Food Safety & Quality - 2010 Media Planner

Food Food Safety &Quality Canada’s Premier Publication for Food Industry Professionals

2010 Media Planner www.foodsafetyandquality.ca

About Food Safety & Quality We are the first and only Canadian trade magazine exclusively dedicated to covering current and informative food safety and quality issues that are unique to Canada’s food industry.

Food Safety and Quality will address trends and topics of interest to a targeted audience that has a vested interest in ensuring the food supply chain is protected. Our editorial will deliver insightful as well as actionable strategies and solutions that can assist businesses in managing their food safety and quality assurance compliance methods. Food Safety & Quality will cover the most advanced problem-solving solutions and products on the market to help those in the Canadian food industry protect their business, brand and customers. Our editorial line-up will include popular departments readers have come to look for as well as special features, supplements and online stories that will update readers on niche markets and industry news as it unfolds.

Readership & Circulation Food Safety & Quality is distributed quarterly to a diverse demographic, which make up more than 5,000 individuals and organizations in the food industry and is comprised of the manufacturing sector, government, operators and sanitation, retail food service, education, regulatory bodies and associations. Food Safety & Quality is mailed directly by name to professionals, including Food Processors, Health & Safety Inspectors/Auditors, Operations Personnel, Trainers, Scientists, Food Safety/Quality/HACCP, Chefs & Kitchen Managers, Research & Development Engineers, Regulatory Bodies, Senior Corporate Management, and Food Safety and Quality Assurance Consultants, Laboratory and Technical Advisors.

Regular Columns: Food Law & Guidance, Hygienic Practices, Pest Control & Sanitation, Equipment & Operations, Food for Thought

Industry Focus 2010 Winter 2010

Spring 2010

Summer 2010

Fall 2010

Dairy & Eggs Ingredients & Additives Testing

Meat, Poultry & Seafood Standards & Certification Risk Assessment

Produce & Organics Training & Implementation

Beverages

Tracking & Traceability

Technology & R&D

Booking Deadline: Jan 15, 2010

Booking Deadline: Apr 15, 2010

Booking Deadline: Jul 15, 2010

Booking Deadline: Oct 15, 2010

Publishing Date: Feb 15, 2010

Publishing Date: May 14, 2010

Publishing Date: Aug 16, 2010

Publishing Date: Nov 15, 2010

Vol. 6 Issue 1

Vol. 6 Issue 2

Vol. 6 Issue 3

Vol. 6 Issue 4

Packaging & Distribution

Why Advertise

Advertising in Food Safety & Quality is a targeted and cost-effective way to promote products, services and solutions to a targeted audience of influential decision-makers and buyers in the food industry.

What's Coming in 2010

Food Safety & Quality will be offering interactive electronic opportunities to complement your existing marketing plans. For more details on the launch date and pricing options contact your Account Manager.

Circulation CIRCULATION BY BUSINESS SECTOR Food Processing 45% Food Service / Retail 17% Government / Assoc 12% Agriculture 8% Education 7% Transportation / Warehousing 4% Allied to the field 7% CIRCULATION BREAKDOWN BY REGION Ontario 2450 49% Western 1100 22% Quebec 700 14% Maritimes 650 13% Foreign 100 2% Total Circulation 5,000 100%

CIRCULATION BY OCCUPATION Food Safety / Quality Assurance / HACCP Coordinators & Consultants

34%

General Management

19%

Regulatory

10%

Inspector / Auditor

9%

Laboratory, Scientific Research, Development 8% Chefs & Kitchen Managers

6%

Health & Safety

4%

Food Technicians

4%

Other

6%

NOTE: All copies are addressed to individuals and mailed by Canada Post four times per year.

Integrated Marketing Solutions Customized to your Specific Needs: • Website Advertising & Links • Corporate Profiles • Special Sections • Poly Bag Inserts • Preferred Display Ad Positioning • Repeat Advertiser Discounts • Reprints & Overruns • News & Views Exposure • Category Profiles

FoodSafety & Quality is proud to be affiliated or a member of these organizations:

• Special Trade Association & Event Collaterals

Mechanical Requirements

Size of Advertisements Bleed Page 17” x 11.125”

Bleed Page 8.625” x 11.125”

Trim Size 16.75” x 10.875”

Trim Size 8.375” x 10.875”

Live Area 16.5” x 10.625”

Live Area 8.125” x 10.625”

Printing Specifications Trim size: 8.375”x10.875” Half tones: 133 lpi Saddle Stitched Digital Files:

Preferred format is InDesign CS3, QuarkXPress 6.5, Adobe Illustrator or PDF. Please include all image files and all fonts used in the document and a laser copy for reference.

GEneric pdF Files:

1/2 Page Vertical 4.50” x 9.50”

2/3 Page Vertical 4.625” x 9.50”

1/2 Page Island 4.625” x 7”

Generic PDF files, created with Adobe Acrobat Distiller using high resolution CMYK (no colour profiles), with all the fonts embedded. “Save-as” PDF files (Adobe Illustrator, Adobe Photoshop) and native application files (QuarkXpress, Adobe InDesign, Pagemaker...) are not acceptable for digital ad submissions. These files are not final material and can create problems with reproduction.

When Sending material:

1. Submit files on a Macintosh formatted CD-ROM. 2. Include a Magazines Canada standards colour proof, for accurate reproduction.

1/3 Page Vertical 2.125” x 9.50”

1/2 Page Horizontal 7” x 4.625”

Publisher Chuck Armitage 416.512.8186 ext. 223 1.866.216.0860 ext. 223 chucka@mediaedge.ca

Four colour: colour-corrected screened negatives, rightreading emulsion down with colour key or progressive proofs. Digital files preferred.

1/4 Page Square 3.375” x 4.625”

Editor-in-Chief Clare Tattersall 416.512.8186 ext. 249 1.866.216.0860 ext. 249 claret@mediaedge.ca

1/3 Page Square 4.625” x 4.625”

Advertising Sales Liz Millar 905.527.2203 lmillar@interlynx.net

All colour f iles must be accompanied by a colour proof or a separated laser proof. Publisher assumes no responsibility for accuracy where no proof is provided.

3. Upload files to the FTP site.

Host: ftp3.mediaedge.ca Username: me_foodsafety_ad Password: artwork Shipping instructions for all other materials :

Digital materials, film, artwork, etc. to be sent to: Production Manager Food Safety & Quality 5255 Yonge Street, Suite 1000 Toronto, Ontario M2N 6P4 supplied inserts:

Contact publisher for quotation and specifications.

FoodSafety & Quality is published by: 5255 Yonge Street, Ste. 1000, Toronto, Ontario M2N 6P4 Telephone: (416) 512-8186 Fax: (416) 512-8344 www.mediaedge.ca info@mediaedge.ca

Our mission is to produce market leading, superior quality magazine, conference and trade show brands that provide distinctive and effective ways to deliver client information to key industry players.

Publications produced by MediaEdge Communications Inc.

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