Canadian Apartment Magazine 2011 Media Kit

C A N A D A’ S O N L Y N A T I O N A L P U B L I C A T I O N F O R A P A R T M E N T O W N E R S A N D M A N A G E R S

2011

MediaKit

C A N A D A’ S O N L Y N A T I O N A L P U B L I C A T I O N F O R A P A R T M E N T O W N E R S A N D M A N A G E R S

Canadian Apartment Magazine (CAM) serves the informational needs of multi-residential unit building owners and property managers by providing relevant and timely articles on the subjects that matter both online and in print. The print magazine features in depth coverage of industry issues while the website posts streamlined articles and up to date news on the industry. Subscribers also receive newsletters and video reports to their inbox featuring interviews with industry professionals discussing their views and concerns.

Each magazine issue features a corporate profile. Industry professionals share their history, goals, accomplishments and unique visions that have brought them their current success. Readers can glean wisdom from their peers as they learn how others in the industry have overcome hardships or financial challenges while acquiring assets and building a portfolio. Networking is an essential part of every business and this feature allows industry professionals to learn from each other without leaving their offices.

Canadian Apartment Magazine has a dynamic website that is constantly evolving to attract and retain visitors through a combination of news articles, regulatory updates, current events and professional analysis. It also includes searchable archival material from the past on issues that remain relevant.

Departments and Columns > Finance

> Insurance

> Regulatory Updates

> Marketing

> Maintenance

> Management

> Association

February/March

April/May

June/July

The Green Issue How to save money through greening programs that pay for themselves over time. energy management, building envelopes, waste, roofing, water usage

Who’s who Industry analysis A look at the current state of the industry including vacancy rates, real estate and current issues. occupancy techniques, leasing tools, market analysis

Amenities What do tenants value most in their residences? utility management, maintenance, fitness rooms, laundry, swimming pools

August/September

October/November

December/January

Finances Reigning in the operating budget. accounting, insurance, policies

Technology There are many ways technological advances can make management easier and more profitable. software, building technologies, parking, elevators, laundry

Retrofits and curb appeal An attractive building will welcome tenants to make themselves at home. lobbies, balconies, interiors, exteriors, grounds keeping

BUYERS' GUIDE 2011 Do not miss your opportunity to be represented. Contact Melissa at melissaf@mediaedge.ca.

Publishing Schedule Issue

Ad Closing

Material Deadline

Publish Date

Feb / Mar

2/4/2011

2/11/2011

March

Apr / May

4/8/2011

4/15/2011

May

Buyers' Guide

5/10/2011

5/17/2011

June

June / July

6/10/2011

6/17/2011

July

Aug / Sep

8/12/2011

8/19/2011

September

Oct / Nov

10/14/2011

10/21/2011

November

Dec / Jan

12/2/2011

12/9/2011

January

PRINT

Mechanical Specifications

Bleed Page 8.375 x 11.125”

2/3 Page Vertical 4.563” x 9.563”

Trim Size 8.125” x 10.875”

MECHANICAL REQUIREMENTS

1/2 Page Island 4.563” x 7.375”

Type page: 7.125" x 9.625" • Trim size: 8.1258" x 10.875" • Bleed size: 8.375" x 11.125" Halftone screen: 133 line maximum • Printed offset, saddle stitch bound.

Live Area 7.125” x 9.625”

Digital Files: 1/2 Page Vertical 3.375” x 9.563”

1/3 Page Vertical 2.25” x 9.563”

Preferred format is InDesign CS3, QuarkXPress 6.5, Adobe Illustrator or PDF. Please include all image files and all fonts used in the document and a laser copy for reference. No Microsoft Office or Corel Draw files will be accepted.

1/4 Page 3.375” x 4.75”

GEneric pdF Files: 1/2 Page Horizontal 7.125” x 4.75”

Generic PDF files, created with Adobe Acrobat Distiller using high resolution CMYK (no colour profiles), with all the fonts embedded.

1/3 Page Square 4.563” x 4.75”

“Save-as” PDF files (Adobe Illustrator, Adobe Photoshop) and native application files (QuarkXpress, Adobe InDesign, Pagemaker, Corel Draw, Microsof t Word) are not acceptable for digital ad submissions. These files are not final material and can create problems with reproduction.

