C a n a d a’s Premier Gaming Industr y Magazin e
2010
Media Planner published by:
official magazine:
Welcome to Canadian Gaming Business Magazine
EDITORIAL ADVISORY BOARD Howard Blank
Vice President Media & Entertainment / Marketing & Promotions Great Canadian Gaming Corporation Lynn Cassidy
Executive Director Ontario Charitable Gaming Association
Canadian Gaming Business Magazine (CGBM) is the only trade magazine in Canada that is specifically focused on the Canadian gaming industry. Its readers and editorial content are Canadian. CGBM is owned, operated and produced in Canada and circulated to over 4,000 gaming industry professionals. CGBM is owned and operated by the Canadian Gaming Association (CGA) and its Joint Venture business partner, MediaEDGE Communications. The magazine provides in-depth information to senior-level decision makers involved in all gaming sectors, disciplines and regions within Canada. The magazine’s Editorial Advisory Board is comprised of industry leaders representing all aspects of the industry. Their insight is instrumental in directing the magazine’s editorial content.
Robin Drummond
The CGA and MediaEDGE also own and produce Canada’s only annual gaming trade show and conference - the Canadian Gaming Summit. The 2010 Summit marks the event’s 14th anniversary. It will be held at The Calgary Stampede Center, Calgary, Alberta from April 26 to April 28, 2010. Please visit www.canadiangamingsummit.com for more details.
Paula Dyke
Electronic Media
Vice President Spielo
Director, Public Affairs and Corporate Communications Atlantic Lottery Corporation Nick Eaves
President and Chief Operating Officer Woodbine Entertainment Group Art Frank
President Niagara Casinos Brian Fraser
Marketing Manager IGT Canada Jordan Gnat
President & Chief Executive Officer Boardwalk Gaming Muriel Grimble
Executive Director Gaming Products & Services Alberta Gaming & Liquor Commission Lyle Hall
Managing Director HLT Advisory Inc. Zane Hansen
President & Chief Executive Officer Saskatchewan Indian Gaming Authority Ron Kelly
Executive Vice President Arrow Games Michael Lipton
Q.C., Past President, International Masters of Gaming Law and Partner, Dickinson Wright LLP Eric Luke
Eric R. Luke and Associates Alan Lyman
Senior Regional Director Scientific Games Margaret McGee
Vice-President of Business Innovation Nova Scotia Gaming Corporation Richard Paris
Security Director, Niagara Casinos
Every issue of Canadian Gaming Business Magazine is posted at www.canadiangamingbusiness.com. This web site serves as the official web site for the magazine.
About the Canadian Gaming Industry
Over the last decade, gaming has more than doubled in size across the country. At more than $15 billion annually, gaming is the largest segment of Canada’s entertainment industry and a pillar of the broader hospitality industry-creating more than 135,000 direct jobs and supporting more than 267,000 jobs in total. In terms of annual spending power, the gaming industry directly purchases more than $4 billion of goods and services and supports almost $14 billion of purchased goods and services in total. In addition the industry has invested approximately $10 billion in capital assets across Canada. The significant industry growth is due primarily to the expansion of casinos and the implementation of electronic gaming devices at facilities such as racetracks and other gaming centres and locations. The near term future growth of the industry will follow this trend as new casinos and gaming facilities, including expansions and refurbishments, are developed.
Canadian Gaming Business Circulation
Canadian Gaming Business has a controlled and qualified circulation of more than 4,000 gaming industry leaders and decision makers – responsible for property operations and development, procurement of products and services, financial and investment, legal and regulatory, F&B, marketing and entertainment, human resources, and more. In addition to our nationwide coverage, our circulation also includes key industry professionals across other gaming jurisdictions.
