s more, you don’t have to trust using their credit card numbers online. be on a traditional computer to get the “The truth of the matter is that providing a goodies, as most smartphones have apps credit card 11029_AVE online is284 much than that ‘push’ 1the 11-02-11 news right4:39 to your phone. Tied Jounisafer Design Showgiving Ad_2011_FINAL.pdf PM your credit card to the pizza guy when you call in with this is the increasing use of in-store
e
texting promotions. Walk into some stores, send a quick text message to them while you’re there, and you may receive a discount on the way out!” All said, one of the single most explosive trends in virtual retailing is the shift toward m o b i l e c o m m e r c e, o r m - c o m m e r c e. Retailers are seriously beginning to ‘push’ content to mobile devices like smartphones and tablet computers. “E xamples of these include Apple’s phenomenally popular iPad and the soonto -be widely released BlackBerr y PlayBook,” explains Neilly. “They do this in a variety of ways, and advertising is one of those ways. Even a tiny smar tphone screen, which is already pushing the limits by showing a website or an application, has room for an even tinier ad. And, of course, the ads are clickable.” Adds Joel: “Yes, I also think mobile commerce will be huge; where you and I are talking over coffee and you tell me about this great thing I have to buy. And I can buy it right there in the palm of my hand. You can already do that on Amazon and Kindle. I use the Kindle app and I can buy a book as someone is telling me about it.” The technology is here and the consumers are read y. Ma ximizing one’s retailing footprint on the Internet can be a challenge, but to the online victors go the spoils. e L isa Kopochinski is a freelance writer and editor and can be reached at lisakop@sbcglobal.net.
Visit us at the LLHA Show in Toronto April 10–12, 2011 at booth 742-743
Unique, practical, high quality handbags and wallets from Scandinavia.
Call 416.839.8484 or email jouni@avecsg.com for more info and purchasing. MODA SCANDINAVIA LIMITED, 5305 North Service Road, Unit B13, Burlington, ON L7M 3B9 Winter 2011 13
e ee LLHA News
President’s Message Will winter ever end!? This winter has been a mixed blessing for us in the travel goods industry. When the weather is cold and snowy, Canadians crave their warm weather vacations; however, the constant stream of storms is bad news for retail when consumers choose to cocoon. Take heart, though, because it can’t continue forever and it will soon all be a distant memory! After all, we wouldn’t be Canadians if we didn’t moan and groan about the weather. As spring approaches, we will be finishing preparations for this year’s edition of the LLHA Show. (Catch the tie in to the theme?) I am sure that all of you are eagerly looking forward to the show as am I. The LLHA Show not only offers the opportunity to review what is new in product offerings, colours and trends, but it also offers the opportunity to renew connections with our friends from across this great country of ours. With the bad times in the past, we are all looking forward to a prosperous 2011 as the economy continues to gain momentum. Be sure to join us at the show for our annual seminar on industry trends, where the NPD Group will be sharing with all of us a report on 2010, and a detailed analysis of the final quarter. This is a “must-attend” event to gain insightful knowledge regarding our industry. We also look forward to carrying over the popular changes from last years show. The AGM will be held at the conclusion of set up on Saturday, and all are invited to join us for a drink and give your input to the Board. Judging by last year’s positive response, we will once again be holding the President’s Reception on Sunday evening. We look forward to seeing all of you for the Industry Awards and a little fun! There truly is no better way to prepare for a prosperous 2011 than to take advantage of the resources that are available to you. The LLHA Show is your number one resource for product and information…and you might just enjoy yourself along the way. See you at the show!
