ImageMakers The Official Publication of the Sign Association of Canada
2013 MEDIA KIT ImageMakers will be read by over 12,000 commercial image makers and suppliers, and provides a specialized forum for information exchange, professional development, and advertising opportunities for the industry.
Increase your Profile in Canada’s Commercial Image Making E-newsletters ImageMakers, the premier publication for the Canadian sign and image making industry, is going electronic. Now, the sign making industry will receive the latest news on new technologies, trends and legislative updates 8 times a year. ImageMakers e-news will be sent to over 12,000 sign professionals as well as the top 200 property management companies in Canada. Additionally you will reach advertising agencies, marketing companies, banks and commercial developers all that make decisions on millions of dollars of signage every year.
ImageMakers The Official Publication
of the Sign Association
Vol. 6 No.1
of Canada
Canad a’s
Resou rce
for Indus
try Profe
ssion als
GAININ COMPE G A IVE ED WITH LATIT TEX INK GE
2012 CONSAC IMAGEMAKERS SHOW GUIDE SEPTEMBER 21 & 22
PM# 40787580
INTERNATIONAL CENTRE
AND TRADE SHOW PREVIEW | EXHIBIT LISTINGS LOOK INSIDE FOR: CONFERENCE SOCIAL EVENT DETAILS CONSAC SHOW
FLOOR MAP
2012
SO URCE
Internationa Standards l Accessibility in Canada Making an Perforated Impression with Window Viny l Expanding Format Déc into Wide or Print
BOOK
About SAC-ACE Since 1955, the Sign Association of Canada, (SAC) has actively worked to improve the status of our members in the sign and image making community.
PM# 40787580
ImageMakers Online – 2013 The ImageMakers website is designed to better serve our readers and advertisers. The improved version of www. imagemakersmag.ca will feature a re-vamped line-up with webexclusive editorial and industry news as it unfolds. Our website will offer unparalleled interactive electronic opportunities to complement your existing marketing plan. In an increasingly global marketplace, now is the time to expand your businesses with cross-promotional opportunities. For more information, contact petrab@mediaedge.ca.
SAC works to promote, protect and enhance our members’ interests through a wide variety of transformative initiatives. We provide lasting and valuable contributions to all the communities we serve. The rapid and emerging technologies now available in the commercial marketplace have dramatically changed and expanded the way we do business. The Sign Association of Canada recognizes these trends and technologies and so acts to form strategic partnerships with related industries and associations in the design, supply, and manufacturing of commercial images. At the heart of SAC is a group of people who are committed to helping improve the industry at a time of constant change. Now, to better meet the evolving needs within our industry, SAC has partnered with the following organizations: The Canadian Chamber of Commerce l The World Trade Organization (WTO) l Canadian Standards Association l Society of Environmental Graphics and Design l International Sign Association l United States Sign Council l Industrial Fabric Association International l Point-of-Purchase Association International l The Canadian Society of Association Executives l
ImageMakers - The most informative source guide in Canada
E-News Consistent, informative and targeted. Our publishing schedule establishes ImageMakers e-news as the industry source for the latest information for all stakeholders in the sign industry. For 2013, ImageMakers introduces a new and improved content line-up. Including:
New Technologies: Legislative Updates: Industry Profiles: Business Strategies: Lasting Images:
Product developments from around the world and how these new technologies will affect the Canadian sign industry. What’s happening from province to province that will affect your business. Profiles on the movers and shakers in the sign industry. Internet marketing techniques. Profiles on some of the most creative and innovative sign making installations from across the country. …and much more.
Covering current issues, resources, strategies, trends, profiles and technologies. ImageMakers will continue to publish two print editions every year. Our annual Source Guide has been a great success. Providing an up-to-date list of image makers, installers and manufacturers this annual directory is a valuable tool to be referred to throughout the year. Published June 2013. ImageMakers will continue to be the “official” show guide for Consac 2013. The show guide will be sent out as a digital edition a month prior to the show and then a printed version will be handed out to delegates as they enter the show. Published in September 2013.
More readers hang on to our guides than any other industry publication, giving your advertising message a greater impact.
June 2013
INDUSTRY Source guide
National Directory of Image Makers & Installers, and Manufacturers www.imagemakersmag.ca Booking Deadline: April 6, 2013 l Detailed geographical listings of all manufacturers of finished commercial images and installations, and site survey networks l Comprehensive reference guide of critical issues l Key phone numbers including websites of all regulatory agencies across Canada
CONSAC ImageMakers 13 Trade Show & Conference
CONSAC SHOW GUIDE
Booking Deadline: August 3, 2013 l Exhibitor listings complete with profiles l Floor plan, show conference schedule and networking events l Sponsor profiles l Speaker biographies l Industry award nominees
Many ways to Deliver your message!