WEB Leader Board GIF or JPG 728 x 90 pixels 72 dpi

When Sending material:

Since 1999, the sandwich market has grown 70 per cent to more than $120 billion, representing 25 per cent of all food service sales. In the U.S. alone, the average American eats 200 sandwiches yearly, totalling more than 45 billion sandwiches nationally.

With patrons willing to pay more for sandwiches made with specialty breads, premium meats and bold, unique flavour enhancers, operators can take their sandwich sales to the next level.

The public has become extremely aware of the health benefits of certain foods. Words like organic and antioxidants are now commonplace. Foods like pomegranate, goji berry and varietal green teas are sought after for their health benefits.

The demographics of society have changed dramatically creating a mosaic of culture and race.

Along with the influx of immigration has come a plethora of new tastes – Asian, Indian, Latin American, Mexican and South American to name a few.

Big Box Ad GIF or JPG 300 x 250 pixels 72 dpi

Innovative manufacturers of sauces, dressings and marinades have been quick to develop numerous alternatives that meet the needs of today’s health conscious consumers and more diverse population. These new offerings can be used to transform typical sandwiches into top moneymakers. Molés, salsas, sambals, hot sauces, chimichurris, vindaloos, pestos, chutneys, gourmet mustards and regional barbecue sauces are but a few options that can transform a normal, blasé sandwich into an exciting, premium priced masterpiece.

1. Submit files on a Macintosh formatted CD-ROM. Skyscraper (Right side): GIF or JPG 120 x 600 pixels 72 dpi

For instance, companies like Litehouse have recognized the growing influence of Latin Americans south of the border – this group currently makes up 15 per cent of the U.S. population – and have developed new salad dressings, such as sofrito, sangria and cilantro cream, that can be used as marinades to enhance the taste of proteins or simply as spreads on sandwiches.

A slight twist to a traditional recipe can result in a unique menu offering that becomes a signature dish driving foot traffic through the door and enhancing an operator’s profit margin. For example, take a standard BLT made with white or whole wheat and topped with mayo. This sandwich can be transformed by upgrading any or all of the ingredients. Substitute the regular fare with a sun-dried tomato ciabatta bun, heirloom tomatoes, thickly sliced peppered bacon, local red leaf lettuce, avocado mayo and crema di balsamico – a syrupy reduction of balsamic vinegar and grape juice – to create a bold flavour experience that demands higher price points and a larger contribution margin.

Today, most manufacturers have user-friendly websites that offer recipe ideas (utilizing their products) to help operators meet consumer demand for unique sandwich options. Also, with the advent of instant messaging and social networking sites dedicated to ‘foodies,’ such as Food Connect, recipe ideas and methods of application can be shared freely and easily. These sites also serve as educational and marketing resources, providing information on new ingredients, foreign flavour profiles and consumer demands providing operators the opportunity to tweak recipes to meet or exceed guest expectations.

Blake Davidson is vice-president of business development for International Pacific Sales Ltd. International Pacific Sales is a food service marketer representing 27 brand name companies, including French’s Foodservice, Litehouse Inc., Smucker Foods of Canada Co., Mars Canada Inc. and Original Cakerie Ltd. For more information, contact Blake at 604.273.7035 ext. 315 or blaked@intlpac.com.

Publisher Ian Lederer 416.512.8186 ext. 262 1.866.216.0860 ext. 262 ianl@mediaedge.ca

Editor-in-Chief Amie Silverwood 416.512.8186 ext. 256 1.866.216.0860 ext. 256 amies@mediaedge.ca

Button Ad (Right side): GIF or JPG 125 x 125 pixels 72 dpi

2.

Include a Magazines Canada standards colour proof, for accurate reproduction. All colour files must be accompanied by a colour proof or a separated laser proof. Publisher assumes no responsibility for accuracy where no proof is provided.

3.

Upload files to the FTP site.

Host: ftp3.mediaedge.ca Username: me_cam_ad Password: artwork

4. Digital materials, Film, artwork, etc. to be sent to: Production Manager, 5255 Yonge Street, Suite 1000, Toronto, Ontario M2N 6P4

Published by 5255 Yonge St., Suite 1000, Toronto, Ontario M2N 6P4 Tel: 416-512-8186 Fax: 416-512-8344 Toll Free: 866-216-0860

Our mission is to produce market leading, superior quality magazine, conference and trade show brands that provide distinctive and effective ways to deliver client information to key industry players.

Publications produced by MediaEdge Communications Inc.

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