Paul Hanley, LLHA President
Luggage, Leathergoods, Handbags and Accessories Association of Canada (866) 872-2420 Fax: (519) 624-6408 info@llha.ca • www.llha.ca
LLHA MEMBERSHIP EARLY BIRD RENEWAL CONTEST…WINNER! All LLHA members with dues paid prior to December 20, 2010 were entered into our Early Bird Draw for the chance to win a FREE LLHA Membership for 2011. We are happy to congratulate this year’s winner: BERTOTTI REMINDER TO ALL LLHA MEMBERS A friendly reminder to those who have not yet paid LLHA membership dues for 2011. Please contact the LLHA office at info@llha.ca if you require a copy of your invoice. LLHA WELCOMES NEW MEMBERS We proudly announce the following new members. See them at the upcoming LLHA Show. For the latest new member additions visit www.LLHAshow.com and click “2011 Exhibitor List”: Abbot t, Beacon Distributors, Berrit a In Leather Fashions Inc., Clear Image Marketing and Promotions Inc., Fenisa Brands Collections Inc., Glanor LLC, In & Out Station Inc., J & J Trading, McKlein Company, Moda Scandinavia/ A.V.E. Creative Strategies Group Inc., P & D Designs Inc., Rich Brands, Valeaze Inc.
NOT AN LLHA MEMBER YET? Visit www.llha.ca and click on the Membership link to complete the online LLHA Membership Application. Becoming a member is easy and the best way for your business to grow! Check out what membership in the LLHA has to offer: The LLHA Show…the largest Luggage, Leathergoods, Handbags and Accessories Show held in Canada. The market place for buyers and sellers to focus on the most influential and inspired brands. The place to be if you are looking to be part of today’s retail culture! April 10-12, 2011 at the Toronto Congress Centre. ADDITIONAL FULL MEMBERSHIP BENEFITS INCLUDE:
• Industry Statistics Reports • Copy of LLHA Show Attendance List • Annual President’s Reception • Free listing of your Company and Brands and more on our LLHA website • Annual AGM Meeting (Your opportunity to be heard!) • CPSA Membership at 50% discount • Guest Speakers and Seminars • Free Subscription to TGF&A Travel Goods, Fashion & Accessories Magazine • And much more…. JOIN US AND BE A PART OF IT ALL!
14 Travel Goods, Fashion & Accessories Magazine
LLHA News e ee
CPSA exclusive membership for LLHA members, now subsidized by the LLHA 2011 LLHA SHOW UPDATE Announcing: Keynote Seminar 2010 Industry Overview by The NPD Group
GROUP
Monday April 11th, 8 a.m.- 9 a.m. Continental Breakfast 7:30 am Toronto Congress Centre, North Hall Pre-register today at: catherine@llha.ca NPD is the leading global provider of consumer and retail market research information for a wide range of industries, with offices in 12 countries including its Canadian office in Toronto, and over 1700 clients ranging from Fortune 100 leaders to smaller businesses. NPD provides critical consumer behavior and point-of-sale (POS) information and industry expertise across a wide range of industries to help understand and profit from consumer and retail trends. At the LLHA Show, NPD will present the latest industry highlights from its “Canadian Accessories Consumer Tracking Service” launched in Canada in October 2009, which mails to approximately 10,000 Canadian individuals/month. Results from this service represent accessories purchases made nationally and regionally, and it provides insights into market size, channels, brands, retailers, product features, usage, consumer profiles and more. Don’t miss this interesting and informative report, which will provide a valuable snapshot of where the industry was in 2010 including a detailed Q4 analysis, and where the industry is going in 2011!
ATTENTION RETAILERS: LOOK FOR YOUR 2011 SHOW BADGE INSIDE THIS ISSUE! Just bring it to Show Registration to pick up your badge holder. Badge corrections can be made on-site at Show Registration. Enjoy the show!
