TGFA
Canada’s Voice for the Luggage, Leathergoods, Handbags and Accessories Industry
Travel Goods, Fashion & Accessories Magazine
2010/11 Media Planner
www.TGFAmagazine.ca
www.mediaedge.ca
About
TGFA
Travel Goods, Fashion & Accessories Magazine
TGF&A is dedicated to providing all the latest developments, product introductions and LLHA Show and LLHA Association updates to professionals in the Travel Goods, Luggage, Handbags, Leathergoods, Fashion and Accessories Industry. As the official publication of the LLHA Association of Canada and the LLHA Show, TGF&A serves as an invaluable resource 4x/year to deliver timely and informative editorial inside a fashionable platform that allows the industry to share ideas and information. Providing current, practical information on buying and selling for retailers and suppliers alike, with an inside scoop on all the latest product launches and trends, TGF&A is Canada’s voice for the industry! Together with our Editorial Advisory Board, TGF&A has developed an exciting range of editorial features to provide readers with unsurpassed content. The magazine includes timely, business-oriented information for retailers as well as manufacturers, distributors, suppliers, wholesalers and agents, on topics such as procurement, regulatory updates, employee issues, selling, marketing, budgeting, cost control, and more. The LLHA Association adds content related to the many activities they have underway, their planned future projects, and other topics of interest to their members and the industry at large. Look for a dedicated TGF&A website coming soon: www.TGFAmagazine.ca
About the LLHA The Luggage, Leathergoods, Handbags and Accessories Association of Canada (LLHA) was founded in 1982 to bring together the industry from across Canada. As a member-driven organization, the LLHA serves to connect and enrich business professionals with the skills, information, contacts and services needed to ensure continued success. Today, the LLHA is the leading advocate in Canada for the industry and continues to reach out through such successful promotional avenues as the annual LLHA Show which draws over 1,500 suppliers, buyers and exhibitors from across Canada, the United States and the world. All exhibitors are approved members of the LLHA, and utilize the show to launch thousands of new products to the industry’s premier retailers.
About MediaEDGE MediaEDGE has been a leader for over 20 years in the field of print and digital publishing, conference and trade show brands. Industry suppliers now have the opportunity to create customized marketing programs including TGF&A advertising, LLHA Show exposure, targeted mailings, literature inserts, digital media, special events and more, through one single provider – MediaEDGE Communications, media partner of the LLHA, publisher of TGF&A Magazine, and manager of the LLHA Show.
TGF&A Editorial Advisory Board The magazine’s Editorial Advisory Board is comprised of respected industry retailers, suppliers and agents. They contribute valuable input and help shape the content of each issue, allowing TGF&A to remain relevant and on the leading edge of industry issues and products. As industry insiders, they know what challenges businesses face, understand the importance and the benefits of sharing information within the industry, and help to connect colleagues and peers to celebrate achievements and recognize milestones. 2010-2011 Editorial Advisory Board for TGF&A Magazine: Christine Beben – O w n e r , J u s t B a g s • Pierre Calestagne – N a t i o n a l Sales Director, Les Diffusions Joanel and Director, LLHA • Sandra Cassivi – Director of Sales and Marketing, OutSource Aim Imports • Catherine Genge – Executive Administrator, LLHA • Paul Hanley – Director of Sales and Marketing, Samsonite Canada and President, LLHA • Ken Maxwell – Owner, Maxwell Enterprises • Perry Mogus – Owner/President, Urban Traveller and Past President, CLLDA • Harry Restoukian – Director of Sales, The Sample Room and Vice President, LLHA • Thelma Watts – Sales Representative, Watts Lines • Jeff Williams – Brand Manager Canada, OGIO
Editorial Planner CONTENTS Cover Story
FALL 2010
WINTER 2011
SPRING 2011
SUMMER 2011
Positioning Your Store
Virtual Retailing and
Improving your Profits
Location, Location:
for the Next Upswing
e-Commerce Success
and Profit Margins
Are You a Shopping
"Destination"?