Top Leaderboard (The most prominent position)
Right side text Ad (Showcase your latest product)
Left side text Ad (Introduce a new technology or innovation)
Bottom Leaderboard (Prime real estate to sell your products and services)
E-NEWS The ImageMakers e-newsletters are new and improved for 2013. Your message will be delivered in a new format, providing readers more information and news about the image making industry. How valuable do our readers find our e-newsletters? In our recent readership survey, 86% of those readers find the information in our e-news useful. As a sponsor, you will continue to reap the benefits of reaching more than 12,000 industry professionals. And, you now have more advertising options in a efficiently delivered and visible format. What better way to deliver your message to thousands of decision makers!
E-News RATES 4x
8x
Top Leaderboard . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3200 . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4800 728 x 90 pixels, 72 DPI gif or jpg only RGB
Bottom Leaderboard . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2400 . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3200 728 x 90 pixels, 72 DPI gif or jpg only RGB
Left Side Text Ad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1600 . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2000 430 x 90 pixels, 72 DPI gif or jpg only RGB
Right Side Text Ad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $800 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1200 280 x 90 pixels, 72 DPI gif or jpg only RGB
ImageMakers Advertising Sizes - Show guide
Advertising Rates Four-Colour Rates
FULL PAGE
Bleed Size: 8.625” x 11.125” Trim Size: 8.375” x 10.875” Safety Area: 7.375” x 9.625” Full Page 7” x 9.5”
1/3 PAGE VERTICAL 2.125” x 9.5”
1/2 PAGE ISLAND
1/2 PAGE HORIZONTAL
4.675” x 7”
1/2 PAGE VERTICAL 3.375” x 9.5”
7.” x 4.625”
1/3 PAGE HORIZONTAL
Size
1x
Full Page
$1,995.00
1/2 (Island)
$1,795.00
1/2 Page
$1,695.00
1/3 Page
$1,295.00
1/4 Page
$995.00
1/4 PAGE VERTICAL 3.375” x 4.625”
4.625” x 4.625”
Advertising Sizes - Source Guide Digest
Covers- Premium Positions Size
1x
Inside Front Cover
$2,195.00
Inside Back Cover
$2,095.00
Outside Back Cover
$2,295.00
Double Page Spread
$3,495.00
* All ads include four-colour.
COVER
Bleed Size: 6.25” x 8.75” Trim Size: 6” x 8.5” Safety Area: 5.25” x 7.5”
1/2 PAGE HORIZONTAL 4.5” x 3.375”
FULL PAGE Bleed Size: 5.75” x 8.75” Trim Size: 5.5” x 8.5” Safety Area: 4.5” x 7.5”
1/3 PAGE HORIZONTAL 4.5” x 2”
BACK OF TAB Bleed Size: 6.25” x 8.75” Trim Size: 6” x 8.5” Safety Area: 4.5” x 7.5”
Please allow half a inch for the spine (on both sides) to avoid your ad getting cut off.
Production Specifications Digital Files: Preferred formats are Adobe InDesign, Adobe Illustrator or PDF, provided all fonts are embedded, all colour is converted to CMYK, Quark XPress 6.5. Image files must be 300 DPI. Please include a laser copy for reference, as well as all image files and fonts used in document. All colour files must be accompanied by colour proofs or separated laser proofs. Publisher assumes no responsibility for accuracy where no proof is provided.
Website Advertising Rates* Steve McLinden, Publisher 5255 Yonge Street, Ste. 1000, Toronto, Ontario M2N 6P4 Tel: (416) 512-8186 ext. 239 Fax: (416) 512-8344 stevem@mediaedge.ca www.mediaedge.ca
Position
Size
Price
Leaderboard Banner Ad
728 x 90 pixels
625.00
Skyscraper Ad
120 x 600 pixels
545.00
Button Ad (Right side)
125 x 125 pixels
399.00
Rotating Box Ad
300 x 250 pixels
499.00
Enews Sponsorship - Tower 180 x 600 pixels
1200.00
ImageMakers is published by:
Our mission is to produce market leading, superior quality magazines, conferences and trade show brands that provide distinctive and effective ways to deliver client information to key industry players. Publications produced by MediaEdge Communications Inc.