Your official “LLHA Show Headquarters” Toronto Airport Marriott 901 Dixon Road, Toronto, Ontario Show Rate (Before March 16): $116.00 single or double, including free parking LLHA guests enjoy 20% off all restaurant meals (excluding alcohol) Reservations: 416-674-9400 or 1-800-905-2811 or register online at http://cwp.marriott.com/yyzot/llha2011/ LLHA WELCOME RECEPTION AND ANNUAL GENERAL MEETING Saturday April 9, 2011 at 4:30 pm, North Hall Lobby, Toronto Congress Centre We value your input. Come have your say as Saturday’s move-in draws to a close. Enjoy refreshments at our reception starting at 4:00pm, and join us at the AGM to follow. BE OUR GUEST AT OUR ANNUAL PRESIDENT’S RECEPTION Sunday April 10, 2011 – 7:00 pm, Cocktails commence at 6:30 pm Toronto Airport Marriot, 901 Dixon Rd. – Grand Ballroom Don’t miss our industry’s Event of the Year. Join us for dinner and celebrate this year’s LLHA Industry Award winners! For further information, please contact Catherine@llha.ca or the LLHA at 1-866-872-2420
Back by popular demand, the LLHA will pay half of one CPSA membership for each member! To receive this special offer at our corporate rate, contact Catherine Genge at info@llha.ca to be sent the CSPA application, and fax it back directly to Florence Fillion at 416408-2684. Please note that LLHA membership dues must be paid prior to being eligible for the CSPA special membership rate. If you wish to purchase more than one CPSA membership, it will be extended to each of your employees at the special corporate rate of $105.00. CPSA membership is built on powerful partner programs that give its members access to exclusive discounts on business, automotive, travel and insurance services. On average, the CPSA rates (which are negotiated with over 1,000 hotels across Canada and the US), beat Expedia, Travelocity and Orbitz by 16%. Members saved over $1,361 last year alone on expenses such as hotels, flights, car rentals, gas and parking. Even if you only travel a few times a year, the membership pays for itself. But, CPSA Membership goes beyond your bottom line, providing you with access to timely training, sales assessment tools, and tactical market insights to give you the selling edge. CPSA members can save up to $500 on sales training, with a wide range of in-class or online courses offered including those required to obtain the CSP (Canadian Sales Professional) designation. CPSA membership also gives members access to a library of valuable resources such as a Virtual Knowledge Centre with sales-related articles, book excerpts, podcasts, white papers and more. The CPSA’s resources also include Recruitment and Career Development Tools that can save member employers or job-seekers up to $500 on postings, as well as Online Assessment Services which are web-based tools to help members improve hiring success, increase employee productivity, reduce turnover and to assist in other key areas. Become a CPSA member today! Visit www.CPSA.com or call 1.888.267.CPSA(2772).
Fashion On The Move Exhibitors: Be one of the lucky few to have your products displayed throughout the show! Take your products beyond your booth. Our professional models will walk the show featuring your products four times daily. Each feature will be for approximately a 30 minute duration.
Sunday April 10 and/or Monday April 11 Fee per is $200.00 / day
Please email catherine@llha.ca for further information and to register your company’s participation!
HURRY! SPACES ARE LIMITED.
LUGGAGE, LEATHERGOODS, HANDBAGS & ACCESSORIES ASSOCIATION OF CANADA
Winter 2011 15
What’s going to dominate the store shelves this Spring and beyond? Read on and learn about all the newest and hottest lines of luggage, bags and accessories this year. Then lock in April 10-12 i n to yo u r c a l e n d a r, because you can check out all 18 of our featured products, and thousands more, in the aisles at the LLHA Show this Spring!
Hot Products for 2011 Remo Impor ts is combining runway st yle and on-the-go necessities with its Dionite Cielo luggage set. Lightweight and fashion forward, the Dionite Cielo marries fashion with functionality at a consumer-friendly price. “No longer are we in the days of basic black and the standard navy and red colours for suitcases. We have expanded our product line to include fashionable prints and vibrant colours,” says Debbie Sculnick of Remo Imports.
Hassle Free Durability Leads the Way in Luggage and Bags Damaged goods can derail even the best laid travel plans, and these days Canadians are relying on luggage that won’t cost them extra in repairs or replacements down the road. With that in mind, Rimowa’s new Salsa Deluxe Hybrid collection features the fusion of a protective polycarbonate suitcase with the easy-access functionality of a soft-sided case. “Rimowa listened to the market’s needs and heard that the sturdiness of a polycarbonate case was essential, but that accessibility was needed as well. We put these two essential features together to make for the perfect travel case,” notes Amy Jakubaitis, Public Relations Coordinator with Rimowa. The Salsa Deluxe Hybrid includes a Kevlar-Polyester front pocket with 3 zipped compartments for convenient access. Rimowa’s Salsa Deluxe Case makes durability and accessibility its key features.
