Canadian Gaming Business - 2011 Media Planner

Canada’s Premier Gaming Industr y Magazine

2011

Media Planner

published by:

official magazine of the:

Welcome to Canadian Gaming Business Magazine

EDITORIAL ADVISORY BOARD Howard Blank, Vice President Media & Entertainment / Marketing & Promotions Great Canadian Gaming Corporation Lynn Cassidy, Executive Director Ontario Charitable Gaming Association Robin Drummond, Vice President, Sales Spielo Paula Dyke, Director, Public Affairs and Corporate Communications Atlantic Lottery Corporation Nick Eaves, President and CEO Woodbine Entertainment Group Art Frank, President Niagara Casinos Brian Fraser, Marketing Manager IGT Canada Jordan Gnat, President & Chief Executive Officer Boardwalk Gaming Muriel Grimble, Executive Director Gaming Products & Services Alberta Gaming & Liquor Commission Lyle Hall, Managing Director HLT Advisory Inc. Zane Hansen, President & Chief Executive Officer Saskatchewan Indian Gaming Authority Roy Lister ,President Arrow Games Michael Lipton, Q.C., Past President, International Masters of Gaming Law and Partner, Dickinson Wright LLP Eric Luke, Eric R. Luke and Associates Alan Lyman, Senior Regional Director, Scientific Games Margaret McGee, Vice-President of Marketing Techlink Entertainment Richard Paris Security Director, Niagara Casinos Laura Olson-Reyes, Director of Corporate Communications Bally Technologies Marcus Prater, Executive Director American Gaming Equipment Manufacturers Jovica Perovic, Director, Contract & Stakeholder Relations British Columbia Lottery Corporation

Canadian Gaming Business Magazine (CGBM) is the only trade magazine in Canada that is specifically focused on the Canadian gaming industry. Its readers and editorial content are Canadian. CGBM is owned, operated and produced in Canada and circulated to over 4,000 gaming industry professionals.

CGBM is owned and operated by the Canadian Gaming Association (CGA) and its Joint Venture business partner, MediaEDGE Communications. The magazine provides in-depth information to senior-level decision makers involved in all gaming sectors, disciplines and regions within Canada. The magazine’s Editorial Advisory Board is comprised of industry leaders representing all aspects of the industry. Their insight is instrumental in directing the magazine’s editorial content.

The CGA and MediaEDGE also own and produce Canada’s only annual gaming trade show and conference - the Canadian Gaming Summit. The 2011 Summit marks the event’s 15th anniversary. It will be held at the Vancouver Convention Center, Vancouver, B.C., from April 18 to April 20, 2011. Please visit www. canadiangamingsummit.com for more details.

Electronic Media Every issue of Canadian Gaming Business Magazine is posted at www.canadiangamingbusiness.com. This web site serves as the official web site for the magazine. CGBM recently relaunched its website bringing our readers all the latest news in a timely, informative format. We also distributes a monthly ENews to over 5K gaming professionals across the country – more details regarding our electronic offerings are found in this media kit.

About the Canadian Gaming Industry Over the last decade, gaming has more than doubled in size across the country.

At more than $15 billion annually, gaming is the largest segment of Canada’s entertainment industry and a pillar of the broader hospitality industry-creating more than 135,000 direct jobs and supporting more than 267,000 jobs in total.

In terms of annual spending power, the gaming industry directly purchases more than $4 billion of goods and services and supports almost $14 billion of purchased goods and services in total. In addition the industry has invested approximately $10 billion in capital assets across Canada.

The significant industry growth is due primarily to the expansion implementation of electronic gaming devices at facilities such as other gaming centres and locations. The near term future growth follow this trend as new casinos and gaming facilities, including refurbishments, are developed.

of casinos and the racetracks and of the industry will expansions and

Canadian Gaming Business Circulation Canadian Gaming Business has a controlled and qualified circulation of more than 4,000 gaming industry leaders and decision makers – responsible for property operations and development, procurement of products and services, financial and investment, legal and regulatory, F&B, marketing and entertainment, human resources, and more. In addition to our nationwide coverage, our circulation also includes key industry professionals across other gaming jurisdictions.