2010 Advertising Rates - Net Pricing Size
1x
3x
5x
Full page 2/3 page 1/2 island 1/2 vertical or horizontal 1/3 square or vertical 1/4 vertical
$3,550 3,150 2,800 2,550 1,950 1,350
$3,250 2,950 2,600 2,350 1,850 1,150
$2,950 2,750 2,400 2,150 1,750 950
Cover Positioning Inside Front Cover Inside Back Cover Outside Back Cover Double Page Spread
$3,835 3,710 3,930 5,075
$3,545 3,430 3,630 4,685
$3,275 3,175 3,355 4,325
2010 Editorial Calendar & Publishing Schedule December 2009 / January 2010 Advertising closing date – December 11, 2009 Publish Date – January 11, 2010 Annual Buyers Guide & Resource Directory • Cover Story: 2010 Industry Outlook • Special Supplement: Best of Show G2E and post show profiles • Gaming Trends: Payment and Redemption • Gaming Industry Q&A:Finance and Investment • In the Sandbox: Horse Racing, Off Track Betting & On Premise Slot Floors March 2010 Advertising closing date – February 12, 2010 Publish Date – March 10, 2010 2010 Canadian Gaming Summit - Pre-show issue • Cover Story: Today’s Player – Who are today’s gamers and what do they expect from the facility(s) they frequent? • Special Supplement: Casino Design • Gaming Trends: Slots • Gaming Industry Q&A: Food & Beverage • In the Sandbox: Traditional Gaming and I-Gaming May 2010 Advertising closing date – March 31, 2010 Publish Date – May 10, 2009 2010 Canadian Gaming Summit official show issue • Cover Story: Annual Canadian Gaming Regulatory Report • Special Insert: Canadian Gaming Lawyer • Special Supplement: Branding and Marketing your Facility • Gaming Trends: Table Games • Gaming Industry Q&A: First Nations • Annual Canadian Gaming Industry Awards: Profiles of the winners! • In the Sandbox: Gaming and non-Gaming Revenues July 2010 Advertising closing date – June 4th, 2010 Publish Date – July 10, 2010 Post Gaming Summit review • Cover Story: Budgeting, Purchasing and Capital Planning • Special Supplement: Human Resources • Gaming Trends: Security • Gaming Industry Q&A: Horse Racing • In the Sandbox: Traditional & Electronic Games October 2010 Advertising closing date – September 3rd, 2010 Publish Date – October 10th, 2010 Bonus distribution at 2010 G2E • Cover Story: Canada vs. the World • Special Insert: Canadian Gaming Lawyer • Special Supplement: Responsible Gaming • Gaming Trends: Charitable Gaming/Bingo • Gaming Industry Q&A: Marketing • In the Sandbox: Bingo Halls, Charities & Lotteries December 2010 / January 2011 Advertising closing date – December 8th, 2010 Publish Date – January 11, 2011 • Cover Story: 2011 Industry Outlook • Special Supplement: Network Gaming Systems • Gaming Trends: Lotteries • Gaming Industry Q&A: Charitable Gaming/Bingo • In the Sandbox: Regulators, Lottery Corporations & Suppliers
Editorial Departments CGA message Gaming News Round-up Summit Update Personality Profile Facility Profile Finance and Investment First Nations Food & Beverage Marketing & Communications Entertainment Horse Racing Charitable Gaming/Bingo I-Gaming Security
Mechanical Requirements Size of Advertisements FULL PAGE
Bleed Size: 8.375” x 11.125” Trim Area: 8.125” x 10.875” Live Area: 7-1/8” x 9-5/8”
MECHANICAL REQUIREMENTS Type page: 7.125" x 9.625" Trim size: 8.125" x 10.875" Bleed size: 8.375" x 11.125" Halftone screen: 133 line maximum Printed offset, saddle stitch bound.
1/2 PAGE ISLAND
2/3 PAGE VERTICAL
4.563” x 7.375”
4.563” x 9.563”
1/2 PAGE HORIZONTAL 7.125” x 4.75”
1/3 PAGE VERTICAL
1/2 PAGE VERTICAL
3.375” x 9.563”
1/3 PAGE SQUARE
4.563” x 4.75”
1/4 PAGE VERTICAL
3.375” x 4.75”
2.25” x 9.563”
Gaming eNewsletter Advertising Rates
Digital Files: Preferred format is Quark XPress 6.5, Adobe InDesign CS3 or PDF. Please include all image files and all fonts used in the document and a laser copy for reference. No Microsoft Office or Corel Draw files will be accepted. GEneric pdF Files: Generic PDF files, created with Adobe Acrobat Distiller using high resolution CMYK (no colour profiles), with all the fonts embedded. “Save-as” PDF files (Adobe Illustrator, Adobe Photoshop) and native application files (QuarkXpress, Adobe InDesign, Pagemaker, Corel Draw, Microsoft Word) are not acceptable for digital ad submissions. These files are not final material and can create problems with reproduction. When Sending material:
Published twice monthly the Gaming eNews reaches over 4,000 industry leaders and decision makers encompassing all aspects of the gaming industry. Fixed Leaderboard Banner Ad 728 X 90: $200/issue 3 month contract Fixed Box Ad 160 X 110: $125/issue 3 month contract
1. Submit files on a Macintosh formatted CD-ROM. 2. Include a Magazines Canada standards colour proof, for accurate reproduction. All colour files must be accompanied by a colour proof or a separated laser proof. Publisher assumes no responsibility for accuracy where no proof is provided. 3. Upload files to the FTP site Host: ftp3.mediaedge.ca Username: me_gaming_ad Password: artwork 4. Digital materials, Film, artwork, etc. to be sent to: Production Manager 5255 Yonge St, Suite 1000, Toronto, Ontario M2N 6P4 POLYBAGS/INSERTS Contact publisher for quotation and specifications.
Publisher Paul Murphy paulm@mediaedge.ca 416.512.8186 ext 264
SHIPPING INSTRUCTIONS FOR INSERTS Check with publisher for information. Send six samples of insert to production manager.
Our mission is to produce market leading, superior quality magazines, conferences and trade show brands that provide distinctive and effective ways to deliver client information to key industry players. Publications produced by MediaEdge Communications Inc.
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