Owners Perspective Media Kit 2009

S

the official Magazine of the Construction Owners Association of America

Owners

Fall 2008

the Magazine of the ConstruCtion owners assoCiation of aMeriCa

Project leadershiP award winners university of Florida Proton therapy institute west Forsyth high school

also in this issue Point/counterPoint: beyond leed • consensusdocs • state chaPter news

2009 MEDIA KIT

Advertising Rates · Editorial Content · Publishing Schedule · Mechanical Requirements

average annual capital budget per Owner organization

$

250

million

readership The readers of Owners Perspective represent decision makers that are directly involved with building operations and facilities management. They count on Owners Perspective for the latest, in-depth news and information affecting their business on a daily basis. With readership of more than 25,000 senior professionals directly involved with Building Ownership and Development, Construction, Facilities Management, Planning, Procurement, Design and Project Management.

With a wide variety of backgrounds, they all share the same goal of bringing balance to the construction process and promoting the professional development of Owners through educational programs and peer networking.

They are directly responsible for developing and managing construction and renovation budgets, product and service specifications and procurements. These readers collectively spend billions of dollars per year on a wide array of products and services related to new construction and renovation. This is one of the largest purchasing sectors in North America. facility primary category by industry

reader job responsibilities*

average annual capital budget per subscribing organization

construction

81%

15%

facilities

19%

4%

6%

9%

9%

59%

42%

26%

executive

53%

24%

27% planning

74% Healthcare - Consisting of Hospitals, Medical Centers, Clinics and Colleges, etc.

Education - Consisting of Universities, Colleges, Community Colleges, Private Schools, School Districts/Boards, Academies, etc.

university

university

53% design

Government - Consisting of Federal, State, County and City Governments, Federal and State Departments, etc.

Owners Perspective

19% procurement

Other - Consisting of Private Corporations, Utilities, Commissions, Airports, Real Estate Management Firms, Housing Authorities, Engineering and Architectural Firms, Designers, Construction Companies, etc.

< $10,000 per year

9%

$250 mil to $500 mil

9%

$10 mil to $50 mil

26%

$500 mil to $1 bil

4%

$50 mil to $100 mil

19%

> $1 billion per year

6%

$100 mil to $250 mil

27%

64% project management

80% * represents cross-over job function responsibilities

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Market

What are the top Products and Services that readers of Owners Perspective purchase annually?

Architectural, Engineering and Design Services

Lighting Products, Controls and Services

Janitorial/Building Maintenance

Elevators & Escalators, Consulting, Maintenance, Modernization, and New Construction

HVAC Products & Services

Miscellaneous Construction Materials

Roofing Products & Services Security Products & Services

Finishes/Fixtures

Construction & Project Management Software & Services

Furniture Utilities (Natural Gas and Electricity)

Flooring Products & Services

Windows and Window Systems

Electrical Products & Services

There are numerous other products and services that Owners Perspective readers purchase annually. Some of them are: Carpet Building Automation Systems Building Envelope Products & Services Information Technology Audio Visual and Sound Systems CMMS Software Walls and Wall Systems

Landscaping Products & Services Plumbing Products & Services Paving Maintenance Supplies/Chemicals Cabling Door Products & Services Professional Services (Accounting and Legal)

editorial committee Mike Van Dinther National Heritage Academies Grand Rapids, MI

Stan Scott University of Texas System Austin, TX

Kim Fisher Construction Owners Association of America, Inc. Atlanta, GA

John Sier Kitch Drutchas Wagner Valitutti & Sherbrook, P.C. Detroit, MI

Rex M. Holmlin, P.E. College of William and Mary Williamsburg, VA

Karen Zelt Michigan State University East Lansing, MI

COAA supports project Ownersâ&#x20AC;&#x2122; success in the design and construction of buildings and facilities through education, information and developing relationships within the industry.

association COAA (www.coaa.org) was founded in 1994 to serve the diverse and wide-ranging interests of construction project owners and developers throughout America. More than 90% of COAA members come from the public sector and are responsible for some of the finest public space building projects at universities, colleges, school boards, hospitals, and government facilities.

Building Owners and Developers build, not as a primary business, but as a secondary objective. Owners and Developers stand alone in the complex, changing construction process, representing themselves in a major financial commitment. The management of the design and construction process requires knowledge of an industry whose technology evolves and changes continuously. It requires interfacing with all the groups involved in the construction process. Timing becomes critical to the ownerâ&#x20AC;&#x2122;s bottom line. Changes and decision-making endlessly occur. Disputes and litigation may become an issue. Owners and Developers, both public and private, have needed a forum. A meeting place to gather, share common goals, learn, discuss, survey the future and share a collective voice. These are the goals that fostered the founding of Construction Owners Association of America.