Remo’s new Dionite Cielo line boasts a sleek design and durability. 16 Travel Goods, Fashion & Accessories Magazine
Hot Products for 2011 e ee First launched in 1958, Samsonite’s Silhouette line has become one of the mainstays of the travel industry. Now, keeping in step w ith the c omp etition, Samsonite is placing the spotlight on its newest Silhouette 12 Softside and Hardside lines. This latest generation of Silhouette luggage includes a bevy of improvements such as slotted spinner wheels, dirt and oil resistant fabric and a host of security-friendly features.
Samsonite’s Silhouette line benefits from over 50 years of continued innovation.
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pick your print.
Ro-el’s ultra-tough Titanium DLX collection from Carlton Luggage is also in the business of protecting consumer goods with its Flexicore Tech material designed to makes its shell virtually unbreakable. The 3 -piece collection spor ts ‘Touch N Go’ 4-wheel spinners, TSA ‘worry-free’ locks, a smooth-textured finish and rich and functional interiors.
Titanium DLX luggage from Ro-el’s Carlton Luggage brand is lighter than polycarbonate yet stronger than polypropylene.
On the topic of colour, Samboro is leaning on ‘green’ this season with the roll out of its Delsey Green Days Collection; a luggage line made from 45% PET (aka recycled material from water bottles). Developed by the Delsey France design team, Delsey’s Green Days embodies youthful energy with its up-beat European look. Also from Samboro comes its Fiber Lite Spinners that utilize the latest fiberglass technology, and a Tri-tone Micro Ballistic Polyester that is one of lightest of its kind on the market. Delsey’s Green Days Collection appeals to the eco-conscious and stylish consumer.
Answering the call for hassle free travel products is Jack Georges with its latest collection of Generation Edge checkpoint-friendly bags. The bags combine wrinkle-free ballistic nylon with Italian leather accented with cream stitching and painted edges. “Our consumers are not willing to sacrifice style for function; they want a balance of both. So while we are making our bags lighter, we are not losing the quality and integrity that we are known for”, notes Dany Chalhoub, General Manager. Looking ahead in 2011, Jack Georges aims to accentuate its lines by combining leathers and materials for a three tone effect, thereby adding a fresh dimension to the look and feel of its new products.
Jack George’s Generation Edge Collection of checkpoint friendly laptop bags.
DISCOVER MORE@ LLHA SHOW BOOTH 715 Winter 2011 17
e ee Hot Products for 2011 Trendsetting Bags for Business or Travel From durable luggage to trendy travel bags, Hedgren’s 2011 line of travel bags caters to the fashion-conscious consumer with a lot on the go. “Our bags are versatile and comfortable, but also allow you to stay organized in your busy life,” says Julien Morichon, Hedgren Brand Manager. “We aim to bring you the highest possible quality of materials each and every season. Our goals include trying to become lighter and more durable and to offer a wider assortment of bags to help organize the newest technologies that are on the market.”
The Hedgren Harper shoulder bag is ideal for easy travel.
“Queros 2011 is at the forefront of style trends, while also being designed to meet the needs of functionality, daily wear and the casual look of our loyal customers,” says Javier Rincon, President of Colombian Leather House, describing the company’s new styles in Vaqueta leather. Queros 2011 new arrivals include the subtl y st ylish Executive Laptop Messenger Bag (Style 8335) which can accommodate a 15.4” laptop, and the new Companion Bag (Style 8330), “Ideal for daily carrying, whether keeping your personal documents accessible and secure during a vacation, or Colombian Leather House’s Executive Laptop when heading to the mall.” Both items are Messenger is a fashionable alternative to a traditional computer case. available in black, brown or tan.
Durability, innovation and style define Jak’s collection of embroidered boot bags, evening clutches and iPad cases. “This season, woollen materials make their mark, as well as a line of nylon and woollen material that offers a multitude of af fordable items,” says Karine Dionne, Director of Marketing at Jak’s. Describing Jak’s innovative line of satin-coated nylon products, she adds: “Their light, waterproof qualities go hand -in -hand with the versatilit y of these handbags, while they retain their femininity thanks to numerous lit tle woollen material details. Their durability also allows the user to defy time with style!”
