Effective Marketing & Communication Solutions - Designed for Associations Powered by MediaEdge - Canada’s Leading Association Communications Company
25+ YEARS
What Sets Us Apart?
Three Words: Experience, Expertise and Relationships. We are experts in every aspect of association marketing and publishing. Using our existing connections and relationships, we identify new business opportunities for you and develop revenue by growing income from existing markets. Our perks for members and non-members will keep your association at the leading edge of communications solutions. With our experience in publishing, we guarantee impeccable results for your association by keeping your communications needs in mind. MediaEdge360 will deliver your message in a manner that is stylish, current and unique to your readers, while working to meet your association’s business objectives and keeping you connected. By extending our marketing platform, we include membership research and acquisition, while simultaneously promoting association activities and events.
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What Makes Us Leading Edge? We give you a competitive advantage with our wide range of products and services. We strive to give you better engagement with your members by making the quality of your content our first priority. We take the lead and respond to meet your needs with our well-balanced product offerings, ensuring brand relevance in the marketplace. We educate advertisers on the benefits of participating in your association’s media products. We work with you to achieve excellent results, but you determine your level of input in the process. Using all media channels we deliver crisp communications materials with efficiency and budget in mind. With our expertise in communications, convention management, knowledge of the association market and sponsorship sales success, we deliver high-quality events. We guarantee a relevant educational conference and networking event for your industry. MediaEdge360 will exceed your expectations by building your brand and providing a fresh perspective. We focus on increasing non-dues revenues for associations and achieving their communication goals.
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What Do Our Clients Say? We strive to deliver maximum impact for our partners.
We highly recommend MediaEdge for your digital needs. Nancy Irvine, CPM, President Canadian Association of Movers
MediaEdge Communications launched our social media program just 10 months ago. During this time, we have built an incredible follower base and continue to be impressed with the engagement on our content and outreach initiatives. Our first-ever Canadian Roofing Week was a huge success in reaching out to our members and the public and building awareness of the strength of our industry. We could not have had the success that we did with Roofing Week without the efforts of MediaEdge’s social media team. Bob Brunet, CAE, BComm Executive Director Canadian Roofing Contractors Association (CRCA)
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The Canadian Association of Movers has been in a relationship with MediaEdge since 2018. We are very comfortable with our strong relationship and MediaEdge has gone above and beyond expectations in terms of providing advertising sales and production services of our biweekly online newsletter and web ads.
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Canadian Association of Movers
Tracy Blyth, CAE, Principal Tracy Blyth & Associates AMC and former Executive Director of the Trillium Network of the Canadian Society of Association Executives
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Since we began utilizing MediaEdge’s social media program, our monthly impressions have more than doubled and our monthly customer reach has increased by 700 per cent. With MediaEdge’s high-level strategy and content generation, our audience is consistently engaged, day in and day out, and we have seen improvements in both web traffic and search ranking. Stewart Laszlo, BA, MBA Director, Marketing, Canadian Society of Association Executives
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MediaEdge’s knowledge of the association market was a big factor in their ability to reach our target audience.
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MediaEdge Communications’ social media program was instrumental in promoting our association’s webinars, get-togethers and our annual Summer and Winter Summits. They increased our audience base on Twitter, LinkedIn and Instagram and helped us build engagement around the professional development opportunities that our association offers.
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Our Solutions
Our solutions are offered through a unique non-dues revenue model, at no cost to our association partners.
E-Newsletter Publishing
We create custom e-newsletters with consistent and relevant messaging - and branded as your publication. Our inbox offerings reflect this and work to assert your leadership role in your particular market. We focus the content on important issues driven by a mutually created mandate by in-house editors.
Print Publishing
Magazines are strategic vehicles for advancing and supporting an association’s mission and providing value to their members. With over 25 years of experience within the association publication space, MediaEdge360 will ensure your magazine contains high editorial quality, cutting-edge design and appeal to the broad member base.
Web Advertisement Sales
Take advantage of your web traffic by allowing industry suppliers direct access to advertising opportunities on your website. Valuable non-dues revenue is generated while providing suppliers the branding platform they need to engage their target audience. Our experienced team manages the entire process including ad sales, production and campaign management.