Owners Perspective

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www.coaa.org Market

OWNERS PERSPECTIVE 2009 EDITORIAL SCHEDULE COVER STORY SPRING 2009 ConsensusDOCS - Historical Overview and Progress Update. A number of important construction-related items will be explored, including; Contracts, Risk Management, Insurance, Bonding, Owner and Contractor Liability, Guaranteed Maximum Price Contracts, Codes & Regulations, and more * BONUS DISTRIBUTION: May - Indianapolis - Spring Owners Leadership Conference

Product Spotlight

Special Focus

Project Profiles

Energ y & Corporate Sustainability

Emerging Technologies

Industry Q&A

Architectural, Design and Engineering Services

Janitorial/Building Maintenance Services, Equipment and Supplies

COAA Gold and Special Award Winners

Natural Gas and Electricity Market Overview and Purchasing Strategies

Life Cycle Costing

Government

HVAC, BAS and Plumbing Products & Services

Exterior Building Products & Services: Roofing, Cladding, Construction Materials, Windows, Building Envelope, Paving, Landscaping and more

COAA Silver Award Winners

LEED Update and Project Case Study Review

Security

Architects, Designers and Construction Firms

Lighting & Lighting Control Systems

Interior Building Products & Services: Flooring, Electrical, Fixtures/Finishes, Furniture, Carpet, Walls and Wall Systems, Waste Management, Doors and more

Education Profiling: Several Different Facility Case Studies

Green Construction: Using Sustainable Building and Alternative Energ y Products on your Next Project

Communications: IT Networks, Software, Wireless Audio Visual, Telecom, Cabling

Healthcare

Elevators and Escalators

Warranties, Services and Preventative Maintenance of Equipment

Government: Profiling Several Different Facility Case Studies

Branding Your Organization/ Facility as Being Corporately Responsible/Green: Costs, Marketing, Processes, End Results and more

Life Safety/Fire Systems

Consulting Engineers

Advertising Deadline: January 19, 2009 Publication Date: March 2009

SUMMER 2009 BIM (Building Information Modeling ) - Industry and Technolog y Update, BIM/CMMS Integration, Managing Multiple Projects, Cost Controls, Effects of Inflation, Scheduling, Price Escalation During Contract Negotiations, Contract Administration and more.

Advertising Deadline: May 15, 2009 Publication Date: June 2009

FALL 2009 Public Private Partnerships (P3) - Case Studies, Contracts, Financial Arrangements, Processes Marketing, Funding Models, and more * BONUS DISTRIBUTION: November - Austin - Fall Owners Leadership Conference

Advertising Deadline: July 20, 2009 Publication Date: September 2009

WINTER 2009

YEAR END REPORT & BUYER’S GUIDE

Human Resources - Hiring, Training and Retaining Staff, Compensation Scales, Skilled Labor Shortages, Continuing Education and Accreditation and more

Advertising Deadline: October 19, 2009 Publication Date: December 2009

IN EVERY ISSUE President’s Message, State Chapter News, Calendar of Events, COAA News, Steps to Successful Projects, Economic Update Editorial Content and Publication Dates are Subject to Change.

Owners Perspective

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Editorial

Standard Advertising Rates and Mechanical Specifications Owners

Fall 2007

Perspective the Magazine of the ConstruCtion owners assoCiation of aMeriCa

advertising rates

2007 prOjeCt leAdership AwArd

orange county correctional Facility

mechanical requirements

Cover and Premium Positions - Full Color Size 1x 2-3x

Double Page Spread 2nd Cover

4x Continuity

AD SIZE

AtlAntA hArtsfield runwAy Under budget and on time!

3rd Cover

2007 COAA fAll leAdership COnferenCe

Green Valley ranch resort & spa • las VeGas • noVember 14 - 16

4th Cover

Owners

Full page

2/3 Vertical

1/2 Horizontal

MD Anderson Brain suite

Full Page

special Award for a special program

2/3 Page 1/2 Page 1/3 Page

1/2 Vertical

1/3 Square

1/4 Horizontal

1/4 Vertical

1/6 Vertical

1/8 Horizontal

1/4 Page

also in this issue WANTED: TrAiNiNg for oWNErs • kiDs AT hEArT • sTATE chApTEr NEWs

1/6 Page

Owners

10% discount for COAA members Guaranteed Position: Please add 15%.

Fall 2008

Continuity rates require an ad placement in all 4 issues of Owner’s Perspective.

Project leadershiP award winners university of Florida Proton therapy institute

8.625”

11.125”

Full Page

7.5”

10”

2/3 Vertical

4.583”

9.5”

7”

4.583”

4.583”

7”

1/3 Page Square

4.583”

4.583”

1/4 Horizontal

4.583”

3.333”

3.33” 4.583”

1/6 Vertical

2.167”

4.583”

1/8 Horizontal

3.333”

2.167”

Digital Files: Preferred file format is Adobe PDF, provided all fonts are embedded and all color is converted to CMYK. ALL IMAGES MUST BE 300 DPI. The publisher assumes no responsibility for images provided at less than 300 dpi. Color ads should include a color proof. The publisher assumes no responsibility for ads where no proof has been provided.

DO NOT USE PICTURES FROM A WEBSITE, unless the website explicitly states that these images are intended for use in print. Any file over 10 MB in size should be uploaded to our ftp site. Please contact your sales representative for information.