Stay active and dry with Jak’s boot bags.
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18 Travel Goods, Fashion & Accessories Magazine
Hot Products for 2011 e ee
The Cabrelli & Co roller-brief is made of a checker printed PVC.
Cabrelli & Co.’s Fashion E x e c u t i v e R o l l e r- B r i e f s marry the convenience of a carry-on with the trendsetting appeal of a fashion handbag. The result for travellers is a light-weight, airplane friendly roller-brief complete with a padded laptop compar tment, sturdy wheels, retractable handle and matching ID t a g s. C a b re lli h a s a l s o complemented its rollerbrief line with matching travel bags, the addition of b ra nd n ew c olours a nd prints, and four new shapes.
Essential Spring Accessories This season, Joanel is breathing life into its current collection with three new brand sub-categories; Kharma, for trendy fashion styles; Essentia, for basic and casual wear; and Allura, for the casual and urban look. Joanel is also launching a new Materna line of maternity bags for trend setting m o m s , m a tc h i n g w a l l e t s f o r ex isting handbag c ollections, handcrafted detachable ornaments, and additions to its signature line of sunglasses. For t h e t r a v e l l e r, J o a n e l a l s o introduces its new collection of Grafiti Laptop holders, available in a number of vibrant colours and styles like electric blue.
Grafiti collection laptop holder from Joanel.
“Fulton Umbrellas continue for Spring 2011 to be the leading umbrella brand in Canada, offering the latest fashion prints and colours inspired by the design trends both in North America and Europe,” says Richard Igra, president of Fulton Umbrellas. “This year we find the classic designs dominating with an increased slant towards colourful lines and prints, as well as fashion inspired walking length umbrellas.” Fulton Umbrellas plans to compliment their umbrella line in 2011 with Fulton Rain Boots. Fulton’s Minilite umbrella with its layered spot design shines under the darkest clouds.
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e ee Hot Products for 2011 Canadian Gift Concept’s line of Sidekicks sandals and umbrellas are “essential shoes for the girl on the go”. Available in black, gold, pink and silver, or snake and leopard patterns, Sidekicks are easy to carry in their matching clutch. For rainy days, Sidekicks umbrellas are designed for ultimate compact convenience, sporting a retractable steel handle, unique zipper charm, and a sleek leatherette case. Canadian Gift Concept also carries the Saress, the ultimate dress, 2010’s Most Innovative New P ro d u c t awa rd w in n e r f ro m th e LLH A Association of Canada. It’s available in five sizes and 24 styles, short or long.
The Saress, the ultimate dress. An award-winner at the 2010 LLHA Show.
From the craftsmen behind the iconic Tilley Hat comes Tilley’s Intrepid shoulder bag. Inspired by World War II Canadian officer field bags, the Tilley Intrepid is made of strong, 10 ounce waxed cotton and features a removable strap, ample pocket space and a uniquely numbered brass plate to assist owners in case of loss. Reflecting on his war-time inspiration, Tilley founder Alex Tilley notes, “I knew that if we could bring it up-to-date and make it to our standards, it would be a splendid shoulder bag and briefcase… and an appropriate way to celebrate our 30th year of offering the best apparel and gear for adventure travellers.”
Tilley’s Intrepid shoulder bag was inspired by Canadian military officer field bags.
Straight from the UK and distributed by Fashion Impor t comes the Back 2You Luggage and Personal Item Locator; the ideal clip-on addition to your personal items that uses a global tracking system to keep track of your valuables. Other new travel goods from Fashion Import include Tokidoki Printed Luggage, Spare Soles Shoe Clips and Bed Bug Spray – all of which can save the day (and night) during long stretches of travel.