Special Feature
2011 LLHA Show Issue
2011 LLHA Show Review,
with Show Guide
with Product Spotlights
Industry Forecast Report
Hot Products for 2011
and Award Winners
LLHA Trends
Colours and
Functionality
2010-2011
Summer 2011
and Fall 2011
Leathergoods
Accessories
Luggage
Product Feature
LLHA News
Business Centre
Designs and Winter
Style and Spring 2011
Handbags
LLHA Association’s
LLHA Association’s
LLHA Association’s
LLHA Association’s
Updates for Members &
Updates for Members &
Updates for Members &
Updates for Members &
LLHA Show Delegates
LLHA Show Delegates
LLHA Show Delegates
LLHA Show Delegates
Creating a Strategic Retail
Sales Staff Incentive
Retail Information
The A-Z's of Controlling
Plan for Success
Programs & Wages
Management: Keeping
Overall Costs
Marketing
On the
the Data Flowing
Building Customer
In-Store Promotions,
Using Competitive
Packaging & Presentation:
Trust with
Sales & Events
Intelligence to your
Building Brands into
Relationship Marketing
Advantage
Standouts
Successful Sales Calls
Post-Show Success
Negotiating 101
Trade Show Tips
Road Again
Industry News
Supplier & Retailer
Supplier & Retailer
Supplier & Retailer
Supplier & Retailer
& Views
Announcements
Announcements
Announcements
Announcements
and Comments
and Comments
and Comments
and Comments
Why Advertise? As the official publication of the LLHA Association of Canada and the LLHA Show, and published by MediaEDGE, the LLHA Show management – we have the industry experience and commitment to ensure your success. It’s a targeted and cost-effective way to reach the most qualified retailers – readers with proven purchasing power who look to TGF&A when planning their seasonal purchases and their annual buying trip to the LLHA Show. Offering quarterly opportunities for advertisements, editorial and features, TGF&A is the industry’s premier trade publication, receiving tremendous praise from retailers and suppliers for its attractive and high quality layout and images, its unique size and feel, and its informative and usable content. For LLHA Show exhibitors, TGF&A provides an excellent opportunity to generate pre-show publicity and increase buyer traffic to the booth. Connect with all the LLHA Show buyers and registrants quarterly in print, as well as year-round digitally at www.LLHAshow.com and (coming soon!) at www.TGFAmagazine.ca Size Full Page 2/3 Page Ver 1/2 Page Island 1/2 Page Horiz./Ver 1/3 Page Sq./Ver 1/4 Page
For pricing please contact Richard Swayze: (416) 512-8186 ext 246 richards@mediaedge.ca
Special Positioning Inside Front Cover Inside Back Cover Outside Back Cover Front Cover Earlug Double Page Spread
Readership and Reach TGF&A is circulated to over 3,500 industry retailers across Canada including LLHA Show buyer attendees and registrants. The readership consists of key decision makers from a variety of retail environments, including: large retail and department stores, national franchises, independent retail chains, specialty stores, luggage and travel stores, handbag stores, shoe stores, salons, spas, fashion boutiques, apparel shops, gift stores, premium incentive buyers, and more. These readers purchase hundreds of millions of dollars of LLHA products and services each year, and rely on TGF&A to keep up to date on all the latest industry developments and trends.
Publishing Schedule Issue
Advertising Close
Material Deadline
Publish Date
Bonus Feature
Fall 2010 November 23, 2010 November 29, 2010 December 2010
INDUSTRY FORECAST REPORT
Winter 2011 February 4, 2011 February 11, 2011 February 2011
HOT PRODUCTS FOR 2011
Spring 2011 March 18, 2011 March 25, 2011
April 2011
LLHA SHOW ISSUE & SHOW GUIDE
Summer 2011
July 2011
LLHA SHOW REVIEW
June 23, 2011
June 30, 2011
Mechanical Requirements Ad Requirements Bleed Page 9” x 12.50” 2/3 Page Vertical 5” x 10.675”
Trim Size 8.75” x 12.25” Live Area 8.25” x 12”
1/2 Page Island 5” x 8”
All ads should be sent press-ready with an appropriate proof. Publisher assumes no responsibility for accuracy where no proof has been provided. Printing Specifications Trim size: 8.75”x12.25” Half tones: 85-100 lpi Saddle Stitched Digital Files
Preferred format is InDesign CS3, QuarkXPress 6.5, Adobe Illustrator or PDF. Please include all image files and all fonts used in the document and a laser copy for reference. 1/2 Page Vertical 3.625” x 10.675”
1/2 Page Horizontal 7.50” x 5.25”
1/3 Page Vertical 2.25” x 10.675”
GEneric pdF Files
Generic PDF files, created with Adobe Acrobat Distiller using high resolution CMYK (no colour profiles), with all the fonts embedded. “Save-as” PDF files (Adobe Illustrator, Adobe Photoshop) and native application files (QuarkXpress, Adobe InDesign, Pagemaker...) are not acceptable for digital ad submissions. These files are not final material and can create problems with reproduction. When Sending material
1. Submit files on a Macintosh formatted CD-ROM. 2. Include a Magazines Canada standards colour proof, for accurate reproduction. Four colour: colour-corrected screened negatives, rightreading emulsion down with colour key or progressive proofs. Digital files preferred.
1/4 Page 3.625” x 5.25”
1/3 Page Square 5” x 5.25”
Publisher, TGF&A & Show Manager, LLHA Show Richard Swayze 416-512-8186 Ext. 246 or Toll Free:1-866-216-0860 richards@mediaedge.ca
All colour files must be accompanied by a colour proof or a separated laser proof. Publisher assumes no responsibility for accuracy where no proof is provided. 3. Upload files to the FTP site. Host: ftp3.mediaedge.ca Username: me_tgfa_ad Password: artwork Shipping instructions for all other materials
Editor, TGF&A Matthew Bradford 519-272-8900 matthewb@mediaedge.ca
Digital materials, film, artwork, etc. to be sent to: Production Manager, TGF&A 5255 Yonge Street, Suite 1000, Toronto, Ontario M2N 6P4 Polybag/Inserts
TGF&A is published by:
Contact publisher for quotation and specifications. 5255 Yonge Street, Ste. 1000, Toronto, Ontario M2N 6P4 Telephone: (416) 512-8186 Fax: (416) 512-8344 www.mediaedge.ca info@mediaedge.ca
shipping instructions for inserts
Check with publisher for information. Send six samples of insert to production manager.
Our mission is to produce market leading, superior quality magazines, conferences and trade show brands that provide distinctive and effective ways to deliver client information to key industry players. Publications produced by MediaEdge Communications Inc.
SERVICES TGFA
Travel Goods, Fashion & Accessories Magazine