PROOFS: Any changes beyond second proof will have a surcharge of $50 for each additional proof.

Files larger than 10MB must be uploaded to our ftp site.

Please contact your Sales Representative for instructions on uploading files.

For additional information contact: Chuck Armitage Tel: 1-866-216-0860 ext. 223 email: chucka@mediaedge.ca

also in this issue Point/counterPoint: beyond leed • consensusdocs • state chaPter news

www.ownersperspectivemagazine.com

1/2 Vertical

Published by MediaEDGE Communications, official publication for the Construction Owners Association of America

west Forsyth high school

Full Page Bleed

Mechanical Requirements size in inches Width Depth Trim Size 8.375” x 10.875” Bleed Size 8.625” x 11.125” 7.5” x 10” Live Area

the Magazine of the ConstruCtion owners assoCiation of aMeriCa

Owners Perspective

11.125”

product specifications

city of peoria

4x Continuity

DEPTH

17”

1/4 Vertical

2007 golD AWArD WiNNEr

Size 1x 2-3

WIDTH

DPS Bleed

1/2 Horizontal Spring 2008

the Magazine of the ConstruCtion owners assoCiation of aMeriCa

Color Rates

ad sizes

Opportunities

Project Profile Display Opportunities

Showcase Your Project Role Each issue of Owners Perspective Magazine contains project profiles that cover notable and recently completed construction projects. These profiles capture the highlights of the venture from budget allocation to the final commissioning of the building. Make sure that the readers of OP magazine know about your important role in the success of these projects and that your company’s contributions are appropriately attributed in this commemoration to the final result.

This is a limited opportunity available only to companies making a substantial contribution to the project.

What’s Included?

• Four-color ad prominently displayed within the body of the project editorial profile in either full page or ½ page configurations.

• Profile is published and circulated within Owners Perspective Magazine with readership of more than 25,000 senior professionals directly involved with Building Ownership and Development, Construction, Facilities Management, Planning, Procurement, Design and Project Management.

Corporate Branding - Display Ads in Profiles are Limited to The Following Sizes:

• Opportunity to have your senior executive interviewed by our editor to be included in the profile.

• Complimentary Platinum Listing in the Participation Directory (see next page for details.)

• Company logo on the front cover of the profile section • Specially crafted PDF of the entire Project Profile that can be posted to your website or emailed to your clients and prospects • Profile to be placed on the OP and the COAA websites

Double Page Spread with Bleed 17” x 11.125”

Owners Perspective

Full page with Bleed 8.625” x 11.125”

1/2 Horizontal 7” x 4.583”

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• 50 complimentary hard copies of the profile for ½ page advertisers and 100 copies for full page advertisers. Additional copies may be purchased at a discount for use in tenders, direct mail or for trade show collateral.

Opportunities

Project Profile Listing Opportunities

Platinum Listing Design & Construction

JS

construction Joe Smith Construction Contact: Joe Smith 123 Construction Ave. Dallas, TX 12345 P: (555) 555-5555 F: (555) 555-5556 www.joesmithconstruction.com

Joe Smith Construction features a range of services, from initial design through project completion. Recently, Joe Smith and his team constructed the new Dallas Mall, a project worth over $100 million. The 500,000 square foot LEED-certified project earned many awards and much praise among community members. “We completed the mall project early and included features that saved the Owner thousands of dollars,” said President Joe Smith. “Our environmentally-friendly design was popular within the community as well,” added Vice President Sam Smith. The Owner praised Joe Smith Construction for their work on the new mall, exclaiming, “There’s just no better company out there to get the job done above and beyond your expectations. We couldn’t be happier with the new mall.”

Dimensions: 6.43 in x 1.76 in - Limit of 150 words.

Gold Listing

Silver Listing

Joe Smith Construction Contact: Joe Smith 123 Construction Ave. Dallas, TX 12345 P: (555) 555-5555 F: (555) 555-5556 www.joesmithconstruction.com City/Area STATE (555) 555-5555 Joe Smith Construction features a range of services, from initial design through project completion. Recently, Joe Smith and his team constructed the new Dallas Mall, a project worth over $100 million. The 500,000 square foot LEED-certified project earned many awards and much praise among community members.

Joe Smith Construction Contact: Joe Smith 123 Construction Ave. Dallas, TX 12345 P: (555) 555-5555 F: (555) 555-5556 www.joesmithconstruction.com

Design & Construction

Design & Construction

Bronze Listing Design and Construction Joe Smith Construction

This is a limited opportunity available only to companies on the project vendor list.

What’s Included?

• Company details and contact information placed within the Participation Directory.

• Profile is published and circulated within Owners Perspective Magazine with readership of more than 25,000 senior professionals directly involved with Building Ownership and Development, Construction, Facilities Management, Planning, Procurement, Design and Project Management.

• Project profile posted online at OP and COAA websites and archived up to 12 months.

• Your listing within the online profile contains live links to your company’s website

* Limit of 75 words.

Owners Perspective

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Opportunities