Smart Channel - First Party Audience & Member Retargeting From Your Association’s Website
MediaEdge360 brings one of the most advanced data marketing solutions into the non-dues revenue toolkit available to association executives. Our Smart channel service allows you to take advantage of your targeted web traffic by being able to serve ads to your members after they’ve left your website. The ads will be served on behalf of your supplier members and will significantly maximize their exposure. 5
Programmatic Partnership with Associations
Maximize the full potential of non-dues revenue by providing industry suppliers the opportunity to engage your members everywhere they go online at the right time. Your supplier community will enjoy access to our unique network of 17 ad exchanges and hundreds of B2B data networks. Programmatic solutions include, site retargeting, search retargeting, geo targeting, geo fencing, keyword contextual targeting, etc.
Social Media Management/Optimization for Associations
Engagement through social media has become a vital core in marketing and communication outreach. We know your industry is unique. We’ll identify which networks work best for you and develop a content strategy designed to engage your specific audience. Through informative posts, images, graphs, blogs or video, we’ll help you produce content that your audience will value and build an editorial calendar around any promotions or events you may wish to share. Whether you are looking to increase website traffic, extend your brand, or interact with members instantly, MediaEdge360 can help.
Search Engine Marketing Management (Google AdWords)
Through a paid search campaign using Google AdWords, businesses can get in front of potential customers at the precise moment they are searching for similar products and service. Google AdWords is a pay-per-click program offered by Google for businesses wanting to display ads on the world’s premier search engine. The Search Ads service enables businesses to set a budget for advertising and only pay when someone clicks on their ads.
Association Event Management & Production
MediaEdge360 has been producing industry leading conference and trade show events for more than two decades. With our expertise in convention management, knowledge of the association market and success selling both sponsorships and exhibits, we can propel your existing event to a new level by ensuring delivery of a high-quality and relevant educational conference and networking event for your industry.
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Benefits of Partnering with MediaEdge We are familiar with the challenges and trends affecting each industry, as a result we can recommend an appropriate strategy for your association!
Industry Leading Editorial & Content
Whether you require an annual magazine, periodical, membership directory or buyers’ guide, MediaEdge360 can help from concept to distribution. We will assign an editorial team to work closely with your staff to produce engaging, targeted content in any format you require.
Marketing & Advertising
When you partner with MediaEdge360, you will have a dedicated team of professionals—including designers, writers and sales representatives—to create and market your campaign. MediaEdge will confer with you each step of the way. We can also extend our marketing platform to include membership research and acquisition, and promote association activities and events.
Media Services
At MediaEdge360, we believe that developing a communications strategy is an art, not a science, since every association has its own unique objectives. When customizing your communications strategy, we will: create an overall assessment of your goals; identify the path needed to best achieve your vision; determine the right messaging, tools, resources and timelines; and create a successful communications strategy with meaningful, engaging content.
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Cutting Edge Design Services
Our accomplished design team will combine intelligent design with stunning photography to lay out thought provoking content and eyecatching creative, whether it’s a custom magazine or a one-off ad campaign.
Monetized Content Opportunities
Today, advertisers are investing in technology that opens the door to increased visibility, longer shelf life, and a host of multimedia options. We design, build, manage and host content driven, revenue-generating websites as part of the cross-communications strategies we develop for our clients’ publishing brands.
Your Association Deserves The Best
We succeed when you succeed, which is why our award-winning team of dedicated experts, will collaborate with you to create an effective and customized digital marketing strategy that will be best suited to your association’s needs.
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Kevin Brown President kevinb@mediaedge.ca 416-512-8186 ext. 228 Chuck Nervick Senior Vice President chuckn@mediaedge.ca 416-512-8186 ext. 227 Abhi Dadarkar Vice President Sales & Business Development abhinavb@mediaedge.ca 416-512-8186 ext. 268
2001 Sheppard Avenue East, Suite 500 Toronto, Ontario M2J 4Z8 Phone: 416-512-8186 Fax: 416-512-8344 mediaedge.ca