Back2You from Fashion Import is easy to apply and gives peace of mind to travellers. 20 Travel Goods, Fashion & Accessories Magazine
Hot Products for 2011 e ee Inspired by the ingenuity and craftsmanship of the original Swiss Army Knife, V i c t o r i n o x ’s n e w W e r k s Traveler 4.0 collection from T h ro at T h re ads fe atu re s maximum utilit y, sophisticated functionality and materials that will withstand the most extreme travel conditions. The new collection features maximized case dimensions, updated organizational panels, 360 degree rotating handle systems and a TSA approved luggage lock for t h e u t m o s t s e c u r i t y. “Consumers can expect the best from Victorinox. Victorinox Travel Gear is home to a Swiss tradition that is more than 100 years old and brings to gether innovation, functionality and durability in a single c o n c e p t ,” s a y s T h r o a t Threads.
Go Travel’s Micro Scale makes baggage checking a breeze.
Design Go from Clear Image Marketing and Promotions is taking travel convenience to the next level with its extensive Go Travel line of unique travel supplies including extra-comf y travel pillows, innovative eye masks, and additions to its line of TSA approved locks. Among its most notable new products is Go Travel’s Micro Scale; a small, light and compact set of electronic luggage scales that can be used to weigh up to 35Kg. Featuring1 rapid calculations and webbing for a tighter hold, Go TGFA_half_island_joanel.pdf 11-01-19 11:39 AM Travel’s Micro Scale offer quick and accurate readings for simple and painless baggage handling. Werks Traveler 4.0 Collection by Victorinox is available in red, black and emerald from Throat Threads.
Pronto’s Universal Adapter keeps you powered up and connected.
Staying charged on the go is now easier t h a n k s to P ro n to I n n o va t i o n s’ n e w Universal Adapter with Portable Power Cord & USB Charger. The newest travel accessory in Pronto’s Travel Club line, the Universal Adapter allows travellers to power their notebook computers through AC outlets while simultaneously charging other mobile devices through the included USB power port.
So What’s Hot? As the economy improves, Canadians are coming out of their shells when it comes to investing in their travel goods, but a lingering at titude towards conservative spending also means that they’re opening their wallets for products that not only look good, but that are g u a r a n te e d to l a s t. S p a c i o u s a n d lightweight yet sturdy luggage is in, as are travel bags featuring tear-proof materials and room to spare, as well as stylish yet versatile handbags and unique accessories. All in all, consumers are choosing products that can keep up with their lifestyles and meet their budgets, while – ideally – turning a few heads in the process. e Winter 2011 21
e ee Industry News & Views e from dbag Lin n a ada H by M o d a i n Jou s in Can d, represented e h ian c n u La inlan e C a nad Finland Design F uce to th d n o e tr n o in in d to ality J o u ni H e ., is prou l high qu our avia Ltd practica stop by d n to a u e o u Scandin y iq e n it u v , o in n ew We ntari . Finland. market a ington, O rl m u o B fr e in n li ted our handbag showroom loca t to visit 4 ointmen p ew 839 -848 n p ) a 6 d 1 n n a (4 ra r : b e fo n y li a t s c d u du isit us to e our pro . You can also v Contact nd to se a m o m .c o g s ro c sh ow i@ave – 743. ail at viv ooth 742 b t o r by e m a w o A Sh at the LLH
Anuschka Hires Ne w Canadian Sales Team Anuschka Handbags is excited to announ ce that Alan Morrison, Tony Morris , Manon Isabelle and Ca thy Burton have joined our sa les team in Canada . They will represent both our Anuschka Collection and our new ANNA by Anuschka Collection. Alan, Ca thy, Tony and Manon bring a wealt h of experience and expertise in the retail/wholesale indus try. Anuschka products will be represented as follows: Alan represents On tario, Manitoba, Sa skatchewan. Cathy represents Ne wfoundland, New Br unswick, Nova Scotia and Prince Ed ward Island. Tony rep resents British Columbia and Albert a. Manon represen ts Quebec. Contact Anuschka Ha ndbags at cs@anus chkaleather. com or at 905.266.06 25.
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Fossil Canada Relocating to Toronto On May 31st, Fossil Canada will be moving out of its Sales and Marketing office in Concord and heading back to downtown Toronto to take over half of the top floor of 214 King Street West, across the street from Roy Thompson Hall. Not only will the location get the brand back into a more fashionable address, but the increased floor space will grant Fossil ample room to showcase the latest in handbags, wallets and small leather goods.
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