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NEW HOME, SWEET HOME
Energy efficiency is a key consideration for 96 per cent of Ontarians who plan to shop for a pre-construction or newly built home. This feature was ranked as being nearly equally important as cost and size, according to the 2023 Tarion New Home Buyers Report.

The online survey was conducted by Environics Research Group in late 2022 and included responses from 526 Ontario residents between the ages of 25 and 75 who plan on buying a new home in the next 12 months.
“With many Ontarians working from home in an environment of high inflation and energy costs, both environmental and economic factors play into their decision calculus,” said David MacDonald, Group VP, Financial Services at Environics Research Group who led the survey work. “New homes are associated with the latest building codes, better quality, and fewer problems.”
Who is buying new? More than one-third were born outside of Canada, but have been established here for 17 years. The survey found 35 per cent are first-time buyers and 65 per cent are repeat purchasers who tend to be baby boomers or Gen Xers. Millennials are more likely to consider pre-construction and homes located in urban areas.
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