2011 Editorial Calendar & Publishing Schedule Editorial Departments

February 2011 Advertising closing date – Jan. 17, 2011 Publish Date – Feb. 15, 2011 2011 Canadian Gaming Summit - Pre-show issue • Cover Story: Transforming the Gaming and Lottery Industry • Gaming Trends: Lotteries & Account Based Wagering • Gaming Industry Q&A: VLT’s • Gaming update: Sustainability • Gaming Technology: Network Gaming

CGA message Gaming News Round-up Summit Update Personality Profile Facility Profile Finance and Investment

April 2011 Advertising closing date – March 15, 2011 Publish Date – Apr. 18, 2011 2011 Canadian Gaming Summit official show issue • Cover Story: Today’s Player – Who are today’s gamers and what do they expect from the facility(s) they frequent?

• Special Supplement: Casino Design • Gaming Trends: Slots • Gaming Industry Q&A: Horse Racing • Gaming update: VLT’s • Gaming Technology: Bill Validators/Printers June 2011 Advertising closing date – May 10, 2011 Publish Date – June 13, 2011 • Cover Story: Annual Canadian Gaming Regulatory Report • Special Supplement: Branding and Marketing your Facility • Gaming update: Server Based Gaming • Gaming Technology: Table Games • Gaming Industry Q&A: First Nations • Annual Canadian Gaming Industry Awards and Summit review October 2011 Advertising closing date – September 3rd, 2010 Publish Date – October 3rd, 2011 Bonus distribution at 2011 G2E • Cover Story: Canada vs. the World • Special Supplement: Responsible Gaming • Gaming Trends: Charitable Gaming/Bingo • Gaming Industry Q&A: Marketing • Gaming Technology: Security & Surveillance

2011 Advertising Rates - Net Pricing Size Full page 2/3 page 1/2 island 1/2 vertical or horizontal 1/3 square or vertical 1/4 vertical Cover Positioning Inside Front Cover Inside Back Cover Outside Back Cover Double Page Spread

1x

3x

5x

First Nations Food & Beverage Marketing & Communications Entertainment Horse Racing Charitable Gaming/Bingo I-Gaming Security

Mechanical Requirements Size of Advertisements FULL PAGE

Bleed Size: 8.375” x 11.125” Trim Area: 8.125” x 10.875” Live Area: 7-1/8” x 9-5/8”

2/3 PAGE VERTICAL

4.563” x 9.563”

MECHANICAL REQUIREMENTS Type page: 7.125" x 9.625" Trim size: 8.125" x 10.875" Bleed size: 8.375" x 11.125" Halftone screen: 133 line maximum Printed offset, saddle stitch bound.

Digital Files: Preferred format is Quark XPress 6.5, Adobe InDesign CS4 or PDF. Please include all image files and all fonts used in the document and a laser copy for reference. No Microsoft Office or Corel Draw files will be accepted.

GEneric pdF Files:

1/2 PAGE VERTICAL

3.375” x 9.563”

1/3 PAGE VERTICAL 2.25” x 9.563”

Generic PDF files, created with Adobe Acrobat Distiller using high resolution CMYK (no colour profiles), with all the fonts embedded.

“Save-as” PDF files (Adobe Illustrator, Adobe Photoshop) and native application files (QuarkXpress, Adobe InDesign, Pagemaker, Corel Draw, Microsoft Word) are not acceptable for digital ad submissions. These files are not final material and can create problems with reproduction.

When Sending material:

1/2 PAGE ISLAND

4.563” x 7.375”

1/2 PAGE HORIZONTAL 7.125” x 4.75”

1/3 PAGE SQUARE

4.563” x 4.75”

1/4 PAGE VERTICAL

3.375” x 4.75”

1. Submit files on a Macintosh formatted CD-ROM. 2. Include a Magazines Canada standards colour proof, for accurate reproduction. All colour files must be accompanied by a colour proof or a separated laser proof. Publisher assumes no responsibility for accuracy where no proof is provided.

3. Upload files to the FTP site Host: ftp3.mediaedge.ca Username: me_gaming_ad Password: artwork 4. Digital materials, Film, artwork, etc. to be sent to: Production Manager 5255 Yonge St, Suite 1000, Toronto, Ontario M2N 6P4 POLYBAGS/INSERTS Contact publisher for quotation and specifications.

Publisher Paul Murphy paulm@mediaedge.ca 416.512.8186 ext 264

SHIPPING INSTRUCTIONS FOR INSERTS Check with publisher for information. Send six samples of insert to production manager.

Our mission is to produce market leading, superior quality magazines, conferences and trade show brands that provide distinctive and effective ways to deliver client information to key industry players.

Publications produced by MediaEdge Communications Inc.